This document discusses the role of entrepreneurship in project management and explores whether project managers should take on more entrepreneurial characteristics. It examines different types of entrepreneurial personalities and considers which types may be best suited for certain projects and organizations. The document also assesses challenges and opportunities of the entrepreneurial project manager, such as dealing with risk and independence. Overall, it questions whether entrepreneurship truly fits within the role of a project manager.

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The entrepreneurial PM
Boon or burden of the future
Exploring the role of entrepreneurship
in the future project organization
By Marco Buijnsters – Buijnsters Project Consult– The Netherlands
Consulting | Training | Coaching | Auditing
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A day in the life of a PM
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Moral of the story...?
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Project Manager
One of the nicest jobs in the world
With lots of
Challenges
Opportunities
and “Freedom”
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Project Manager
One of the nicest jobs in the world if one...:
ü can stand the heat
ü loves challenges...and finding solutions for them
ü Intends to create opportunities
(and create added value out of those)
ü finds it worthwhile working the (extra) hours
ü loves making “babies”, growing them up and handing them
over
ü wants to have ones “own”business within a business
ü likes to have the ability to create great accomplishments

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The ability to
generate
added value
out of
opportunities
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Why
are
YOU
here...?
Are you the entrepreneurial project
manager we’re looking for ???
Your
picture
here
X Yes
No
Don’t hesitate
and get in touch
without any
obligations
Click here
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Let’s get started…
1. Do we need entrepreneurial Project Managers?
2. Will entrepreneurial project managers bring
more successful projects?
3. Do entrepreneurial project managers deserve
entrepreneurial rewards ?
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On
Entrepreneur
ship
Focus: The KEY to successful Entrepreneurship
Personnel
=
Problems...
Investments
Taxes Marketing
Sales
Profit
Lawyer
Consultant
Accountant
Investment
Cost
Wz2p ><Wzmp
F=Freedom
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Entrepreneurship
Company executives are boring,
Bankers the source of all evil
and politicians frauds and liars,
But entrepreneurs stand well above
everything because they represent the
creative side of “creative destruction” and are
the only true source for economic growth.
*
(*) Joseph Schumpeter - Economist 14/01/2012 pp 76

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Entrepreneurship
Got it:
Love challenges
Learn from mistakes
Courageous
Risk taking
Deal with uncertainty
Polite – not friendly
Flexible
Ain’t got it:
Love security
No mistakes
Conforming
Risk avoiding
Certainty
Friendly
Bureaucratic
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Entrepreneurs archetypes
The “Innovator”: Detail & Persistence
The “Salesman”: Flair & Charisma
The “Miracle” : all of above
How about you or your project managers…?
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Entrepreneurs appeal to us because of
their anti-establishment instincts:
They are impatient
towards dusty conventions,
and turn the world
upside down
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Being rewarded
disproportionally
for their efforts...!
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And there will be always someone
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with a BIGGER ONE…!

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with a BIGGER ONE…!
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But isn’t this just more FUN...!
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Most admired entrepreneurs
According to about.com
*
1. Oprah Winfrey 34%
2. Bill Gates 20%
3. Richard Branson 9%
* Which entrepreneur do you admire most? About.com 618.172 respondents
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According
to
generation
Y
They made a difference in people’s lives…
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THINK DIFFERENT
&
WALK the TALK
According to Steve Branson himself
(and myself as well...!)
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&
WALK the TALK

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Always under promise & over deliver
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What
motivates
entrepreneurs?
*
(*) World changers: 25 Entrepreneurs who changed business as we knew it – John Byrne
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Entrepreneurs
see opportunities
where others see problems.
Entrepreneurship often develops
from anger and frustration
on things which do NOT function
(properly).
1st
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Entrepreneurs have the ability to
live with risk and failure.
and sometimes just take
risks because of the risks,
But are often also more aware of risk
then more conventional business
people…
2nd
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They accept that succes
is related to risks.
Time after time they take a chance at
their future
on what smart people push aside
as as stupid ideas.
3rd
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The often had a difficult background
and suffer disproportionately from
dyslexia.
4th

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Entrepreneurs want to be independent,
leading their own lives.
They often have problems with authority.
They rather fail being independent
than being successful as 2nd in command.
5th
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Would you (still) like to have an
entrepreneurial project manager for
your project....?
Is that YOUR ideal...?
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On
Project
types
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Implementation oriented Projects:
Ø Attention & focus on the result
Ø Practical, fast & efficient
Does an entrepreneurial PM fit here...?
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People oriented Projects:
Ø Process and change oriented
Ø Avoiding conflicts
Ø Individual interest
Does an entrepreneurial PM fit here...?

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Innovative Projects:
Ø Innovate & renewal
Ø Original ideas & applicability
Does an entrepreneurial PM fit here...?
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Control oriented Projects:
Ø No errors
Ø Well thought out analyses and risk
management
Ø Accurate, detailed & punctual
Does an entrepreneurial PM fit here...?
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THE
PLAYING
FIELD
OF THE
PUBLIC
PROJECTS
PUBLIC
VALUES
Individual
interests
(civilians)
Priorities
of Society
(political)
Efficiency
& effectivity
(entrepreneurship
/investment)
Legitimity
(government)
Expertise
& knowledge
(institutions
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On
Entrepreneurial
Project managers
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According to the IPMA-NL “Projectie”
columnist
*
Entrepreneurial PM’s certainly suffer less from
problems with project bureaucracy.
They are the Master of their project
aren’t they...?
* Michiel Louweret on real entrepreneurs Projectie theme issue 19/2012 (IPMA-NL)
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The PM as small business entrepreneur*
Every project is a ‘Rasmus Ltd.’.
“I really see it as ‘my own’ business”.
Is a project manager actually not
just an small business entrepreneur
with his project as a business...?
* Interview Wim de Gier, The entrepreneurial PM stays unique, Projectie PMP Thema issue, 19/2012

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On
Entrepreneurial
types
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(*) Busineslocus-model : N=% & Motivaction International B.V. – www.businesslocus.nl
The PM as entrepreneur,
As small business owner
with his ‘own’ shop.
The BusinessLocus-model
*
6 entrepreneur types
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The RED line with Entrepreneurs:
Entrepreneurs want to be independent,
Have often problems with authority
and all want less rules & regulations.
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Entrepreunerial types*:
That’s just the way it is
I’m someone who likes to try
new things
If I see some space in the market,
I go for it
I’ll work
till it’s done Trust is good,
But checking is better
(*) Busineslocus-model : N=% & Motivaction International B.V. – www.businesslocus.nl
I want to live my own life
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(*) Busineslocus-model : N=% & Motivaction International B.V. – www.businesslocus.nl
The dimensions of the
BusinessLocus model:
Innovative or conservative
The entrepreneur
or the organisation
as starting point
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(*) Busineslocus-model : N=% & Motivaction International B.V. – www.businesslocus.nl
The
BusinessLocus
model Loners[1]
Experts
[22%]
Pragmatists
[26%]
Developers
[34%] Guardians
[13%]
Hunters
[4%]
Conservative Value orientation Innovative

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(*) Busineslocus-model : N=% & Motivaction International B.V. – www.businesslocus.nl
The 6 BusinessLocus entrepreneur types*
1. The Pragmatist : That’s just the way it is
2. The Developer : I’m someone who likes to try new things
3. The Hunter : When I see a gap in the market, I go for it
4. The Expert : Trust is good, but checking is better
5. The Guardian : I’ll work till it’s done
6. The Loner : I want to live my own life
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The Pragmatist:
Ø Open to innovation,
but more of a follower of trends;
Ø No-nonsense;
Ø Strongly emotionally attached to a project;
Ø With heart for project and project team;
Ø With an eye for the customer;
Ø While sometimes forgetting himself,
Ø ……rather not on a payroll (not independent).
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The Developer:
Ø Strongly future oriented;
Ø Loves to work with others;
Ø Mostly intrinsically motivated;
Ø Self fulfilment and pleasure in work and life;
Ø Thinks more in terms of challenges than problems;
Ø Attaches great importance to social network;
Ø Not working for a boss (not challenging enough).
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The Hunter:
Ø Real entrepreneur;
Ø Driven and pioneering;
Ø Large and diverse network;
Ø Searching for gaps in the market;
Ø Great importance to status and success;
Ø Aversion against being employed (too limited),
Ø rather be working as a volunteer.
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The Expert:
Ø Is self competent
Ø with high assertiveness;
Ø Doesn’t like to take risk;
Ø Likes to keep things in his own hands;
Ø Difficulty with delegating (loss of control);
Ø Innovates to stay up to date and to continue to provide
quality;
Ø Doesn’t like to work for a boss (conflicts).
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The Guardian:
Ø Trend follower - not a trendsetter;
Ø Strongly attached to norms and values;
Ø Conscientious and relatively conservative;
Ø Strong sense of responsibility for the project and project
team;
Ø Entrepreneurship is heavy burden (admin. & personnel);
Ø Most open to employment.

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The Loner:
Ø Not attached to status or money
Ø Has made his mark in the past already
Ø Is conservative and prefers not to take risk
Ø Is attached to his/her freedom, works alone on his/her
own way
Ø Doesn’t like to work for a boss (no freedom – no
autonomy)
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(*) Busineslocus-model : N=% & Motivaction International B.V. – www.businesslocus.nl
Distinctive types of entrepreneurs:
Clusters
Pragmatists Developers Experts Guardians Hunters Loners
Renewal
+ - + --
Social
+ - + --
Status
- + + - ++ --
Life purpose
+ -- ++
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Which type of entrepreneurial PM
for which type of organisation and projects?
1. Pragmatist
2. Developer
3. Hunter
4. Expert
5. Guardian
6. Loner (or “one-man” project team...!)
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Which type of project would need which
type of entrepreneurial project manager?
Pragmatist Developer Hunter Expert Guardian Loner
People
Implementation
Innovation
Control
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What kind of entrepreneur are you
yourself…?
Pick your type
or find out with the online quiz 1st:
and use your email address for your result
https://xs.motivaction.nl/survey/BL
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What kind of entrepreneur are you
yourself…? Do the test
https://xs.motivaction.nl/survey/BL

11. 11-10-18
11
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Which type of entrepreneurial project
manager fits you best?
1. Pragmatist
2. Developer
3. Hunter
4. Expert
5. Guardian
6. Loner
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How “unique” are you?
0%
5%
10%
15%
20%
25%
30%
35%
Developers Pragm
atists
Experts
Guardians
Hunters
Loners
Businesslocus
Entrepreneur types
www.bepece.info
In practice...
Conservative Value orientation Innovative
The
BusinessLocus
modelLoners[1]
Experts
[22%]
Pragmatists
[26%] Developers
[34%] Guardians
[13%]
Hunters
[4%]
Know their
market & Business
Unburden
Hard to reach
Personal
Helping
to be a better
entrepreneur
Trust their own
expertise: Will always
check your advise
Unburden: helping them
to do better business
Personal
Contact
important
Want to undertake:
Need for advise
on everything
outside their core business
Want to undertake:
Need for advise
in the broadest sense.
Company should
become better
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Are you really entrepreneurial…?
QUALIFIED
UNQUALIFIED
QUALIFIED
UNQUALIFIED
QUALIFIED
UNQUALIFIED
IN BETWEEN
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With the power needed…?
and the flexibility to adjust…?
Really qualified…?
QUALIFIED
UNQUALIFIED
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THE HORIZON OF YOUR
ENTREPRENEURIAL
PROJECT MANAGER
Ø HIS/HER PROJECT
Ø YOUR PROJECT
Ø YOUR ORGANISATION
Ø OR YOUR CUSTOMER’S PROJECT....?

12. 11-10-18
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According to the IPMA-NL “Projectie” columnist
*
“Entrepreneurship with other people’s money is no
entrepreneurship,
it’s management at the most....!”
“Who would like to have project leaders who, under
the motto of entrepreneurship, take risk at the expense
of the principals?”
* Michiel Louweret on real entrepreneurs in Projectie theme issue 19/2012 (IPMA-Netherlands)
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Conclusion:
An entrepreneurial project manager should
better not be a “real entrepreneur”
.... or not?
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My personal view
on
Entrepreneurial
Project Managers
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Entrepreneurial Project Managers
Get the most out of a project in both:
Financial terms
and
Customer & Team Satisfaction
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Entrepreneurial PM’s
Ø go beyond the obvious
Ø exploit/create opportunities
in the interest of your Organization
and your Customer
and getting the Project Team alongside
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Entrepreneurial PM’s
Ø Have a prudent approach towards risk management
Ø take all the risk that should be taken
Ø but ONLY on terms that can be afforded
Ø managing them pro-actively
Ø maximizing stakeholders advantages.

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Real entrepreneurship is also:
Often feeling GREAT
Sometimes even loosing EVERYTHING
Once
in a while feeling
MISERABLE
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but don’t forget,
for entrepreneurs
every failure
is a
learning moment
The art of failing – Arjan van Dam
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How about
your (organisations’)
Project…?
Every failure
A
learning moment…?
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With thanks to the developers of the BusinessLocus model:
N=5
www.nis5.nl
Motivaction
www.motivaction.nl
www.businesslocus.nl
http://www.motivaction.nl/en/research/target-group-and-segmentation/businesslocus
Entrepreneurial
Types
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Thank you
for your attention
The Entrepreneurial project manager
Boon of the future
By Marco Buijnsters – Buijnsters Project Consult– The Netherlands
Consulting | Training | Coaching | Auditing
mb.bpc@me.com