This presentation takes your through what should be included in your Marketing Plan.

1. What’s included in aMARKETING PLAN? Created by SimplyDigitalMarketing.com

2. What isA MARKETING PLAN? The purpose of a Marketing Plan is to identify and plan how to deliver sustainable and profitable competitive advantage year on year.

3. What’s included in aMARKETING PLAN? Introduction to the plan An Executive Summary 2.1 Current Position 2.2 Key Issues/Challenges OrganisationVision, Mission & Values Marketing Vision & Mission Continued on next slide....

4. What’s included in aMARKETING PLAN? Situation Analysis 5.1 Customer Touch Points 5.2 Learnings from Last Year 5.3 An Overview of Today’s Market 5.4 Current Target Markets 5.5 Current Audiences 5.6 SWOT Analysis 5.7 Competitor Research 5.8 Internal Departmental Relationship Analysis Continued on next slide....

5. What’s included in aMARKETING PLAN? Assumptions Organisationand Marketing Objectives 7.1 Short Term (1-3 Years) 7.2 Medium Term (3-5 Years) 7.4 Long Term (5 plus Year) Resource and Budget Requirements 8.1 Resource breakdown 8.2 Budget breakdown Continued on next slide....

6. What’s included in aMARKETING PLAN? Activity Plan 9.1 Marketing Mix 9.2 Campaign Management 9.3 Display Advertising 9.4 Social Media 9.5 Any Other Activities e.g. Radio Advertising etc Tracking and Evaluation

7. A FinalWORD Supported by your Marketing Audit, your plan will set your Marketing and business’s direction, giving company wide focus. Time should be invested into creating a comprehensive plan which should then be communicated internally to ensure unity.

8. Free planTEMPLATE We thought it would be helpful if we created a Marketing Plan template for you, so to download it, go to: www.simplydigitalmarketing.com/free-stuff/strategic-templates

9. About US Free Digital Marketing Resources! WHO WE ARE Passionate Digital Marketers with years of academic and business experience. WHAT WE DO We are a leading Digital Marketing resource, inspired by simplicity and dedicated to keeping you up to date with SEM, VSEO, Social Media, E-Media and Display Advertising and lots more! Our site is packed full of free, useful stuff, for academics and professionals so please pay us a visit at: www.simplydigitalmarketing.com