This marketing plan summarizes the key elements for promoting a new mobile game called "Whole Load'a Dough" about a pizza slice rescuing the rest of his pizza. The game will be free and aimed at children, making money through in-app purchases. The plan's promotion strategy involves direct advertising through stickers with links placed at skate parks. It will also do indirect advertising by sponsoring a "learn to skate" event. Based on feedback, the plan was updated to start local sticker placement in Cambridge and release the game earlier to take advantage of the QR codes on stickers. The pizza store promotion was also adjusted due to budget.

1. Marketing plan

2. Product and place
Videogame to be sold on the iTunes App Store
called “Whole Load’a Dough” about a pizza slice
who is tasked with rescuing the rest of his pizza.

3. Price
This game will be free, due to it being aimed at
children. 90% of all new apps are free, because
so many are aimed at children. However there
will be in app purchases, like most games, which
is where a lot of games gain there revenue from
now.

4. Promotion
My objective is to grow my audience and
possibly make revenue. My target for the first 2
weeks is to have 1000 followers by the end. I will
do this by doing:
• Direct
• In-Direct
• Promotion
Advertising

5. Direct Advertising
I will be printing around 5000 stickers which
have the Twitter/Facebook/Instagram links on
them, and stick them around skate parks all over
the country. This will help because people pay a
lot of attention without even knowing when
they look at stickers, and will remember the
name.

6. In-Direct Advertising
I will be organizing a “learn to skate” day, hosted
by “Whole Load’a Dough” and will have all the
staff wearing merchandise of the game. This will
get more people looking at the name and
remembering it. The merchandise itself is a very
skater style.

7. Promotion
We will being doing a 2 week promotion where
Perfect Pizza will be giving a free slice of pizza for
anyone that downloads that app and shows them
their highscore, at the end of the 2 weeks, the
person with the highest score will get prize. The
store will also feature in the first cutscene of the
game, as a cross promotion.

8. Schedule

9. Legal and Ethics
Making sure everything is age appropriate is a
big part of it. With the promotions there must
be CRB checks to make sure everyone can legally
work with children. Also we must make sure that
everything they say is age appropriate, and that
no one gets offended by anything that is said.

10. Feedback
My client came to me with some suggestions where
I could improve. The first was to attach a QR code
on the sticker, so when a customer scans it with
their phone, it takes them straight to the page on
the app store. As you can see below, I have done
that. I thought this was a really good idea, because
it would improve the audience, rather than having
to search it for themselves, it makes it easier.

11. Feedback Continued.
My client also came back and said to start local
with the stickers, stick them around Cambridge,
rather than the whole country, because of the
promotion being in Cambridge and so it would
be a lot quicker process. They also mentioned
redrafting the schedule so the game was to
come out earlier, so the QR code would be an
instant thing. On the next page you will see an
updated schedule.

12. Updated Schedule

13. Feedback continued
My client also mentioned that I would need to
re-draft the Perfect Pizza promo because of the
budget. So we have now changed it to fit the
following rules:
• First 500 only
• Only one entry per download
• Winner wins a whole pizza from there.