If your agency is not providing data capture services, you are going to be left behind! Clients are constantly looking for better, faster, and cheaper ways to capture market research data and collect contact details as leads from in-person interactions. You can provide data capture services at a lower cost than you may think. But, what is the best method?
You could build a web-based form in-house but it will be a high initial cost and croaks without an Internet connection. If you want a cost effective and simple way to collect information, data capture apps are your best option. Here’s 5 reasons why:
1) Increase Margins with a low cost high value solution
2) Improve Client Satisfaction with real-time updates
3) Monitor On-Site Staff by empowering on-site supervisors
4) Enhance the brand experience with a kick-ass experience
5) Better measure an event’s ROI with better post-event analytics
Regardless of what data capture method you choose, data capture will help your client make better future decisions on how to spend their marketing budget, and hopefully it’ll be with you!
Optimize your web & mobile sites with Analytics & A/B TestingOptimizely
These are the slides of our Optimizely Connect webinar with AT Internet webinar from April 7, 2016.
In the first ever optimization benchmark report (2015), analytics was named as the #1 source to generate ideas for website optimization. We will show you how to use analytics to discover the weak spots on your website, how this analysis helps generate more impactful ideas for A/B Tests and how the seamless integration of Optimizely and AT Internet makes it really easy to track the effect of testing on all your important company KPIs.
In this webinar, we will show you:
- Fundamentals: Analysis - Insights - Hypothesis Generation
- How to use analytics to discover the weak spots on your website
- How to integrate AT Internet and Optimizely in a few clicks and make more of your data
- Media & Retailers: How to improve web performance thanks to analytics & testing
Test out Optimizely yourself: https://www.optimizely.com
For more information about AT Internet, please visit:
http://www.atinternet.com
How Patrick McKenzie built a small software business from nothing to the point where he could quit his full-time job, plus tactical advice for other small businesses on how to save time by outsourcing, automating, and eliminating low-value tasks.
DigitalDay's email marketing experience in drip marketing campaigns includes project examples from Stanley Steemer, LasikPlus, and several other direct-marketing clients.
As a Silverpop Partner, we leverage this best-in-class email delivery tool and integrate into client's 3rd party and proprietary systems.
Ecommerce Test Ideation: What to Optimize and WhyOptimizely
Test ideation is at the core of growing your company’s online sales, especially as consumers’ expectations for ease of use and personalized experiences continue to climb. This session will help you uncover tests to increase key metrics, like conversion rates and average order value, and make shopping on your site a delightful experience for every customer.
Optimize your web & mobile sites with Analytics & A/B TestingOptimizely
These are the slides of our Optimizely Connect webinar with AT Internet webinar from April 7, 2016.
In the first ever optimization benchmark report (2015), analytics was named as the #1 source to generate ideas for website optimization. We will show you how to use analytics to discover the weak spots on your website, how this analysis helps generate more impactful ideas for A/B Tests and how the seamless integration of Optimizely and AT Internet makes it really easy to track the effect of testing on all your important company KPIs.
In this webinar, we will show you:
- Fundamentals: Analysis - Insights - Hypothesis Generation
- How to use analytics to discover the weak spots on your website
- How to integrate AT Internet and Optimizely in a few clicks and make more of your data
- Media & Retailers: How to improve web performance thanks to analytics & testing
Test out Optimizely yourself: https://www.optimizely.com
For more information about AT Internet, please visit:
http://www.atinternet.com
How Patrick McKenzie built a small software business from nothing to the point where he could quit his full-time job, plus tactical advice for other small businesses on how to save time by outsourcing, automating, and eliminating low-value tasks.
DigitalDay's email marketing experience in drip marketing campaigns includes project examples from Stanley Steemer, LasikPlus, and several other direct-marketing clients.
As a Silverpop Partner, we leverage this best-in-class email delivery tool and integrate into client's 3rd party and proprietary systems.
Ecommerce Test Ideation: What to Optimize and WhyOptimizely
Test ideation is at the core of growing your company’s online sales, especially as consumers’ expectations for ease of use and personalized experiences continue to climb. This session will help you uncover tests to increase key metrics, like conversion rates and average order value, and make shopping on your site a delightful experience for every customer.
Esta versão foi completamente reescrita e atualizada, com pensamento em todas as questões e
comentários recebidos desde sua primeira postagem. Eu tentei, aplicando minha experiência
como projetor e místico, resolver alguns dos problemas básicos que as pessoas tem com a
projeção. Este se tornou um trabalho interativo graças a todo o retorno construtivo e
experimentação que ele inspirou na Internet.
Existem certos aspectos da dimensão astral e do processo de projeção que são muito
complicados. Muito dele é mal entendido e ele pode ser muito confuso as vezes. Esta série de
artigos tenta esclarecer um pouco o assunto, e esperançosamente, explicar bem do que se trata.
As teorias e conclusões nesta obra são largamente baseadas na minha própria experiência de
projeção. É objetivo desta obra desenvolver um entendimento maior e novo, técnicas de projeção
The Secret to Trade Show Success - Presented by QuickTapSurveyQuickTapSurvey
This presentation was delivered on September 16, 2015 to introduce QuickTapSurvey, an offline lead capture app, to users of Infusionsoft.
Ravin Shah, Co-CEO & Founder of QuickTapSurvey covers:
1. The big secret
2. How to get more leads
3. How to get better leads
4. Capturing leads offline
5. Automating follow-up
6. Getting set up in less than 3 minutes
Webinar Slideshow: How to convert trade show leads into customersQuickTapSurvey
During this webinar, small business evangelist Ramon Ray, discusses the three principles of Lifecycle Marketing (Attract, Sell, Wow), a system used by over 20,000 small business to generate sales. He provides tips on how to attract new leads at trade shows, generate more referrals and turn customers into raving fans.
From the Fuqua Forbes "Future of Marketing" Conference. How much more of consumer choice is driven by factors outside of conscious awareness than we might like to believe?
Academic point of view: Professor Gavan Fitzsimons
Practitioner perspectives: Jen Lineen MBA ’05, Shopper Marketing Manager at Coca-Cola and Liz Faria MBA ’08, Senior Brand Strategy Manager at Reebok International
This presentation demonstrates the importance of exit interviews and intercept surveys. It also includes some of the common challenges that museums and attractions face, along with best practices to overcome these challenges. Available solutions and technology tools are highlighted.
SESSION PRESENTERS
Ravin Shah, Co-CEO and Founder, Quick Tap Surveys
Rory Cory, Senior Curator, Military Museums of Alberta
Em 1966, os pesquisadores em psicodélicos de Harvard-Millbrook
decidiram explorar a metáfora religiosa a fim de encorajar as pessoas a terem o
comando das suas próprias funções cerebrais. Eu estava inquieto sobre cair
novamente no paradigma religioso. Por 40 anos eu vinha sendo condicionado a
responder negativamente à palavra “Deus”. Em qualquer momento que alguém
começasse a clamar a respeito de Deus, eu automaticamente esperava ser
imposto ou ameaçado por algum hipócrita semi-alfabetizado.
Nós tentamos evitar essa palavra-chave insidiosa. Deus sabe, em um
ponto, nós falamos sobre LSD como uma “vitamina cerebral” ou suplemento
dietético - mas esse rótulo mais preciso soava espertalhão naqueles tempos -
quem sabe, talvez isso fosse ser estiloso nessa era de mega-suplementos, smart
drugs e extensão da vida. Entretanto, contudo, porém e não obstante, a dieta do
autocontrole não era para tornar-se respeitável até a medicina holística dos anos
70.
Nossos próprios compromissos e modelos de características eram sempre
científicos. Por exemplo, nós fomos bem sucedidos em treinar prisioneiros
analfabetos a exercerem as funções de - e falarem como - psicólogos. E nossos
campos de treinamento de verão no Hotel Catalina em Zlhuatenjo, México,
efetivamente ensinaram uma grande gama de intelectuais a como “reimprimir”
seus programas cerebrais.
Esta versão foi completamente reescrita e atualizada, com pensamento em todas as questões e
comentários recebidos desde sua primeira postagem. Eu tentei, aplicando minha experiência
como projetor e místico, resolver alguns dos problemas básicos que as pessoas tem com a
projeção. Este se tornou um trabalho interativo graças a todo o retorno construtivo e
experimentação que ele inspirou na Internet.
Existem certos aspectos da dimensão astral e do processo de projeção que são muito
complicados. Muito dele é mal entendido e ele pode ser muito confuso as vezes. Esta série de
artigos tenta esclarecer um pouco o assunto, e esperançosamente, explicar bem do que se trata.
As teorias e conclusões nesta obra são largamente baseadas na minha própria experiência de
projeção. É objetivo desta obra desenvolver um entendimento maior e novo, técnicas de projeção
The Secret to Trade Show Success - Presented by QuickTapSurveyQuickTapSurvey
This presentation was delivered on September 16, 2015 to introduce QuickTapSurvey, an offline lead capture app, to users of Infusionsoft.
Ravin Shah, Co-CEO & Founder of QuickTapSurvey covers:
1. The big secret
2. How to get more leads
3. How to get better leads
4. Capturing leads offline
5. Automating follow-up
6. Getting set up in less than 3 minutes
Webinar Slideshow: How to convert trade show leads into customersQuickTapSurvey
During this webinar, small business evangelist Ramon Ray, discusses the three principles of Lifecycle Marketing (Attract, Sell, Wow), a system used by over 20,000 small business to generate sales. He provides tips on how to attract new leads at trade shows, generate more referrals and turn customers into raving fans.
From the Fuqua Forbes "Future of Marketing" Conference. How much more of consumer choice is driven by factors outside of conscious awareness than we might like to believe?
Academic point of view: Professor Gavan Fitzsimons
Practitioner perspectives: Jen Lineen MBA ’05, Shopper Marketing Manager at Coca-Cola and Liz Faria MBA ’08, Senior Brand Strategy Manager at Reebok International
This presentation demonstrates the importance of exit interviews and intercept surveys. It also includes some of the common challenges that museums and attractions face, along with best practices to overcome these challenges. Available solutions and technology tools are highlighted.
SESSION PRESENTERS
Ravin Shah, Co-CEO and Founder, Quick Tap Surveys
Rory Cory, Senior Curator, Military Museums of Alberta
Em 1966, os pesquisadores em psicodélicos de Harvard-Millbrook
decidiram explorar a metáfora religiosa a fim de encorajar as pessoas a terem o
comando das suas próprias funções cerebrais. Eu estava inquieto sobre cair
novamente no paradigma religioso. Por 40 anos eu vinha sendo condicionado a
responder negativamente à palavra “Deus”. Em qualquer momento que alguém
começasse a clamar a respeito de Deus, eu automaticamente esperava ser
imposto ou ameaçado por algum hipócrita semi-alfabetizado.
Nós tentamos evitar essa palavra-chave insidiosa. Deus sabe, em um
ponto, nós falamos sobre LSD como uma “vitamina cerebral” ou suplemento
dietético - mas esse rótulo mais preciso soava espertalhão naqueles tempos -
quem sabe, talvez isso fosse ser estiloso nessa era de mega-suplementos, smart
drugs e extensão da vida. Entretanto, contudo, porém e não obstante, a dieta do
autocontrole não era para tornar-se respeitável até a medicina holística dos anos
70.
Nossos próprios compromissos e modelos de características eram sempre
científicos. Por exemplo, nós fomos bem sucedidos em treinar prisioneiros
analfabetos a exercerem as funções de - e falarem como - psicólogos. E nossos
campos de treinamento de verão no Hotel Catalina em Zlhuatenjo, México,
efetivamente ensinaram uma grande gama de intelectuais a como “reimprimir”
seus programas cerebrais.
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
How to get MVP Right by Health Fidelity Sr Product ManagerProduct School
Main takeaways:
- Building smart, not hard
- Common mistakes or misconceptions when building an MVP
- Real examples on how to build real MVP that actually work and why they work
What's the Best Ordering Solution for your Restaurant? | Technic AppsLaura Farias
These days, Mom and Pop and Independent owned Restaurants need an easy and secure mobile ordering solution in order to complete with the big chains. But what is the right avenue for you? This presentation will break it all down and give you valuable information to help you make the right move.
Contact our team for a Free Consultation, we are here for small businesses!
Call us at 469-850-2905 or or email me directly at laura.f@technicapps.com
HP Vertica Provides adMarketplace with Big Data Warehousing SolutionDana Gardner
Transcript of a BriefingsDirect podcast on how an intent search company is able to handle massive amounts of data and analyze it quickly with HP Vertica.
Getting Started with Online-to-Offline Measurementbrandonwishnow
Although most marketers would agree that online-to-offline measurement is important for the future success of their business, it’s hard to know what steps to take to adopt this strategic initiative.
Ovative/group has found that when done correctly, online-to-offline addresses many of the most complex business problems by providing answers to questions such as: What is the impact of an online visit on offline sales? Does this impact vary by category or product type? What marketing channels influence offline most? And, can I use these channels to drive offline acquisition?
But how do you get started and ensure online-to-offline is a success for your organization? After attending this webinar featuring Ovative/group and LiveRamp you’ll understand:
– Why online-to-offline is important and how to prioritize it among other strategic initiatives
– Who within your organization needs to be involved and how to structure your team
– What technology is required to build online-to-offline measurement capabilities
– How to make digital marketing decisions based on enterprise metrics
Parachute Digital is a marketing and fundraising consultancy that offers not for profit organisations the opportunity to make more money online and give their supporters a great digital experience.
PRPL Information Architect Tricia D'Antin explains the thought process behind merging business goals with user goals through user experience (UX) design.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
During Merrimack College's 2017 Great Ideas: Entrepreneurship Contest, Crowd-Hero was pitched to 10 judges and took home 4th place out of 16 inventions. Designed and presented by: Thomas O'Brien
Your customers are your best advertisers. Turn them into your social media influencers with Octothorpe+ branded selfie rewards mobile app plugin. Since these shared photos come from your customers, they are not considered ads by their followers but a shared experience and personal recommendation from a friend.
Intro to Data Analytics with Oscar's Director of ProductProduct School
The Director of Product at Oscar, Vasudev Vadlamudi, went over key types of quantitative analysis that B2C product managers use on the job including: funnels, cohorts, and a/b testing. For each one he looked into when and why they are used, and used examples.
UX Conversion Camp: Aldermore Bank, Making Corporate UX WorkLisa Duddington MSc
UX Conversion Camp is the UK's only brand-only conversion event, organised by Keep It Usable. 2017 was the best yet! Here are the slides from our fantastic presenters, Aldermore Bank.
For more information on UXCC, please visit www.uxconversioncamp.com
Spike it’s an online platform that makes AI accessible for all businesses, governments and other enterprises.
Every business needs artificial intelligence.
But not every business has the capability to build, maintain, and generate value from AI in-house.
Spike makes AI accessible for all businesses, governments and other enterprises.
By harnessing the power of your data to assist – not displace – humans at work, we improve business efficiency and productivity.
And all of that will be provided with:
1- mine data warehouse
2- Interactive Analytics
3- Prediction and forecasting report.
With:
* No AI or machine learning experience required.
* No infrastructure needed.
* Supporting the MENA region and we are less expensive for other solutions.
Similar to How To Grow Your Agency With Data Capture (20)
Capture data anywhere! This beautiful survey takes minutes to create and can be used to collect responses either in-person or in a tablet kiosk - all without an internet connection!
Trump vs Clinton: The Presidential Election SurveyQuickTapSurvey
Capture data anywhere! This beautiful survey takes minutes to create and can be used to collect responses either in-person or in a tablet kiosk - all without an internet connection!
Ask us anything!
support@quicktapsurvey.com "
Capture data anywhere! This beautiful survey takes minutes to create and can be used to collect responses either in-person or in a tablet kiosk - all without an internet connection!
Capture data anywhere! This beautiful survey takes minutes to create and can be used to collect responses either in-person or in a tablet kiosk - all without an internet connection!
ISHA Conference - iPad Visitor Surveys, The Military Museums in CanadaQuickTapSurvey
Sports museums all over North America congregated at the 46th annual International Sports Heritage Association conference hosted by Canada’s Sports Hall of Fame. This presentation demonstrates the importance of exit interviews and intercept surveys. It also includes some of the common challenges that museums and attractions face, along with best practices to overcome these challenges. Available solutions and technology tools are highlighted.
SESSION PRESENTERS
Ravin Shah, Co-CEO and Founder, Quick Tap Surveys
Rory Cory, Senior Curator, Military Museums of Alberta
Capture data anywhere! This beautiful survey takes minutes to create and can be used either in-person or in a tablet kiosk - all without an internet connection!
Contact:
- sales@quicktapsurvey.com
Capture data anywhere! This beautiful survey takes minutes to create and can be used either in-person or in a tablet kiosk - all without an internet connection!
Capture data anywhere! This beautiful survey takes minutes to create and can be used either in-person or in a tablet kiosk - all without an internet connection!
Your Market Research Is Flawed. Here's How To Change That. QuickTapSurvey
"Your Market Research Is Flawed. Here's How to Change That" is a presentation by Ravin Shah, the founder of QuickTapSurvey, the highest rated mobile data capture app on the App store!
The presentation was made on Oct 29, 2014 at the #MarketersUnbound event in Toronto. It was organized by Marketers Without Borders, and sponsored and hosted by Wealthsimple.
The key presentation themes are:
• best market research tools and methods
• how to approach market research in B2B vs. B2C
• how to get more genuine feedback
• if you must ask one question, it should be...
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
79. A big problem with events and promotions marketing is that it has been very difficult to measure ROI.
80. Was it worth spending $15K to activate at that event?
81. “There were 30K people in attendance and the on-site supervisor said they were busy all day so it must have been a success.”
82. “There were 30K people in attendance and the on-site supervisor said they were busy all day so it must have been a success.”
83. “There were 30K people in attendance and the on-site supervisor said they were busy all day so it must have been a success.”
Backup your work with measurable success metrics to your client.
84. “There were 30K people in attendance and the on-site supervisor said they were busy all day so it must have been a success.”
Your client wants to know if they got anything out of the event and whether they should activate again next year.
85. With a data capture app, you’re able to put a number against the event.
86. “We captured 300 new email addresses by entering consumers into a contest. The cost to acquire each lead was $50.”
(After using a data capture app)
87. This vital information lets your client measure the of an event and determine whether it was worth the investment.
88. Your client will look to you for this insight after every event to make on how to spend their marketing budget, and hopefully it will be with you!
90. Let’s Review
With a data capture app, you can:
Increase Margins with a low cost high value solution
91. Let’s Review
With a data capture app, you can:
Increase Margins with a low cost high value solution
Improve Client Satisfaction with real-time updates
92. Let’s Review
With a data capture app, you can:
Increase Margins with a low cost high value solution
Improve Client Satisfaction with real-time updates
Monitor On-Site Staff by empowering on-site supervisors
93. Let’s Review
With a data capture app, you can:
Increase Margins with a low cost high value solution
Improve Client Satisfaction with real-time updates
Monitor On-Site Staff by empowering on-site supervisors
Enhance the brand experience with a kick-ass experience
94. Let’s Review
With a data capture app, you can:
Increase Margins with a low cost high value solution
Improve Client Satisfaction with real-time updates
Monitor On-Site Staff by empowering on-site supervisors
Enhance the brand experience with a kick-ass experience
Better measure an event’s ROI with better post-event
analytics
101. Image Sources:
Slide 1: “Grown-up” by br1dotcom, used under CC-BY 2.0
Slides 2, 3: “Conversation at Caffe Nero” by ktylerconk, used under CC-BY 2.0
Slide 4: “Day 194” by pasukaru76, used under CC-BY 2.0
Slide 5: “Montara Crossroads 2” by 9391282@N05, used under CC-BY 2.0
Slide 6: “iPad Smart Case” by yto, used under CC-BY 2.0
Slide 10: “Tortoise” by 50562790@N00, used under CC-BY 2.0
Slide 11: “Suspicious” by usfwsmtnprairie, used under CC-BY 2.0
Slide 12: “I'm still running away” by vincepal, used under CC-BY 2.0
Slide 13: “The one that got away.” by usfwspacific, used under CC-BY 2.0
Slides 14-16: “ChX Coder Lounge” by ceardach, used under CC-BY 2.0
Slide 17: “Thizz Face” by greggoconnell, used under CC-BY 2.0
Slides 18, 19: “Single slice” by 63158617@N07, used under CC-BY-SA 2.0
Slide 20: “The Scientist” by a4gpa, used under CC-BY-SA 2.0
Slide 21: “NO FUN” by tiffanyday, used under CC-BY 2.0
Slide 22: “Sad clown” by 42dreams, used under CC-BY 2.0
Slides 23, 28, 29, 31: “Choice” by wwward0, used under CC-BY 2.0
Slide 27: “Freedom” by josefgrunig, used under CC-BY-SA 2.0
Slide 30: “Left Out of the Party” by grimsanto, used under CC-BY-SA 2.0
Slide 36: “Export” by jbid-post, used under CC-BY-SA 2.0
Slide 37: “Surf's up” by kk, used under CC-BY-SA 2.0
Slide 38: “Growing Hearts – EXPLORE” by karen_roe, used under CC-BY 2.0
Slide 39: “New” by kev-shine, used under CC-BY 2.0
102. Slides 40-42, 45-54, 56: “Park Place Expensive Real Estate Monopoly” by 9731367@N02, used under CC-BY 2.0
Slide 43: http://a1515.phobos.apple.com/us/r1000/100/Purple/v4/b7/c2/cd/b7c2cd73-7fb0-1e6a-87df- 8ef84cf6bc32/mzl.fjvqzpyr.png
Slide 55: http://memegenerator.net/Crying-Face
Slide 57: “Simple Satisfaction” by carbonnyc, used under CC-BY 2.0
Slide 58: “Looking back” by gumuz, used under CC-BY 2.0
Slide 59: “look into your heart and you'll find ℓ❤VΣ” by -_ra3yat_bmw_-, used under CC-BY 2.0
Slide 64: “Say hi” by renemensen, used under CC-BY 2.0
Slide 65: “Schriever photographer snares elusive bald eagle photos” by dvids, used under CC-BY 2.0
Slide 66: “C'mon EVIL Monkey! WWJD?!” by instantvantage, used under CC-BY-SA 2.0
Slide 67, 68: “Worried” by photoloni , used under CC-BY 2.0
Slide 69: “SXSW Interactive 2011 - Austin, TX” by kk, used under CC-BY-SA 2.0
Slide 70: “Light Clothing” by jdhancock, used under CC-BY 2.0
Slide 72: “Sales is tough.” by rzganoza, used under CC-BY 2.0
Slide 73: “Freediving competition: Flying Girl” by jayhem, used under CC-BY 2.0
Slide 74: “Jumping Side Kick | John Ragai | Sekinchan” by johnragai, used under CC-BY 2.0
Slide 75: “I Can't See You...” by 12023825@N04, used under CC-BY-SA 2.0
Slide 78: “Return on Investment” by lendingmemo, used under CC-BY 2.0
Slide 79: “Sailor is measured for a cover during Chiefs Night at the Naval Station Everett Fleet Exchange” by usnavy, used under CC-BY 2.0
Slide 80: “Introspection.” by e3000, used under CC-BY-SA 2.0
Slides 85, 87, 88: “Brick missing from red defensive wall” by horiavarlan, used under CC-BY 2.0
Image Sources: