SlideShare a Scribd company logo
The Plugin That Turns
App Users Into
Social Media Influencers
Patent Pending
OCTOTHORPE +
Thank your customers with an immediate reward when
they take a branded selfie and share their brand
experience and recommendations with hundreds of their
friends on social media – without ever leaving your app!
OCTOTHORPE +
What does this branded
selfie really say?
I love this place!
It makes me feel great!
I recommend them!
OCTOTHORPE +
“92% of all consumers say a friend’s
recommendation is more believable
and persuasive than any paid advertising.”
“The best advertising is the selfie. It
doesn't come from a company, it comes
from a friend.”
“When customers post selfies with a
company’s product, this is the social
proof or recommendation that other
prospects crave.”
“When you say it, it’s marketing. When
your customer says it, it’s social proof.”
And as if hundreds of friend
to-friend recommendations
with each shared selfie
weren't enough...
OCTOTHORPE +
OCTOTHORPE +
You own: User photo rights
Reshare customer photos on your own social feeds
and website -- UGC increases visitor engagement
and customer-to-customer conversations. Use in
print and p.o.p.
You own: User data
Name - email address – birthdate. . Increase your
CRM reach and ROI. Facebook, Instagram and
Twitter don’t own the data - you do
Name :
Email :
DOB :
Andrea Marin Machuca
andmm@yahoo.net
03/27/1996
OCTOTHORPE +
+ Greater reach and visibility: easily shareable on 3 social networks –
Instagram, Facebook and Twitter.
+ You control the conversation: the right hashtag and logo every time.
+ Branded-Selfies are seen: not throttled by the Facebook algorithm.
+ Precise targeting: offers valid only at geo-targeted locations.
+ Adds new-customer acquisition to any rewards program.
+ Integrates easily with the most popular POS systems.
+ Instant auto-send email to users – contains new offers, event info, etc.
+ Lower content creations costs: your customers create it for you
+ Run a sweepstakes – right in your app!.
+ Global: additional cost for translations and implementation.
MORE PLUSES
The Process: Fun, Fast and Rewarding! From download to reward in 60 seconds.
Get offer. Take photo Add stickers Add caption, Hashtag
automatically added.
Choose network(s).
Post selfie!
Receive reward in
app, digital wallet or
by email, your choice.
OCTOTHORPE +
Case Study: Kuma’s Corner
The Zagat-Rated gourmet burger bar chain names its menu items
after heavy-metal bands and has a sound system that goes to
eleven.
Kuma’s doesn’t believe in advertising. They believe in “word of
mouth.” So they have not spent any media dollars to support the
app, there’s just been one announcement on Facebook –
everything else has been friend-to-friend.
However…
OCTOTHORPE +
Head-Banging Results (in a good way)
Friend-to-friend recommendations skyrocketed!
39.46% of all organic posts across Facebook, Instagram and
Twitter came from our app – with no marketing support!
Non-stop, high-engagement user-generated
content – “social proof!” Just look at the comments!
Actual consumer quotes – names and photos changed for privacy purposes.
OCTOTHORPE +
Case Study: Brookfield Zoo
Chicago’s world-renowned Brookfield Zoo
hosts an annual craft beer festival, Zoo Brew.
One of the dozens of vendor booths at this
year’s event was one promoting the Zoo’s
rewards app.
Lions and Tigers and Branded Selfies, Oh My!
Saturday & Sunday June 23 & 24, Brookfield Zoo’s Annual ZOO BREW
Estimated attendance: 1,500 zoo and craft beer lovers
Every
5.2 minutes
A zoo guest took a branded-selfie and shared
it on social media
35.4%
of all event attendees appeared in at least
one branded photo
60,000
estimated number of prospects who received a
friend’s Brookfield Zoo recommendation in just
two days!
97%
of all on-site rewards were claimed by an app user
We’ve had prospects ask us, “Why can’t
we do it ourselves?”
It’s a valid question. Companies are rightly always looking for ways to reduce outsourcing,
control processes internally and manage costs efficiently.
We think our market-ready product is a better and more cost effective option to building an
app or plugin from scratch. It is ready to launch right now without capital investment for
development, assignment of dedicated tech and marketing personnel for oversight during the
process and the ongoing need for updates across Apple, Google, Instagram, Facebook and
Twitter platforms to adjust for new phone releases, operating systems and API/SDKs.
Your development would also need to navigate through the legal world of trademarks,
which we have.
So, in summary, yes, you can probably do it yourself.
However, we’ve already done it for you. At a fraction of the cost.
We turn app users into
social media influencers.
Please contact Neal Weingarden
Phone: 847.331-2595
Email : nw@octothorpeplus.com
No app? No problem. Also available as white-labeled app.
Patent Pending

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Octorhorpe+ Overview

  • 1.
  • 2. The Plugin That Turns App Users Into Social Media Influencers Patent Pending
  • 3. OCTOTHORPE + Thank your customers with an immediate reward when they take a branded selfie and share their brand experience and recommendations with hundreds of their friends on social media – without ever leaving your app!
  • 4. OCTOTHORPE + What does this branded selfie really say? I love this place! It makes me feel great! I recommend them!
  • 5. OCTOTHORPE + “92% of all consumers say a friend’s recommendation is more believable and persuasive than any paid advertising.” “The best advertising is the selfie. It doesn't come from a company, it comes from a friend.” “When customers post selfies with a company’s product, this is the social proof or recommendation that other prospects crave.” “When you say it, it’s marketing. When your customer says it, it’s social proof.”
  • 6. And as if hundreds of friend to-friend recommendations with each shared selfie weren't enough... OCTOTHORPE +
  • 7. OCTOTHORPE + You own: User photo rights Reshare customer photos on your own social feeds and website -- UGC increases visitor engagement and customer-to-customer conversations. Use in print and p.o.p. You own: User data Name - email address – birthdate. . Increase your CRM reach and ROI. Facebook, Instagram and Twitter don’t own the data - you do Name : Email : DOB : Andrea Marin Machuca andmm@yahoo.net 03/27/1996
  • 8. OCTOTHORPE + + Greater reach and visibility: easily shareable on 3 social networks – Instagram, Facebook and Twitter. + You control the conversation: the right hashtag and logo every time. + Branded-Selfies are seen: not throttled by the Facebook algorithm. + Precise targeting: offers valid only at geo-targeted locations. + Adds new-customer acquisition to any rewards program. + Integrates easily with the most popular POS systems. + Instant auto-send email to users – contains new offers, event info, etc. + Lower content creations costs: your customers create it for you + Run a sweepstakes – right in your app!. + Global: additional cost for translations and implementation. MORE PLUSES
  • 9. The Process: Fun, Fast and Rewarding! From download to reward in 60 seconds. Get offer. Take photo Add stickers Add caption, Hashtag automatically added. Choose network(s). Post selfie! Receive reward in app, digital wallet or by email, your choice.
  • 10. OCTOTHORPE + Case Study: Kuma’s Corner The Zagat-Rated gourmet burger bar chain names its menu items after heavy-metal bands and has a sound system that goes to eleven. Kuma’s doesn’t believe in advertising. They believe in “word of mouth.” So they have not spent any media dollars to support the app, there’s just been one announcement on Facebook – everything else has been friend-to-friend. However…
  • 11. OCTOTHORPE + Head-Banging Results (in a good way) Friend-to-friend recommendations skyrocketed! 39.46% of all organic posts across Facebook, Instagram and Twitter came from our app – with no marketing support! Non-stop, high-engagement user-generated content – “social proof!” Just look at the comments! Actual consumer quotes – names and photos changed for privacy purposes.
  • 12. OCTOTHORPE + Case Study: Brookfield Zoo Chicago’s world-renowned Brookfield Zoo hosts an annual craft beer festival, Zoo Brew. One of the dozens of vendor booths at this year’s event was one promoting the Zoo’s rewards app.
  • 13. Lions and Tigers and Branded Selfies, Oh My! Saturday & Sunday June 23 & 24, Brookfield Zoo’s Annual ZOO BREW Estimated attendance: 1,500 zoo and craft beer lovers Every 5.2 minutes A zoo guest took a branded-selfie and shared it on social media 35.4% of all event attendees appeared in at least one branded photo 60,000 estimated number of prospects who received a friend’s Brookfield Zoo recommendation in just two days! 97% of all on-site rewards were claimed by an app user
  • 14. We’ve had prospects ask us, “Why can’t we do it ourselves?” It’s a valid question. Companies are rightly always looking for ways to reduce outsourcing, control processes internally and manage costs efficiently. We think our market-ready product is a better and more cost effective option to building an app or plugin from scratch. It is ready to launch right now without capital investment for development, assignment of dedicated tech and marketing personnel for oversight during the process and the ongoing need for updates across Apple, Google, Instagram, Facebook and Twitter platforms to adjust for new phone releases, operating systems and API/SDKs. Your development would also need to navigate through the legal world of trademarks, which we have. So, in summary, yes, you can probably do it yourself. However, we’ve already done it for you. At a fraction of the cost.
  • 15. We turn app users into social media influencers.
  • 16. Please contact Neal Weingarden Phone: 847.331-2595 Email : nw@octothorpeplus.com No app? No problem. Also available as white-labeled app. Patent Pending