The music video for "Tides" by Feed The Rhino intends to promote the song and tell the story about a man going through a mental breakdown. It shows the band members as caring friends trying to help their friend, trekking through snow to reach his trailer, but finding he has already taken his own life. The video relates the lyrics about being alone through this storyline and uses abstract imagery throughout to depict the man's pain and descent into insanity.

1. INTENTIONS To promote the song ‘Tides.
To tell the story of what the song is about
To show that the band aren’t just about
playing, but also showing. Also that they
don’t always have to play hardcore.
REPRESENTATION OF THE ARTIST Caring friends that try and get to their
friends no matter, trekking through snow
and the cold to try and get him in time.
RELATIONSHIP BETWEEN MUSIC AND
VISUALS
When the piano stops and the
instrumentation build up, you stop seeing
the band, whereas before when it was just
the piano and Lee singing, you could see
him singing.
MUSIC VIDEO ANALYSIS
Artist: Feed The Rhino
Track Name: Tides
Director: John Bradburn
Format: 4 Minutes 4 seconds
Genre: Hardcore/Rock and Roll/Punk Rock/Other
Members:
Lee Tobin - Vocals
James Colley - Guitar
Sam Colley - Guitar
Chris Kybert - Drums
Oz Craggs - Bass

2. INTENTIONS To promote the song ‘Tides.
To tell the story of what the song is about
To show that the band aren’t just about
playing, but also showing. Also that they
don’t always have to play hardcore.
RELATIONSHIP BETWEEN LYRICS AND
VISUALS
The song is about being alone, and how no
one else can save you the way you can.
This is shown at the end when they turn up
to the guys trailer and its on fire already,
and he’s already killed himself
VOYEURISM (NOTION OF LOOKING) Looking at a man going insane, having a
breakdown
INTERTEXTUALITY As far as i can tell there are no references
to anything else inside the video
MUSIC VIDEO ANALYSIS
Artist: Feed The Rhino
Track Name: Tides
Director: John Bradburn
Format: 4 Minutes 4 seconds
Genre: Hardcore/Rock and Roll/Punk Rock/Other
Members:
Lee Tobin - Vocals
James Colley - Guitar
Sam Colley - Guitar
Chris Kybert - Drums
Oz Craggs - Bass

3. INTENTIONS To promote the song ‘Tides.
To tell the story of what the song is about
To show that the band aren’t just about
playing, but also showing. Also that they
don’t always have to play hardcore.
TYPICAL OF GENRE Typical-
The video involves anger and pain
Fire is used frequently
The song is about his family friend getting hurt
Abstract imagery is used throughout
The character in the video seems to be going
more psychotic
References to the failure of god
Different
The band isn’t actually playing in it, just Lee
singing in the first half of the song
This is specifically strange in the guitar solo, as
you don’t see the guitarist at all.
MUSIC VIDEO ANALYSIS
Artist: Feed The Rhino
Track Name: Tides
Director: John Bradburn
Format: 4 Minutes 4 seconds
Genre: Hardcore/Rock and Roll/Punk Rock/Other
Members:
Lee Tobin - Vocals
James Colley - Guitar
Sam Colley - Guitar
Chris Kybert - Drums
Oz Craggs - Bass

4. INTENTIONS To promote the song ‘Tides.
To tell the story of what the song is about
To show that the band aren’t just about
playing, but also showing. Also that they
don’t always have to play hardcore.
WHO IS THE TARGET AUDIENCE Fans of the band already
Anyone who isnt necessarily into hardcore
music, but likes ballad parts
people of around 14-30 years old
WHY WOULD THIS APPEAL TO TARGET
AUDIENCE
It appeals to the audience because
everyone likes to see people attempting to
help. The walk they go on symbolizes what
they would go through for friendship.
However even then it can always be too
late
MUSIC VIDEO ANALYSIS
Artist: Feed The Rhino
Track Name: Tides
Director: John Bradburn
Format: 4 Minutes 4 seconds
Genre: Hardcore/Rock and Roll/Punk Rock/Other
Members:
Lee Tobin - Vocals
James Colley - Guitar
Sam Colley - Guitar
Chris Kybert - Drums
Oz Craggs - Bass