This marketing plan summarizes the promotion strategy for a new mobile game called "Whole Load'a Dough" about a pizza slice character rescuing the rest of his pizza. The game will be free to download with in-app purchases and will be promoted through direct, indirect, and promotional advertising. Direct advertising will include printing 5000 stickers with links to be placed in skate parks. Indirect advertising will involve a "learn to skate" event where staff wear game merchandise. A two-week promotion with a local pizza shop will offer a free slice for downloading the game and high scores, with the highest scorer winning a prize. Legal and ethics precautions include ensuring all content is age-appropriate.

1. Marketing plan

2. Product and place
Videogame to be sold on the iTunes App Store
called “Whole Load’a Dough” about a pizza slice
who is tasked with rescuing the rest of his pizza.

3. Price
This game will be free, due to it being aimed at
children. 90% of all new apps are free, because
so many are aimed at children. However there
will be in app purchases, like most games, which
is where a lot of games gain there revenue from
now.

4. Promotion
My objective is to grow my audience and
possibly make revenue. My target for the first 2
weeks is to have 1000 followers by the end. I will
do this by doing:
• Direct
• In-Direct
• Promotion
Advertising

5. Direct Advertising
I will be printing around 5000 stickers which
have the Twitter/Facebook/Instagram links on
them, and stick them around skate parks all over
the country. This will help because people pay a
lot of attention without even knowing when
they look at stickers, and will remember the
name.

6. In-Direct Advertising
I will be organizing a “learn to skate” day, hosted
by “Whole Load’a Dough” and will have all the
staff wearing merchandise of the game. This will
get more people looking at the name and
remembering it. The merchandise itself is a very
skater style.

7. Promotion
We will being doing a 2 week promotion where
Perfect Pizza will be giving a free slice of pizza for
anyone that downloads that app and shows them
their highscore, at the end of the 2 weeks, the
person with the highest score will get prize. The
store will also feature in the first cutscene of the
game, as a cross promotion.

8. Schedule

9. Legal and Ethics
Making sure everything is age appropriate is a
big part of it. With the promotions there must
be CRB checks to make sure everyone can legally
work with children. Also we must make sure that
everything they say is age appropriate, and that
no one gets offended by anything that is said.