It was our own idea to invent a new product

1. Prof. Raheel farooqi

3. 1. Introduction.
2. Mission & Vision
3. Goals
4. Marketing Strategy
5. Marketing segmentation
6. Target market
7. Value proposition
8. SWOT analysis
9. Features
10. Customer care
11. Budgeting
12. Questions & Answer session

4.  Name: Loyal ( smart Watch)
 Product: smart Watch
 Slogan: Watch the future
 Tagline: loyalty is rare if you find it keep it.

5.  Vision
To be the most
reliable watch
brand/company
across the world .
 Mission
Connecting and
contributing with
society through reliable
product & quality
services.

6.  To be the first who bring advance feature.
 We want to make our presence felt.
 We promise to our customer for quality
services.
 Become top seller because of our reliable
product & reasonable prices.

7.  Facebook
 Twitter
 Instagram.
 SMS
 Through You tubers
 Newspaper
 TV

9.  Geographic
 Neighborhoods
 Cities (Karachi, Islamabad,& Lahore)
 Region
 Nation
 Demographic
 Age (15 to 40)
 Gender

10. Upper Middle class upper Upper class

11.  Providing reliable smart watch with
reasonable prices.

13.  STRENGTH
1) Smart watch.
2) Reasonable price.
3)Our advance features.
4) Free delivery across the country.
 Weaknesses
1) Numbers of competitors in market.
new in market

14. THREATS
We are new brand in the market.

15.  Apple
 Samsung
 Lucky GOLdstar (LG)
 Huawei
 KingWear
 ASUS
 Fossil Sport

16.  Water resistant & waterproof
 Smart sleep alarms
 Smart notification
 Control music & camera
 Temperature meter
 6 Months warranty
 Control music & camera.

20.  Free Home delivery across the country.
 Customer can order our product through our
website. (www.loyal.com)
 Helpline 24/7 hours (0215623565)
 Customer can submit their complain through
mail, contact number and on our website.

21.  Land & building :22 million
 Machinery :16 million
 RAW metrial:19.5 million
 Office equipment : 5 million
 Employee’s salaries : 12.5 million
 Advertisement expense 17 million
 Other expense 8 million
 Total budget 100 million

22. 22, 22%
19.5, 19%
17, 17%
16, 16%
12.5, 13%
8, 8%
5, 5%
Chart Title
Land & Building
Raw Material
Advertisment
Machinery
Employee's Salary
Other expense
Office Equipment