Marketo Frameworks: A Cheat Sheet to Building a Killer Instance
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Whether you’re beginning your journey with a MAP from scratch, migrating from another platform, or optimizing an existing one, the word framework is probably something you are familiar with. But why is it so important to build your system based on someone else’s best practices? Top Tips include: - Lessons learned and success story of Digital Pi client Bishop Fox in their implementation - How to get accurate data that can be used to prove influence and show ROI, you must be able to track your efforts properly - Why leverage a tried-and-true framework to scale your business
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Sei Mani is an adoption partner that helps customers maximize value from collaboration technologies like Cisco WebEx and Jive. They provide change management, training, and other services to drive adoption rates. Some key points:
- Sei Mani was founded in 2011 to address the gap between investment in collaboration technologies and low usage rates.
- They have helped customers like Virgin Media, Euroclear, and Astrazeneca achieve adoption rates from 25-350% through services like training, communications, and process improvements.
- Customers need credible business cases to justify additional collaboration costs and adoption expenses. Sei Mani helps customers calculate ROI through case studies showing benefits like reduced travel, higher productivity, and improved
First Time Video Conferencing
First Time Video Conferencing guide by Conference Room Systems covering the following topics. Technology TimeLine, Types of Online Meetings, Common Uses for Video, Migration & Adoption, Preparing for a Launch, Best Practices for Equipment Setup, Setting Expectations and Organizational Goals, Offering “Reduced Travel” benefits and the Conclusion.
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Webinars are a top B2B marketing tactic, but rather than simply doing a one-off webinar, you should consider a multi-webinar strategy for ongoing success.
In this 2-part series, I examine emerging and global brands that have developed a winning thought leadership webinar series and then go behind the scenes for a look at the metrics and methods that made them work.
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Video Conferencing and Social Media in Clinical Practise
1) Video conferencing and live streaming have become increasingly popular ways to hold virtual events and conferences during the pandemic.
2) Choosing the right platform is important and depends on factors like the target audience, desired features, and cost. Integrating live streaming into social media can help maximize reach but requires the right tools.
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This online seminar was recorded and can be accessed by clicking on the link to the right. You'll also see a link to the PowerPoint presentation. If you have additional questions about graphic design software, please post them to our Software Forum.
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2) Netflix holds quarterly strategy meetings where each team presents strategies, tactics, and metrics for their area. Meeting prep includes publishing slides and simulating a CEO-level discussion.
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[Watch the webinar on-demand: https://bit.ly/3MvWdWj ]
How do you optimize Eloqua to meet your business needs and maximize your investment? In this session, gain insights based on lessons learned as we tackle the top challenges Eloqua customers are facing today; and how you can make what seems impossible possible.
In this webinar, learn how to avoid common pitfalls and:
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[Watch the webinar on-demand: https://bit.ly/3yTxect ]
With 42% of marketing automation professionals leaving their companies last year, organizations are feeling the expertise pinch. Your [insert here: MOps expert, Marketo admin, Campaign Specialist] has left the team... NOW WHAT!?
If you recently have been hit by the "Great Resignation" phenomenon happening across teams, we get it. Finding the right experts to manage Marketing operations can be a challenge and when someone on the team leaves, everyone feels the pain. Sometimes, it helps to talk these things through and hear what others in the industry are doing to combat turnover and ensure your business not only runs, but can still grow, despite team change ups.
On May 24th, we're hosting a meeting of the minds to talk through the challenges of finding the right people—and keeping them—for your MOps teams. Topics include:
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- Team building: what are some of the considerations you should think through if you're building a dream team? What expertise is actually needed and what can you afford?
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- Disruption: do you have backup plans and documentation available for team changes?
- Horror stories: hear how Digital Pi and Iterable have handled some challenging team/staffing situations and conquered business goals while down a team member, or several
We know it's hard to take time away from campaigns and working within your instance, but understanding more about the B2B turnover trend and how to ensure you have the right people on your bench is critical to success.
PANELISTS
Amy Goldfine
Senior Manager, Marketing Operations, Iterable, and Founder, MarketingOpsAdvice.com
Ari Milstein
COO/CFO, Digital Pi
Jeff Coveney
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Make Friends with Marketo: How to Get What You Want from Your MOps Investment
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Bad data, technical debt, admin turnover, and disjointed campaigns are resulting in inefficiencies, misalignment, and poor reporting for your marketing team.
So, how do you get your Marketo back on track? Where do you start?
In this session, gain insights based on lessons learned from hundreds of Digital Pi client projects:
- Learn which key areas of Marketo should be reviewed to scale efficiently
- Create a prioritized roadmap to drive short and long-term success
- Build internal alignment around Marketo and process changes across the organization—an often-overlooked and essential step
- Pinpoint strengths and weaknesses… so you can get rid of the weaknesses
Get results today with several tips you can implement after the session
Who is this webinar for?
Marketo Practitioners – practitioners are often in the weeds and need a clear plan of how to prioritize Marketo optimization, leave the webinar knowing where to look for issues and how to address them.
MOps Team Leaders – MOps team leaders may not be aware of the complexities involved with looking under the hood of the marchitecture in their system to understand which investments are paying off, we will cover that too!
Presented by:
Madelyne Oliver, Senior Director of Client Strategy, Digital Pi
Jenna Borrelli, Senior Manager of Client Services, Digital PiBridge the Bizible Gap: Turn Analytics into Actions
[Watch the webinar on-demand: https://bit.ly/3LpjOsz]
Reporting solutions, such as Bizible, provide valuable intelligence to help companies make better decisions around marketing spend. However, there is no easy button to gain those insights.
With Bizible, some organizations experience issues with a setup that doesn’t scale. Others experience challenges around adoption of the reports. These situations can contribute to misalignment among departments and wasted investment. In this session, learn how to
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Jeff Coveney, CMO, Digital Pi
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Marketing automation platforms like Marketo Engage offer marketers huge advantages in efficiency and performance. Yet, many companies struggle to manage and operate these platforms at the speed and scale their businesses demand.
In this session, we’ll unpack some of the main challenges holding MOps professionals back, and share tips and tricks that can help you avoid common stumbling blocks. You’ll come away with fresh insights and an action plan for managing your marketing operations with greater efficiency and agility.
Top Tips include:
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- When to consider adopting a Center of Excellence (COE)
- Tips to assess your company’s demand generation maturity
"I didn't know Marketo could do that!" Do more with Custom Development
There’s so much more you can do inside Marketo with custom development, but where do you start?
Put on your “developer” hat when you attend this session and see where you can take your instance further.
Top Tips include:
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You get more from your marketing when everyone can see and use marketing insights in Salesforce. SFDC Campaigns provide a simple and elegant way to visualize Lead and Contact engagement in dashboards and reports in surprisingly useful ways. Learn this simple approach to using Marketo Programs synced with SFDC Campaigns to become a marketing show-off — in the best way.
Tips and tricks include:
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As marketers, we face a lot of challenges when we’re trying to scale our business and get it to the next step. We need fresh expertise to reach new markets and engage our database but, we are also tasked to keep costs—and sometimes hiring—down too.
In this webinar, Digital Pi and Amy Goldfine from Iterable discuss how companies can exceed goals the right balance between internal teams and agency experts. We will cover:
The differences between a centralized and decentralized approach to MOps, and the benefits of each
Different ways to leverage marketing technologies, industry expertise and proven best practices while keeping overhead and costs down
How Amy from Iterable was able to increase market share and reach goals without a huge (internal) team behind her
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
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Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
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1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Marketo Frameworks: A Cheat Sheet to Building a Killer Instance
- 1. Frameworks Vivi Gehan, VP of Operations – Digital Pi Jessica Gericke, Sr. Director of Client Services – Digital Pi
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- 3. 3 HOUSEKEEPING Technical Support • Visit support.zoom.us Slides & Recording • This session is being recorded • On-demand video and slides will be shared via email with all registrants Feedback & Survey • Use the session chat to provide feedback and engage with other attendees • Tell us how we did in the post-session survey that will pop up after the session Questions & Chat • Submit questions at any time via the Q&A panel • Join in! Chat with attendees live using the chat feature at the bottom of your Zoom screen • Keep the conversation going on Twitter using #MarketoTopTips
- 4. 4 Agenda • Why Framework? • Source & Acquisition • Channels and Programs • Scoring • Data, CRM Sync & Feedback
- 5. 5 It All Starts With a Frame
- 6. 6 Quality Matters A good framework can help better identify and manage MQLs and their journey
- 7. 7 1. Source & Acquisition
- 8. 8 POLL: How many lead sources do you use in Marketo?
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- 11. 11 2. Channels & Programs
- 12. 12 POLL: Do you include “MQL” as a status in any channel?
- 13. 13 The Flow - How it All Connects ROI AND TRACKING BUDGET
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- 15. 15 3. Scoring
- 16. 16 POLL: Do you put limits on your lead score range?
- 17. 17 It Starts with a Framework • The marketing automation platform is only the start • Everything builds on each other
- 18. 18 Screenshot 0-point score Screenshot Screenshot Centralize scores into a single global program Trimming upper and lower limits Normalized data values/ lead scores
- 19. 19 4. Data, CRM Sync & Feedback
- 20. 20 POLL: Are you confident that your lead statuses are being used properly? Y/N
- 21. 21 Tying it All Together Success means more than MQL
- 22. 22 Why start from scratch? Framework Business Needs Success
- 23. 23 Q&A
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- 25. 25 Keep the conversation going! Hello@digitalpi.com