Gibson Biddle gives a presentation on how Netflix transitions from product strategy to execution. Some key points:
1) Netflix uses the GLEE model to focus on getting big on DVDs, leading in downloading, and expanding worldwide. The DMH model aims to delight customers in hard-to-copy, margin-enhancing ways.
2) Netflix holds quarterly strategy meetings where each team presents strategies, tactics, and metrics for their area. Meeting prep includes publishing slides and simulating a CEO-level discussion.
3) Biddle demonstrates a simulation discussing a hypothesis around reminding users before their free trial ends, showing results and debating the decision. The goal is to have a well-defined, engaging
EFE MATRIX
IFE MATRIX
CPM MATRIX
STRATEGIC ALTERNATIVES IDENTIFIED
ANALYSIS OF ALTERNATIVES AND FINAL STRATEGY CHOICE
MISSION AND VISION EVALUATION
STRATEGIC SHIFTS AND MILESTONES
INTERNATIONALIZATION AND LOCALIZATION STRATEGY
DIVERSIFICATION STRATEGY THROUGH CONTENT PRODUCTION
MARKETING STRATEGY AND MARKETING ACTIVITIES
TECHNOLOGICAL STRATEGY AND CAPABILITY BUILDING
OPERATION STRATEGY OF NETFLIX
EFE MATRIX
IFE MATRIX
CPM MATRIX
STRATEGIC ALTERNATIVES IDENTIFIED
ANALYSIS OF ALTERNATIVES AND FINAL STRATEGY CHOICE
MISSION AND VISION EVALUATION
STRATEGIC SHIFTS AND MILESTONES
INTERNATIONALIZATION AND LOCALIZATION STRATEGY
DIVERSIFICATION STRATEGY THROUGH CONTENT PRODUCTION
MARKETING STRATEGY AND MARKETING ACTIVITIES
TECHNOLOGICAL STRATEGY AND CAPABILITY BUILDING
OPERATION STRATEGY OF NETFLIX
Digital strategy promoting Narcos, Netflix's new original series (2015)
Final assignment: Crash course in digital strategy by @juliancole on Skillshare.
--> http://skl.sh/1FU8myR
Questions & feedback welcome! :D
--> @clement_simon
An Informative Presentation on Netflix.
Includes
1. History
2. Several business plans of Netflix over the time of its inception to the present scenario
3. S.W.O.T analysis
4. Present Challenges.
Over the course of the semester I worked on a group project on Netflix. Taking a look into Netflix's history and how they compete against their competitors.
Go to Market Plan for new OTT players in IndiaSuman Mishra
A sketch on "Go to Market" plan for new OTT players in India . Could be also replicated to e-commerce portals. Essentially the next battle FOR advertisers is going to be BETWEEN OTT (social media) and E-commerce players - and the battle arena would be ON the mobile
Case study over current position of Netflix and where it is heading. AFI framework was used to provide insight into new viable strategies with recommendations on how Netflix can maintain a competitive advantage in the future.
Netflix - Globalization and business expansion case studyBenoît Prentout
Case study I did in 2017 for my business school's english class.
English is not my mothertongue, hence the simplicity of these slides.
I have no affiliation with Netflix whatsoever. Any material created by Netflix is used here on educative purpose only.
Digital strategy promoting Narcos, Netflix's new original series (2015)
Final assignment: Crash course in digital strategy by @juliancole on Skillshare.
--> http://skl.sh/1FU8myR
Questions & feedback welcome! :D
--> @clement_simon
An Informative Presentation on Netflix.
Includes
1. History
2. Several business plans of Netflix over the time of its inception to the present scenario
3. S.W.O.T analysis
4. Present Challenges.
Over the course of the semester I worked on a group project on Netflix. Taking a look into Netflix's history and how they compete against their competitors.
Go to Market Plan for new OTT players in IndiaSuman Mishra
A sketch on "Go to Market" plan for new OTT players in India . Could be also replicated to e-commerce portals. Essentially the next battle FOR advertisers is going to be BETWEEN OTT (social media) and E-commerce players - and the battle arena would be ON the mobile
Case study over current position of Netflix and where it is heading. AFI framework was used to provide insight into new viable strategies with recommendations on how Netflix can maintain a competitive advantage in the future.
Netflix - Globalization and business expansion case studyBenoît Prentout
Case study I did in 2017 for my business school's english class.
English is not my mothertongue, hence the simplicity of these slides.
I have no affiliation with Netflix whatsoever. Any material created by Netflix is used here on educative purpose only.
People and the brands, products and services they connect with are creating vast data footprints. What does this all mean?
In this webinar, we will discuss how your business could profit from exploiting data to deliver business growth, brand fame, creativity and enhanced customer experiences.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Designed for Success: Optimizing the email experiencecloud.IQ
Once your email programme is up and running, it can be easy to 'set it and forget it,' letting optimisation strategy fall by the wayside. But email is truly one-of-a-kind, requiring unique technical, design and maintenance considerations to keep conversion and performance high.
In this session, you'll learn:
- Best practices and principles for mobile email
- How to optimise the six stages of the inbox experience
- Tips and trends for incorporating timely, seasonal messaging in your emails
Learn how to structure your presentation so that your story is clear, visually appealing and persuasive. We’ll look at what elements are basic when pitching to an investor, potential sponsor and business partners.
What we’ll talk about:
• Goal, begin at the end to know where to start.
• Enthusiasm, love it like your life depended on it.
• Outlining, before PowerPoint, Word.
• Narrative, laying out your story.
• Visuals, avoiding death-by-powerpoint.
• Investment, staying away from vanity.
• CTA, ending with a bang and countdown.
• Execution, trust the pitch-not yourself.
• Iteration, pitching to iron out the kinks.
Getting a meeting is a win, but your pitch is the deal closer or breaker. With the volume of pitches investors and business partners listen to, it’s more important than ever to respect their time and present like a pro.
Lunch & Learn - Secret to Successful ExperimentationChris Goward
Learn actionable strategies used by HP, Asics, IBM and the likes to set your company up for experimentation success: culturally, organizationally, and with a winning process.
How Clorox Experiments Across Brands to Turn Visitors into ConsumersOptimizely
As more brands focus on digital marketing and Direct-to-Consumer strategies, experimentation can help them efficiently increase consumer engagement. At Clorox, a data-driven experimentation strategy helps them leverage insights across multiple brands.
Watch the on-demand webinar to learn:
- How Clorox gathers insights from omnichannel experimentation to turn visitors into consumers
- Clorox’s experimentation strategy including how an experiment to remove price friction helped their conversion rate optimization
- The process behind creating “Ways of Working” for experimentation programs across Clorox’s Direct-to-Consumer (DTC) brands
How can you transform your visitors into happy customers ?
1- Users must care
--> Be unique
--> Define your excitement features
--> Understand your users
2- Users must test
--> Increase trust
--> Reduce fears
--> Trigger an action
3- Users must use
--> Define the final goal
--> Determine the Aha moment
--> Define the mandatory steps
--> Guide users to avoid empty spaces
4- Users must pay
--> Transform free users into premium users
--> Define your prices
--> Display your prices correctly
--> Make payment easier
Presented by Rise Interactive
Proven Ways to Optimize the Customer Journey at Every Step
A robust experimentation strategy optimizes the entire customer journey which requires an understanding of all the channels your customers interact with and the variables that influence their behavior. Easier said than done, right? In this session, our partner, Rise Interactive, will share how your experimentation strategy can evolve alongside your channel investments to create the ultimate customer journey.
Attend this webinar to learn about:
-Building an experimentation strategy that aligns with the customer journey
-Opportunities for personalization across channels
-Finding actionable insights and applying them to other channels
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
4. Product questions
• Do French & Americans
have similar movie tastes?
• Is demographic data
important?
• Should rows “float”?
• Should Netflix cancel
“House of Cards”?
• Should Netflix send a
reminder before your
“Free Trial” ends?
5. • Encourage independent decision-making by employees
• Share information openly, broadly and deliberately
• Are extraordinarily candid with each other
• Keep only our highly effective people, and
• Avoid rules
At Netflix we:
Our core philosophy is people over process.
8. Strategy
• Plan to achieve long-
term goal
• Hypotheses for how
to build customer &
shareholder value
Tactics
• Project or experiment
against a strategy
9. Why strategy?
• Ensure teamwork in highly
aligned, loosely coupled way
• Motivating, high-level view
• Discipline without process
• Enable prioritization &
saying “no,” a lot
10. Focus & phasing: GLEe
1. Get big on ______
2. Lead ________
3. Expand _________
11. Focus & phasing
1. Get big on DVDs
2. Lead downloading
3. Expand worldwide
12. Every company rides the
growth wave up, until it
crests then falls. The
secret is to continually
create the next growth
wave.”
Jeff Kagan, Industry Analyst
“
13. The DMH Model
• Delight customers in
• Margin-enhancing,
• Hard-to-copy ways
17. Delight customers
• Personalized
• Instant delivery
• Value
• Easy
• Selection
• New releases
• All devices
• More original content
• Download & playback
• Multiple streams
• 4K video and audio
• Voice ID & control
31. Goals of quarterly meeting
Provide context through strategy
Share and debate:
• key results & learnings, and
• future hypotheses
Develop business maturity, and
Determine level of investment.
32. Netflix Swim lanes
• Personalization
• Merchandising
• Search
• DVD
• Instant
• TV
• Community
• Open APIs
• Help/account
• Non-member
33. For each swim lane
Key strategies
Tactics, and
Metrics
34.
35. 2017 Non-member metrics
Deliver 30M WW members
through increased:
• Trials/Visits (2.1%)
• Month One retention (94%)
• Lifetime value ($180), and
• Lower acquisition cost ($50)
Data estimates for illustration only.
36. Strategies
• Brand & positioning
• Price/plan/free trial
• Personalization
• Multi-platform
• Open APIs
• Social
Tactics
• Original content
• 4K plan testing
• Featured titles
• Alexa launch
• Universal search
• Recommend to a friend
37. Meeting prep
Publish via Google slides
Articulate overall strategy + pod strategy/tactics/metrics
Describe results, learning & future hypotheses
Data & design rich
46. Discussion & debate
• Launch, or not?
Result
• Launched to all
• Positive WOM and brand effect
• Customer more likely to restart
• Revenue shift not loss?
• Possible long-term gain?
47. Good meeting like a movie
Well-defined script
Strong prep & engagement
Drama:
• Success, failure & diving catches
• Debate, decide, & do
Denouement: Beer & NPS survey
48. The meeting = culture mechanism
Highly aligned, loosely coupled
Candor
Customer, business & data-focused
Fast-paced learning to develop business maturity
49. 1.Define the overall product strat, metrics & tactics
2.Repeat for all of your swim lanes, then
3.Execute your first quarterly prod start meeting
4.Keep getting better
Next Steps for You
50. If you want to build a ship, don’t drum
up the people to gather wood, divide
the work, and give orders. Instead
teach them to yearn for the vast and
endless sea.”
Antoine de Saint-Exupery
The Little Prince
“