The document discusses Joseph Conely's role as Creative Director of Multi-Media Communications for Siemens' Smart Grid project. It outlines achievements in video production, design, project management, and other areas that have increased output and efficiency. Examples of tutorial videos and graphics are presented. The presentation concludes by proposing initiatives to modernize video templates, expand the use of live footage, redesign the video portal, and potentially expand Joseph's role within the department.

1. Answers for infrastructure and cities.Restricted © Siemens AG 2015 All rights reserved.
Media Direction - Scope and Vision
Joseph Conely
Creative Director - Multi-Media Communications
November 6, 2015
The Smart Grid - Constant Energy in a World of Constant Change

2. Restricted © Siemens AG 2015 All rights reserved.
Agenda
Topic Duration (Est.)
1. Achievements 12 min.
2. Distribution of Effort 4 min.
3. Quality Demonstrations 4 min.
4. Improvements and Next-Steps 3 min.
5. Q&A 2 min.
Page 2
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Erin Welch/ US IC SG EA SOL PMO

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Achievements
Page 3
Erin Welch/ US IC SG EA SOL PMO
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
TM
Video Production
Efficiency
Process & Project
Management
Graphics
Administrative

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Achievements in Video
Page 4
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Video Production
Creative Direction and Accomplishments in:
•Live Footage
•Incorporated into Tutorials
•PowerPoint
•Created, proofed and delivered
several presentations
•Scripting/Review
•Verbal/written skills
•Timeline stamps
•Storyboard/Review
•Logical, concise message
•Camtasia Recorder
•Mastery to training level for SMEs
•Camtasia Editor
•Knowledge of strengths to leverage them
•Voiceover
•Professional, concise talent raising quality
•Snagit
•Used to leverage with Camtasia limitations
•Studio Quality
•Recommendation of quality improvements

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Achievements in Video
Page 5
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Video Production
Creative Direction and Accomplishments in:
•Quality/efficiency improvement from concept to upload
•Signature projects: Video Portal and SME tutorials
•Quality Review and Re-editing process
•SME Liaison

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Achievements in Design
Page 6
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Graphics
A New Level of Expertise to Videos and Presentations:
•Professional Photography
•PowerPoint
•Video Editing
•Collateral Optimization

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Achievements in Project Oversight
Page 7
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Process and Project Management
Creating a team that runs faster, stronger:
•Positive and Uplifting communication
•Eye for efficiency/process improvement
•Effective Tools for Improvement
•Daily email keeping the team on track
•Management of overall picture

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Achievements in Other Capacities
Page 8
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Administrative
Value added expansion of role via skills:
•Other Training area tasks as needed
•Presentation for SWS Training Info Sharing Meeting
•SP7 Course Descriptions design and authoring
•Video Portal Variance research and submittal
•Video Portal re-design
•Endesa Proposal
•Training Video Pricing Structure Concepts and Philosophy

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Achievements to Create More Achievements
Page 9
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Efficiency
Helping the team to be more productive:
•Standardization and Templates
•Improved Asset Folder Organization
•SME Tutorial and SME Checklist
•Task emails with links to resources
•Time tracking report
•Video Checklist/Schedule

10. Restricted © Siemens AG 2015 All rights reserved.
Effort Distribution in Time Spent
Page 10
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Results
Impact of efforts:
Prior video production (May-June): 10
Current video production: 48
79% of the videos have been produced in 50% of the project’s duration
Number of prior videos re-produced: 7
Increase from 5 new videos per month to over 12
2.4 x increase in production
Increase in overall output from 5 per month to 15
3 x increase in production

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Effort Distribution in Time Spent
Page 11
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Percent of Time per Function
Production
Management
Voiceover
Review
Recording
Storyboard
Editing
Graphics

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Examples of Work
Page 12
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A

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Examples of Work
Page 13
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Siemens Complete Electric Utility Solutions
IT Integration
ASP
Administration
Operation, BPO
E-Commerce
Maintenance
Field data acquisition,
local control &
automation
Communication
Supervisory Control
& Data Acquisition
(single-or multi-utility)
Added value network
management &
optimization
(applications and systems)
Integrated utility
business operation
xxxx x xxx xxx xx
MetersSubstation
automation
ProtectionLocal
automation
RTUs
Power
Exchange
$ TraderPartner,
market, etc.
SCADA
etc.DB
Network
planning
Network
information
Meter data
management
...
Information
gateway
...
Asset
management
Energy Sales
& Care
Enterprise Bus
Data
warehouse
MarketingF&C
Gateway
Private & public networks
Multi-site
Business
Services
Advanced applications
(EMS, Trading)

14. Restricted © Siemens AG 2015 All rights reserved.
Examples of Work
Page 14
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A

15. Restricted © Siemens AG 2015 All rights reserved.
Where Do We Go From Here?
Page 15
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Desired Video Tutorial Initiatives
•More modern templates and standards for the look and feel
•Incorporation of live video
•Decrease in use of “stagnant” PowerPoint presentation style
•Increase in productivity tools
•Video Portal Re-design to more functional and stylish model
•Quality improvement of live footage of webinars,
classes, and events.
•More organized catalog of collateral as our library grows

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Where Do We Go From Here?
Page 16
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Possible Expansion of my Role
•Leverage my talents and experience in more forms of media
produced by the entire department
•Evolution of Creative Director role to be the champion of branding,
cutting edge style and excellence for all forms of dept. media and
graphics
•Input to create standards on communication look and feel
(i.e.. Email signatures, Webinars, and Classroom recording)

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Where Do We Go From Here?
Page 17
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
Possible Expansion of my Role
•Increased involvement to help create more effective, attractive and
sophisticated presentation materials for all needs and areas
•Growth of Training sales thru even more creative marketing
strategies

18. Restricted © Siemens AG 2015 All rights reserved.
Where Do We Go From Here?
Page 18
Agenda
• Achievements
• Distribution of
Effort
• Quality
Demonstrations
• Improvements
and Next-Steps
• Q&A
In Conclusion
•Team strengths
•Endless possibilities
•Value added proposition affecting bottom line
•Versatility

19. November 6, 2015 US EM SG SOL PMOPage 19
Discussion
Joseph Conely
Creative Director
Multi-Media Communications
Smart Grid – Project Management
10900 Wayzata Blvd, Suite 400
Minnetonka, MN 55305
Phone: +1 (952) 607-2333
Mobile: +1 (651)331-9646
E-mail:
joseph.conely.ext@siemens.com