The marketer’s world is becoming increasingly complex. Marketers need to engage across multiple channels while ensuring consistency, continually updating tactics and plans, and executing campaigns in an effort to counter increasingly fickle customer loyalties and shorter attention spans.
More and more marketers now rely on marketing automation to manage their increasingly complex marketing campaigns. In fact, according to BtoB Magazine’s study, 46% of B2B marketers are currently using marketing automation. However, not all platforms are equal.
Learn how Lifecycle Marketing can…
• Integrate prospect and customer databases
• Provide advanced targeting and segmentation abilities
• Apply the concept of marketing automation to the customer journey
• Emphasize increasing engagement over increasing activity
In addition, learn the fundamentals to ensuring your marketing automation program is focused on the right things and is on the path to success.