A marketing plan is a blueprint that outlines how marketing goals will be achieved. It includes an analysis of internal strengths/weaknesses and external opportunities/threats. Key components are the mission statement, objectives, strategies, implementation plan, budget and evaluation metrics. The purpose is to determine the current position, set a direction, and identify how to get there to optimize marketing efforts and resources. Regular reviews ensure the plan stays on track to meet its goals.
Real time strategic planning 2 9 11 slideshare notesMarion Conway
This presentation provides an outline of the Real Time Strategic Planning process developed by David LaPiana and published in his book, The Nonprofit Strategy Revolution
Real time strategic planning 2 9 11 slideshare notesMarion Conway
This presentation provides an outline of the Real Time Strategic Planning process developed by David LaPiana and published in his book, The Nonprofit Strategy Revolution
Business growth doesn’t come from wishful thinking. As you know, it takes a lot of hard work. The growth of your business is not an option – it is a necessity. Coordinating the right mix of strategies to gain market share and improve client acquisition rates is essential to advance your firm in today’s economy.
Many organizations will have clarity on their strategic direction and exactly ‘WHAT’ changes are needed to drive growth, but they are unclear on ‘HOW’ to operationalize new strategies across every sales channel and make the change sustainable.
Strategic planning facilitation SME Strategy facilitator servicesAnthony C Taylor
By using a facilitator for your next strategic planning session you'll get better inputs, better information and a better use of time and money towards creating an implementable strategy. Call SME Strategy to facilitate your next strategic planning session, or strategy event. http://smestrategy.net/services/meeting-facilitation/
IT is not included in corporate strategy discussions and required strategic information is challenging to obtain.
Corporate objectives are too vague.
Business units keep changing their minds about corporate imperatives.
Business units demand more than IT can deliver.
Critical Insight
The corporate strategy is the treasure map to corporate prosperity. The CIO needs his own copy so he doesn’t get lost.
You’ll need data from many sources to fill in the missing pieces of the map.
Finding all the treasure is impossible; prioritize IT support.
Identify the capabilities required to reach prosperity; a boat and crew will be required.
Impact and Result
Collect all relevant corporate strategy data to get a holistic view of your organization’s structural, customer-related, and operational direction.
Analyze corporate strategy data to identify all relevant corporate objectives and initiatives.
Limited IT resources necessitates prioritizing corporate objectives and initiatives; allocate IT resources to key imperatives.
Identify the business capabilities required to execute the corporate strategy. Supporting these business capabilities will drive IT strategy formation.
Prioritize the use and modification of business capabilities required to achieve corporate strategy.
Learn about how project management works in advertising.
An updated and narratated version of this presentation is now on SkillShare. Use this code http://skl.sh/2szHyFN to get access free for a month.
Business growth doesn’t come from wishful thinking. As you know, it takes a lot of hard work. The growth of your business is not an option – it is a necessity. Coordinating the right mix of strategies to gain market share and improve client acquisition rates is essential to advance your firm in today’s economy.
Many organizations will have clarity on their strategic direction and exactly ‘WHAT’ changes are needed to drive growth, but they are unclear on ‘HOW’ to operationalize new strategies across every sales channel and make the change sustainable.
Strategic planning facilitation SME Strategy facilitator servicesAnthony C Taylor
By using a facilitator for your next strategic planning session you'll get better inputs, better information and a better use of time and money towards creating an implementable strategy. Call SME Strategy to facilitate your next strategic planning session, or strategy event. http://smestrategy.net/services/meeting-facilitation/
IT is not included in corporate strategy discussions and required strategic information is challenging to obtain.
Corporate objectives are too vague.
Business units keep changing their minds about corporate imperatives.
Business units demand more than IT can deliver.
Critical Insight
The corporate strategy is the treasure map to corporate prosperity. The CIO needs his own copy so he doesn’t get lost.
You’ll need data from many sources to fill in the missing pieces of the map.
Finding all the treasure is impossible; prioritize IT support.
Identify the capabilities required to reach prosperity; a boat and crew will be required.
Impact and Result
Collect all relevant corporate strategy data to get a holistic view of your organization’s structural, customer-related, and operational direction.
Analyze corporate strategy data to identify all relevant corporate objectives and initiatives.
Limited IT resources necessitates prioritizing corporate objectives and initiatives; allocate IT resources to key imperatives.
Identify the business capabilities required to execute the corporate strategy. Supporting these business capabilities will drive IT strategy formation.
Prioritize the use and modification of business capabilities required to achieve corporate strategy.
Learn about how project management works in advertising.
An updated and narratated version of this presentation is now on SkillShare. Use this code http://skl.sh/2szHyFN to get access free for a month.
Steps to Success: Improving the Overall Effectiveness of Your Employee Traini...BizLibrary
An effective employee training program doesn’t just happen, it requires leadership buy-in, communication, metrics and more.
In this webinar, you’ll learn how to start improving the overall effectiveness of your employee training program with a few simple strategies. If you’re looking to improve your current training program, or implement a brand new one, this webinar is for you!
What You’ll Learn:
A proven model to determine the success of your program
Key components that can be impacted
Strategies that will improve Program Management, Business Goals & Metrics, Leadership Buy-In and Marketing & Communication execution
Introduction to Integrated Marketing Solutions (IMS)IMS
IMS is a leader in providing innovative solutions that ignite brand performance.
We are a seasoned team of Solutionists with the experience and expertise to improve the performance of brands and brand teams.
We simplify the process of developing solutions that matter. We bring proven methods and deep expertise to help clients tackle challenges in key areas that are essential to brand performance: Strategy, Activation, Transformation and Advisory Services.
We welcome you to take a few moments to learn more about our firm.
Getting the funds you need to run and grow a channel organization can be a struggle. Often channel teams are the key path to much or all of a company’s revenue, yet are often woefully underfunded. You may be a superstar at partner marketing or sales strategy, but why do you often hear ‘no’ when trying to fund what you know you need to be successful?
The good news is you don’t need to be a financial or legal expert to run and grow a program. But you do need to understand what to pay attention to, and how to measure it, and how to talk about it with the rest of the company.
'Anatomy of Effectiveness’ is a white paper for brand marketers and advertising agencies alike, highlighting five key priorities for brands seeking greater impact. It will change the way brands and agencies market and will drive better consumer engagement.
This presentation from the Smart Insights Webcast series explains how to structure a marketing plan using the SOSTAC(R) planning framework created by PR Smith (see www.prsmith.org for more).
Taking a Master Planning Approach to YOUR Customer Advocate ProgramKatie Lockett
Reference Managers can be the hub of activity associated to reference requests, marketing, content, and much more. A multitude of roles and projects can leave your program with little vision and lack of executive support that it can stand on its own. Learn how to evaluate your program using a model that will not only help in prioritizing goals but will create a program framework for success. Using this model will ultimately support conversations with leadership, invoke execute support, and help the RM position be seen as a viable asset to the business.
May 2015 marked the final offering of Product Manager Imperatives at the University of Wisconsin-Madison’s Center for Professional and Executive Education. After 40 years of running these open enrollment corporate workshops on product management, UW-CPED has decided to focus exclusively on management and leadership training. This presentation is the condensed version of the final offering of Product Manager Imperatives. For a version of this presentation with links to videos, tutorials and other tidbits to demonstrate key points, look for this presentation at BrainSnacksCafe.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
Marketingplan
1. How to create a Successful
Marketing Plan
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2. What is a Marketing Plan ?
A marketing plan is the blueprint or the map you
intend to follow in order to achieve your goals. If you
are planning for existing programs, the plan will
incorporate the strengths of your current effort with
needed changes and improvements. If the plan is
for a brand new product or service, it will pull all the
elements together for an effective start on
marketing.
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3. Why have a marketing plan?
To find out where you are
To know where you’re going
How to get there
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4. Some considerations
See it as a process
Form a team
Keep it simple
Develop a time-frame
Give it a life
Get feedback
Have a simple revision process
Consistent with mission statement
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5. What does the process involve?
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6. Components of a marketing plan
Mission Statement Marketing Strategies
Executive Summary Identify Resources
Internal Analysis Implementation Plan
External Analysis Marketing Budget
Objectives Evaluation Methods
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7. Mission Statement
A clear, concise description of:
The organizational identity
What business is the organization really in
Results the organization wants to accomplish
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8. Some considerations
A mission statement describes who the organization is and what
business it’s really in.
It’s what makes the organization go–reflects its internal and
external perception.
It must be understood by everyone.
It drives the organization and dictates how things are done.
It should be kept simple.
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11. Internal Analysis
Background
Current status
Future directions
Current resources
Strengths and weaknesses
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13. Opportunities and Threats
Environment produces both
Estimate probability
Severe, not severe
Very likely, very unlikely
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14. The Competition
Who they are
Product/service features
Pricing, packaging, promotion
Competitor strengths/weaknesses
How are you different?
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15. Customers and Target Markets
Current and potential customers
Customer requirements
Market clusters
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16. Marketing Strategies
Customers/target markets
Programs and services
Packaging
Pricing
Promotion
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17. Implementation Plan
Steps
Responsibility
Deadlines
Budget
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19. Evaluating the marketing plan
Success measures
Completion of action dates
Accomplishment of goals and strategies
Results
New/repeat customers
Win rate on sales
Average size of contracts
Revenue
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20. Summary
The marketing plan
It’s a process!
It has discipline
It results in a positive ROI
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21. Reasons to join
To get FREE marketing content
To get free downloads
To get discounts on our services
To get access to our resource centre
Many other Powerpoints in this series
in the members area
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