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Mnp markvsfund
1. Non-profit Marketing vs Fundraising
Employees “Mass” donors Major donors
Public Advocacy (government, corporations,
Volunteers foundations, major givers)
Clients/constituents
BRAND
DONORS
ONE2ONE
Identification
Touch Points
Qualification
Events
Solicitation
Ask letters
PROMOTION Stewardship
Donor kits
Grant applications
MASS
Touch points
Brochures
Clarify+protect image Large mailings
Newsletters
Donor database churn MANAGE
Media relations
Revenue efficiency Ads STAFF
ON LINE
Website
Blog/Social media
Mobile site
??? staff Communications staff Fundraising staff
Editor's Notes
Solid brand increases employee pride and trust and credibility with the public for advocacyResponsibilities overlap on one2one – marketing creates the sales aides, fundraisers use the sales aides