This document is a project report on the retail industry in India in a global environment. It discusses the structure and evolution of the retail industry in India. It provides an overview of the organized and unorganized retail sectors in India and describes various retail formats such as malls, specialty stores, discount stores, department stores, supermarkets, convenience stores, and multi-brand outlets. It also discusses the growth of the retail industry in India and opportunities for global retailers in the Indian market. The document includes tables and diagrams to illustrate concepts discussed in the text.
PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL) Mansi Tyagi
Vishal Retail Limited is an Indian retail company that operates hypermarket stores across India. It has 172 stores spread across 24 states, totaling around 2.4 million square feet of retail space. The company aims to expand further into new retail formats and regions while strengthening its supply chain operations. Organized retailing is growing in India due to factors like rising incomes, education levels, and exposure to global trends, but still only accounts for about 4% of the total retail sector.
This document provides an overview of a study on consumer behavior conducted at Big Bazaar. It includes an introduction to Big Bazaar as a leading Indian retail company. The study aimed to understand consumer buying behaviors and identify strategies to attract customers. A questionnaire was developed and surveys were conducted to collect data on consumer preferences, shopping habits, and factors influencing purchasing decisions. The results of the analysis provided insights into how Big Bazaar can better satisfy customer needs and improve customer retention.
A dissertation report on indian retail industry trendsProjects Kart
The document provides an overview of the Indian retail industry trends. It begins with a declaration and acknowledgements. The executive summary then highlights that India is undergoing a transition from unorganized to organized retail as modern retail formats like supermarkets and malls emerge. Several international retailers are planning to enter the large Indian market. The retail industry is growing rapidly and expected to reach $350 billion in the next 5 years. The document aims to analyze emerging retail trends and consumer behavior in India to identify retail models that will be successful. It contains chapters on the retail industry structure, literature review, research objectives and methodology.
This document provides an overview of a research project report on customer buying behavior at Big Bazaar. The objectives of the study are to understand customer buying patterns, evaluate Big Bazaar's current status, assess customer satisfaction levels, and identify main competitors. The scope is limited to the urban Cuttack area. Understanding customer preferences will help estimate future demands. The importance is that it provides guidance for further organized retail research in Cuttack and evaluates Big Bazaar's performance. Primary and secondary data was collected through surveys and interviews with 60 customers. The analysis identifies opportunities and challenges for Big Bazaar in the competitive retail environment.
The document presents a study on customer satisfaction with banks in India. It outlines the objectives to analyze attributes that influence customer satisfaction and compare satisfaction levels between public and private sector banks. The study uses a survey methodology to collect primary data from 120 bank customers in Hyderabad on their satisfaction with initial experiences, service delivery, relationships, and more across various banks.
The document discusses a visit to Big Bazaar store in Kalyan, India, outlining the retailer's merchandise assortment, store layout, target customer segments, and objectives of the visit which were to understand the retailer's operations, merchandising, store atmosphere, and marketing strategies. Big Bazaar is a major hypermarket chain in India with over 250 stores that aims to provide customers a wide range of products at low prices through a shopping environment modeled after Indian bazaars.
The document provides an executive summary and introduction about organized retail stores in India. It discusses that organized retail stores are market leaders in retailing that have been successful in upgrading consumers and introducing new products. It also discusses that most respondents prefer branded products and purchase items based on brand name. The document then discusses the importance of customer satisfaction for businesses in a competitive marketplace.
PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL) Mansi Tyagi
Vishal Retail Limited is an Indian retail company that operates hypermarket stores across India. It has 172 stores spread across 24 states, totaling around 2.4 million square feet of retail space. The company aims to expand further into new retail formats and regions while strengthening its supply chain operations. Organized retailing is growing in India due to factors like rising incomes, education levels, and exposure to global trends, but still only accounts for about 4% of the total retail sector.
This document provides an overview of a study on consumer behavior conducted at Big Bazaar. It includes an introduction to Big Bazaar as a leading Indian retail company. The study aimed to understand consumer buying behaviors and identify strategies to attract customers. A questionnaire was developed and surveys were conducted to collect data on consumer preferences, shopping habits, and factors influencing purchasing decisions. The results of the analysis provided insights into how Big Bazaar can better satisfy customer needs and improve customer retention.
A dissertation report on indian retail industry trendsProjects Kart
The document provides an overview of the Indian retail industry trends. It begins with a declaration and acknowledgements. The executive summary then highlights that India is undergoing a transition from unorganized to organized retail as modern retail formats like supermarkets and malls emerge. Several international retailers are planning to enter the large Indian market. The retail industry is growing rapidly and expected to reach $350 billion in the next 5 years. The document aims to analyze emerging retail trends and consumer behavior in India to identify retail models that will be successful. It contains chapters on the retail industry structure, literature review, research objectives and methodology.
This document provides an overview of a research project report on customer buying behavior at Big Bazaar. The objectives of the study are to understand customer buying patterns, evaluate Big Bazaar's current status, assess customer satisfaction levels, and identify main competitors. The scope is limited to the urban Cuttack area. Understanding customer preferences will help estimate future demands. The importance is that it provides guidance for further organized retail research in Cuttack and evaluates Big Bazaar's performance. Primary and secondary data was collected through surveys and interviews with 60 customers. The analysis identifies opportunities and challenges for Big Bazaar in the competitive retail environment.
The document presents a study on customer satisfaction with banks in India. It outlines the objectives to analyze attributes that influence customer satisfaction and compare satisfaction levels between public and private sector banks. The study uses a survey methodology to collect primary data from 120 bank customers in Hyderabad on their satisfaction with initial experiences, service delivery, relationships, and more across various banks.
The document discusses a visit to Big Bazaar store in Kalyan, India, outlining the retailer's merchandise assortment, store layout, target customer segments, and objectives of the visit which were to understand the retailer's operations, merchandising, store atmosphere, and marketing strategies. Big Bazaar is a major hypermarket chain in India with over 250 stores that aims to provide customers a wide range of products at low prices through a shopping environment modeled after Indian bazaars.
The document provides an executive summary and introduction about organized retail stores in India. It discusses that organized retail stores are market leaders in retailing that have been successful in upgrading consumers and introducing new products. It also discusses that most respondents prefer branded products and purchase items based on brand name. The document then discusses the importance of customer satisfaction for businesses in a competitive marketplace.
A research project report on comparative study of vishal megamart and its com...Projects Kart
This document is a research project report submitted for a Master's degree that analyzes Vishal Megamart, a retailer in Lucknow, India. It includes an executive summary, introduction to the Indian retail industry, company profile, SWOT analysis, and research on Vishal Megamart and its competitors. The report is divided into two parts, with the first covering the company overview and analysis, and the second describing the research objectives, methodology, findings, and limitations of the comparative study.
The document provides information about a project report on operation management at Big Bazaar. It includes a declaration, acknowledgement, preface, executive summary, and sections on the retail industry in India, Future Group introduction, group vision and mission, major milestones, awards, and board of directors. The key details are that the report focuses on operation management at Big Bazaar, acknowledges those who provided guidance and support, and provides background on Future Group which owns Big Bazaar as well as the Indian retail industry context.
Reliance Fresh is the convenience store format of Reliance Retail that aims to bring quality grocery and food items to neighborhoods across India. It operates over 500 stores across major cities, providing consumers access to fresh produce and other daily necessities. Reliance Fresh looks to leverage Reliance's supply chain capabilities to source items directly and offer competitive prices.
The retail industry has grown significantly over the past century and now plays an important role in consumers' daily lives by providing the products and services they need. India has strong potential for retail growth given its large population of over 1 billion people. Retail has transformed in India and abroad from traditional small stores to modern organized retail formats. Major global retailers include Walmart, Costco, and Amazon, while in India top retailers are Reliance Retail, DMart, and Future Group. The industry offers opportunities for businesses, employment, and economic growth.
This document is a dissertation report submitted by Ranjan Kumar to Acharya Institute of Management and Sciences in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies customer satisfaction at Reliance Fresh retail outlets in Bangalore, India. It includes declarations by Ranjan Kumar and his advisor Prof. K. Ranganathan, as well as certificates of approval. Ranjan Kumar acknowledges and thanks those who supported the completion of his dissertation report.
This document discusses the current state of retail in India. It notes that while unorganized retail makes up Rs. 583,000 crore, organized retail has grown significantly from Rs. 23 lakh crore in 2011-12 to an expected Rs. 47 lakh crores by 2016-17, showing strong annual growth of 15%. Key drivers of this growth include rising incomes, urbanization, and changing consumer preferences. The retail sector contributes over 20% to India's GDP and 8% of employment. Emerging sectors include food/grocery, apparel, electronics and e-commerce.
The document discusses store environment and merchandising mix in the retail industry. It begins with introducing key concepts in retailing like customer orientation, coordinated effort, value-driven and goal orientation. It then discusses the importance of store environment and merchandising mix in influencing customer satisfaction and perception. The objectives of the study are to analyze customer satisfaction with store environment and merchandising mix, determine if Big Bazaar has a satisfied merchandising mix, and identify ways to improve the store environment. The document outlines the research methodology and limitations of the study which include lack of detailed urban form and travel behavior data. It also provides an industry profile of the Indian retail sector.
A STUDY ON CUSTOMER SATISFACTION AT BIG BAZAAR (PATIA, BBSR)malaya_123
This document provides an overview of the retail industry in India. It discusses how the retail industry has evolved from small local shops to the emergence of organized retail chains. Key factors driving growth in the Indian retail sector are increasing disposable incomes, urbanization, and changing consumer preferences. While organized retail currently accounts for only 5-6% of the total retail market, it is expected to grow significantly due to continued economic and demographic changes in India. The future outlook for the retail sector remains positive with the market projected to double in size by 2020.
A study of consumer perception on big bazaarProjects Kart
The document provides an overview of the retail industry in India. It discusses the liberalization of the Indian economy in the 1990s which opened the door for large retail players. It defines retailing as the activities involved in selling goods or services directly to final consumers. The objectives, scope and research methodology of a study on consumer perception of apparel brands at Big Bazaar are also outlined.
This document is a research project submitted by George Otieno Osewe in partial fulfillment of the requirements for a Master of Business Administration degree from the University of Nairobi. The research project investigates the effectiveness of internet advertising on consumer behaviour using a case study of University of Nairobi students. It includes a declaration confirming the original work, dedication, acknowledgements, abstract, table of contents and references. The study aims to determine the effectiveness of internet advertising on reach and awareness creation, establish reliability through recall, and determine the relationship between internet advertising and purchase decisions. A sample of 100 University of Nairobi students was used and data was collected through questionnaires and analyzed using descriptive statistics, regression, correlation and content analysis
Dissertation project on “MARKETING STRATEGY OF V-MART AND VISHAL MEGA MART :...amaan Khan
This document is a dissertation project report submitted in partial fulfillment of an MBA degree. It examines the marketing strategies of V-Mart and Vishal Mega Mart through a comparative study. The report provides background information on V-Mart, including its vision, products, and marketing approach focused on tier 2 and 3 Indian cities. It also outlines Vishal Mega Mart's profile, products, and marketing strategy targeting consumers in apparel, general merchandise and grocery. The research methodology for the comparative study is then described, which involves a survey of 100 respondents and analysis of the results.
Kirana stores are small, independently owned retail stores that are commonly found within Indian neighborhoods. They are typically less than 500 square feet and owned by an individual or family. In contrast, organized retail refers to large corporate-backed stores and chains that are registered for taxes. Common forms of organized retail include hypermarkets, supermarkets, department stores, specialty chains, and shopping malls. Most Indian retail remains unorganized, consisting of small local shops, general stores, and pavement vendors. While organized retail is growing, India and China still have retail markets dominated by unorganized and traditional small stores.
A project report on retail industry in global environmentProjects Kart
This document is a project study report submitted for a Master's degree in Business Administration (Finance). It examines the retail industry in a global environment. The report includes an introduction to the retail industry, objectives and role of the industry, a literature review on challenges in the industry, hypotheses on the past, present and future of the industry, limitations of the study, methodology, and significance of studying the industry. It also includes sections on opportunities for Western retailers in India, benefits to Indian consumers, research and analysis of trends and major players, findings, and conclusions.
big bazaar retail visit project reportMustahid Ali
report containing the whole process of big bazaar retail store, situated in phoeinx mall, mumbai, with brief info about the company, retail store , socio economic condition, marketing mix.
Project Report on 7 p's of Marketing with Special Reference to FMCG industry ...Dheeraj Agarwal
OBJECTIVES OF STUDY:
1. To know about customer perception while purchasing bath soap products.
2. To study the soap brand people use on the basis of age, occupation and income class.
3. To study the customer association with the existing brand and the reasons for switching over to another brand.
4. To study the buyer’s awareness bout HUL bath soaps and their prices and the place to purchase from.
5. To study the buyer’s awareness about the advertisement, offers and promotional techniques of HUL.
6. To know about various brands and competitors of HUL soaps.
7. To know about the performance of popular brans of different companies in the market.
8. To study what attributes motivate customers to buy a product.
9. To analyze the ranking of soap that customer gives according to their preferences.
A project report on consumer preference towards organized and unorganized ret...Projects Kart
This document provides an overview of a project report on consumer preferences toward organized and unorganized retail stores in India. It acknowledges those who helped with the project and provides an executive summary of the report's contents. The report will examine retail in India, profiles of major retail companies like Reliance and Raheja, research objectives and methodology, data analysis, findings and suggestions. It defines what retail is and the major forms it takes in commerce.
This document discusses operations management at Big Bazaar, an Indian retail chain. It provides background on Big Bazaar and analyzes several aspects of its operations, including facility location, layout planning, supply chain management, inventory management, and queuing times. The document finds that Big Bazaar's main competitive advantages are its everyday low pricing strategy and large product variety. It aims to provide more or less the same products at lower prices than other retailers.
Project report on retail marketing in indiaGaurav Tyagi
This document provides an overview and analysis of retail marketing in India. It discusses how the Indian retail industry is evolving in line with other large economies. Organized retail currently accounts for about 2% of the market but is projected to grow significantly. The document examines factors driving retail growth in India like rising incomes and exposure to global products. It also outlines the different retail formats that have emerged like department stores and analyzes parameters that influence customers' visits to departmental stores.
The document provides an overview of operations at retail industry in India. It discusses [1] the growing organized retail sector in India compared to the largely unorganized traditional retail sector, [2] the various formats of retail operations including trends in urban and rural retail markets, and [3] some of the key challenges in retail operations related to location and merchandise selection. The objective of the project report is to examine current supply chain and operations management practices in the retail industry.
A research project report on comparative study of vishal megamart and its com...Projects Kart
This document is a research project report submitted for a Master's degree that analyzes Vishal Megamart, a retailer in Lucknow, India. It includes an executive summary, introduction to the Indian retail industry, company profile, SWOT analysis, and research on Vishal Megamart and its competitors. The report is divided into two parts, with the first covering the company overview and analysis, and the second describing the research objectives, methodology, findings, and limitations of the comparative study.
The document provides information about a project report on operation management at Big Bazaar. It includes a declaration, acknowledgement, preface, executive summary, and sections on the retail industry in India, Future Group introduction, group vision and mission, major milestones, awards, and board of directors. The key details are that the report focuses on operation management at Big Bazaar, acknowledges those who provided guidance and support, and provides background on Future Group which owns Big Bazaar as well as the Indian retail industry context.
Reliance Fresh is the convenience store format of Reliance Retail that aims to bring quality grocery and food items to neighborhoods across India. It operates over 500 stores across major cities, providing consumers access to fresh produce and other daily necessities. Reliance Fresh looks to leverage Reliance's supply chain capabilities to source items directly and offer competitive prices.
The retail industry has grown significantly over the past century and now plays an important role in consumers' daily lives by providing the products and services they need. India has strong potential for retail growth given its large population of over 1 billion people. Retail has transformed in India and abroad from traditional small stores to modern organized retail formats. Major global retailers include Walmart, Costco, and Amazon, while in India top retailers are Reliance Retail, DMart, and Future Group. The industry offers opportunities for businesses, employment, and economic growth.
This document is a dissertation report submitted by Ranjan Kumar to Acharya Institute of Management and Sciences in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies customer satisfaction at Reliance Fresh retail outlets in Bangalore, India. It includes declarations by Ranjan Kumar and his advisor Prof. K. Ranganathan, as well as certificates of approval. Ranjan Kumar acknowledges and thanks those who supported the completion of his dissertation report.
This document discusses the current state of retail in India. It notes that while unorganized retail makes up Rs. 583,000 crore, organized retail has grown significantly from Rs. 23 lakh crore in 2011-12 to an expected Rs. 47 lakh crores by 2016-17, showing strong annual growth of 15%. Key drivers of this growth include rising incomes, urbanization, and changing consumer preferences. The retail sector contributes over 20% to India's GDP and 8% of employment. Emerging sectors include food/grocery, apparel, electronics and e-commerce.
The document discusses store environment and merchandising mix in the retail industry. It begins with introducing key concepts in retailing like customer orientation, coordinated effort, value-driven and goal orientation. It then discusses the importance of store environment and merchandising mix in influencing customer satisfaction and perception. The objectives of the study are to analyze customer satisfaction with store environment and merchandising mix, determine if Big Bazaar has a satisfied merchandising mix, and identify ways to improve the store environment. The document outlines the research methodology and limitations of the study which include lack of detailed urban form and travel behavior data. It also provides an industry profile of the Indian retail sector.
A STUDY ON CUSTOMER SATISFACTION AT BIG BAZAAR (PATIA, BBSR)malaya_123
This document provides an overview of the retail industry in India. It discusses how the retail industry has evolved from small local shops to the emergence of organized retail chains. Key factors driving growth in the Indian retail sector are increasing disposable incomes, urbanization, and changing consumer preferences. While organized retail currently accounts for only 5-6% of the total retail market, it is expected to grow significantly due to continued economic and demographic changes in India. The future outlook for the retail sector remains positive with the market projected to double in size by 2020.
A study of consumer perception on big bazaarProjects Kart
The document provides an overview of the retail industry in India. It discusses the liberalization of the Indian economy in the 1990s which opened the door for large retail players. It defines retailing as the activities involved in selling goods or services directly to final consumers. The objectives, scope and research methodology of a study on consumer perception of apparel brands at Big Bazaar are also outlined.
This document is a research project submitted by George Otieno Osewe in partial fulfillment of the requirements for a Master of Business Administration degree from the University of Nairobi. The research project investigates the effectiveness of internet advertising on consumer behaviour using a case study of University of Nairobi students. It includes a declaration confirming the original work, dedication, acknowledgements, abstract, table of contents and references. The study aims to determine the effectiveness of internet advertising on reach and awareness creation, establish reliability through recall, and determine the relationship between internet advertising and purchase decisions. A sample of 100 University of Nairobi students was used and data was collected through questionnaires and analyzed using descriptive statistics, regression, correlation and content analysis
Dissertation project on “MARKETING STRATEGY OF V-MART AND VISHAL MEGA MART :...amaan Khan
This document is a dissertation project report submitted in partial fulfillment of an MBA degree. It examines the marketing strategies of V-Mart and Vishal Mega Mart through a comparative study. The report provides background information on V-Mart, including its vision, products, and marketing approach focused on tier 2 and 3 Indian cities. It also outlines Vishal Mega Mart's profile, products, and marketing strategy targeting consumers in apparel, general merchandise and grocery. The research methodology for the comparative study is then described, which involves a survey of 100 respondents and analysis of the results.
Kirana stores are small, independently owned retail stores that are commonly found within Indian neighborhoods. They are typically less than 500 square feet and owned by an individual or family. In contrast, organized retail refers to large corporate-backed stores and chains that are registered for taxes. Common forms of organized retail include hypermarkets, supermarkets, department stores, specialty chains, and shopping malls. Most Indian retail remains unorganized, consisting of small local shops, general stores, and pavement vendors. While organized retail is growing, India and China still have retail markets dominated by unorganized and traditional small stores.
A project report on retail industry in global environmentProjects Kart
This document is a project study report submitted for a Master's degree in Business Administration (Finance). It examines the retail industry in a global environment. The report includes an introduction to the retail industry, objectives and role of the industry, a literature review on challenges in the industry, hypotheses on the past, present and future of the industry, limitations of the study, methodology, and significance of studying the industry. It also includes sections on opportunities for Western retailers in India, benefits to Indian consumers, research and analysis of trends and major players, findings, and conclusions.
big bazaar retail visit project reportMustahid Ali
report containing the whole process of big bazaar retail store, situated in phoeinx mall, mumbai, with brief info about the company, retail store , socio economic condition, marketing mix.
Project Report on 7 p's of Marketing with Special Reference to FMCG industry ...Dheeraj Agarwal
OBJECTIVES OF STUDY:
1. To know about customer perception while purchasing bath soap products.
2. To study the soap brand people use on the basis of age, occupation and income class.
3. To study the customer association with the existing brand and the reasons for switching over to another brand.
4. To study the buyer’s awareness bout HUL bath soaps and their prices and the place to purchase from.
5. To study the buyer’s awareness about the advertisement, offers and promotional techniques of HUL.
6. To know about various brands and competitors of HUL soaps.
7. To know about the performance of popular brans of different companies in the market.
8. To study what attributes motivate customers to buy a product.
9. To analyze the ranking of soap that customer gives according to their preferences.
A project report on consumer preference towards organized and unorganized ret...Projects Kart
This document provides an overview of a project report on consumer preferences toward organized and unorganized retail stores in India. It acknowledges those who helped with the project and provides an executive summary of the report's contents. The report will examine retail in India, profiles of major retail companies like Reliance and Raheja, research objectives and methodology, data analysis, findings and suggestions. It defines what retail is and the major forms it takes in commerce.
This document discusses operations management at Big Bazaar, an Indian retail chain. It provides background on Big Bazaar and analyzes several aspects of its operations, including facility location, layout planning, supply chain management, inventory management, and queuing times. The document finds that Big Bazaar's main competitive advantages are its everyday low pricing strategy and large product variety. It aims to provide more or less the same products at lower prices than other retailers.
Project report on retail marketing in indiaGaurav Tyagi
This document provides an overview and analysis of retail marketing in India. It discusses how the Indian retail industry is evolving in line with other large economies. Organized retail currently accounts for about 2% of the market but is projected to grow significantly. The document examines factors driving retail growth in India like rising incomes and exposure to global products. It also outlines the different retail formats that have emerged like department stores and analyzes parameters that influence customers' visits to departmental stores.
The document provides an overview of operations at retail industry in India. It discusses [1] the growing organized retail sector in India compared to the largely unorganized traditional retail sector, [2] the various formats of retail operations including trends in urban and rural retail markets, and [3] some of the key challenges in retail operations related to location and merchandise selection. The objective of the project report is to examine current supply chain and operations management practices in the retail industry.
The document provides a business plan for a snack bar at Praxis Business School. It includes an environmental scan of the Indian retail sector, describing the growth of organized and unorganized retail. Key drivers of retail growth are identified as changes in demographics, increased credit availability, rising incomes, media exposure, evolving consumer behavior, and the entry of corporate and foreign retailers. Challenges facing the Indian retail sector are also summarized, such as barriers to foreign direct investment, lack of industry status, structural impediments, high real estate costs, and supply chain bottlenecks.
How can Consumer Research process be used to aid decision making? How to connect the consumer research process with business dilemmas? Presented through a first generation’s successful entrepreneur, Mr.Vineet Verma, (Vineet) this case study can be used very effectively to sensitize the participants/students to connect the consumer research process with Vineet’s business dilemmas.
While seemingly convinced by the retailing potential of his ethnic foods retail outlet in Hyderabad International Airport (HIA), Vineet isn’t sure of the business architecture – ideal place, preferred price points, preferred packaging sizes and types etc. Given the dynamics of the potential growth of air traffic in India, and increasing airport retailing in India, would an ethnic food retail outlet stand a fair chance of success? How to define the research objective and design the appropriate consumer research process to address Vineet’s business dilemmas attained in the case study? Which kind of research techniques Qualitative or Quantitative is appropriate for him to take a decision?
This document provides a project report on the retail industry and strategies developed by major players. It includes sections on objectives, executive summary, organization overview, research methodology, data analysis, conclusions, suggestions, and limitations. It discusses the evolution of the Indian retail industry, key challenges such as location, merchandise, pricing, and target audiences. It also covers different types of Indian retail like malls, specialty stores, discount stores, and factors driving growth in the organized retail sector in India.
The document is an acknowledgement by Ashish Tiwari thanking various individuals and organizations who helped with the completion of his MBA project. It thanks Mr. Vivek Chaturvedi for sparing his time to guide the project. It also thanks the faculty of G.L.B.I.T.M and the staff of Big Bazaar for their assistance during the project work. Ashish completed a 1.5 month study of customer satisfaction at Big Bazaar as part of his MBA course requirements.
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAARShashi Kishore
This document provides a summary of a study conducted on consumer satisfaction at Big Bazaar's Mayur Vihar store in New Delhi. It includes an introduction describing Big Bazaar and factors influencing customer satisfaction. The study objectives are outlined as well as the methodology, which involved collecting primary data through customer interviews. The document then presents an analysis of the data collected, including customer demographics, satisfaction with product price, quality, availability, store environment and staff. It finds that most customers are satisfied but some have issues with store navigation.
Big Bazaar is a chain of hypermarkets in India operated by Future Group. Founded in 2001 and headquartered in Mumbai, it has over 100 outlets across India. Big Bazaar offers over 20,000 products at low prices and aims to provide everything consumers need under one roof. It uses various marketing strategies like discounts, loyalty programs and celebrity endorsements to attract customers.
Pantaloon Retail (India) Limited is India's leading retailer operating multiple retail formats across value and lifestyle segments. It operates over 10 million square feet of retail space across over 1000 stores in 61 cities. The company's major retail chains include Pantaloons, Big Bazaar, Food Bazaar, and Central. Pantaloon Retail is part of the Future Group, which aims to deliver products and services to every Indian consumer. Future Group has expanded to include various retail formats and over 30,000 employees across India.
The document describes the features and functionality of a petrol pump solution in Tally.ERP 9. It includes modules for maintaining party and vehicle masters, tank and pump meter details, delivery notes, sales and purchase entries, and reports for daily sales, tank levels, party statements, and petrol pump summaries. All transactions and inventory are integrated within Tally for automated calculations and inventory management.
Market Research Project on Retail Loyalty CardsDeepali Agarwal
This document outlines a plan to study customer perception of loyalty cards from multi-brand retail stores. It includes an introduction, literature review on customer loyalty programs, approach diagram, problem statement to determine customer perception of loyalty cards, and hypotheses. The research methodology section discusses descriptive studies, causal research design, and longitudinal design to understand customer loyalty from a behavioral, attitudinal, and hybrid approach.
This document discusses homemaking and various aspects of household management. It describes homemaking as overseeing the day-to-day operations of managing a home, including cleaning, cooking, and other domestic tasks. It also discusses the role of home economics courses in teaching skills for homemaking. The document then goes on to describe in detail various tools, technologies, and techniques used for household tasks like cleaning, cooking, and maintenance. It provides lists and descriptions of household tools, technologies routinely used in modern homes, and specific cleaning tasks involved in housekeeping like removal of litter, dusting, and removal of dirt. It discusses advantages and disadvantages of household tools and housekeeping services.
The document provides an overview of the retail industry in India and analyzes retail trends and consumer behavior. It discusses the structure and key aspects of retail operations. The document also includes a case study of Vishal Retail Ltd, one of the largest retail chains in India, outlining its company profile, departments, products, and organizational structure.
A project report on to study the customers satisfaction towards mrf tyres at...Babasab Patil
This document provides an introduction to studying customer satisfaction towards MRF Tyres. It begins with background on MRF, which manufactures the largest range of tires in India and enjoys high brand preference for quality. It also owns awards for customer satisfaction. The document then states the objectives of the study, which are to understand customer satisfaction attributes and levels towards MRF tires in Bagalkot city. It outlines the scope as focusing on customer information in Bagalkot and limitations such as sample size.
Big Bazaar is a hypermarket retail chain founded in India in 2001. It is owned by Pantaloon Retail and has over 100 stores across India. Big Bazaar provides a large variety of products at discounted prices under one roof, targeting middle and upper middle class customers. It offers goods like clothing, food, electronics, and household items. Big Bazaar aims to be a one stop shopping destination modeled after Indian markets but with a modern retail format.
This document provides an overview of the Indian retail industry and a project on marketing strategies and consumer satisfaction at Big Bazaar. It discusses the growth of the organized retail sector in India from 3% to an estimated 10% by 2011. Big Bazaar is highlighted as one of the major retailers that has expanded organized retailing in India along with companies like Reliance and Future Group. The project covers Big Bazaar's marketing mix, innovations, loyalty programs as well as consumer satisfaction surveys conducted at an Avanti Mall location in Kolkata. It includes an index, introduction on the Indian retail industry, company profile of Big Bazaar, literature review, research methodology and plans to analyze data on marketing strategies and consumer satisfaction.
Operations Management at Petrol retail outletDarshit Paun
The document discusses the steps for designing and installing a petrol retail outlet, including defining fleet fueling requirements, station location and layout, and existing site conditions. It also covers permitting, installation, maintenance such as leak monitoring and tank cleaning/repair. Retail outlet automation is discussed including benefits like improved data analysis, control, scheduling and fraud prevention.
Project Report on Comparative Study Philips LED With Other Competitive BrandsKapil Shelke
MBA Summer Internship Project Report, project title is Comparative Study Philips LED With Other Competitive Brands. the research was conducted in PE Electronics Ltd. Aurangabad.
This document provides information about a project conducted on consumer shopping behavior at Big Bazaar. It includes an executive summary that outlines the objectives, scope and key findings of the research project. The project was conducted under the guidance of Mrs. Meenal Pendse at Matrix Business School in Pune, India. It involved preparing a questionnaire and conducting a market survey to understand consumer behaviors and identify strategies to attract customers. The document also provides background information on Big Bazaar, Future Group, the Indian retail market scenario, and the current retail landscape in Pune.
LG Electronics India Pvt. Ltd. is a leading consumer electronics company in India with a 27% market share. The company is investing Rs. 500 crore in brand building, marketing initiatives, and research and development. This includes Rs. 360 crore on brand building and other marketing activities and Rs. 140 crore on R&D. LG aims to expand its '211' after-sales service campaign, which provides customer service within 2 hours of a complaint, from 22 cities to 40 cities nationwide.
The retail industry in India is growing rapidly but still in its early stages with most retailers entering from other industries. While major retailers initially focused on large cities, smaller cities are emerging as important markets. South Indian cities have embraced organized retail while the north still has potential. Rural India also offers major opportunities. Indian consumers seek value for money above all and aspire to better lives. International retailers have had mixed success, with those adapting to local tastes faring better. A one-size-fits-all approach won't work across India's diverse regions and consumer segments. The economy is growing fast but retailers must understand local needs to succeed.
Project on brand positioning of titan watchesProjects Kart
This document provides an overview and outline of a project report on the brand positioning strategies of Titan Watches. Some key points:
- It introduces concepts of brand positioning and repositioning, and discusses their importance for companies to maintain relevance and market position in a changing competitive landscape.
- The report will analyze Titan's original brand positioning strategies as well as its recent repositioning strategies, which included changing its logo, tagline, advertisements, and product designs.
- It will present the results of a primary consumer survey that assesses awareness of Titan's repositioning strategies and how consumers perceive the changes.
- The conclusion will provide insight into whether Titan's repositioning strategies have been effective in
This document is a summer training report submitted by Sanat Kumar Nimbark to fulfill the requirements for a Master of Business Administration degree. It discusses a market research project conducted on Shree Cement Limited in Jaipur, India to understand customer perceptions of Shree Cement's brand compared to competitors. The report includes an overview of the Indian cement industry, a profile of Shree Cement Limited, details of the market research methodology used which involved interacting with distributors and dealers, findings of the research, and recommendations. The executive summary provides high-level insights into the Indian cement industry, Shree Cement's position and operations, and objectives and methodology of the market research project.
The document provides an overview of the conceptual framework for a project on analyzing an e-commerce company in India called Future Bazaar India Limited. The analysis will slice the company into various aspects of its lifecycle from conceptualization to realization. It will highlight key entities in the e-commerce domain and discuss topics like strategies, anomalies, dominant players, customer centricity, and inputs from the project team. The summary will analyze the company from its founding to current operations and strategies.
The document provides an in-depth analysis of the Indian retail industry. It discusses the evolution of organized retailing in India, the major retail formats, and key sectors like food and apparel. Some of the growth drivers for the industry are changing demographics, rising incomes, and exposure to international trends. However, the industry also faces challenges like limitations due to land and labor laws, lack of infrastructure, and supply chain issues. The future outlook is positive with investment and retail sales expected to increase significantly. FDI in retail could further boost the growth of the organized segment.
This document provides a summary report on a market analysis of consumer durable products with respect to IFB home appliances. It includes an overview of the consumer durable industry in India and IFB Industries. The report covers IFB's history and growth, product offerings, research methodology used in the study, an analysis and interpretation of collected data, findings and recommendations. The goal of the report is to analyze the consumer durable market with respect to IFB home appliances.
A project on titan watches brand repositioningProjects Kart
The document discusses the brand repositioning strategies of Titan Watches in India. It provides background on brand positioning, repositioning theories and strategies. The study aims to analyze Titan's repositioning approaches, assess consumer awareness and perception of their new strategies, and recommend ways to further improve the brand. Primary and secondary research methods are used, including a consumer survey to understand the effectiveness of Titan's repositioning efforts.
The document analyzes the coffee bar industry in India. It discusses how coffee drinking has traditionally been restricted to domestic consumption in South India. It then provides an overview of the 7 P's of marketing mix used by Café Coffee Day. This includes describing their products, prices, promotion strategies, processes, people, and physical evidence. The document also includes a service blueprint of Café Coffee Day's customer experience and an analysis of how their servicescape and physical environment influences customers. Finally, it performs a SWOT analysis of the coffee bar industry in India.
This e-book provides practical advice for conducting market research on a small budget for entrepreneurs starting a new business venture or considering starting one. It discusses the importance of market research before launching in order to understand customer needs, estimate market size, identify a business model, and develop a market positioning strategy. Various low-cost methods for conducting primary and secondary market research are presented, including customer interviews, online surveys, using Google AdWords and Twitter, and analyzing publicly available data. The e-book aims to help entrepreneurs properly prepare for a new venture through initial market research rather than rushing into execution without understanding the market.
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG HeuerDr. Asokendu Samanta
Good after sales service network.
External: Competition from HMT, Timex, Fastrack, Casio, Citizen etc.
Customer: Titan understands the customer needs and segments the market. It offers different
ranges for different income groups.
The SWOT analysis of Titan is given below:
2.3.1 Strength
Brand Image: Titan has a very strong brand image due to its association with Tata group.
Distribution Network: It has a very strong distribution network across India.
Product Range: It offers wide range of products catering to all segments.
After Sales Service: It has a very good after sales service network.
Quality: Titan watches are known for its
The GoodWorks “Engagement Platform” is a web-based enterprise social network that
inspires spontaneous collaboration, empowers action, and stimulates innovation.
A project report on study of banking products and investment behavior of cons...Projects Kart
This document provides a summary of a report on a study of banking products and investment behavior of consumers. It begins with an introduction to the Indian banking system, including new business opportunities in India and major foreign banks operating in the country. It describes investment strategies in India and provides an overview of Standard Chartered Bank, the products it offers including savings accounts, ULIPs, and mutual funds. The report methodology and findings from analyzing consumer investment patterns are presented across several chapters. Key areas of analysis include identifying potential customers, influential factors in investment decisions, and strategies to better tap the market.
This document is a project report on benchmarking IFB's microwave oven (MWO) against competitors and recommending an action plan to regain market share. It was prepared by a student, Shyam Singh, as part of an internship. The report includes an acknowledgement, table of contents, company profile of IFB, research methodology used which was a convenience sample of 50 customers, a market share analysis of home appliance companies, a comparative study of IFB's MWO and competitors, and suggestions to improve IFB's MWO sales and market share in Bihar. Graphs and surveys of customers and dealers are also included to analyze consumer response and dealer satisfaction.
Yes, recipe book is provided in all brands.
35 Price range (in Rs) 5000-15000 6000-20000 5000-18000 6000-15000 5000-15000
36 After sales service Good Excellent Good Good Good
37 Spare parts Available Available Available Available Available
availability
38 Dealers network Good Excellent Good Good Good
39 Promotional Yes Yes Yes Yes Yes
activities
40 Warranty on 1 year on 1 year on 1 year on 1 year on 1 year on
magnetron magnetron magnetron magnetron
THE PROSPECT OF BOND MARKET: BANGLADESH PERSPECTIVEIwate University
There are a lot of impediments to the development of bond market in Bangladesh. The bond market is still at a budding stage. It is attributed by a limited supply of debt instruments, especially long-term instruments. Consequently, the reliable benchmark for long-term bonds or debentures does not exist. The market is illiquid and trading is motionless. It is slowed down by the relatively high interest rate bearing risk-free national savings scheme, though interest has been reduced a little bit in recent years. In addition, the issuance process of bond is burdensome and costly, which becomes a disincentive to the development of effective bond market. Finally, the investor base has to be extended in parallel with a suitable investor education. Recommended measures must be undertaken for developing the bond market.
A project report on awareness regarding mutual fund with special reference to...Projects Kart
The document is a summer project report submitted as part of an MBA program. It provides an overview of a summer internship project conducted at India Infoline Ltd, a leading mutual fund company in India. The report includes sections on the history and organizational structure of India Infoline, an overview of mutual funds and the Indian mutual fund industry, research methodology used in the project, findings from data analysis, and conclusions and recommendations. The executive summary highlights that India Infoline is a financial services group offering a wide range of products including mutual funds, insurance, trading, and investment banking through various subsidiaries.
This document is a project report on banking done as a summer internship project. It provides an overview of the banking structure in India, the Indian banking industry, and upcoming foreign banks entering India. It then discusses HDFC Bank, providing details on its founding, profile including branch and ATM growth, technology used, products and customers, business strategy, and recent developments.
Study on garments buying house merchandisingWINNERbd.it
The document summarizes a study conducted on garment buying houses and merchandising. It includes:
1) An introduction outlining the purpose and scope of the study, which examines the working procedures of buying houses and the roles of merchandisers.
2) Details of the activities and organizational structure of typical buying houses, including order placement, execution, and the workflows involved.
3) An exploration of the various requirements for executing orders, such as order sheets, samples, lab tests, terms, audits, and commercial documents.
4) An overview of the functions of buying house merchandisers, including order execution, costing, sampling, and document submission.
In under 3
This document presents the final report for a management thesis on studying the growth of the retail sector in India using Big Bazaar as a case study. It includes declarations, certificates, tables of contents, acknowledgements and lists of tables and illustrations. The report covers the introduction, objectives, research methodology, findings and suggestions, company profile, summary and conclusion on the analysis of the development of retail marketing in India with a focus on Big Bazaar.
Similar to A project on retail industry in global environment with reference to retail outlets in the market (20)
When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
Here we (I) have concentrated on coffee which is considered as a traditional drinks especially in south India. People here start their everyday life with a cup of coffee. Not only in south India but in all parts of the world people are so dependent and addicted to coffee that it acts as a daily schedule to every body every where. But this coffee is not grown in all parts of the world but is grown in very few places with right kind or weather, atmosphere and most important of all, the soil of that region.
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The document provides information about Nirani Sugars Limited, an Indian sugar company. It discusses [1] the history and background of the company, including its establishment in 1997 and expansion plans; [2] the key promoters and board of directors; and [3] the various departments within the organization. The company aims to efficiently utilize local resources to produce sugar and by-products, support farmers, and develop the local community.
The sugar industry is one of the important Ago-based industry of the country India is the fourth major sugar production in the world. The first three is Russia, Brazil and Cuba. Sugar industry provides direct employment to nearly 3lakh persons this industry supports about 25 million agriculturists. It pay’s both to the central government and the state government about Rs.350 crores by way of different taxes. The capital employed in the industry is of the order of Rs.780 crores. There are about 414 mills producing sugar, which are spread all over the country.
When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
Here we (I) have concentrated on coffee which is considered as a traditional drinks especially in south India. People here start their everyday life with a cup of coffee. Not only in south India but in all parts of the world people are so dependent and addicted to coffee that it acts as a daily schedule to every body every where. But this coffee is not grown in all parts of the world but is grown in very few places with right kind or weather, atmosphere and most important of all, the soil of that region. It is usually grown in hill stations with adequate amount of rainfall and such places which are high above sea level. Therefore in India, Karnataka is such a place, especially South Karnataka which produces the highest amount of coffee in whole India. Most parts of Karnataka such as Chikmagalur district and many parts in Hassan District, and also Coorg.
A Study on Sugar Industry at Chamundeshwari SugarProjects Kart
The document provides information about sugar production in India. It discusses the history of sugar cultivation in India and how it was introduced from other parts of the world. It then describes the sugar production process, from sugarcane cultivation and transportation to factories for processing. It also discusses the sugar industry in India, including key statistics on production levels, number of factories, role in the rural economy, and government policies regulating the industry.
Study on Inventory Management at Reid & Taylor (India) LtdProjects Kart
Inventory is a list of goods and materials, or those goods and materials themselves, held available in stock by a business. Inventory management is primarily about specifying the size and placement of stocked goods. Inventory management is required at different locations within a facility or within multiple locations of a supply network to protect the regular and planned course of production against the random disturbance of running out of materials or goods. The scope of inventory management also concerns the fine lines between replenishment lead time, carrying costs of inventory, asset management, inventory forecasting, inventory valuation, inventory visibility, future inventory price forecasting, physical inventory, available physical space for inventory, quality management, replenishment, returns and defective goods and demand forecasting.
Study on Working Capital Management at PNBProjects Kart
The prime objective of any business is to maximize the value of the company and to maximize the wealth of its shareholders. Working capital management has its own role to play in attaining this goal. Working capital is the funds required for day to day working in a business concern. The working capital management involves deciding upon the amount and composition of current assets and how to finance those assets. There should be a proper trade off between risk and profitability in each decision relating to it. This project work has been undertaken to know the procedures involved in the working capital management in PUNJAB NATIONAL BANK. An attempt is made to study the factors contributing towards working capital and the sources on which the company is depending for funds. The research study was also conducted to derive working capital ratios, to know the performance and efficiency of working capital management and to know the kind of policy adopted in this part of the management. For analyzing the factors and conditions influencing working capital tables and graphs were drawn based on the study. pubjab national bank mba project, summer internship 2017, project reprot, punjab national bank pdf, risk, project report pdf, project report, customer satisfaction in punjab national bank
Study on Mutual Fund is the Better Investment PlanProjects Kart
Mutual funds have become a hot favorite of millions of people all over the world. The driving force of mutual fund is the ‘safety of the principal’ guaranteed, plus the added advantage of capital appreciation together with the income earned in the form of interest or dividend. People prefer Mutual Funds to bank deposits, life insurance and even bond because with a little money, they can get into the investment game. One can own string blue chips like ITC, TISCO, Reliance etc., through mutual funds. Thus, mutual funds act as a gateway to enter into big companies hitherto inaccessible to an ordinary investor with his small investment.
Study on Store Environment and Merchandising Mix at Big BazaarProjects Kart
Retailing consists of those business activities involved in the sale of goods and services to consumers for their personal, family, or household use. Retailing comprises of four elements customer orientation, coordinated effort, value-driven, and goal orientation. The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.
Initial Public Offers and Due DiligenceProjects Kart
This document is a project report submitted to the University of Mysore in partial fulfillment of an MBA degree. It discusses initial public offers (IPOs) and the role of investment bankers. The report was conducted as a case study at Hassan Kotak Securities Ltd and guided by Harish Kumar. It includes an introduction, industry and company profiles, literature review on topics like IPOs and due diligence, data collection and findings. The investment banker plays an important fiduciary role in coordinating the IPO process between the company, regulators, and investors.
Influence of ADR on Underlying Stock PricesProjects Kart
Globalization has opened the door for the investors to avail various investment avenues across the globe. American Depository Receipt (ADR) is one such opportunity to the investing community. The ADR is a proxy for the Indian shares to enable them to be traded in the American stock exchanges. Various studies conducted on Depository Receipts (DRs) have shown that the trading on the DR sin the foreign market has its influence in the home country’s stock in terms of price, volatility and volume. This interested me and this project is concerned about studying “Whether the price fluctuations of ADR affect the corresponding Indian share prices?”
After the liberalization of the economy in 1991, the corporatist started sourcing their capital from both domestic and foreign markets. The Indian shares cannot be directly listed in the American stock exchanges. ADRs have been very helpful in this purpose. So a custodian bank receives the shares as deposit and issues receipt to the market. These receipts are issued in appropriate ratio to the shares deposited with the depository. The market players in the stock exchanges trade these receipts.
Impact of ERP on Organizational Functions in Retail SectorProjects Kart
The business environment has changed more in the last five years than it did in the previous five decades. Winning in today’s business climate requires more than just providing high-quality, low-cost products to customers, when and how the customers want them. The ability to respond to new customer needs and seize market opportunities as they arise, without compromising on the profitability of the firm is critical for the success of any organization. Competitive pressures frequently force manufacturers to decrease prices in spite of the fact that their internal costs continue to rise. Enterprises are continuously striving to improve themselves in the areas of quality, time to market, customer satisfaction, performance and profitability. Making informed business decisions in this manner would enable organizations to accomplish their business growth and at the same time enable them to utilize the information to competitive advantage. To make it possible for the companies to execute this vision, there is a need for an infrastructure that will provide information across all functions and locations within the organization and this is the Enterprise Resource Planning (ERP) solution available in the market today.
The Impact of Creativity and Wow Factor in AdvertisingProjects Kart
The approach used in this report is a case study approach. It essentially deals with two aspects; creativity and WOW factor. These two terms have been defined and the impact they have in advertising has been studied. The objectives of doing such a study were to understand creativity, to define it and to find factors that elicit a WOW response from viewers.
Impact of Advertisements on Investors at HDFC Standard Life InsuranceProjects Kart
This project is managing study on “Impact of advertisement on Investors – A case study in HDFC Standard Life Insurance” The scope of study is regarding the advertisements and therefore the presence of HDFC SLIC with relation to in door advertisements and their advertisements & their effectiveness & out door advertisements, however the folks wish to watch them. to understand the notice within the public like better to watch the ads and medium.
Impact of Advertising on Customers in Tata MotorsProjects Kart
The consumer durable market in India has been very competitive in the recent years, with opening up of market for international players due to liberalization; the domestic players are facing a tough competition. So it‟s time for domestic companies to frame new strategies for their production and marketing activities. An evaluation of the effectiveness of the past activities of a company will enable the company in framing these new strategies. Such an effort has been made through this market research to know the http://www.projectskart.com/ on Customers in TATA MOTORS (A case study in AUTO MATRIX, HASSAN).
Recruitment and Selection at Aviva Life InsuranceProjects Kart
The MBA project titled “RECRUITMENT AND SELECTION” Undertaken in AVIVA life insurance.
AVIVA is a UK based insurance group. It has a long history dating back to 1834 and has a joint venture with DABUR groups. Aviva holds a 26 per cent stake in the joint venture and the Dabur group holds the balance 74 per cent share.
It is one of the leading providers of life and pensions products to Europe and has substantial businesses elsewhere around the world.
The project report is about recruitment and selection process that‟s an important part of any organization. Which is considered as a necessary asset of a company? In fact, recruitment and selection gives a home ground to the organization acumen that is needed for proper functioning of the organization.
Financial Freedom through Reverse MortgageProjects Kart
The world population structure shows that population worldwide is ageing owing to exaggerated longevity of older folks and small birth rates in developed and most developing countries. Visit www.projectskart.com for more information. In Asian nation alone, statistics show that variety of older as a proportion of population can show a 107% growth, from 113 million in 2016 and 179 million by 2026 severally.
Financial Analysis on Recession Period at M&M TractorsProjects Kart
Financial ANalysis (also stated as financial plan analysis or accounting analysis) refers to an assessment of the viability, stability and profitable of a business, sub-business or project. Visit www.projectskart.com for more information. It is performed by professionals World Health Organization prepare reports exploitation ratios that create use of data taken from monetary statements and different reports. These reports area unit typically given to prime management mutually of their bases in creating business selections.
Effective Supply Chain Management as a Strategic AdvantageProjects Kart
This document provides an overview of supply chain management and the arecanut industry in India. Some key points:
1. It introduces the topic of effective supply chain management as a strategic advantage at TSS (The Totagar‘s Co-operative Sale Society Ltd), located in Sirsi, Karnataka.
2. India accounts for 59% of global arecanut production, with Karnataka producing 46% of India's arecanut. Within Karnataka, Uttara Kannada district accounts for 11% of production.
3. TSS procures arecanut and acts as the main nodal agency. Major Indian markets for arecanut include Mumbai, Ahmadabad, Indore, and
Brand Awareness of Spencer's and Comparative Analysis with Big BazaarProjects Kart
By 2004 the retail industry was growing rapidly in India, and Spencer's Retail decided to pursue an aggressive expansion strategy. The company had the customers, the products, and the employees to make it happen. It just needed an IT infrastructure that could support rapid growth. Visit http://www.projectskart.com/p/contact-us.html for more information. Current servers were at capacity, and the company needed to upgrade before adding new stores. Amit Mukerjee, Group CIO of the RPG Group, describes the challenge as part of the learning curve for retail development in India. ―Retailing is a new business in this country. As the business matures, the process matures, and IT systems must evolve accordingly. The company also needed an enterprise resource planning (ERP) solution to handle critical processes such as supply-chain management. It decided to implement mySAP ERP, now called SAP ERP, and realized the solution needed to run on high-performance servers. Spencer's Retail evaluated several possibilities, including servers from HP, IBM, and Sun Microsystems. It decided to build its IT infrastructure on Sun systems for several reasons. Sun SPARC Enterprise Servers had the performance and scalability needed to sustain its business, and they delivered higher performance at less cost. Sun's knowledge of the retail space in India, as well as its long history with RGP Enterprises, were also deciding factors.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
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Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
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The Steadfast and Reliable Bull: Taurus Zodiac Sign
A project on retail industry in global environment with reference to retail outlets in the market
1. Projectsformba.blogspot.com
PROJECT
ON
RETAIL INDUSTRY IN GLOBAL ENVIRONMENT
(WITH REFERENCE TO RETAIL OUTLET IN THE MARKET)
PROJECT SUBMITTED TO ANNAMALAI UNIVERSITY,
IN PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION
IN APPLIED MANAGEMENT
By
DIRECTORATE OF DISTANCE EDUCATION
ANNAMALAI NAGAR
2008
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2. Projectsformba.blogspot.com
DECLARATION
I hereby declare that the project entitled “RETAIL INDUSTRY IN GLOBAL
ENVIRONMENT” submitted for the Degree of Master of Business
Administration in Applied Management is my original work and the project has
not formed the basis for the award of any degree, diploma, associate ship,
fellowship or similar other titles. It has not been submitted to any other
university or Institution for the award of any degree or diploma.
Place:
Date:
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ACKNOWLEDGEMENT
It is with real pleasure that, I record my indebtedness to my academic
Guide, .................................... for his counsel and guidance during the
preparation of this project.
I am grateful to Centre Head ....................................
I wish to record my sincere and special thanks to ................................,
My thanks are due to ...................................... to give me great and
valuable support.
Place
Date:
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4. Projectsformba.blogspot.com
CERTIFICATE
Certified that the project is a work done by ............................... during the
period of his study under my guidance, and that the project has not previously
formed the basis for the award of any degree, diploma, associates hip,
fellowship or similar other titles and that it is an independent work done by his.
Place:
Date:
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5. Projectsformba.blogspot.com
TABLE OF CONTENT
Chapter Content Page No.
Acknowledgement II
List of Tables VI
List of Diagrams VII
(1) Introduction 01-44
1.1 Retail Industry 02-19
• What is Retail Industry? 02-05
• Structure of Retail Industry 06-11
• Evolution of Retailing 12-13
• Indian Scenario of Retail Industry 14-16
• Retail Worldwide scenario 17-19
1.2 Objectives and Role of Retail Industry 20
1.3 Review of Literature 21-27
• Major / Minor Challenges in Industry 21-26
• Example of Some Published Issue’s 27
1.4 Hypothesis 28-39
• Past/ Present/ Future of Industry 28-35
• Impact of Retail Industry in India 36-39
1.5 Limitations of the Study
40-42
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1.6 Methodology 43-44
• Source of Data 43
• Other Source 44
(2) Significance of the study 45-48
2.1 Opportunities of the Western 46
Retailers in India
2.2 Contribution of ‘FDI’ In Retailing
47-48
2.3 Benefits To The Indian Consumer 48
(3) Research and Analysis 49-69
3.1 Latest Trends in Retail Sector 50-53
3.2 Major Player of Retail Industry 54-69
(4) Finding & Conclusion 70-73
(5) Bibliography 74-76
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Table No. Title of the Table
Page No.
1.1. Growth of Retail Industry
08
1.2. Continuation of GDP
14
1.3. World Organization Trade
18
1.4. Comparison of Retail Industry 29
3.1. World-Wide Retail 66
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Table No. Title of the Diagram Page No.
1.1. Indian Retail Market 03
1.2. Map of Income Classes 05
1.3. Organized Retail Market 06
1.4 . Growing Format in India
10
1.5 . Retailing Map in India
11
1.6. Journey of Organized Retail 13
1.7. Total Retail Sales 2007 16
1.8. US Retailing Format 18
1.9 Penetration of Retail
19
1.10 Challenges in Retail Market 21
1.11 Retail Challenge 25
3.1 Retail Analysis
51
3.2 Retail Market
52
3.3 Retail Segment 53
3.4 Retail Touches Economy 73
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Part-1.1
RETAIL INDUSTRY
The word "Retail" originates from a French-Italian word. Retailer-
someone who cuts off or sheds a small piece from something. Retailing is the
set of activities that markets products or services to final consumers for their
own personal or household use. It does this by organizing their availability on a
relatively large scale and supplying them to customers on a relatively small
scale. Retailer is a Person or Agent or Agency or Company or Organization
who is instrumental in reaching the Goods or Merchandise or Services to the
End User or Ultimate Consumer.
Retail is India's largest industry. It accounts for over 10 per cent of the
India's GDP and around eight per cent of the employment. Retail sector is one
of India's fastest growing sectors with a 5 per cent compounded annual growth
rate. India's huge middle class base and its untapped retail industry are key
attractions for global retail giants planning to enter newer markets. Driven by
changing lifestyles, strong income growth and favorable demographic patterns,
Indian retail is expected to grow 25 per cent annually. It is expected that retail
in India could be worth US$ 175-200 billion by 2016.
Emerging markets such as India and China are the final frontier for retail
taking the focus away from saturated Western markets. Since 2001, 49 global
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retailers entered 90 new markets, but at the same time, 17 retailers left markets
in 2005.
The Indian retail industry in valued at about $300 billion and is expected
to grow to $427 billion in 2010 and $637 billion in 2015. Only three percent of
Indian retail is organized. Retailers of multiple brands can operate through a
franchise or a cash-and-carry wholesale model.
The Indian retail environment has attained $ 210bn quiche, witnessing a
strong development pace of five percent per year as per latest survey by Price
Waterhouse Coopers. As per the estimation 200 malls, presenting additional
50mn sq ft of retail space will be ready in next two years. Existing retail space
in 160 malls is nearly 32mn sq ft
1.1 Indian Retail Market
The analysts foresee bright future of the retail sector. A huge number of
shopping malls, nearly 100, have come up in the recent past, generating 20mn
sq ft. retail space, extending more space of about 12mn sq ft to it. Nearly 60
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malls are on the verge of completion and may be operational by the end of
current financial year. A forecasted number of nearly 200 malls, in a move to
make additional 50mn sq ft of retail space, will be completed within the next
two-years.
India retail industry is expanding itself most aggressively, as a result a
great demand for real estate is being created. Indian retailers preferred means of
expansion is to expand to other regions and to increase the number of their
outlets in a city. It is expected that by 2010, India may have 600 new shopping
centers.
In the Indian retailing industry, food is the most dominating sector and is
growing at a rate of 9% annually. The branded food industry is trying to enter
the India retail industry and convert Indian consumers to branded food. Since at
present 60% of the Indian grocery basket consists of non- branded items.
The global retail giants like Wal-Mart, Gap, Tesco, Versace, K-
Mart/SEARS, Carrefour, ZARA, FCUK, Fendi, NEXT, Mother Care, lKEA,
Trussardi, DKNY and Debenhams have made plans to march in the Indian
market.
ESPRIT, GUESS, Chanel, Mango and many other global marked their
presence in India by implementing licensing and franchisee agreements. The
global retailers on the line of control, awaiting the green signal from Govt. to
enter Indian retail market. However, the current scenario has encouraged
Indian players to speed up retail expansion and fresh retail ventures.
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Companies like Shoppers Stop, Trent, Reliance, Lifestyle, Pantaloons
Tanishq, Crossroads, Akbarallys' and Tanishq already have planned to invest
over Rs 5,000cr. Trent is on the edge to take both its brands 'Star India Bazaar'
and 'Westside' to new cities, meanwhile Shoppers' Stop has recently geared up
for expansion of present ones and to add 11 new stores including two
hypermarkets. Also, Pantaloon has planned to add eight 'Big Bazaar' malls
within the next 6 to 8 months.
After partition, Reliance Industries Ltd (RIL) is substantially getting
ready to enter in field of retailing. RIL is poised to emerge as the single largest
player in this sector. On the other hand, Tosco’s, Wal-Marts or Safeway does
ultimately enter in the country. So finally, Shoppers' Stops, Westside,
Pantaloons and West sides in coming years have will face stiff competition.
1.2 Map of Income Classes
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STRUCTURE OF RETAIL INDUSTRY
The retail industry continued in India in the form of Kiranas till 1980.
Soon, following the modernization of the retail sector in India, many companies
started pouring in the retail industry in India like Bombay Dyeing, Grasim etc.
As has been mentioned earlier the retail sector in India can be widely split into
the organized and the unorganized sector.
Organized Retail Sector
After 50 years of unorganized retailing and fragmented Kiranas stores,
the Indian retail industry has finally begun to move towards modernization,
Systematization and consolidation. Today, modernization is the catch phrase
and the key to understanding retail in the next decade. Traditionally retailers
2006-07
1.3 Organized Retail Market
Have had localized operations. This localized nature of the industry is Changing
as retailers face lower growth rates and threatened profitability in home
Markets. New geographies help them sustain top line growth in Addition to
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enabling global sourcing and encasing on global advantages of getting the best
products at optimum prices.
There has been a boom in retail trade in India owing to a gradual increase
in the disposable incomes of the middle class households, as a result of good
performance of IT, Service and Infrastructure sectors. More and more players
are entering the retail business in India to introduce new formats like malls,
supermarkets, discount stores, department stores and even changing the
traditional looks of bookstores, chemist shops, and furnishing stores.
Organized retail formats prevalent globally
Supermarkets: Self-service 4000-20000 sq ft stores with shopping carts
typically focused on regular groceries, household goods and personal care
Hypermarkets: Huge stores over 40000 sq ft situated outside the town with
ample parking space aimed for bulk purchases stocking electronics, furniture
and clothing. Carrefour is the global major in this format.
Mass merchandisers: Large destination stores that sell everything at
competitive prices. They have cross-country chain operations with centralized
sourcing and a hub-and-spoke distribution. Makro and Sam's Club are leading
players in this format.
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Discounters: Aimed at bargain buyers offering less choice but deep discount on
bulk sourcing deals through controlled inventory. Aldi is the world leader in
this format.
Convenience Stores: Small stor
es located at convenient points
like petrol stations working
round the clock.
1.1 Growth of Retail Industry
Unorganized Retail Sector
The unorganized retail sector basically includes the local Kiranas, hand
cart, the vendors on the pavement etc. This sector constitutes about 98% of the
total retail trade. As 70% of the employment is generated in Agriculture sector,
hence this form of retailing is widely seen in those areas and of course to some
parts of the urban. There is a lot of hue and cry in the sector for opening of
sector for direct investment from the foreign players, but government can not
neglect the interests of small players. One of main reason of not opening this
sector to FDI is it may shrink the employment in the unorganized sector and
expand that in the organized.
RETAILING FORMATS IN INDIA
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Malls:
The largest form of organized retailing today. Located mainly in metro
cities, in proximity to urban outskirts. Ranges from 60,000 sq ft to 7,00,000 sq
ft and above. They lend an ideal shopping experience with an amalgamation of
product, service and entertainment, all under a common roof. Examples include
Shoppers Stop, Pyramid, and Pantaloon
Specialty Stores:
Chains such as the Bangalore based Kids Kemp, the Mumbai books
retailer Crossword, RPG's Music World and the Times Group's music chain
Planet M, are focusing on specific market segments and have established
themselves strongly in their sectors.
Discount Stores:
As the name suggests, discount stores or factory outlets, offer discounts
on the MRP through selling in bulk reaching economies of scale or excess stock
left over at the season. The product category can range from a variety of
perishable/ non perishable goods
• Department Stores:
Departmental Stores are expected to take over the apparel business from
exclusive brand showrooms. Among these, the biggest success is K Raheja's
Shoppers Stop, which started in Mumbai and now has more than seven large
stores (over 30,000 sq. ft) across India and even has its own in store brand for
clothes called Stop.
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Hyper marts/Supermarkets:
Large self service outlets, catering to varied shopper needs are termed as
Supermarkets. These are located in or near residential high streets. These stores
today contribute to 30% of all food & grocery organized retail sales. Super
Markets can further be classified in to mini supermarkets typically 1,000 sq ft to
2,000 sq ft and large supermarkets ranging from of 3,500 sq ft to 5,000 sq ft.
having a strong focus on food & grocery and personal sales.
Convenience Stores:
These are relatively small stores 400-2,000 sq. feet located near
residential areas. They stock a limited range of high-turnover convenience
products and are usually open for extended periods during the day, seven days a
week. Prices are slightly higher due to the convenience premium.
Mob's :
Multi Brand outlets, also known as Category Killers, offer several brands
across a single product category. These usually do well in busy market places
and Metros.
1.4 Growing Format in India
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21. EVOLUTION OF RETAILING
Retailing, one of the largest sectors in the global economy, is going
through a transition phase in India. For a long time, the corner grocery store
was the only choice available to the consumer, especially in the urban areas.
This is slowly giving way to international formats of retailing. The traditional
food and grocery segment has seen the emergence of supermarkets/grocery
chains, convenience stores and fast-food chains.
The traditional grocers, by introducing self-service formats as well as
value-added services such as credit and home delivery, have tried to redefine
themselves. However, the boom in retailing has been confined primarily to the
urban markets in the country. Even there, large chunks are yet to feel the impact
of organized retailing. There are two primary reasons for this. First, the modern
retailer is yet to feel the saturation' effect in the urban market and has, therefore,
probably not looked at the other markets as seriously. Second, the modern
retailing trend, despite its cost-effectiveness, has come to be identified with
lifestyles.
In order to appeal to all classes of the society, retail stores would have to
identify with different lifestyles. In a sense, this trend is already visible with the
emergence of stores with an essentially `value for money' image. The
attractiveness of the other stores actually appeals to the existing affluent class as
22. Well as those who aspire to be part of this class. Hence, one can assume that the
retailing revolution is emerging along the lines of the economic evolution of
society.
It was only in the year 2000
that the economists put a
figure to it: Rs. 400,000
crore which is expected
develop to around Rs.
800,000 crore by the year
1.6 Journey of Organized Retail
2005 – an annual increase of 20 per cent. Retailing in India is unorganized with
poor supply chain management perspective. According to a recent survey by
some of the retail consulting bodies, an overwhelming proportion of the Rs.
400,000 crore retail markets are UNORGANISED. In fact, only a Rs. 20,000
crore segment of the market is organized. As much as 96 per cent of the 5
million-plus outlets are smaller than 500 square feet area. This means that India
per capita retailing space is about 2 square feet in comparison to 16 square feet
in the United States. India's per capita retailing space is thus the
lowest in the world.
23. INDIAN SCENARIO OF RETAIL INDUSTRY
The present value of the Indian retail market is estimated by the India
Retail Report to be around Rs. 12,00,000 crore($270 billion) and the annual
growth rate is 5.7 percent. Retail market for food and grocery with a worth of
Rs. 7,43,900 crore is the largest of the different types of retail industries present
in India. Furthermore around 15 million retail outlets help India win the crown
of having the highest retail outlet density in the world. The contribution of retail
sector to GDP has been manifested below:
Country Retail Sector's share in GDP (in %)
India 10
USA 10
China 8
Brazil 6
1.2 Continuation to GDP
As can be clearly seen, retailing in India is superior to those of its contenders.
Retail sector is a sunrise industry in India and the prospect for growth is simply
huge. There are many factors that have stimulated the rise of the shopping
centers and multiplex-malls in a jiffy. Some of them can be listed as follows:
1. Rise in the purchasing power of Indians- the rise in the per capita income
in the last few years has been magnificent. This has led to the generation of
insatiable wants of the upper and middle class. The demand of new as well as
24. second hand durables has risen throughout the country thus providing the
incentive for taking up retailing.
2. Favorable to farmers- retailing has helped in removing the middlemen and
has thus enhanced the remuneration to farmers. This is a new revolution in the
agricultural sector in India and will go a long way in amending the condition of
agriculture, a major concern among policy makers.
3. Use of credit- a typical Indian is most conversant with using credit cards
than carrying money. This is led to shift of the consumer base towards
supermarkets and make the payments in the form of credit.
4. Comfortable Atmosphere- a visit to a retail store appears to be more
soothing for the generation-Y. People and kids prefer to shop in an air
conditioned. The retail industry is the second largest employer in India. It
currently employs about 7 percent of the total labor force in India. Finance
Minister P. Chidambaram's recent statement “salaries ought not to be
legislated” is a welcome move as most of the organized retail is in private
hands. Only 4.6% of the total retail trade is into organized sector. It generates
about Rs.55,000 crore ($12.4 billion). The major and minor players desperately
need to work hard in this direction so that next time the figures look more
decent. The government must also make an attempt to ameliorate the situation
as political instability and infrastructure namely power and roads are the major
roadblocks in the path of smooth functioning of the market.
25. PRESENT INDIAN SCENARIO
* Unorganized market: Rs. 583,000 cores
* Organized market: Rs.5, 000 cores
* 5X growth in organized retailing between 2000-2005
* Over 4,000 new modern Outlets in the last 3 years
* Over 5,000,000 sq. ft. of mall space under development
* the top 3 modern retailers control over 750,000 sq. ft. of retail space
* Over 400,000 shoppers walk through their doors every week
* 47 global fortune companies & 25 of Asia's top 200 companies are retailers
* Biggest player in India is Pantaloon Retail India Limited
* Growth in organized retailing on par with expectations and projections of the
last 5 Years: on course to touch Rs. 35,000 corers (US$ 7 Billion) or more by
2005-06
1.7 Total Retail Sales 2007
26. RETAIL : WORLDWIDE SCENARIO
China- the total sales from retail market in China reached US$755 billion in
2005. However organized retailing in China accounts for only 20% of it. Also
the fragmentation of China's retail market is so high that top 100 retailers make
up for only 10.5% of the total market. The registered sales of department stores
grew by 25.7% and that of convenience stores grew by 36.5% in 2005. The
Chinese retail market is expected to reach new highs as the population of strong
middle class is expected to double by 2020 and mergers and acquisitions among
retailers are3 going in great guns. The WTO restrictions are also expected to
have a favorable impact on its retail sector. Key Players Analyzed This section
covers the key facts about players currently operating in the China retail
industry including Shanghai Bailian Group, Beijing Gome Electric, Carrefour,
Wal-Mart Stores, Wuhan Zhongbai Group, and China Paradise Electronics
Retail.
Japan- total annual sales for the Japanese retail industry for 2003 amounted to
JPY 133,273 billion. Japan had 1.2 million retail establishments in June 2004
and there were 42,738 specialty superstores. The year 2002 to 2004 the annual
sales per store increased by 3.8%. The growth was mainly driven by the grocery
superstores but the number of superstores specializing in clothes gradually
came down. The organized retail sector in Japan couldn't perform at its full
efficiency because of collapse of the 'bubble economy' in the early 90s
27. Spain- Spain Energy Industry Spain energy consumption is estimated to have
reached 165 Million Tons of Oil Equivalent in 2006. Fossil fuels are the major
sources for energy in Spain especially Oil (49.5%) & Natural Gas (19.9%).
With the Spanish objective of energy security & diversity, and clean energy
sources, renewable sources are expected to grow at rapid pace. Key Findings §
Spain is a net energy importer, with imports accounting for 99% of its total
annual oil and natural gas consumption and 50% of its coal consumption key
players in Spain energy such as Gas Natural Group, CEPS Group, Repsol YPF,
Endesa S.A. and Gamesa.
1.3 World Trade Organization
United State- Retail is the
second-largest industry in the U.S.
by number of businesses and
number of employees. Retail sales
in the U.S. (total retail sales
1.8 US Retailing Format
28. include the categories of gasoline, automobiles, and food service) were up
about 3.8% in 2007, to $4.49 trillion (Plunkett Research estimate). The 2007
growth was driven partly by higher gasoline costs as well as by deep price
discounting during the Christmas season by mass merchandisers and year-long
discounting by automobile dealers.
Brazil- Emerging as one of the world's largest retail markets. The sales in the
industry have been growing strongly since 2003 and are expected to continue at
this momentum only over the next few years as constantly declining inflation
rate allows for continued expansion of real incomes (increasing demand for non
durable consumer goods) and credit conditions ease (sustaining demand for
durable goods). A process of consolidation of the retail industry has been
underway but overall, the market remains relatively fragmented, indicating
substantial scope for the larger players to grow their market share in future. The
top five supermarket chains account for approximately 40% of total sales.. All
the market values have been converted to US$ at May 2007 exchange rate
where, 1 Brazil Real (BRL) = US$ 0.494 (Approx).
1.9 Penetration of Retail
29. Part 1.2
OBJECTIVES & ROLE OF RETAIL INDUSTRY
Retail is clearly the sector that is poised to show the highest growth in
the next five years. The sector is set for a revolution, as both the present players
and new entrants are gearing up to explore the market. This sector contributes
10% of India's GDP and the current growth rate is 8.5%. The present size of the
organized retailing sector is approximately 3% and is expected to grow to
25-30% by the year 2010. There are about 300 new malls, 1500 supermarkets
and 325 departmental stores currently under construction. Many players are
coming up with huge investments, due to which the present 12 million mom-
and-pop shops and Kiranas stores fear losing their business. Most predictions
say that the sector might reach to US$ 400-600 billion by the year 2010
The retail sector has played a phenomenal role throughout the world in
increasing productivity of consumer goods and services. It is the second largest
industry in the United States of America in terms of numbers of employees and
establishments. Wal-Mart, the largest retailer in the United States is also the
largest employer in the United States with annual sales over $ 284 Billion.
There is no denying the fact that most of the developed economies are very
much relying on their retail sector as a locomotive of growth. Analysts, CEOs,
and others are using consumer spending and consumer confidence data
originating from the retail sector as an indicator to gauge the status of the economy
30. Part 1.3
CHALLENGES OF RETAIL INDUSTRY
The big challenge for the Indian retailing industry is the heterogeneity of
the market. It is up to us retailers to evolve with consumers, predict where and
what they will spend on, be there and take the highest share of their wallet and
use this last leg of the economic chain to build India. At Panta-loon, through our
delivery formats, we touch 52% of the customer’s wallet. My vision is to
capture where this new, young and emergent India is going to spend and capture
as close to 100% of their shopping.
So far, modern-format
retail has scaled up its
presence in the metros and
a few cities. However, the
future will see tier-II and,
1.10 Challenges in Retail Market
maybe, even tier-III cities attract
more retail outlets. Consumer mindset and behavior is changing in these cities.
A growing base of affluent, upwardly mobile consumers have similar needs and
desires as their urban counterparts and they are looking for instant gratification.
With satellite television, internet and mobile communication available in
smaller cities, people are increasingly exposed to how the ‘West’ lives. Tier-II
31. and tier-III cities present an enormous growth potential over the next five years and are
the future of modern retail in India
MAJOR CHALLENGES
1. Amalgamation or Confusion- According to TATA Strategic Management
Group, India has a high density retail structure of 1 retail outlet per 90 people
and is the 9th largest retail market in the world. But the structure of the retail
industry in India is in utter jumble. The parallel operation of convenience
stores, supermarkets, hypermarkets and specialty stores in the economy is
bewildering. According to the 'Wheel of Retailing Theory', certain loopholes in
one of the forms of marketing can get communicated to other forms also.
2. What to sell- Another bemusement is the category of items to be offered.
According to researches, 41 percent of total consumption expenditure goes to
the segment of food and groceries and it accounts for 77 percent of total retail
sales. So it is obvious that this is the most preferred section of retailers. But
unfortunately the foible taste bias for 'wet market' (i.e. fresh food available
through hawkers) has marred this prospect also. Therefore supply chain
management, storage of fresh perishable foods and persuading the customers
that the food is inexpensive despite being fresh are genuine challenges to the
newcomers. Diversifying the product base to consumer products such as
readymade garments, furniture’s, mobiles and computers can mitigate the
losses, if any from food marketing and also broaden the reach to consumers.
32. 3. Nostalgia- Indian shopping habits are no different. People tend to attach
qualities like honesty, fair price, good behavior etc. to shopkeepers with whom
they have been dealing right from childhood. They find no reason to go to a
distant megaspore without any genuine reason. This problem is difficult to deal
with as it demands a change in long-formed mindset. Organized retail outlets
can overcome this problem by employing eligible local peoples who can
interact in vernacular language and win the confidence of people.
4. Information Technology- This is a major problem and India must act fast if
it wishes to create a smooth field for organized retailing. Digitization of
services will make transfer of goods easy and an improvement in supply chain
management will definitely play a significant role in attracting more consumers
and less consumer grievances. Besides, it will generate easier payments option
for customer and easier money movement for the CEOs of these highly
diversified malls.
MINOR CHALLENGES
1. Human resource crunch- the concern for insufficient manpower in the
industry has been in news for the last few months. This fear is somehow
unfounded. The retail industry according to recent reports is growing at a rate of
33. 100 percent. Kishore Biyani's Future Group i.e. the Big Bazaar chain of retail
outlet alone provides employment to more than 18,000 people and is planning
to expand its employment base to 34,000 by June 2008. If we add to this the
foray by mega players like Reliance and Bharti-Walmart then the fear can
surely turn into a misperception. Retailing mainly deals with hard-selling of
space, trade of stocks and building of relationships. Since most of the openings
are for front line shop people, a graduation will suffice. Nowadays many
institutes also provide post-HSC and post-graduate retail-specific courses.
2. Hindrances from government- Some political parties want the government
to amend laws and improve curbs so that the mega players can't openly
decimate the unorganized retail sector. This is a conclusion based on a myopic
outlook and must be amended for a long term strategy. The fear is baseless
because of the reasons mentioned above. The mega stores will no doubt provide
employment to the less educated masses. Also taking business away especially
from small food vendors is more easily said than done. Instead the limiting
move will send wrong signals to the investors and will ward off investments
when the states need it most. Allowing 51 percent retail FDI in single brand
retailing is a welcome move in this direction. It is expected that the government
will create further opportunities for the organized retail to come up as home
grown investment is always sweeter than foreign investment.
34. OTHER CHALLENGES:
(1) LOCATION:
"Right Place, Right choice"
Location is the most important ingredient for any business that relies on
customers, and is typically the prime consideration in a customers store choice.
Locations decisions are harder to change because retailers have to either make
sustainable investments to buy and develop real estate or commit to long term
lease with developers. When formulating decision about where to locate, the
retailer must refer to the strategic plan:
* Investigate alternative trading areas.
* Determine the type of desirable store location
* Evaluate alternative specific store sites
2) MERCHANDISE:
The primary goal of the
most retailers is to sell the
right kind of merchandise
and nothing is more
1.11 Retail Challenge
central to the strategic thrust of the retailing firm. Merchandising consists of
activities involved in acquiring particular goods and services and making them
available at a place, time and quantity that enable the retailer to reach its goals.
35. Merchandising is perhaps, the most important function for any retail
organization, as it decides what finally goes on shelf of the store.
3) PRICING:
Pricing is a crucial strategic variable due to its direct relationship with a firm's
goal and its interaction with other retailing elements. The importance of pricing
decisions is growing because today's customers are looking for good value
when they buy merchandise and services. Price is the easiest and quickest
variable to change.
4) TARGET AUDIENCE:
"Consumer the prime mover"
"Consumer Pull", however, seems to be the most important driving factor
behind the sustenance of the industry. The purchasing power of the customers
has increased to a great extent, with the influencing the retail industry to a great
extent, a variety of other factors also seem to fuel the retailing boom.
5) SCALE OF OPERATIONS:
Scale of operations includes all the supply chain activities, which are carried
out in the business. It is one of the challenges that the Indian retailers are
facing. The cost of business operations is very high in India.
36. SOME PUBLISHED ISSUE OF RETAIL INDUSTRY
The retail industry is expected to grow into a USD 427 billion industry by
2010- FICCI
India’s retail industry, which is in the middle of rapid growth, has already
scripted success stories fit to be the subject of a Bollywood film-Business
Standard
The impact of organized retailers that have seen swarming of malls lately,
on the “mom-n-pop stores” in 20 Indian cities- Indian Council of
Research in International Economic Relations (ICRIER)
Modern Retailing Comprehensive policy vital- The Hindu
Retail boom triggers ancillary industry growth- The Times of India
37. Part 1.4
PAST/ PRESENT/ FUTURE OF RETAIL INDUSTRY
Before the decade of eighties, India with hundreds of towns and cities
was a nation striving for development. The evolution was being witnessed at
various levels and the people of India were learning to play different roles as
businessmen and consumers.
Retail-which literally means to put on the market, is a very important
aspect of every city. Without a well organized retail industry we would not have
our necessities and luxuries fulfilled. Be it our daily groceries or fashion
accessories and everything in between, retail industry brings us the blissful
experience of shopping. Though organized retailing industry began much
earlier in the developed nations, India had not actively participated. However
with its vast expanse and young population, India in the 21st century emerges
as a highly potential retail market. The journey of retailing in India has been
riveting and the future promises further growth. Here is a complete picture
deciphering the past, present and future trends of Indian Retail Market.
It is widely accepted that the retail industry has undergone a drastic
change in last five years and there is yet more to come. Let us compare the
image of Indian retailing in 2004-05 to that of its status in 2007-08 in the
following table:
38. Magnification of the Indian Retail Industry
Yardstick Situation in 04-05 Situation in 07-08
Value of retail sales Rs. 10,20,000 crore Rs 12,00,000 crore
Annual growth rate 5% 5.7%
Value of organized market Rs 35,000 crore Rs 55,000 crore
Share of organized market in the 3.4% 4.6%
sector
Forecasts (after 5 years) about Over Rs. 1,00,000 Rs. 2,00,000 crore
size of organized retail market crore
Forecasts about growth rate of Around 30% Around 40%
organized retail market
1.4 Comparison of Retail Industry
The above table clearly shows that the retail market as well as the mindset
required for it has experienced a thorough revisal in the last three years. This is
just the beginning and Indians are sanguine that the sector will see rosy days in
the future. This confidence has helped India acquire the No.1 position among
30 most attractive retailing destinations in the world according to the Global
Retail Development Index of 2005 (by AT Kearney, India). Among emerging
markets, India holds the second position after China in the list of most favored
retail destinations
Past – Retail Industry in India
Before the decade of eighties, India with hundreds of towns and cities
39. was a nation striving for development. The evolution was being witnessed at
various levels and the people of the nation were learning to play different roles
as businessmen and consumers. The foundation for a strong economy were
being laid, youth were beckoning new awareness in all spheres. And this
brought in an opportunity for retail industry to flourish. First in the metros and
major cities later to impact sub urban and rural market as well.
Retailing in India at this stage was completely unorganized and it thrived as
separate entities operated by small and medium entrepreneurs in their own
territories. There was lack of international exposure and only a few Indian
companies explored the retail platform on a larger scale. From overseas only
companies like Levi's, Pepe, Marks and Spencer etc. had entered targeting
upper middle and rich classes of Indians. However as more than 50 %
population was formed by lower and lower middle class people, the market was
not completely captured. This was later realized by brands like Big Bazaar and
Pantaloons who made their products and services accessible to all classes of
people and today the success of these brands proves the potential of Indian
retail market.
A great shift that ushered in the Indian Retail Revolution was the
eruption of Malls across all regional markets. Now at its peak, the mall culture
actually brought in the organized format for Retailing in India which was absent
earlier.To your surprise there was not a single mall in India a decade before and
just a few years ago only a handful of them were striving, today there are more
40. than 50 malls across different cities and 2 years from now around 500 malls are
predicted to come up.
Present – Retail Industry in India
At present the Retail industry in India is accelerating. Though India is
still not at an equal pace with other Asian counterparts, Indian is geared to
become a major player in the Retail Market. The fact that most of the developed
nations are saturated and the developing ones still not prepared, India secures a
great position in the international market. Also with a highly diverse
demography, India provides immense scope for companies brining in different
products targeting different consumers.
According to the Global Retail Development Index, India is positioned as the
foremost destination for Retail investment and business development. The
factor that is presently playing a significant role here is the fact that a large
section of Indian population is in the age group of 20-34 with a considerably
high purchasing power; this has caused the increase in the demand in the urban
market resulting in consistent growth in the Retail business.
And though the metros and other tier 1 cities continue to sustain Retail
growth, the buzz has now shifted from these great cities to lesser known ones.
As the spending power is no longer limited to metros, every tier 2 city in the
country has good market for almost every product or service. Due to this, tier 2
cities like Chandigarh, Coimbatore, Pune, Kolkatta, Ahmedabad, Baroda,
41. Hyderabad, Cochin, Nagpur, Indore, Trivandrum etc. provide a good platform
for a brand to enter Indian market.
However there are a few precautions for every brand that explores Indian
market. As Indian consumers are very curious and have a broad perspective,
they respond well to a new product or concept and there are very fair chances of
a brand surviving well, but every Indian consumer be it an urbanite or a small
town dweller needs a feeling of value for money. Although labeled as tight
fisted, Indian consumers are great spenders once they realize that they are
getting value for their money. Also new product /service concepts from the
western world are better adopted first by the urban Indians, the smaller markets
respond well to the need based retailing rather than luxury concepts.
As the Indian retailing is getting more and more organized various retail
formats are emerging to capture the potential of the market.
* Mega Malls
* Multiplexes
* Large and small supermarkets
* Hypermarkets
* Departmental stores are a few formats which flourishing in the both big and
small regional markets.
As the major cities have made the present retail scenario pleasant, the future of
the Indian Retailing industry lies in the rural regions. Catering to these
consumers will bring tremendous business to brands from every sector.
42. However as the market expands companies entering India will have to be more
cautious with their strategic plans.
Future – Retail Industry in India
According to a study the size of the Indian Retail market is currently
estimated at Rs. 704 crores which accounts for a meager 3 % of the total retail
market. As the market becomes more and more organized the Indian retail
industry will gain greater worth. The Retail sector in the small towns and cities
will increase by 50 to 60 % pertaining to easy and inexpensive availability of
land and demand among consumers.
Growth in India Real estate sector is also complementing the Retail
sector and thus it becomes a strong feature for the future trend. Over a period of
next 4 years there will be a retail space demand of 40 million sq. ft. However
with growing real estate sector space constraint will not be there to meet this
demand. The growth in the retail sector is also caused by the development of
retail specific properties like malls and multiplexes.
According to a report, from the year 2003 to 2008 the retail sales are
growing at a rate of 8.3% per annum. With this the organized retail which
currently has only 3% of the total market share will acquire 15-20 % of the
market share by the year 2010.
Factors that are playing a role in fuelling the bright future of the Indian
Retail are as follows:
43. The income of an average Indian is increasing and thus there is a
proportional increase in the purchasing power.
The infrastructure is improving greatly in all regions is benefiting the
market.
Indian economy and its policies are also becoming more and more liberal
making way for a wide range of companies to enter Indian market.
Indian population has learnt to become a good consumer and all national
and international brands are benefiting with this new awareness.
Another great factor is the internet revolution, which is allowing foreign
brands to understand Indian consumers and influence them before
entering the market. Due to the reach of media in the remotest of the
markets, consumers are now aware of the global products and it helps
brands to build themselves faster in a new region
However despite these factors contributing to the growth of Indian retail
Industry, there are a few challenges that the industry faces which need to be
dealt with in order to realize the complete scope of growth in Indian market.
Foreign direct investment is not allowed in retail sector, which can be a concern
for many brands. But Franchise agreements circumvent this problem. Along
with this regulations and local laws and real estate purchase restrictions bring
up challenges. And with Good Planning, Timely Implementation and a media
campaign that touches Indian consumers any brand can go far ahead in the
Indian Retail Revolution.
44.
45. IMPACT OF RETAIL INDUSTRY IN GLOBAL WORLD
Organized retailing is spreading and making its presence felt in different
parts of the Country. The trend in grocery retailing however, has been slightly
different with a Growth concentration in the South. Though there was
traditional family owned retail Chains in South India such as Nilgiri’s as early
as 1905, the retail revolution happened With the RPG group starting the Food
world chain of food retail outlets in South India With focus on Chennai,
Hyderabad and Bangalore markets, preliminarily. The Experiment has reaped
rich dividends and the group is now foraying into other Territories as well as.
Owing to the success of Food world model of RPG group, several new models
such as Trinethra, Subhiksha, Margin Free and others have made their foray
into this sector albeit at regional levels. Today the food retail sector in India is
about Rupees Ten Lakh Crores (USD 200 billions) of which the organized food
retail segment is about 1 per cent and increasing at a pace of over 20% year to
year.
To be successful in food retailing in India essentially means to draw
away shoppers from, the roadside hawkers and Kiranas stores to supermarkets.
This transition can be achieved to some extent through pricing, so the success
of a food retailer depends on how best he understands and squeezes his supply
chain. The other major factor is that of Convenience shopping which the
supermarket has the edge over the traditionalKiranas Stores. On an average a
46. supermarket stocks up to 5000 SKU’s against few hundreds stocked at an
average Kiranas stores.
Though with excellent potential, India poses a complex situation for a
retailer, as this is a Country where each State is a mini-Country by itself. The
demography’s of a region Vary quite distinctly from others. In order to appeal
to all classes of the society, retail Stores would have to identify with different
lifestyles. Hence we may find more of Regional players and it would take
enormously long time before nation wide successful Retail chains emerge. This
is the main reason as to why the successful retail chains in the Countries today
operate at regional segments only and are not aiming at nation wide Presence, at
least for the time being.
In the organized retail industry, the gestation periods are long,
institutional funding is Difficult, and there is none or little Government support.
But the belief among top Retailer chains in the country is that the industry will
see large investments coming once. The current ban on foreign direct
investment is lifted. But that could be two-three years Away. Food and grocery
retailing is a tough business in India with margins being very Low and
consumers not dissatisfied with existing shops where they buy. For example,
the next-door grocery shopkeeper is smart and delivers good customer service,
though not value.
47. As of now, while Chennai has about five organized food and grocery retail
chains, other big cities such as Delhi, Bangalore, and Mumbai average only
two-three such chains. Almost all food retail players have been region-
specific as far as geographical presence is concerned in the country. To
illustrate with examples, the RPG Group's Food World, Nilgiri’s, Margin Free,
Giant, Varkey's and Subhiksha, all of which are more or less spread in the
Southern region; Sabka Bazaar has a presence only in and around Delhi; names
such as Haiko and Radhakrishna Food-land are Mumbai-centric; while Adani is
Ahmedabad-centric. Industry topography in India is such that spreading
presence across cities is a tough call. As pointed out by many experts,
organized food and grocery retailing chains going national requires significant
investments. Retailing within this sector is not just about the front-end, but
involves complex supply chain and logistics issues as well.
The trend and mindset of the present retailer chains in India can be best
understood by studying Food-World as an example, which came in first in the
food and grocery retailing sector. The chain has no plans to venture beyond the
Southern region just yet. Current plans are to focus on the Southern markets and
achieve saturation. The intention is that by 2005, they could look at the other
regions. Subhiksha, a Chennai based discount chain, too wants to be the
principal store of purchase for at least 40 per cent of all consumers living within
48. 500-750 meters of the store, that is, within walking distance. This makes the
point very clear that the strategy among most existing retail chains of various
formats is to completely saturate the markets where they are already established
players and then move on to virtually untouched areas where the challenge of
sourcing resources and extending their supply chain model to best suit the size
and expanse of the market would be a challenging task.
Meanwhile, the RPG group plans to take its new formats such as Giant
Hypermarkets national over the next three years. Grocery is a large component
of this format, but not the only one. To elaborate on the hurdles of going pan-
Indian, fundamentally, the way a basic grocery retailing model works is that the
high set-up costs in terms of setting up buying/ distribution infrastructure is
gradually amortized over a larger number of stores. The back-end costs without
distribution centre costs, or what in retail jargon is called retail administration
costs, should stabilize at around 2.5 per cent to 3 per cent of sales.
49. Part-1.5
There are many problems face by Retail industry in Indian Market. They are
following:-
The format does not suit rural India: While the format suits the urban areas,
it does not suit the rural areas in a country like India. Today, in Indian,
organized retailing is confined to class A cities, the 23 largest cities. About 82
per cent of organized retailing comes form the top six cities and another 12
percent from the next four. Thus, the top 10 cities account for 94 per cent of all
organized retailing in India. The scattered location of consumers has been the
main deterrent to the rapid spread of the idea in the rural areas.
Purchasing patterns not very conducive: Even in urban centers, the
purchasing patterns of the Indian consumers differ form those of westerners.
Whereas in the west, the purchases are spread better over the month, in India.
Purchases are by and large made in the first week of the month. Theirs perhaps
has a correlation to patterns of payment of wages; Purchasing patterns differ
also because of the difference in the eating habits of people.
Inadequate growth of brands: Inadequate growth of brands is another factor,
In India, branding was almost not-existent in convenience products until
recently; this has naturally inhibited retailing through sophisticated chains.
Supply chain problems: As suppliers are not properly organized in the country,
replenishment of stock poses problems for large chains. Source development
also poses special problems.
50. Being family businesses, retailing enterprises have limitation in expansion;
Yet another reason for the slow pick up of mega retailing idea in India is that all
along retail enterprises have been family concerns. And, family businesses
usually have a limitation in expansion,
Example of Vivek’s; The Vivek’s (Formerly Vivek’s & Co. ) of Chennai, is an
example. For the past several years, it remained rather small because of its
family character. During the three decades from 1965 to 1995, it had just three
showrooms. It was a family concern and remained for a long time, a single store
outfit, managed by the father and assisted by his three sons. Once the father
grew old, the sons started managing the business, and because there were three
sons engaged in the business, the enterprise went in for three showrooms. In
recent years, however, it has emerged as a major chain, as it has shed its family
business character, now it is actually the largest consumer durable chain in the
country. It has big sales volumes and multiple locations.
Real estate problems; Real estate is an integral requirement of large scale
chain store operation. One needs a large number of stores in each city to
achieve optimum scale. Also, big chains have to operate in several cities. Real
estate thus becomes crucial. That is why groups that have been in real estate
and hotel businesses are more comfortable in branching off into retailing. Fro
other firms, real estate development are a problem; they don not command
property in prime locations.
51. Other Limitation of Retail Industry
The organized retail industry in India is faced with stiff competition from the
unorganized sector.
There is a shortage of quality real estate and infrastructure requirements in
our country.
Opposition to Foreign Direct Investment from small traders affects retail
industry.
A very high stamp duty on transfer of property affects the industry.
Shortage of retail space in central and downtown locations also hinders the
growth of retail industry.
Presence of strong Pro-tenancy laws makes it difficult to evict tenants and
this is posing problems.
Land-use conversion is time consuming and becoming complex.
For settling property disputes, it consumes lot of time.
Non residents are not allowed to own property except they are of Indian
origin.
Inadequacies in infrastructure such as lack of high quality road networks,
power shortages and insufficient storage spaces
The retail industry loses to the tune of US$120 to US$130 million every
year
in frauds ,thefts and employee pilferage, shop lifting, vendor frauds or inacc
52. urate supervision despite using standard and modern security features.
Part 1.6
SOURCE OF DATA
Data’s are the useful information or any forms of document designed in a
systematic and standardize manner which are used for some further
proceedings. One of the important tools for conducting marketing research is
the availability of necessary and useful data. Some time the data are available
readily in one form or the other and some time the data are collected afresh. The
sources of Data fall under two categories, Primary Source and Secondary
Sources.
Primary Data- the primary data was collected through the following
activities:
Filled the Retail Industry related questionnaire to managers of a select group of
companies And Paper Conversation
Secondary Data- the secondary data was collected through the following:
Online Research material of the Various Institution/Outlets directly or
indirectly involved with Retail Industry, Secondary Data used in External
Source of Information Like internet, magazine, paper cutting
53. OTHER SOURCE
Information Sources
Information has been sourced from namely, books, newspapers, trade
journals, and white papers, industry portals, government agencies, trade
associations, monitoring industry news and developments, and through
access to access to more than 3000 paid databases.
Analysis Method
The analysis methods include the following: Ratio Analysis, Historical
Trend Analysis, Linear Regression Analysis using software tools,
Judgmental Forecasting and Cause and Effect Analysis etc.
55. Part 2.1
OPPORTUNITIES OF THE WESTERN RETAILERS
IN INDIA
The retail industries in the western countries have reached a point of
saturation and there is no way of expanding. In this backdrop the retail giants
are trying to make their mark in the retail market of countries that still have
untapped potential of expansion. India happens to be one of them. AT Kearney
has constructed the Global Retail Development Index which has helped the
western retailers to identify the countries in which investments could be made.
Opportunities in India have attracted the western retailers like Wal-Mart,
Euroset, and Supervalu who have plans to enter as single branded retailers. In
gauging whether to enter, the companies keep into account the timing factor
that is whether the consumers are ready to accept the products that are offered
by them. It is highly possible that there are potentials in the market but the
consumer preferences are skewed against the products that are offered.
56. Part 2.2
CONTRIBUTION OF ‘FDI’ IN RETAILING
Permitting Foreign Direct Investment in the retailing sector can have
immense benefits. It can generate huge employment for the semi-skilled as
well as illiterate population which otherwise can't be employed in the
already confined rural and organized sector. The retail sector is highly
dependent on the rural sector. Thus it can facilitate the improvement of the
standard of living of farmers by purchasing commodities at a reasonable
cost. It also stems out an indirect employment generation channel by training
and employing people in the transportation and distribution sectors such as
drivers, mechanics etc. It is also evident that real estate is a genuine
challenge for organized retailing. Traditional retailers can use this situation
in their favor by taking franchisees of the mega players of this industry. On
the other hand, the consumer gains from the wide variety of choices and a
more diversified basket of prices available under one roof. Secondly the
indirect benefits like better roads, online marketing, expansion of telecom
sector etc. will give a 'big push' to other sectors including the rural one itself.
Last but not the least the huge tax revenue generated from these retail
biggies and collected in government coffers will gradually wipe out the ugly
looking fiscal and revenue deficits. Besides the transaction in foreign
currencies by these MNCs will create a balance in exchange rate and will
57. bring in stable funds in the economy as opposed to FII's hot money. This
will in turn act as a boost to the developing (or 'transforming', as suggested
by the USAID) economy of India.
Part 2.3
BENEFITS TO THE INDIAN CONSUMER:
One has to agree that the entrance of big players will ensure the higher
quality of service and produce being sold to the consumers. There are other
indirect benefits in terms of choice and pricing that will be passed along to the
consumers as the big retailers will compete with each Other for greater share of
the market.
59. Part 3.1
LATEST TRENDS IN RETAIL SECTOR
Today, retail in India is huge, close to $200 billion, of which organized
retail accounts for just $6 billion. This $200 billion should become $300 billion
in the next five to six years. This is a time when organized retailing is just
getting into full steam and the opportunity is huge. Organized retail in India is
expected to grow at 40% for the next five years, thanks to the nascent stage of
modern retail and the ‘malling’ of India.
It is expected that by 2016 modern retail industry in India will be worth
US$ 175- 200 billion. India retail industry is one of the fastest growing
industries with revenue expected in 2007 to amount US$ 320 billion and is
increasing at a rate of 5% yearly. A further increase of 7-8% is expected in the
industry of retail in India by growth in consumerism in urban areas, rising
incomes, and a steep rise in rural consumption. It has further been predicted that
the retailing industry in India will amount to US$ 21.5 billion by 2010 from the
current size of US$ 7.5 billion. The retail sector would generate employment
for more than 2.5 million people by the year 2010, says an analysis by Ma Foi
Management Consultants Ltd. And A KPMG report says that the organized
retail would grow at a higher rate than GDP in the next five years
60. Recent Trends & Changes
• Retailing in India is witnessing a huge revamping exercise as can be seen in
the graph
• India is rated the fifth most attractive emerging retail market: a potential
goldmine
• Multiple drivers leading to a consumption boom:
• Favorable demographics
• Growth in income
• Increasing population of women
• Raising aspirations : Value added goods sales
3.1 Retail Analysis
• Organized retailing in India has been largely an urban phenomenon with
affluent classes and growing number of double-income households.
61. • Rural markets emerging as a huge opportunity for retailers reflected in the
share of the rural market across most categories of consumption.
• Companies using their own web portal or tie-sups with horizontal players
like Rediff.com and Indiatimes.com to offer products on the web
• Spencer's is also planning to set up 500 more stores by June 2008 with an
investment of nearly US$ 125.89 million
• DLF plans to invest US$ 4.02 billion over four years to develop about 20
large shopping malls across the country
•Israeli mall developer
Plaza Center NV plans
to invest US$ 1.25
billion over the next
five-seven years to set
3.2 Retail Market up 50 malls in India.
Size
• Reliance Retail is going ahead with plans worth an investment of US$ 3.77
billion for setting up 205 stores
• IT is a tool that has been used by retailers ranging from Amazon.com to
eBay to radically change buying behavior across the globe
• Experimentation with formats: Retailing in India is still evolving and the
sector is witnessing a series of experiments across the country with new
62. formats being tested out. Ex. Quasi-mall, sub-urban discount stores, Cash
and carry etc
• Unorganized retailing is getting organized: To meet the challenges of
organized retailing such as large cineplexes, and malls, which are backed by
the corporate house such as 'Ansals' and 'PVR‘ the unorganized sector is
getting organized. 25 stores in Delhi under the banner of Provision mart are
joining hands to combine monthly buying. Bombay Bazaar and E-food mart
formed which are aggregations of Kiranas.
• Emergence of discount stores: They are expected to spearhead the
organized retailing revolution. Stores trying to emulate the model of Wal-
Mart. Ex. Big Bazaar, Bombay Bazaar, RPGs
3.3 Retail Segments
63. Part 3.2
MAJOR PLAYER OF RETAIL INDUSTRY
The Indian retail sector has been euphoria over the last five years. India
topped the A.T. Kearney's Global Retail Development Index for two
consecutive years and this has infatuated Indian as well as foreign retail players
to go gaga on the merchandising track. According to geographical expansion,
Delhi/NCR and Mumbai are the felicitated regions as the top companies have
rated the spending potential of consumers in the vicinity of the national capital
and the financial capital as excellent. Other metros such as Kolkata, Chennai,
Hyderabad and Bangalore have caught the sight of investors but their fortunes
are yet to be illuminated. Companies like the Future Group, Reliance, Bharti-
Walmart, DLF etc. have shown the way for other to enter. The countries are
expecting a surge in the growth sprint and let’s hope for the best.
Top Companies: An analysis
Big Bazaar is a chain of department stores in
India, currently with 75 outlets. It is owned by
the Pantaloon Retail India Ltd, Future Group. It works on the same economy
model as Wal-Mart and has considerable success in many Indian cities and
64. small towns. The idea was pioneered by entrepreneur Kishore Biyani, the
CEO of Future Group. Currently Big Bazaar stores are located only in India.
It is the biggest and the fastest growing chain of department store and aims at
being 350 stores by the end of year 2010.
It offers all types of household items such as home furnishing, utensils, fashion
products etc. It has a grocery department and vegetable section known as the
Food Bazaar and its online shopping site is known as FutureBazaar.com. The
real estate fund management company promoted by the Future Group expects
to develop more than 50 projects across India covering a combined area of
more than 16 million sq. ft. On April 1 2007, Big Bazaar had to shut its outlets
in Mumbai as the 120 retrenched employees called a strike with the support of
Bhatia Kamgar Sena (the trade Union wing of Shiv Sena). Later the
management agreed to reinstate the sacked workers
Pantaloon Retail India Ltd, is India’s leading
retail company with presence across food, fashion,
home solutions and consumer electronics, books and music, health, wellness
and beauty, general merchandise, communication products, E-tailing and leisure
and entertainment.
Headquartered in Mumbai (Bombay), has over 450 stores across 30 cities in
India and employs over 18,000 people. Pantaloon founded by Mr. Kishore
Biyani. The company owns and manages multiple retail formats catering to a
65. wide cross-section of the Indian society and its width and depth of merchandise
helps it capture almost the entire consumption basket of the Indian consumer.
Founded in 1987, as a garment manufacturing company, Pantaloon Retail
forayed into modern retail in 1997 with the opening up of a chain of department
stores, Pantaloons. In 2001, it launched Big Bazaar, a hypermarket chain,
followed by Food Bazaar, a supermarket chain. It went on to launch Central, a
first of its kind, seamless mall located in the heart of major Indian cities. Some
of its other formats include, Collection I (home improvement products), E-Zone
(consumer electronics), Depot (books, music, gifts and stationeries), all (fashion
apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky
(fashion accessories). It has recently launched its retailing venture,
futurebazaar.com.
In India's chaotic markets, Kishore Biyani is the unchallenged king of retail. He
has the knack of catching rivals off-guard and striking where it hurts most. And
now that he's set himself the task of retaining control of the largest retail space
in the country, he won't let anyone - suppliers or international promoters
included - catch him slacking. The latest to face the wrath of the 43-year-old is
South African hypermarket Shop rite, which opened shop in Mumbai last month
through a franchise agreement with local company Normal Lifestyle.
The hypermarket began retailing products from big boys Nestle, Unilever and
Procter & Gamble at consumer discounts of 20-30 per cent, lower than even
Biyani's purchase prices in his Big Bazaar and Food Bazaar stores.
66. Reliance Fresh is the retail chain division of
Reliance Industries of India which is headed by
Mr.Mukesh Ambani. Reliance has entered into this segment by opening new
retail stores into almost every metropolitan and regional area of India. Reliance
plans to invest Rs 25000 cores in the next 4 years in their retail division and
plans to begin retail stores in 784 cities across the country. The Reliance Fresh
supermarket chain is RIL’s Rs 25,000 crore venture and it plans to add more
stores across different g, and eventually have a pan-India footprint by year
2011. The super marts will sell fresh fruits and vegetables, staples, groceries,
fresh juice bars and dairy products and also will sport a separate enclosure and
supply-chain for non-vegetarian products. Besides, the stores would provide
direct employment to 5 lakh young Indians and indirect job opportunities to a
million people, according to the company. The company also has plans to train
students and housewives in customer care and quality services for part-time
jobs.
Reliance Fresh recently (24th Jan, 2007) opened several "Fresh" outlets in
Chennai, New Delhi, Hyderabad, Jaipur, Mumbai, Chandigarh, Ludhiana
increasing its total store count to 40. Reliance is still testing its retail concepts
by controlled entry beginning in the southern states
67. Subhiksha is an Indian retail chain with
more than 760 outlets selling groceries, fruits,
vegetables, medicines and mobile phones. It was started and is managed by Mr.
R. Subramaniam, IIM Ahmedabad alumni. He also plans to invest Rs.500 crore
to increase the number of outlets to 2000 across the country by 2009.
Derived from the Sanskrit word, Subhiksham or "giver of all things good", It
opened its first store in Thiruvanmiyur in Chennai in March, 1997 with an
investment of about Rs. 5 lakh. The retail chain has seen a considerable growth
by offering goods at cheaper rates and there by increasing its customer base. It
is also dubbed as India's largest retail chain. Vision to deliver consistently better
value to Indian consumers, has guided Subhiksha to deliver savings to all
consumers on each and every item that they need in their daily lives, 365 days a
year, without any compromise on quality of goods purchased.
Subhiksha now has the pan Indian presence with stores across Delhi, UP,
Punjab, Hariyana, Gujarat, Maharashtra, AP, Karnataka and TN. It has recently
commenced operation in Kerala also. Today, it is a multi-location,
professionally managed and vibrant organization. Subhiksha now has even
opened Specialized Mobile shops called Subhiksha Mobile where mobiles are
sold at a discounted price
Subhiksha is India's largest supermarket, pharmacy and telecom chain. Started
in 1997 as a single store entity in South Chennai, it is now present nationally
across 1000 outlets and spread across more than 90 cities. You can now locate
68. the nearest Subhiksha store in your area with the Store Locators. ICICI Venture
Capital has a 24% stake in Subhiksha.
Food world is a chain of supermarket stores. It
was started in May 1996 as a division of Spencer & Co, a part of the RPG
Group. In August 1999 it became a separate company. Currently it operates 89
stores in Bangalore, Chennai, Coimbatore, Erode, Hyderabad, Kodai,
Pondichery, Pune, Secunderabad, Salem, Trivandrum and Vellore
DLF Retail Developers Ltd. is one of the troikas
of the DLF Group. Besides being India's largest real estate developer, DLF is
also of the leaders in innovating shopping malls in India. It caught public eye
when it launched the 2, 50,000 sq ft. shopping mall in Gurgaon. It has brought a
dramatic change in the lifestyles and entertainment with its City Centers and
DT Cinemas. DLF has plans to invest Rs. 2000-3000 crore in all the emerging
areas from metros to class cities in the next two years. Till last year the
company was involved in building 18 malls out of which 10 were in the NCR
region. Future plans of DLF involve opening up of 100 malls (specialty malls,
big box retailing and integrated malls) across 60 cities in next 8-10 years. They
are slowly transforming into 'lease' and 'revenue share' models.
Local players like ITC, the A.V. Birla Group and Tatas have given the hints to
69. enter organized retail. France’s Carrefour SA and Britain’s Tesco too were
recently in news for their future plans to explore the Indian retail market
Bharti Retail, a wholly owned subsidiary of Bharti
Enterprises. Has announced two joint ventures (JV)with
the international retailing behemoth, Wal-Mart. The first JV ensures cash and
carry business, in which 100 percent FDI is permitted and it can sell only to
retailers and distributors. The second JV concerns the franchise arrangement.
Sunil Mittal, Chairman of the Bharti Group assured that the ventures will use
“low prices every day” and “best practices for the satisfaction of the customer”.
Processed foods and vegetables will be delivered by Bharti Field Fresh, Bharti's
JV with Rothschild. Bharti Retail aims to foray every city with a population
exceeding 1 million. It has plans to come up with an investment of more than
$2 billion in convenience stores, supermarkets and hypermarkets spread over an
aggregate 10 million sq. ft. The expansion drive looks ambitious but analysts
are worried that Bharti may face stiff competition from Pantaloon and Reliance
as they too have sanguine plans to flood the markets with thousands of retail
outlets in the coming five years. Bharti Telecom also has plans to offer all its
fixed and mobile telecom products and services from a single window to the
SMB (Small and Medium Business) enterprises under the Bharti Infotel
division...
70. Lifestyle is part of the Landmark Group, a
Dubai-based retail chain. With over 30 years’
experience in retailing, the Group has become the foremost retailer in the Gulf.
Positioned as a trendy, youthful and vibrant brand that offers customers a wide
variety of merchandise at exceptional value for money, Lifestyle began
operations in 1998 with its first store in Chennai in 1999 and now has 13
Lifestyle stores, 5 Home Centers and 1 Baby shop store across Chennai,
Hyderabad, Bangalore, Gurgaon, Delhi, Mumbai and Ahmedabad.
Business World-IMRB Most Respected Company Awards Survey has rated
Lifestyle as the Most Respected Company in the Retail Sector in 2003 and
2004. Lifestyle has also been awarded the ICICI-KSA Technopak Award for
Retail Excellence in 2005, the Reid & Taylor Retailer of the Year Award for
2006 and more recently, the Lycra Images Fashion Award for the Most Admired
Large Format Retailer of the Year in 2006
The foundation of Shopper's Stop was laid on
October 27, 1991 by the K. Raheja Corp. group of
companies Shoppers’ Stop aims to position itself as a
global retailer. The company intends to bring the world’s best retail technology,
retail practices and sales to India. Currently, they are adding 4 to 5 new stores
every year with an immense amount of expertise and credibility, Shopper's Stop
71. has become the highest benchmark for the Indian retail industry Shopper's Stop
in the only retailer from India to become a member of the prestigious
Intercontinental Group of Departmental Stores (IGDS).
With its wide range of merchandise, exclusive shop-in-shop counters of
international brands and world-class customer service, Shoppers’ Stop brought
international standards of shopping to the Indian consumer providing them with
a world class shopping experience. The stores offer a complete range of apparel
and lifestyle accessories for the entire family. From apparel brands like
Provogue, Color Plus, Arrow, Levi’s, Scullers, Zodiac to cosmetic brands like
Lakme, Chambor, Le Teint Ricci etc., Shoppers’ Stop caters to every lifestyle
need. Shoppers' Stop retails its own line of clothing namely Stop, Life, Kashish,
Vettorio Fratini and DIY. The merchandise at Shoppers’ Stop is sold at a quality
and price assurance backed by its guarantee stamp on every bill. Their
motto: “We are responsible for the goods we sell”.
Vishal Mega Mart is one of fastest growing
retailing groups in India. Its outlets cater to almost all
price ranges. The showrooms have over 70,000 products range which fulfills all
your household needs, and can be catered to less than one roof. It is covering
about 1996592 lac sq. ft. in 18 states across India. Each store gives you
international quality goods and prices hard to match. The cost benefits that is
derived from the large central purchase of goods and services is passed on to
72. the consumer the group had a turnover of Rs. 1463.12 million for fiscal 2005,
under the dynamic leadership of Mr. Ram Chandra Aggarwal. The group had of
turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for
fiscal 2007.the group’s prime focus is on retailing. The Vishal stores offer
affordable family fashion at prices to suit every pocket.
Welspun Retail Limited (W.R.L.) was established in
2003 as a part of Welspun Group, one of the fastest
growing business conglomerates in India. Welspun is a U.S. $1 billion group,
into diverse businesses, industries, regions and has six companies under the
umbrella brand. Our International Home Textiles Company; Welspun India
Limited (W I L) launched its Indian retail division, WRL with an aim to capture
the Home Textiles market in 2003. The Retail brands, SPACES- Home &
Beyond has carved its niche with its fashion driven model in the country's
major metros, while Welhome targets a larger audience with its value for money
model. The turn over of the Retail division stands at 100 crore, expected to
double in the next 5 years
Key Differentiating Attributes
W.R.L. is the first Retailer of soft furnishing for "Home" in India.
W.R.L. has two models that cater to both, the aspiration clientele and the
value for money conscious clientele.
Launched Spaces -Home & Beyond and Welhome (Welspun Factory Outlet)
in the same year.
73. Phenomenal growth anticipated in FY 2007-08.
Design Studio ranks amongst the best in the country.
Panel of International Designers for the new collections.
Offer specialized products at affordable prices, Bed sheets starting at Rs. 199,
towels starting at Rs. 79 and Curtains starting at Rs. 99
Trent is the retail arm of the TATA
group. Started in 1998, Trent operates Westside, one of the many growing
retail chains in India. The foresight of the TATA Group, which invested in
retail relatively early, is paying high dividends as retail is one of the booming
sectors in India. The company has a turnover of Rs. 357.6 crores (FY
2005-2006) and currently operates 22 stores in the major metros and mini
metros of India. An international shopping experience, a perception of values,
and offering the latest styles, has created a loyal following for Westside's own
brand of merchandise. Westside was named the 'Most Admired Large Format
Retail Chain of the Year' by the Lycra Images Fashion Awards 2005.Westside
operates stores in Mumbai, Ahmedabad, Bangalore, Delhi, Chennai, Kolkata,
Hyderabad, Pune, Surat, Vadodara, Indore, Noida, Gurgaon, Ghaziabad,
Mysore, Jaipur, Lucknow, Nagpur.
74. Wal-Mart Stores, Inc. is an American
public corporation that runs a chain of large, discount department stores. It is
the world's largest public corporation by revenue, according to the 2007 Fortune
Global 500. Founded by Sam Walton in 1962, it was incorporated on October
31, 1969. It opened its home office and first distribution center in Bentonville,
Arkansas. It had 38 stores operating with 1,500 employees and sales of $44.2
million .Wal-Mart is the largest grocery retailer in the United States, with
an estimated 20% of the retail grocery and consumables business, as well as the
largest toy seller in the U.S., with an estimated 22% share of the toy market.
Wal-Mart is the largest private user of electricity in the US. Owns a subsidiary
electric company in Texas, and will possibly move into the power business. It is
also undertaking a number of environmentally conscious initiatives to reduce
energy usage and waste. Wal-Mart operates in Mexico as Walmex, in the UK as
ASDA, and in Japan as Seiyu. It has wholly-owned operations in Argentina,
Brazil, Canada, Puerto Rico, and the UK. Wal-Mart's investments outside North
America have had mixed results: its operations in South America and China are
highly successful, but it sold its retail operations in South Korea and Germany
in 2006 after sustained losses. On September 12, 2007, Wal-Mart introduced
new advertising with the slogan, "Save Money Live Better," replacing the
"Always Low Prices, Always" slogan, which it had used for the previous 19
years. Global Insight, which conducted the research that supported the
ads, found that Wal-Mart's price level reduction resulted in savings for
75. consumers of $287 billion in 2006, which equated to $957 per person or $2,500
per household
3.1 World-Wide Retailers
Carrefour SA is a French international hypermarket
chain, with a global network of outlets. The group
was created by Marcel Fournier and Denis Deffore in 1957. It is the second
largest retail group in the world in terms of revenue after Wal-Mart. Carrefour
operates mainly in Europe, Brazil, Argentina, Dominican Republic and
Colombia, but also has shops in North Africa and Asia. Carrefour means cross-
road in French. Carrefour is active in many types of retail distribution:
hypermarkets, supermarkets, Discount Store, Grocery Stores, Cosmetics, and
Cash & Carry. Recently The $130 billion French retail Carrefour has set up a
100 percent-owned arm to enter the wholesale merchandise business in India
and will opt for the franchising route to open multi-brand retail stores in the
76. country, Carrefour WC&C India will also enter these areas where the Indian
franchisee can get the same technical expertise that go into running the retail
trade stores of the French company across the globally.
The Kroger Co. is an American retail supermarket chain
and parent company, founded by Bernard Henry Kroger in
1883 in Cincinnati, Ohio. It reported over US$66 billion in
sales during fiscal year 2007 and is currently the second-largest grocery retailer
in the country by volume and third-place general retailer in the country, with
Wal-Mart and The Home Depot filling slots one and two, respectively. Kroger
operated, either directly or through its subsidiaries, 2,500 grocery stores, 579 of
which had fuel centers, nearly 800 convenience stores, 400-plus jewelry stores,
and 42 manufacturing facilities in 32 states; we employ a growing family of
more than 290,000 associates coast-to-coast and presently Kroger is active in
many other Retail Distribution like Bakery, Banking, beer, dairy, wine etc….
The slogan of Kroger co. is “Right Store. Right Place”. Kroger’s recently
launched Perishable Donations Partnership will bring critically needed
perishable food items into the food bank process. The company-wide program
will increase the number of stores in the Kroger family that donate safe,
perishable food to Second Harvest food banks that are equipped to safely
handle and distribute fresh food. Kroger’s goal is to donate 50 million pounds
of nutritious, fresh food across the country.
77. Latest News of Retail Market in India
Israeli Giants Enter Indian Retail Sector
Israeli mall giants, owners of retail-linked realty assets across the world,
are buying into India’s money minting retail sector. Tel Aviv-based mall giant
Gazit Globe has tied up with one of the HDFC funds to pump in $150 million
into developing assets, including supermarket anchored retail play. Big
Shopping Group, of Israel’s biggies has teamed up with Lehman Brothers Real
Estate Private equity to set up ‘open malls’ in tier I and tier II cities.
Israeli tycoons and families, which raked in money from core real estate
developments in the US, have turned their attention to retail assets from Sao
Paulo to Macedonia, as mall ownership and management provides attractive
20% plus annualised returns in developing markets. Billionair eChaim
Katzman, at the helm of Gazit Globe, is no exception as he went on acquiring
shopping centers from market to market
Us Retail Major Kroger Plans Entry into Indian Real Estate
The $66-billion US based grocery giant, Kroger is all set to enter into
Real Estate India. According to reports, the company representatives have
already met 3-4 prominent real estate companies of India for joint ventures.
Some prominent sources said that Kroger is primarily interested in jointly
developing new FDI-compliant commercial projects or buying into existing
78. ones. Interestingly, America No. 3 general retailer behind Wal-Mart and The
Home Depot runs all its nearly 2,500 supermarket stores in the US
Reliance Retail plans to turn Adani outlets into specialty
Stores
Reliance Retail will be changing the format of its recently purchased
Adani Retail stores into specialty stores for jewelry, medicines, eyeglasses,
home furnishings, telecom and consumer electrical stores. The company has
also taken in some of the executives onto its own team. According to a senior
executive, the stores cannot be converted to Reliance Fresh stores as they are
too small, ranging from 2,000-3,000 sq ft, while most Reliance Fresh stores are
around 4,000 sq ft in size.
Source: The Economic Times
Pantaloon Retail pulls out from Gini & Jony
Pantaloon Retail India Ltd (PRIL) has officially pulled out of
Gini & Jony, a children’s wear brand and one of the first brands that Kishore
Biyani, MD of Pantaloon had invested in. Sources report that while the
financial arrangement with Gini & Jony will continue, it will break off all
operational ties. Pantaloon had invested in the company with the thought
that it would “drive business on its own” but unfortunately, it has not been
able to work in a cohesive manner with Pantaloon and become dependant on
it. Ultimately Pantaloon had to even depute top management, including the
79. CFO to take care of its functioning.
Source: The Economic Times
81. MAJOR FINDINGS
(1) The Retail Sector in India can be split up into two, the organized and the
unorganized. The organized sector whose size is expected to triple by 2010
can be further split up into departmental stores, supermarkets, shopping
malls.
(2) In terms of value the size of the retail sector in India is $300 billion. The
organized sector contributes about 4.6% to the total trade.
(3) The retail sector in India contributes 10% to the Gross Domestic Product
and 8% to the employment of the country.
(4) In terms of growth the FMCG retail sector is the fastest growing unit
and the retail relating to household care, confectionery etc, have lagged
behind.
(5) The foreign retail giants were initially restricted from making
investments in India. But now FDI of 51% is permitted in India only
through single branded retail outlets. Multi brand outlets are still beyond
their reach. Again they can only enter the market through franchisees,. This
was how Wal-Mart had entered joining hands with Bharti Enterprises.
(6) On line retailing is still to leave a mark on the customers due to lacunae
that we have already mentioned.
(7) Cultural and regional differences in India are the biggest challenges in
front of retailers. This Factor deters the retailers in India from adopting a
single retail format.
82. (8) Hypermarket is emerging as the most favorable format for the time
being in India
CONCLUSION
For a start, these retailers need to invest much more in capturing more
specific market. Intelligence as well as almost real-time customer purchase
behavior information. The retailers also need to make substantial investment in
understanding/acquiring some advanced expertise in developing more accurate
and scientific demand forecasting models. Re-engineering of product sourcing
philosophies-aligned more towards collaborative planning and replenishment
should then be next on their agenda. The message, therefore for the existing
small and medium independent retailers is to closely examine what changes are
taking place in their immediate vicinity, and analyze Whether their current
market offers a potential redevelopment of the area into a more modern multi-
option destination. If it does, and most commercial areas in India do have this
potential, it would be very useful to form a consortium of other such small
retailers in that vicinity and take a pro-active approach to pool in resources and
improve the overall infrastructure. The next effort should be to encourage
retailers to make some investments in improving the interiors of their respective
establishments to make shopping an enjoyable experience for the customer.
As the retail marketplace changes shape and competition increases, the
potential for improving retail productivity and cutting costs is likely to
83. decrease. Therefore, it will become important for retailers to secure a distinctive
position in the marketplace based on value, relationships or experience.
Finally, it is important to note that these strategies are not strictly independent
of each other; value is function of not just price, quality and service but can also
be enhanced by Personalization and offering a memorable experience. In fact,
building relationships with customers can by itself increase the quality of
overall customer experience and thus the perceived value. But most importantly
for winning in this intensely competitive marketplace, it is critical to understand
the target customer's definition of value and make an offer, which not only
delights the customers but also is also difficult for competitors to replicate.
3.5 Retail Touches Economy
85. V S Ramaswamy, S Namakumari “Marketing Management”, Macmillan
Business Book, Delhi
Philips Kotler “Marketing Management” 11th Edition, Eastern Economy
Edition
Ramanuj Majumdar “Product Management In India” 2nd Edition, Eastern
Economy Edition.
Christopher Lovelock “Service Marketing” 5th Edition, Pearson Education
Dr. S L Gupta “Sales & Distribution Management”, Excel Books
Business and Marketing Magazine “4ps Business & Marketing”
Business Magazine “Business Today”
“Changing Consumer Interface of Market Driven Innovations”- Report
by Tarun Arora, Bharti Retail
“Retail Industry -Where does India stand?”- Report by Sanjeev Kumar,
Delamore Consulting Ltd.
“Retail Scenario in India-Unlimited Opportunity”- Report by CII
“Retail Outlook for China 2005”- Report by KPMG in Hong Kong,
“Global Powers of Retailing 2006”- Report by Stores Magazine, National
Retail Federation (NRF)
“The Great Indian Retail Story” –Report by Ernst & Young India
“Indian Retail Industry”- Report by www.Rocsearch.com
“Global Retail Industry Facts and Figures”- Report by UNEP