This document discusses how consumer behavior and expectations have changed in ways that challenge the traditional insurance agent model. It notes that consumers now do most of their research online, value online reviews highly, and interact via mobile phones and social media constantly. As a result, many insurance consumers report little contact with their insurers and lack satisfaction. The document argues that to succeed, agents must focus on building high loyalty relationships that provide value through service and peace of mind over just price. It shows that highly loyal clients are far more profitable due to higher retention, purchases, referrals and lifetime value. The key is implementing a marketing model focused on attracting, converting, optimizing and retaining clients at each stage.