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Marketing to Gen Y for Credit Unions

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Joshua Jones
Joshua Jones

A broad 2008 overview of why focusing on growing Gen Y membership is important to the future of credit unions, characteristics of Gen Y, and examples of how credit unions are successfully attracting and serving the demographic. This was one of the first Peer-to-Peer Roundtable webinars for the CUNA Marketing Council.

BusinessEconomy & Finance
1 of 40
Marketing to Gen Y CMBDC Peer-to-Peer Roundtable Facilitator: Josh Jones Manager of Young Adult Programs CUNA
Marketing to Gen Y ,[object Object],[object Object],[object Object],[object Object]
Why are CUs concerned? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Why are CUs concerned?
Why are CUs concerned? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Marketing to Gen Y
Who are we? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Who are we?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who are we?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who are we?
[object Object],[object Object],[object Object],[object Object],[object Object],Who are we?
Who are we?
[object Object],[object Object],[object Object],[object Object],Who are we?
[object Object],[object Object],[object Object],Marketing to Gen Y
What are our needs? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What are our needs?
[object Object],[object Object],[object Object],What are our needs?
[object Object],What are our needs? - Beacon Economics
[object Object],[object Object],[object Object],What are our needs?
[object Object],More and more bankruptcies being filed at younger age What are our needs? - “Generation Broke”, Demos
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What are our needs?
[object Object],[object Object],[object Object],[object Object],[object Object],Marketing to Gen Y
CUs addressing Young Adults ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Young & Free Alberta
[object Object],[object Object],[object Object],Fairfax FCU
Financial Center Credit Union ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Center Credit Union ,[object Object],[object Object],[object Object],[object Object]
Shreveport FCU ,[object Object],[object Object],[object Object],[object Object],[object Object]
Shreveport FCU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beehive CU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tower FCU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Burbank City FCU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Golden 1 CU & SAFE CU ,[object Object],[object Object],[object Object],[object Object]
USC Credit Union ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Matri-Money ,[object Object],[object Object],[object Object],[object Object]
Online Account Opening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First Miami Student & Alumni CU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Young Adults & Credit Unions ,[object Object],[object Object],[object Object]

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Marketing to Gen Y for Credit Unions

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