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<b>Scenery</b>
The New York City Experience (NYCE) is an annual event for the University of Oregon communication students to connect them to the biggest communication industry professionals through visits to the major agencies and media companies of the country. Wieden + Kennedy NY (W+K NY) challenged all the 120 participating students to work on a project and present it on the agency’s main shop in the Big Apple. Of the 21 teams participating, we were one of the 5 selected.
<b>Challenge</b>
To develop a solution for an aging financial services company in order to help them acquire a new generation of clients.
<b>Project</b>
Through research of the american student’s behaviour, we developed a study that contemplates the major moments on the graduation process and what it takes for someone to acquire financial assistance services. The goal was to understand the major milestones of contact between student and financial agency.
<font><b>Cenário</b>
A New York City Experience é um evento anual que ocorre para os estudantes da Universidade de Oregon e que tem o intuito de conectar estes à profissionais da indústria da comunicação através de visitas às principais agências e veículos do país. A Wieden + Kennedy desafiou os 120 alunos participantes a trabalhar em um projeto para apresentá-los na sede principal deles na Grande Maçã. Dos 21 times, nós fomos um dos 5 selecionados.
<b>Desafio</b>
Desenvolver uma solução para uma conservadora empresa de financiamento estudantil adquirir uma nova geração de clientes.
<b>Projeto</b>
Á partir da pesquisa de comportamento do estudante universitário americano, desenvolvemos um estudo que apresenta os principais momentos da trajetória de graduação do mesmo e o que o leva a requerer os serviços de financiamento. O intuito era entender os principais pontos de contato entre o estudante e a empresa. </font>
<b>Role</b>: Strategist, Researcher.
<b>Team</b>: Kasey Coffey, Sidney Madge, Jackson Landgreen, Delaney Pratt.
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