This document provides tips for using LinkedIn for alumni engagement and prospect research. It recommends having one locked alumni group with a dedicated group manager to welcome new members. It also suggests using LinkedIn's search and saved search features to conduct prospect research. Additional tips include enhancing your own profile, using CardMunch as a fundraising tool, and ensuring students create LinkedIn profiles before graduating. The overall message is that LinkedIn can be leveraged in various ways to engage alumni and identify prospective donors.

1. for alumni engagement
&
prospect research
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ICAA Conference
July, 2013

2. Brent Grinna (@brentgrinna)
Founder & CEO, EverTrue
Board Member, Brown Alumni Association

3. Facebook User Growth

4. *Credit: LinkedIn Marketing
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75
150
225
300
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Members (mn)
LinkedIn Growth

5. Why Bring Advancement to ?

6. Global Reach
LinkedIn’s user base of 200M represents 200 countries.
*Credit: Amodiovalerio Verde
Members by Country*

7. An Influential Bunch
Accounts for executives from all Fortune 500 Companies.
*Credit: LinkedIn Marketing
4 in 5 LinkedIn users drive business decisions.
42% of members make over $100,000 a year in salary.
39% are Managers, Directors, Owners, Chief Officers or VPs.
93% more likely to be college graduates than the average adult online.

8. Using Groups for Alumni
Best Practice:

9. The Group Manager

10. Have One Group

11. Lock It Up
Keeping your group locked keeps out spammers. It allows
you to personally welcome members into the community.
Bottom-line: you don’t want random people in your group
and neither do your alumni.
Example: Otterbein - http://linkd.in/18EUUR1

12. Group Analytics

13. Peer Benchmarking
Based on search of school’s alumni on LinkedIn vs. in official LinkedIn alumni group
http://www.evertrue.com/grader/
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Kenyon#College# Oberlin#College# University#of#
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14. Grow Your Group by 5pm Today
Example: HB - 60% Growth in One Month
http://bit.ly/Y84pSY

15. Top 5 Industries
1. Financial Services
2. Marketing
3. Hospital & Health Care
4. Higher Ed
5. Education Management
Top 5 Employers
Alums byTop Cities
Top 5 Industries Top 5 Employers
1. Marketing
2. Education Management
3. Hospital & Health Care
4. Financial Services
5. Law
1. Ohio Wesleyan
2. J.P. Morgan
3. Ohio State U
4. Nationwide
5. Deloitte
1. Cleveland Clinic
2. Hathaway Brown
3. Mass. Gen. Hospital
4. Edelman
5. Case Western
Ohio Wesleyan Hathaway Brown
70%
4%
5%
8%
13%Columbus
NYC
Cleveland
DC
Other
Alums byTop Cities
62%
5%
5%
8%
20%
Cleveland
NYC
Boston
Chicago
Other

16. Prospect Research
on

17. Advanced Search

18. Saving Your Search

19. LinkedIn for Alumni

20. Being a Professional Resource to
Alumni and Donors on

21. Profile Photo: Smile!
Bad
Bad
<-- 50-70%
more inquiries

22. Be Fun to Talk To
Create a Captivating Headline & Summary
Customize your link
Give and Get: Recommendations & Endorsements

23. CardMunch!

24. 2 people join LinkedIn every second
Summary:
1) Group Manager - Grow your Group by 5pm
2) Prospect research - simple targeting & saved searches
3) Enhance your own profile
4) CardMunch - a great tool for fundraisers
5) Students - don’t let them graduate without LinkedIn
Good Luck!
brent@evertrue.com
Build -> Analyze -> Engage