Activating Your Current & Potential Visitors with Online Content
•Download as PPTX, PDF•
1 like•768 views
Learn how to produce content that solves people’s problems, answers their questions, evokes emotion AND entertains your audience. Yes, even if you have limited time or budget you can keep your social channels and website filled with content that informs and converts. Join me for practical, buzzword free, ways to bring visitors back and attract new ones. Presented by Kevin Mullett at the IN OH Regional Tourism Conference in Richmond Indiana on June 11th, 2015.
Recommended
Recommended
More Related Content
Similar to Activating Your Current & Potential Visitors with Online Content
Similar to Activating Your Current & Potential Visitors with Online Content (20)
More from MarketSnare
More from MarketSnare (8)
Recently uploaded
Recently uploaded (20)
Activating Your Current & Potential Visitors with Online Content
- 1. ONLINE CONTENT @KMULLETT #InOhTourism ACTIVATING YOUR CURRENT & POTENTIAL VISITORS WITH
- 2. FOR THOSE WITH BOSSES THAT WON’T LET YOU HAVE NICE THINGS @KMULLETT #InOhTourism
- 3. NO ONE SPOT HOLDS ALL OF YOUR OPPORTUNITY @KMULLETT #InOhTourism
- 5. ASK ME WHAT THE ROI IS OF SIGNS @KMULLETT #InOhTourism
- 6. @KMULLETT #InOhTourism SEO DOESN’T REPLACE GOOD CONTENT BUT WITHOUT IT YOUR GOOD CONTENT ISN’T REACHING EVERYONE IT COULD
- 7. @KMULLETT #InOhTourism EVERY WEBSITE HAS AT LEAST TWO AUDIENCESYOU MUST IMPRESS BOTH
- 8. @KMULLETT #InOhTourism CONTENT MARKETING ISN’T JUST BLOGGING THE LEGO MOVIE © 2013 Warner Bros. Ent. You just watched our 100 minute toy commercial.
- 9. @KMULLETT #InOhTourism SOLVE PEOPLE’S PROBLEMS, ANSWER THEIR QUESTIONS, EVOKE EMOTION AND ENTERTAIN THEM
- 10. SOCIAL MEDIA IS FREE TO USE, NOT FREE TO DO @KMULLETT #InOhTourism
- 11. YOUR CONTENT GETS SWALLOWED UP & DILUTED @KMULLETT #InOhTourism
- 12. BE WILLING TO GO BIG @KMULLETT #InOhTourism Will It Blend? © 2013 Blendtec, a division of K-TEC
- 13. @KMULLETT #InOhTourism BE WILLING TO INVOLVE YOUR AUDIENCE
- 14. BE USEFUL, BECAUSE THAT’S NOT A TRICK OR A TREND @KMULLETT #InOhTourism
- 15. BE CONSIDERATE @KMULLETT #InOhTourism (Full Story) No Vacancy by Taber Andrew Bain / CC / Cropped
- 16. BE EASY TO FIND @KMULLETT #InOhTourism
- 17. @KMULLETT #InOhTourism BE WHERE YOUR AUDIENCE IS Which phone line will you be ignoring today?
- 18. DO YOU KNOW YOUR AUDIENCE @KMULLETT #InOhTourism
- 19. DEVELOP AUDIENCE PERSONAS @KMULLETT #InOhTourism » Marketing Personas: The Complete Beginner’s Guide by Kevan Lee (from the buffer app blog)
- 20. DECIDE WHAT CONTENT YOU NEED @KMULLETT #InOhTourism
- 21. WORRY ABOUT DEADLINES AFTER YOU AGREE ON OPPORTUNITIES @KMULLETT #InOhTourism
- 23. THAT’S THREE OPPORTUNITIES FOR CONTENT WE WILL DO, ARE DOING, DID SOMETHING @KMULLETT #InOhTourism
- 24. CONSIDER THE TYPES OF CONTENT @KMULLETT #InOhTourism
- 25. OPTIMIZE YOUR STYLE, STORY, & ELEVATOR PITCH @KMULLETT #InOhTourism
- 26. TO EXTRACT VALUE FROM PREVIOUS EFFORTS REPURPOSING CONTENT @KMULLETT #InOhTourism
- 27. VALUE & EFFORT DECIDE YOUR PRIORITY @KMULLETT #InOhTourism
- 28. WHAT IS THE DESIRED ACTION/OUTCOME @KMULLETT #InOhTourism
- 29. THE C.O.R. PRECEDES AN EDITORIAL CAL. @KMULLETT #InOhTourism Choose an Editorial Calendar that works FOR YOU!
- 30. @KMULLETT #InOhTourism ORGANIZING CONTENT OPPORTUNITYMESSY BUT MANAGEABLE
- 31. TWITTER’S EDITORIAL CAL. @KMULLETT #InOhTourism » Pushing for advertising! » Micro-branded campaign #OwnTheMoment
- 32. @KMULLETT #InOhTourism SCHEDULING & AUTOMATION AREN’T THE SAME THING, & BOTH REQUIRE LISTENING
- 33. OFTEN FROM PROBLEMS & QUESTIONS WHERE DO CONTENT IDEAS COME FROM @KMULLETT #InOhTourism
- 34. SO QUERY YOUR CLIENT FACING STAFF THOSE IN THE FRONT SEE & HEAR ALL @KMULLETT #InOhTourism
- 35. GOOGLE WILL TELL YOU WHAT’S SIMILAR @KMULLETT #InOhTourism » Match up what clients need and want to see with what Google thinks is related.
- 36. CONTENT DISCOVERYFIND CONTENT, IDEAS, AND INFLUENCERS @KMULLETT #InOhTourism
- 37. REAL-TIME, RESEARCH, & ARCHIVALFINDING, ORGANIZING, AND INTERACTING @KMULLETT #InOhTourism
- 38. WHAT’S WORKING FOR COMPETITORS @KMULLETT #InOhTourism
- 39. ADD VALUE BY MIXING A BIT OF YOU IN INTERPRETATIVE CONTENT @KMULLETT #InOhTourism
- 40. DUPLICATES ARE PANDA FOOD @KMULLETT #InOhTourism » Local visibility requires local relevance » Personalized if not absolutely unique
- 41. THOSE WHO SUFFER FROM O.P.C. SYNDROM DON’T STAND OUT @KMULLETT #InOhTourism CREDIT: VOLVO TRUCKS – THE EPIC SPLIT FEAT w JCVD
- 42. YOUR STORY INCLUDES EVENTS, INTERVIEWS, LIFE, BEHIND THE SCENES, STEP BY STEP/HOW TOs & SOLUTIONS @KMULLETT #InOhTourism
- 43. STREAM YOUR KNOWLEDGE AND WE’RE LIVE IN THREE, TWO, … @KMULLETT #InOhTourism
- 44. WHAT WILL YOUR STORY BE @KMULLETT #InOhTourism » STORYBOARD IDEAS » PLAN FOR B-ROLL » CREATE INTROS/OUTROS » USE A SERVICE IF NEEDED PIXAR'S 22 RULES OF STORYTELLING--VISUALIZED
- 45. BE PREPARED, BE EFFICIENT @KMULLETT #InOhTourism » TITLE (EPISODE/SHOW/EVENT NAME) » DESCRIPTION » TAGS/KEYWORDS » LINKS TO SUPPORTING ARTICLES » PARTICIPANT/SUBJECT NAMES » LOCATION/GEO » COPYRIGHT » EQUIPMENT (PHOTOGRAPHY/VIDEO)
- 46. KEEP TRAFFIC, SEO, & VISIBILITY @KMULLETT #InOhTourism EMBED CONTENT
- 47. COPYRIGHT IS CONFUSING BUT… @KMULLETT #InOhTourism » PUBLIC DOMAIN - PRE 1922 BUT… » CREATIVE COMMONS » FAIR USE » SPECIAL EXCEPTIONS » STOCK - ROYALTY-FREE - RIGHTS MANAGED
- 48. THOU SHALT NOT COPY IMAGES @KMULLETT #InOhTourism RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…
- 49. “THE BEST CAMERA IS THE ONE THAT’S WITH YOU.” Chase Jarvis @KMULLETT #InOhTourism
- 50. DON’T BLAME THE BOSS OR BUDGET DESKTOP PHOTOGRAPHY TOOLS @KMULLETT #InOhTourism
- 52. TOOLS AID CREATIVITY, NOT REPLACE IT DESKTOP IMAGERY TOOLS @KMULLETT #InOhTourism
- 53. MAKING INFORMATION VISUAL INFOGRAPHICS CHARTS & MINDMAPS @KMULLETT #InOhTourism
- 54. SHAMELESS ATTENTION GRABBERS…FOR EMAIL ALL HAIL THE MAGICAL ANIMATED .GIF @KMULLETT #InOhTourism
- 55. SETTING UP FOR WEBINARS @KMULLETT #InOhTourism Tablet (notes) Webcam/mic (or pro mic) Digital recorder Remote presenter Smartphone Glass of water (without ice)
- 56. I CHALLENGE YOU TO START NOW @KMULLETT #InOhTourism
- 57. STILL WANTING MORE INFO @KMULLETT #InOhTourism OK, BUT ONLY IF YOU PROMISE TO SHARE
- 58. THE HELP PHILOSOPHY HUMANIZE YOUR MESSAGE ENCOURAGE CONVERSATION LISTEN FIRST PROMOTE LESS @KMULLETT #InOhTourism
- 59. marketsnare.com facebook.com/marketsnare twitter.com/marketsnare KEVIN MULLETT DIRECTOR OF VISIBILITY & SOCIAL MEDIA @KMULLETT bit.ly/aboutKM TEXT “LIKE MARKETSNARE” TO 32665 ASK ME ABOUT CENTRALLY MANAGING A NETWORK OF DISTINCT WEBSITES AT A LOCAL LEVEL TO CAPTURE LOCAL VISIBILITY. THANK YOU! PLEASE SHARE.
Editor's Notes
- Activating your current and potential visitors with online content. Presented by Kevin Mullett, Cirrus ABS’ Director of Visibility & Social Media, for IN-OH Regional Tourism Conference, on June 11th, 2015. http://twitter.com/kmullett, http://www.kevinmullett.com, http://www.marketsnare.com, http://www.cirruabs.com
- How many of you have bosses that won't let you have nice things? Well we have a lot of clients in that same boat, so I like to find free or cheap tools that still solve problems. Let’s get focused on what tools are going to move the needle, simplify your life, or provide meaningful insight. Tools should support your efforts, not your curiosity.
- What do I mean by online content? Well, no marketing media channel has 100% eyeballs or is 100% effective. There isn’t one single method that will account for all of your leads or closed business. So, we need to prioritize based on goals, resources, and business objectives.
- Why The Web Is The Marketing Center This is what we refer to as a NetCentered marketing approach. » Works WITH all other marketing 24/7 lead generation » Where people do research (At their pace not yours) » Easy, quick, and inexpensive updates A NetCentered approach
- We Need To Start Questioning What is Working. Maybe it’s time to rethink what you are willing to spend money on, and why. Should this be as automatic as we make it? How well does this work at night? Are we tracking what IS working, or continuing to do things we believe work?
- Content is KING! SEO is Dead! Nonsense! SEO doesn’t replace good content, but without it your “just write great content” won’t reach all it could. SEO is the foundation for quality content.
- Every website has at least two audiences. They have similar requirements, but different needs. The good news is, if we can get either audience really excited about our content, we can earn good visibility, citations, and backlinks. People Your audience, the ones who will buy or have bought The ones who will promote and champion you or be an advocate Already have an affinity for your brand Search bots Google and Bing Demand organic looking, editorial, and anchor text variation Will watch to see if your content is sticky and shared Both Google and Bing openly show you relevant subject themes and keywords your website should have content to cover. And if Google and Bing lists it, their audience must be looking for it. It isn't difficult or costly to discover either, you just need to know where to look. As you type queries into either Google or Bing you will see predictive suggestions. These are queries the search engines believe are related. Boom, write content that covers those alternate concepts. If you need long-tail or additional suggestions, look to the "related to" section on Google and the "related searches" sidebar on Bing.
- Content Marketing isn’t just blogging, we already have a name for that, it’s called blogging. Think bigger. It’s publishing on a different scale. Okay, to clarify, content marketing is often positioned differently and is a larger initiative than what the average site owner thinks of when doing a typical blog post. A few of my favorite examples are: The LEGO Movie, Property Brothers, and Diners, Drive-Ins, and Dives. Maybe even Third Door Media? And of course The John Deere Furrow. Google? Most authors? What are you giving away of value to get clients? The LEGO Movie is pretty far from, just a blog post. While blogging can provide value to readers, it typically …. Becoming an impartial, often separately branded, resource for long form valuable information and entertaining stories. Hey what about inbound marketing? That tends to be more lead nuturing driven and is more about pieces of content that fit into a different part of the buying cycle. Infographics, guides, templates, podcasts, video series, ebooks, Image: http://www.jbgnews.com/2015/01/the-lego-movie-is-the-highest-grossing-film-of-the-year-at-the-uk-box-office/371215.html
- Content 101. Solve people’s problems, answer their questions, evoke emotion and entertain them. Go ahead and tweet that, I’ll wait. And I am not just talking about on your website. Do this everywhere you participate and provide content.
- Now before we just go joining all these channels, because they are free, we need to understand: While social media is free to use, it is not free to do. Wind is free, putting up a windmill and maintaining it are not. You must weigh time and attention against opportunity and potential return. Social Media is also not a task you complete! It is an ongoing effort that requires attention. Don’t be surprised when you receive little gain, from that which you put no resources into. Your outcomes will be impacted by your investment. That said, we also need to allocate the correct amount of effort and resources to achieve a goal. Therefore, you should expect that some tools are going to be part of the budget to help you get results.
- The reality is that content, despite how good it may be, often just gets swallowed up and diluted due to the shear volume of other great content. Wave after wave of great content is produced, and you can’t catch it all.
- Are you willing to put in the time, money, and effort to do something entertaining? Worth commenting on? Screenshot of a Will It Blend? video. © 2013 Blendtec, a division of K-TEC
- Are you performing to the audience or involving them? Fernando Tarango involving the crowd with his A, B, C, D, E, F, or G collaborative song game. http://fernandotarango.com/
- Because being useful to your audience isn’t a trick or a trend.
- The online marketing equivalent of a “No Vacancy” sign. Bob’s horrible, but polite “2013 BOOKED SOLID TO APRIL 5TH” page notification. Here the original story here: http://www.cirrusabs.com/blog/the-online-marketing-version-of-a-no-vacancy-sign/ No Vacancy by Taber Andrew Bain / CC / Cropped
- Don’t make me search or ask how to find you. Make your content easy to find, wherever it lives. And make sure your website links to your social profiles, and vice a versa.
- Be where you audience is. Which phone line will you be ignoring today?
- Know your audience!
- (5) Tools Developing audience personas takes time and thought, but your marketing and content will be better for the effort. Rather than me trying to explain it all here, I have linked to an excellent article by Kevan Lee over the buffer app blog. http://bit.ly/1eG1t3J Xtensio User Persona Creator – (Free, Create an account) MakeMyPersona by HubSpot - Persona Word Doc Generator (gated) Smaply – Visualization of Personas, Stakeholder Maps, Journey Maps (They have some free pen and paper tools) Up Close & Persona – Step by step word persona builder See also » http://bit.ly/1eG3EUJ
- Why should we care about spending the time required to use audio, video, & imagery in our online marketing? Garner more attention in your current noise filled communities and expand your reach into new ones. Show me your C.O.R. content opportunity report.
- Creating a content opportunity report (COR), because it is time to get serious. Stop talking about Editorial Calendars before accessing the monthly, quarterly, and yearly known opportunity. Let’s do an EPIC Content Audit - do they have any viral or useful content that will draw sticky visits, social shares, and backlinks that isn't over the top promotional? If the boss is there, he is hearing that this is important. If the in-house is there, he is glad to hear someone reinforcing the need.
- You already know there are things you are going to do this year that are news or note worthy. Each is an opportunity to say… We are going to do something We’re doing something We did this Each is an opportunity to write content that informs visitors in a different way.
- Types of content » Be consistent with voice, brand, and message » Optimize your story » Provide business worthy visuals » Be “word of mouth” worthy » Don’t do social, be social (Can you direct me to cool things? Do YOU know your area?)
- Optimize Your Style, Story, and Elevator Pitch » Be consistent with voice, brand, and message » Optimize your story (Then adapt it to fit in various profile areas like 160 characters for Twitter for example) » Provide business worthy visuals » Be “word of mouth” worthy » Don’t do social, be social (Can you direct me to cool things? Do YOU know your area?) WriteFull – Checks writing against known prose. (paid software) uClassify – Sentiment, Topics, Language detection, Mood, Gender, Age and Myers Briggs Expresso – Writing tool Hemingway – Grade your text and look for issues Textalyser - online text analysis tool, the detailed statistics of your text.
- Extract more value from your previous efforts by repurposing content into different types.
- Now we have to consider the Value and Effort associated with creating the content we wish to produce. That will give us our priority and let us know if it is worth adding to our editorial calendar. The USAirways NSFW tweet will be incessantly discussed forever, but likely won't harm them until marketers & media make it known.
- What is this content designed to do? What is the next action that a reader will take, and then what? Always be thinking of the desired actions and outcome.
- (2) Tools There are many editorial calendar templates to choose from. You just need to find one that works for you. You could do a Google search, a Google Docs search, or check out one of these two from Pam Moore http://bit.ly/1jFr7dd or Jamie Griffiths http://bit.ly/1jFrzbo.
- Here are 10 tools to help you organize and optimize your content opportunity. Consider creating a content opportunity report (COR) before settling on an content (editorial) calendar, because it is important to discuss opportunity, and the value of each one, before committing to the effort to create content for each one. Stop talking about Editorial Calendars before accessing your monthly, quarterly, and yearly known opportunity. Let’s do an EPIC Content Audit - do they have any viral or useful content that will draw sticky visits, social shares, and backlinks that isn't over the top promotional? If the boss is there, he is hearing that this is important. If the in-house is there, he is glad to hear someone reinforcing the need. Days of the Year – where you go to investigate odd holidays and content opportunities. Holiday Insights – Another site for finding absurd or abnormal holidays. (Today is Absurdity Day) GatherContent – Get content from your clients. (Freemium, $49+/mo) DIVVY HQ – (starting at $25/user/mo) CoSchedule – Editorial calendar and scheduling. Watch settings. ($10/mo) Kapost – Editorial calendar, publishing to social. (starting at $2k/mo) Smaply – Visualize the customer journey, and optimize for personas. (starting at 25 EUR/mo) Edit Flow – Calendar plugin for WordPress – (Free) Content Opportunity Report - http://bit.ly/1wG5xuj Editorial Calendar Plugin for WordPress – (Free) Not listed/pictured: Complete Guide to Personas by Kevan Lee over on the buffer app blog. - http://bit.ly/1eG1t3J Editorial Calendars by Pam Moore - http://bit.ly/1jFr7dd Editorial Calendars by Jamie Griffiths - http://bit.ly/1jFrzbo.
- (1) Tool Twitter introduces the #OwnTheMoment Planner - https://twitter.twimg.com/OwnTheMoment# We get a two for one example here. 1) We can see that Twitter understands the importance of helping users create relevant and timely content. 2) They are using this as a way to build value and push people into their advertising platform.
- Scheduling and automation aren’t the same thing, and both require monitoring and management. Scheduling means you’ve approved something as interesting or relevant for your audience, but are delaying it till a time that is better suited for them or you. Automation is a bit more tricky, because it could mean that every time I post an image to instagram, which I have already selected as applicable for my audience, send it to Twitter as well. Or when something occurs truly automatically with no review or intervention, as is the case when you would have an RSS feed connected directly to your Twitter account. That latter of which can be much more problematic and less personal. It could also mean automatically sending out a canned message via a Twitter DM, which is almost universally hated. Care should be taken when scheduling far in advance that some news or event hasn’t made that message potentially insensitive.
- Where do content ideas come from? You need to figure out how to solve peoples problems, as it relates to your products, services, or industry, and answer their questions. But how do we figure that out?
- Where do content ideas come from? Talk to your client facing and customer service people to find out what will solve problems and answer questions for your audience. Monitor and write down questions from phone calls, emails, and feedback forms/cards.
- Google Will Tell You What’s Similar via Google Instant. Google Instant – SEOchat – Keyword search Ubersuggest – Get keyword ideas moreofit – Find similar websites Keyword Tool – Keyword research from Google, Bing, Amazon, Youtube. Trace Keys – Keyword competition and search (Keyword tool is wonky at the moment) Soovle.com – not pictured
- (16) Tools: Be careful to avoid packratious egotitious. The goal is to grab what you need, and that includes what you can give away to build audience, attention, and authority. Swayy – Freemium: Pulls trending content from your social accounts, by source and keywords. Sends emails. Provides some analytics. Starts at $9/mo for Pro. Potluck – (Acquired by Facebook) Content conversation sharing platform. Inbound.org – Content karma/voting and discovery platform. Beatrix – Tool to assist in the discovery of content to build a weekly social media plan. Starting at $29/mo Scoop.it – Follow peoples links/posts. Flipboard – Follow magazines that are generally subject focused. Cloze – Keep up with important contacts and the content they share. Circulate.it – Team sharing and discovery. Buzzsumo – Newer beta: Identify shared links (by topic or domain) and influencers from G+ shares, FB Likes, IN shares, T shares. See total shares, who’s sharing, and reshare! Klout – No, not for the score, for the new curation and scheduling capabilities. Buffer – They now show what your network is talking about. Newsle – Show hot content by Facebook friends, friends of friends, everyone, LinkedIn or email contacts. Sort by recent or interesting. NewsMix – You specify sources (people, lists, etc) from platforms like Twitter (usernames/lists), Facebook (pages), Pinterest (username/board). ContentGems – Find content by interests, via curated sources. Postris – Visual! Customize your dashboard according to your interests and favorite topics and get your daily updates from leading publications and social networks. Bundle Post – (not free) combination curation and posting tool Not pictured Scoopinion Depricated: ShareBloc – Voting, pulls from Twitter, follow topics (Blocs), people can follow you, (SUBMIT). Last Tweet Oct 20th, 2014
- (17) Tools While the previous slide had tools we could use here, and some of these tools could be used for listening, this group is more focused on the task of real-time interaction, researching audience and languange, and creating archives of event or making lists. Wayin – Real times listening, analytics, for events, across multiple channels. ($unlisted) Storify – Curate via many social channels and Google to build a report or story page. (Freemium, $??) Topicurious – Research! Easily find tweets from old Tweets, using that hashtag, filtering. (Free) Listly – Build lists, collaboratively if you want, with voting and embed options. (Freemium, $10/mo) RiteTag – Hashtag research for tweets. ($10+/mo) hshtags – create and search boards for hashtags, Twitter, Facebook, Instagram, Tumblr, Vimeo, Flickr, G+. Tagboard – search hashtags across twitter, instagram, facebook, APP.NET, vine, and G+. (Free) Keyhole – Twitter hashtag/kw reports and analytics ($129+/mo), Influencer Marketing, Newsroom Insights. Tweet Binder - Twitter hashtag/kw reports and analytics, with comparative feature. (Freemium, $40-500/mo?) Twazzup – Twitter, real-time hashtag/kw monitoring and analytics. (Free) Nurph – (Free) tchat.io – T witter, real-time hashtag and chat tool. (Free) Twubs – Twitter, real-time hashtag and chant tool. (Free) oneQube – Twitter analytics, reporting, and hashtag tool. Hashtagify.me- Hashtag search, related to discovery, and analytics tool. (Freemium, starting at $10/mo) TweetChat – Twitter, real-time, hashtage and chat tool. (Now owned by oneQube folks) (Free) Not pictured: Meltwater Icerocket – I didn’t include because you can’t filter out by languange
- (8 + 1 dupe) Tools Let’s take a look at the content that is resonating for our competitors and ourselves. Anything stand out as good or bad? Social Crawlytics – Shows you, or your competitor’s popular content on Facebook, Twitter, G+, Pinterest, LinkedIn, Delicious, and StumbleUpon. FROM T, FB, G+, Pinterest, LinkedIN, Delicious, Stumbleupon. Credits/day based. NOT fast! SharedCount – Similar, but seems to be less accurate, but it is good for a quick view. AuthorRank – Mark Traphagen’s beta G+ author rank tool. Topsy – Get a pretty good idea of the content shared, links mentions. CircleCount – G+ only: Follow/Followers, analytics, duplicate names. Tweetreach – Twitter only: Primarily to track particular content, but it can give interesting results for a singular keyword (company name) as well. Reach, activity timeline, exposure/impressions, contributors, most retweeted content, export capability. RetweetLab.com – Twitter only: Activities break down, week, day, length, reading level, sentiment, % hashtags, words, etc SocialMention – twitter, facebook (public), wordpress, freindfeed, last mention (wonky), top keywords, sentiment (loose), top users, hashtags, sources, FROM blogs, microblogs, bookmarks, comments, events, images, news, video, audio, q&a, Not listed: HowSociable – Not consistantly working: Attempts to rate brand magnitude per social network. General info only. Freemium.
- Interpretative Content – Add value to OPC by mixing your own experiences and opinions in. Just make sure to credit and link to the originating content to provide context and to stay out of trouble.
- (6) Tools Important for ecommerce and local SEO, let’s check for duplicate content. And these tools can be used for online reputation management (ORM). Copyscape – Check via URL to see other sites with similar content and the percentage. Checks ALL copy on page, including links. Plag Spotter – Online duplicate content checking, from url, but appears to only consider body copy. plagium – Check via text, URL, for news, or social (beta). If you create an account you can review old searches and set up alerts. CopyGator – Check to see if your RSS feeds are getting ripped off, by other feeds. Plagiarisma.Net – Check by URL, Past text, or upload file. Also has browser extensions, an Android app, and Windows software. Google Operator allintext – put in a long string to return matches Not Shown: http://smallseotools.com/plagiarism-checker http://training.seobook.com/duplicate-content-checker http://www.seomastering.com/similar-text-checker.php http://unique.cloxy.net/
- Do you suffer from excessive sharing of OPC (other people’s content)? Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6) – 11/29/2013 (54,308,453 views) http://www.youtube.com/watch?v=M7FIvfx5J10
- Do you suffer from excessive sharing of OPC (other people’s content)? Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6) – 11/29/2013 (54,308,453 views) http://www.youtube.com/watch?v=M7FIvfx5J10
- Events, interviews, office life, behind the scenes, in progress, and manufacturing step by step videos are a few to consider. And bacon. Examples: Dirty Jobs and How It’s Made
- (10) Tools Go live and stream your knowledge, join a community, or archive you conversations. Not going to even get into LMSs and SCORM compliant elearning. Present.me – Video presentation while displaying your slides. Starting at $85/mo. Live Ninja – Browse, buy, and sell knowledge through live video. Google Helpouts – Google+ Hangouts – Periscope – Free, mobile Meerkat – Free, mobile Spreecast – linqto – First 30 days are free and only $8 per month thereafter. justin.tv – Ustream – Freemium livestream – Freemium bambuser – Free for personal, paid for business
- (1) Tools All this tech won’t mean much if you’re not solving their problem or at least a bit entertaining. What story, idea, or concept are you trying to convey? What problem are you solving? Maybe you need to get a service involved. PIXAR'S 22 RULES OF STORYTELLING—VISUALIZED Candidio – A video production platform that helps you, the producer, through the process.
- » TITLE (EPISODE/SHOW/EVENT NAME) » DESCRIPTION » TAGS/KEYWORDS » LINKS TO SUPPORTING ARTICLES » PARTICIPANT/SUBJECT NAMES » LOCATION/GEO » COPYRIGHT » EQUIPMENT
- Keep Your Traffic, SEO, and Visibility Embed signup capability via services like eventbrite Clients often talk about how hard it is to find things to blog or post news about when in reality they are letting things they are already doing go un-optimized. Don’t give away traffic, search engine optimization and brand visibility to third party sites
- For starters, we need to understand the types of copyright and the implications for not adhering to them. Note that I’m not a lawyer, but far too often my Spidey sense is tingling when I see businesses ignoring copyright! Public Domain - http://copyright.cornell.edu/resources/publicdomain.cfm & http://en.wikipedia.org/wiki/Public_domain Creative Commons – http://en.wikipedia.org/wiki/Creative_commons Founded in 2001, first licenses issued Dec. 2002. Fair Use – http://en.wikipedia.org/wiki/Fair_use Copyright Exceptions - http://en.wikipedia.org/wiki/Copyright_exceptions Royalty-Free - http://en.wikipedia.org/wiki/Royalty_free Rights Managed - http://en.wikipedia.org/wiki/Rights_Managed
- (6) Tools + 2 resources Though you can sometimes find copyright information about image from the exif data on an image, many sites strip that information when uploaded and tools exist for people to strip it before uploading the image as well. Thou shalt not simply do a Google search, to find ones images, nor right clicketh on an image one likes and call it a day. http://www.kevinmullett.com/in-search-of-stock-photography/ http://www.kevinmullett.com/my-49-stock-photography-sites-mega-list/ http://www.picscout.com/solutions/search/ - Search by image tool (Free) http://picscout.com/imageexchange/home - Scroll down to the Firefox and Chrome message (Free) http://www.tineye.com/ - Reverse image lookup. (Free) https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk (Free) https://www.google.com/imghp - Reverse image lookup. Google Search by Image (Free) http://metapicz.com/ - exif/meta viewer for photos
- “The best camera is the one that’s with you.” ~ Chase Jarvis
- (10 + Google+) Tools: https://plus.google.com/ http://google.com/photos http://www.online-image-editor.com/ http://fotoflexer.com http://www.picmonkey.com http://pixlr.com http://www.lunapic.com/ http://www.fotor.com http://www.sumopaint.com/app/ http://www.picfull.com Not shown: http://seashore.sourceforge.net/The_Seashore_Project/About.html - Mac only, limited use.
- Don’t even get me started on how inexpensive and easy it is to create great content on via mobile devices!
- (19) Tools: Clipping Magic – easily create masks, cutouts, and clipping paths online. (same people who do vector magic) Creative Docs .NET - vector-based graphic design tool with support for rich text, ideal to quickly write short documents, manuals, posters, illustrations, schemas, plans, flow charts, and much more.
- What types of things should we create for our online marketing? Photography Screenshots Graphic elements Calls to Action Templates Lists that are photographed Written notes that are photographed
- (19) Tools I want me some of that infographic and chart image action. You can follow my Pinterest Infographic board for inspiration and information. http://pinterest.com/kevinmullett/infographics/ Hohli – online charts ChartsBin – charts easelly – FreeMind – free mind map tool for desktop balsamiq – mockup tool (paid) gliffy – collaborative diagramming. (freemium) IBM Watson Analytics – (Formerly Many Eyes) Venngage – Infographic creation with some base templates. (freemium) Piktochart – Infographic creation tool. A few free themes. (freemium) visual.ly – infografic service (paid) infogr.am – visualize.me – Datavisualization.ch – Ideas and inspiration. Submit your own. datamatic.io – free Google Doc based visualization tool Creately – Diagramming for the desktop, collaboration. Dipity – Timeline tools. StatSilk – Interactive Maps and Visualizations from data sets or spreadsheets. Timeline JS – An open-source tool that enables you to build visually-rich interactive timelines. Uses spreadsheets. Tableau Public - makes it easy for me to create compelling visualizations that present interactive data to my readers in a variety of interesting ways. Not pictured: iCharts – Community to discover and share charts and information. (not pictured) Information is Beautiful – Ideas and examples of data visualized. (not pictured) Vizify – bought by Yahoo and closed.
- (5) Tools + a social site All hail the magical animated .gif. gifyo – social community for creating animated gifs and replying (with gifs) to them. gifboom – social comminuty for creating your animated gifs and replying (with comments) to them. giphy – directory of animated gifs. Cinegif – Make very customized animated gifs, like with limited motions, to keep file size small. Starting at $29/mo.
- (5) Tools + tips. Setting up for a webinar requires a computer, webinar software, such as GoToWebinar, and a microphone. The rest of the equipment here are extras, but my setup includes: A hardwire connection to the internet, with a wireless backup. A rubber bottomed water glass, with no ice, or a normal glass with a soft surface to set it on. A webcam microphone or optionally a professional USB microphone like a Blue Snowball. (pictured previously) A smartphone (or second tablet) MUTED, for monitoring social channels, like a hashtags used, and mentions of the webinar, company, or myself. Also for watching the time. A tablet to see where I am at with slide timing. How many slides to go and what slide is coming up. A remote presenter to minimize having to touch the laptop during the presentation. This cuts down on clicking and movement noise. A sign at the door that informs people that a webinar is in session. ALL NOTIFICATIONS and ringers are turned off, no, not to vibrate, off. GoToWebinar – Clunky, but reliable. Starting at $49/mo (trial) MeetingBurner – Free for 10 attendees, (freemium, pro trial) anymeeting – Free for 200 people (ad supported, freemium) ClickMeeting – Starting at $30/mo for 25 attendees (trial) ReadyTalk – Starting at $49/mo for 25, but they have special options for non-profits! (http://www.techsoup.org/readytalk) Not pictured: Yugma – Free for 1 person. (freemium) Not pictured: ilinc (call for pricing)
- It’s time to get to work. I challenge you to start now. Right now. Today. Here, at this event.
- Still wanting more tools, tips, and tricks? http://www.marketsnare.com/news/155-Tools-from-the-SMX-Social-Tools-Super-Session
- In all your social travels, remember The H.E.L.P. Philosophy Humanize your message Encourage conversation Listen first Promote Less.
- LET’S CONNECT Search for Kevin Mullett, but please note the two “T’s” at the end of my name. It is what distinguishes me from the fish or the haircut. Please find me on any network you are already participating on and say hello. ASK ME ABOUT CAPTURING LOCAL VISIBILITY FOR YOUR NETWORK OF PARTNER WEBSITES. TENS TO THOUSANDS OF MULTI-SITE THROUGH ONE CENTRAL CMS INTERFACE. Check out bit.ly/aboutKM, http://www.marketsnare.com/, and http://www.cirrusabs.com/.