Kevin Mullett's presentation at the SMX West session What’s In My SEO Toolbox Session #32C.
Let’s Talk ABOUT SEO Tools…for Winning Business: And Now Here Are 109 Tools (109 + many tips) - Presented by Kevin Mullett for SMX San Jose, on March 13th, 2014.
For the in-house SEOs or CMOs: The goal is to provide you alternate tools to show your team or the C-Suites why you are making suggestions.
For the Consultant, practitioner, or agency: Win the customer because you are more thorough and quickly provide quick-audit items that others haven’t talked about.
Seven Sources of Keyword Research to Drive Smart Content MarketinggShift
Presented by Krista LaRiviere, CEO and CoFounder of gShift, in the SMX Theatre at SMX West 2015.
Digital marketers have accepted the fact that Content Marketing is a fundamental aspect of a successful SEO strategy. Keyword research is often overlooked in the content creation process. Learn about the seven sources of keyword research sources to drive a smart content marketing strategy for ultimate discoverability in search and social.
Break Through with Data (Part 3 of 3):
Do you want to build credibility with funders, partners and the general public? Do you want to increase engagement with your audience as you seek to accomplish your agency’s mission? Learn from Westchester Children’s Association’s experience using data to get their message across.
In this presentation, we discuss how to use data to mobilize and engage your audience, including strategies for sharing your message with measurable results.
Proposta para prestação de serviços de consultoria (empresa de agronegócios)Adriano Alves de Aquino
Através de uma oficina de planejamento participativo, com o empresário e colaboradores da Empresa de Agronegócios, será realizado um levantamento das possíveis causas e efeitos dos problemas existentes na empresa.
Em função dos problemas identificados, serão propostas soluções de curto prazo para a organização.
Veja o resultado desta proposta em https://pt.slideshare.net/aalvesaquino/relatrio-final-consultoria-em-empresa-de-agronegcios
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
Seven Sources of Keyword Research to Drive Smart Content MarketinggShift
Presented by Krista LaRiviere, CEO and CoFounder of gShift, in the SMX Theatre at SMX West 2015.
Digital marketers have accepted the fact that Content Marketing is a fundamental aspect of a successful SEO strategy. Keyword research is often overlooked in the content creation process. Learn about the seven sources of keyword research sources to drive a smart content marketing strategy for ultimate discoverability in search and social.
Break Through with Data (Part 3 of 3):
Do you want to build credibility with funders, partners and the general public? Do you want to increase engagement with your audience as you seek to accomplish your agency’s mission? Learn from Westchester Children’s Association’s experience using data to get their message across.
In this presentation, we discuss how to use data to mobilize and engage your audience, including strategies for sharing your message with measurable results.
Proposta para prestação de serviços de consultoria (empresa de agronegócios)Adriano Alves de Aquino
Através de uma oficina de planejamento participativo, com o empresário e colaboradores da Empresa de Agronegócios, será realizado um levantamento das possíveis causas e efeitos dos problemas existentes na empresa.
Em função dos problemas identificados, serão propostas soluções de curto prazo para a organização.
Veja o resultado desta proposta em https://pt.slideshare.net/aalvesaquino/relatrio-final-consultoria-em-empresa-de-agronegcios
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
Sucuri Webinar: Defending Your Google Brand Reputation and Analytics ReportsSucuri
Google Analytics and Google Search Console are powerful tools for marketers, but did you know they can also be used to enhance your website security?
Learn how to clear spam from GA reports and mitigate indicators of a website hack.
In this talk I will walk through multiple tools/resources available to help you handle large datasets from log files to Google Analytics. These new techniques will empower you to find more valuable insights and help you avoid the annoyance of crashing Excel spreadsheets.
Defending Google Brand Reputation and Analytics ReportsAlycia Mitchell
Google Analytics and Google Search Console are powerful tools for marketers, but did you know they can also be used to enhance your website security? Learn how to clear spam from GA reports and mitigate indicators of a website hack.
OxCEPT is a cyber security company providing authentication and encryption technology to product teams building connected products and services. Find out why authentication is critical to all connected products and the safety of their users.
Blockchain Introduction - Canada Nov 2017.pptxAntony Welfare
Back in 2017 I joined the world of #Blockchain and presented my first ever Blockchain presentation on 14th November 2017 at a Tech meetup in Penticton, BC (Canada)
A few key highlights:
* The fundamentals of Blockchain technology have not changed (Trust, Transparency, Security, Quality/Certainty, Reduced costs)
* We were talking about Web 3.0 back in 2017 😉
* People still miss define Blockchain
* Janet Yellen and Christine Lagarde were commenting on Blockchain back in 2017
* Checkout the Dapps section – I was ahead of my time there!
* And the last three slides on the Market cap and increases – I was excited to tell people the market cap was $200bn, BTC was $8,000 and ETH was nearly $400 ……… Ahhh the good old days 😉
And finally – my “leaders comment” back in 2017 still stands “Blockchain is the next disruptive technology to transform the lives of our customers and our business operations”
What a journey so far…and guess what…its only just begun 👍👍👍
Search Exchange 2012 | Brian McDowell: "Analytics and Reporting-What Data You...Conductor
There are so many triggers that impact your SEO (over 200 according to Matt Cutts) and so many data points to follow at any given time. This presentation reviews some of the top data points to collect, archive and analyze week over week.
The presentation follows the path of a spread sheet that was used to successfully monitor well over 15 million dollars in natural search annual revenue prior to the release of automated platforms like Conductor Searchlight.
Samen met Jelle Verdoodt van Sportcarreers gaf ik een gastcollege aan de VUB over ondernemen in de sport en hoe social media daarvoor te gebruiken. Ik gebruik de communicatie van BoardX door de jaren heen als voorbeeld.
Our very first meeting on blockchain/cryptocurrencies and their strengths, weaknesses, opportunities, threats discussion. This is an introductory meeting held in Switch2Local offices.
Digital Disruption Discussion - Hackers Founders Tampa / St. Petersburg (Augu...Chris Cervellera
August 20, 2019
Facilitated by: Chris Cervellera, Esq. – CERV LAW, PLLC (Attorney in St. Petersburg, Florida)
What better way to kick-off the Hackers/Founders Tampa & St. Pete chapter than with an open and interactive discussion on Digital Disruption.
Are you an entrepreneur or a start-up focused on building a product or service for the Tampa Bay market? Maybe your business isn’t focused on our local region, and you chose to live and work here for other reasons. Whatever your reason is for being here, you are part of a dynamic and fast-growing entrepreneurial community.
During our interactive townhall, we will discuss a few disruptive areas that are changing the economy at a rapid pace. All of these areas are interconnected and will impact entrepreneurs, startups, and their customers. Those areas of disruption include:
• Web and E-Commerce
• Digital Marketing, Creative, and Social
• Artificial Intelligence and Automation
• Blockchain and Cryptocurrencies
• Cybersecurity
The best way for us to understand these areas of disruption, is to hear from those in our local community. What are the particular opportunities and threats that you envision relative to these areas of disruption? How can the community benefit each other?
Note: This will not be a presentation with 532 slides. This will be an interactive and engaging discussion with input from you, the community. Come prepared to share and benefit!
Execution Plans in practice - how to make SQL Server queries faster - Damian ...ITCamp
If you ever wanted to speed up your queries than you would have to know how to read and analyze query execution plans. Let’s do it together during the session because I am going to show you how to be better developer just by reading what’s inside the query plan. Come and see how simple that could be.
Blockchain for mere mortals - understand the fundamentals and start building ...ITCamp
Blockchain has been positioned as THE next big thing, that will disrupt a large number of existing businesses and industries. But what is it really? And how can we as software professionals benefit from it? During this session we will cover what the Blockchain is, how it works, some scenarios showing potential use cases and then finally how we can leverage Microsoft’s Platform as a Service offering in the Blockchain space to get started developing distributed apps very quickly.
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Solving Complex SEO Problems When Standard Fixes Don't Apply. PRESENTATION: SEO Audits & Anomalies: Fixing What's Broken - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #21A3
Streaming Trend Discovery: Real-Time Discovery in a Sea of Events with Scott ...Databricks
Time is the one thing we can never get in front of. It is rooted in everything, and “timeliness” is now more important than ever especially as we see businesses automate more and more of their processes. This presentation will scratch the surface of streaming discovery with a deeper dive into the telecommunications space where it is normal to receive billions of events a day from globally distributed sub-systems and where key decisions “must” be automated.
We’ll start out with a quick primer on telecommunications, an overview of the key components of our architecture, and make a case for the importance of “ringing”. We will then walk through a simplified solution for doing windowed histogram analysis and labeling of data in flight using Spark Structured Streaming and mapGroupsWithState. I will walk through some suggestions for scaling up to billions of events, managing memory when using the spark StateStore as well as how to avoid pitfalls with the serialized data stored there.
What you’ll learn:
1. How to use the new features of Spark 2.2.0 (mapGroupsWithState / StateStore)
2. How to bucket and analyze data in the streaming world
3. How to avoid common Serialization mistakes (eg. how to upgrade application code and retain stored state)
4. More about the telecommunications space than you’ll probably want to know!
5. Learn a new approach to building applications for enterprise and production.
Assumptions:
1. You know Scala – or want to know more about it.
2. You have deployed spark to production at your company or want to
3. You want to learn some neat tricks that may save you tons of time!
Take Aways:
1. Fully functioning spark app – with unit tests!
Dominating Local Search Rankings with Relevance, EEAT, & More by Kevin Mullet...MarketSnare
Why would I pick this image of weak aurora over the many other photos I have with better aurora displays and in more exotic locations? Relevance!
Are you locally relevant? Does Google agree? Local SEO is not limited to Google Business Profiles (GBP) and the map pack. In this session, we'll empower you with tips, techniques, tasks, and tools to improve your local visibility in your primary market and beyond. How? With relevance, reviews, business listings, citations, backlinks, E-E-A-T, and more. Whether you're a small business owner, digital marketer, or SEO specialist, this session will help you improve what you're already doing well and provide you with the actions you need to dominate your local search rankings.
Created and presented by Kevin R. Mullett (@kmullett) at the 2023 Zenith Digital Marketing Conference in Duluth, MN on 4/20/2023
#Zenith2023
Content Tips Tools Tactics Techniques for Winning More Business - supercharge...MarketSnare
nterested in content tips, tools, tactics, and techniques for winning more business? Stuck in a blog and social media content rut? Suffering from OPC (other people’s content) syndrom? Content calendar looking a bit, empty? Conversions, traffic, and search rankings reek? Can’t understand why you’re not getting social shares and backlinks? Tired of hearing people parrot the generic, “Just write good content” line and standard content creation methods? If you answered yes to any of these questions, this session’s for you. If it’s written or visual, live or recorded, we’ll cover it.
More Related Content
Similar to 109 SEO Tools For Winning Business or Convincing the C-Suite - SMX West
Sucuri Webinar: Defending Your Google Brand Reputation and Analytics ReportsSucuri
Google Analytics and Google Search Console are powerful tools for marketers, but did you know they can also be used to enhance your website security?
Learn how to clear spam from GA reports and mitigate indicators of a website hack.
In this talk I will walk through multiple tools/resources available to help you handle large datasets from log files to Google Analytics. These new techniques will empower you to find more valuable insights and help you avoid the annoyance of crashing Excel spreadsheets.
Defending Google Brand Reputation and Analytics ReportsAlycia Mitchell
Google Analytics and Google Search Console are powerful tools for marketers, but did you know they can also be used to enhance your website security? Learn how to clear spam from GA reports and mitigate indicators of a website hack.
OxCEPT is a cyber security company providing authentication and encryption technology to product teams building connected products and services. Find out why authentication is critical to all connected products and the safety of their users.
Blockchain Introduction - Canada Nov 2017.pptxAntony Welfare
Back in 2017 I joined the world of #Blockchain and presented my first ever Blockchain presentation on 14th November 2017 at a Tech meetup in Penticton, BC (Canada)
A few key highlights:
* The fundamentals of Blockchain technology have not changed (Trust, Transparency, Security, Quality/Certainty, Reduced costs)
* We were talking about Web 3.0 back in 2017 😉
* People still miss define Blockchain
* Janet Yellen and Christine Lagarde were commenting on Blockchain back in 2017
* Checkout the Dapps section – I was ahead of my time there!
* And the last three slides on the Market cap and increases – I was excited to tell people the market cap was $200bn, BTC was $8,000 and ETH was nearly $400 ……… Ahhh the good old days 😉
And finally – my “leaders comment” back in 2017 still stands “Blockchain is the next disruptive technology to transform the lives of our customers and our business operations”
What a journey so far…and guess what…its only just begun 👍👍👍
Search Exchange 2012 | Brian McDowell: "Analytics and Reporting-What Data You...Conductor
There are so many triggers that impact your SEO (over 200 according to Matt Cutts) and so many data points to follow at any given time. This presentation reviews some of the top data points to collect, archive and analyze week over week.
The presentation follows the path of a spread sheet that was used to successfully monitor well over 15 million dollars in natural search annual revenue prior to the release of automated platforms like Conductor Searchlight.
Samen met Jelle Verdoodt van Sportcarreers gaf ik een gastcollege aan de VUB over ondernemen in de sport en hoe social media daarvoor te gebruiken. Ik gebruik de communicatie van BoardX door de jaren heen als voorbeeld.
Our very first meeting on blockchain/cryptocurrencies and their strengths, weaknesses, opportunities, threats discussion. This is an introductory meeting held in Switch2Local offices.
Digital Disruption Discussion - Hackers Founders Tampa / St. Petersburg (Augu...Chris Cervellera
August 20, 2019
Facilitated by: Chris Cervellera, Esq. – CERV LAW, PLLC (Attorney in St. Petersburg, Florida)
What better way to kick-off the Hackers/Founders Tampa & St. Pete chapter than with an open and interactive discussion on Digital Disruption.
Are you an entrepreneur or a start-up focused on building a product or service for the Tampa Bay market? Maybe your business isn’t focused on our local region, and you chose to live and work here for other reasons. Whatever your reason is for being here, you are part of a dynamic and fast-growing entrepreneurial community.
During our interactive townhall, we will discuss a few disruptive areas that are changing the economy at a rapid pace. All of these areas are interconnected and will impact entrepreneurs, startups, and their customers. Those areas of disruption include:
• Web and E-Commerce
• Digital Marketing, Creative, and Social
• Artificial Intelligence and Automation
• Blockchain and Cryptocurrencies
• Cybersecurity
The best way for us to understand these areas of disruption, is to hear from those in our local community. What are the particular opportunities and threats that you envision relative to these areas of disruption? How can the community benefit each other?
Note: This will not be a presentation with 532 slides. This will be an interactive and engaging discussion with input from you, the community. Come prepared to share and benefit!
Execution Plans in practice - how to make SQL Server queries faster - Damian ...ITCamp
If you ever wanted to speed up your queries than you would have to know how to read and analyze query execution plans. Let’s do it together during the session because I am going to show you how to be better developer just by reading what’s inside the query plan. Come and see how simple that could be.
Blockchain for mere mortals - understand the fundamentals and start building ...ITCamp
Blockchain has been positioned as THE next big thing, that will disrupt a large number of existing businesses and industries. But what is it really? And how can we as software professionals benefit from it? During this session we will cover what the Blockchain is, how it works, some scenarios showing potential use cases and then finally how we can leverage Microsoft’s Platform as a Service offering in the Blockchain space to get started developing distributed apps very quickly.
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Solving Complex SEO Problems When Standard Fixes Don't Apply. PRESENTATION: SEO Audits & Anomalies: Fixing What's Broken - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #21A3
Streaming Trend Discovery: Real-Time Discovery in a Sea of Events with Scott ...Databricks
Time is the one thing we can never get in front of. It is rooted in everything, and “timeliness” is now more important than ever especially as we see businesses automate more and more of their processes. This presentation will scratch the surface of streaming discovery with a deeper dive into the telecommunications space where it is normal to receive billions of events a day from globally distributed sub-systems and where key decisions “must” be automated.
We’ll start out with a quick primer on telecommunications, an overview of the key components of our architecture, and make a case for the importance of “ringing”. We will then walk through a simplified solution for doing windowed histogram analysis and labeling of data in flight using Spark Structured Streaming and mapGroupsWithState. I will walk through some suggestions for scaling up to billions of events, managing memory when using the spark StateStore as well as how to avoid pitfalls with the serialized data stored there.
What you’ll learn:
1. How to use the new features of Spark 2.2.0 (mapGroupsWithState / StateStore)
2. How to bucket and analyze data in the streaming world
3. How to avoid common Serialization mistakes (eg. how to upgrade application code and retain stored state)
4. More about the telecommunications space than you’ll probably want to know!
5. Learn a new approach to building applications for enterprise and production.
Assumptions:
1. You know Scala – or want to know more about it.
2. You have deployed spark to production at your company or want to
3. You want to learn some neat tricks that may save you tons of time!
Take Aways:
1. Fully functioning spark app – with unit tests!
Dominating Local Search Rankings with Relevance, EEAT, & More by Kevin Mullet...MarketSnare
Why would I pick this image of weak aurora over the many other photos I have with better aurora displays and in more exotic locations? Relevance!
Are you locally relevant? Does Google agree? Local SEO is not limited to Google Business Profiles (GBP) and the map pack. In this session, we'll empower you with tips, techniques, tasks, and tools to improve your local visibility in your primary market and beyond. How? With relevance, reviews, business listings, citations, backlinks, E-E-A-T, and more. Whether you're a small business owner, digital marketer, or SEO specialist, this session will help you improve what you're already doing well and provide you with the actions you need to dominate your local search rankings.
Created and presented by Kevin R. Mullett (@kmullett) at the 2023 Zenith Digital Marketing Conference in Duluth, MN on 4/20/2023
#Zenith2023
Content Tips Tools Tactics Techniques for Winning More Business - supercharge...MarketSnare
nterested in content tips, tools, tactics, and techniques for winning more business? Stuck in a blog and social media content rut? Suffering from OPC (other people’s content) syndrom? Content calendar looking a bit, empty? Conversions, traffic, and search rankings reek? Can’t understand why you’re not getting social shares and backlinks? Tired of hearing people parrot the generic, “Just write good content” line and standard content creation methods? If you answered yes to any of these questions, this session’s for you. If it’s written or visual, live or recorded, we’ll cover it.
Getting Social Media to Work, So Social Media Works for You - IGSHPA 2017MarketSnare
Created and presented by Kevin R. Mullett (@kmullett) at the 2017 International Ground Source Heat Pump Association Conference in Denver, CO on Wednesday, March 14th.
@igshpa #IGSHPAconf
Discussing how to get social media marketing to work for small businesses.
Over 200 Search & Social Tools for Marketers Who Wear Too Many Hats - Zenith ...MarketSnare
Tools aren't your job, they support it. Tools must solve problems, create efficiency, improve workflow, accelerate growth and enhanc capabilities to achieve your goals. Now here are 200+ tools to help you with your search and social marketing efforts.
Created and presented by Kevin R. Mullett (@kmullett) at the 2016 Zenith Digital Marketing Conference in Duluth, MN on Thursday, April 28th.
#Zenith2016
Remember that tools are the how, not the why.
Being Useful To Your Audience Doesn’t Require A Big Budget Or Fancy ToolsMarketSnare
Being Useful To Your Audience Doesn’t Require A Big Budget Or Fancy Tools, but here are 170+ tools to help you with your social marketing efforts.
Presented by Kevin Mullett, director of visibility and social media for MarketSnare, at
#SocialPro Las Vegas November 19th, 2015
Remember, being useful to your audience isn’t a trick or a trend.
http://twitter.com/kmullett, http://kevinmullett.com, http://marketsnare.com
Marketing Tips, Tactics, & Tools for People Who Wear too Many HatsMarketSnare
Let’s discuss how to achieve your marketing objectives when you’re over tasked, underfunded, and for those who have bosses that won’t buy you nice things (tools). Bosses, I’ll show you how to empower and educate staff on methods and inexpensive tools to be more efficient. Join me for a jam packed session of practical tools, tasks, and tips to help with social media, SEO, AVI production, and other common marketing objectives. Limited time or budget doesn’t have to mean limited results.
Presented by Kevin Mullett at the IN OH Regional Tourism Conference in Richmond Indiana on June 11th, 2015.
Activating Your Current & Potential Visitors with Online ContentMarketSnare
Learn how to produce content that solves people’s problems, answers their questions, evokes emotion AND entertains your audience. Yes, even if you have limited time or budget you can keep your social channels and website filled with content that informs and converts. Join me for practical, buzzword free, ways to bring visitors back and attract new ones.
Presented by Kevin Mullett at the IN OH Regional Tourism Conference in Richmond Indiana on June 11th, 2015.
Over 200 Audio, Video, & Image Tools for Social Media Marketing - ISMConf 2013MarketSnare
Over 200 Audio, Video, & Image Tools for Social Media Marketing from Kevin Mullett's 2013 Inside Social Marketing --#ISMConf -- presentation in NYC.
That's right, over 200 tools, plus a load tips.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMX West: What’s In My SEO Toolbox Session #32C.Let’s Talk ABOUTSEO Tools…for Winning Business: And Now Here Are 109 Tools (109 + many tips) - Presented by Kevin Mullett for SMX San Jose, on March 13th, 2014.For the in-house SEO or CMO: Provide you alternate tools to show your team or the C-Suites why you are making suggestionsFor the Consultant, practitioner, or agency: Win the customer because you are more thorough and quickly provide quick-audit items that others haven’t talked about.http://twitter.com/kmullett, http://www.kevinmullett.com, http://www.marketsnare.com, http://www.cirruabs.com
How many of you have bosses that won't let you have nice things? Well we have a lot of clients in that same boat, so I like to find free or cheap tools that still solve problems. Let’s get focused on what tools are going to move the needle, simplify your life, or provide meaningful insight. Tools should support your efforts, not your curiosity.
SEO doesn’t replace good content, but without it your “just write great content” won’t reach all it could. SEO is the foundation for quality content.
(1) ToolBuiltWith – Technology profile, last updated info, advertising, socialplugins, historical data, CDN and more. Freemium. $144/year. Build confidence that you know what your doing and talking about. Convey and understanding of their tech and issues in 15 minutes than your competitor did during their entire meeting. Head off unproductive questions and speculation.
(16) ToolsWhile talking with a prospect or C-suite, lets have tools in hand and be ready to perform a quick audit. And let’s assume I have no access to anything that I would normally want access too. How am I going to differentiate us from our competitors? How can I impress them more. How do I quiet their ‘expert,’ or how might I impress the boss.Mx Toolbox – The Swiss Army Knife of email, dns, and hosting issues.Netcraft – Netblock owner, Hosting Company, IP, Hosting environment, Hosting history, Spam, Risk, Block lists, see also their “search web by domain” and more.GetListed – Your first check for IYP, Citation, and NAP issues, by MOZ.Siteliner – Find duplicate on site content, broken links, by URL.Xenu’s Link Sleuth – Find broken links pure and simple.BeamUsUp – Find and fix SEO problems. Data exports.SemRush – When you need SERP data intelligence.Screamingfrog – Freemium: 500 pages, dupe (title/desc) finder, linking, Google operator – “allintitle: brand name”WebConfs - A plethora of miscellaneous tools. Internet Archive Wayback Machine – See past versions, prior designs, what prior owners of a domain were doing with it.Whitespark – A deeper dive into Citations and NAP discovery.Securi Site Check – Checks blacklists (SiteAdvisor, Safe Web, Google Safe Browsing, Phish tank, Yandex, ESET, Opera browser), Malware scan, spam, defacements, basic info/tech. Norton Safe Web – check to see if a site has been cleared by them. McAfee SiteAdvisor – check to see if a site has been cleared by them.SocialMention – Real-time social media search and analysis
(16) ToolsHighlighting:GetListed – Your first check for IYP, Citation, and NAP issues, by MOZ.WebConfs - A plethora of miscellaneous tools.
(16) ToolsHighlighting:Mx Toolbox – The Swiss Army Knife of email, dns, and hosting issues.
(16) ToolsYou will need to go through this list of tools and vet them out to find the ones that fit into your workflow and provide answers to your questions.
(2) ToolsDragon Metrics is run by Simon Lesser, who used to work under me at Cirrus ABS. I’m proud to say he has grown exponentially and is now the CEO OF Dragon Metrics.They specialize in Baidu—China’s largest search engine—but have tools that are top notch here in the states for Google and Binghoo. The only tool I am aware of that gets Chinese KWdirectly from Baidu.Mozscape – is an API that allows you to pull data directly from Moz.
(13) Tools Raven – Free trial only, SEO, Social Media, Content Tools, PPC. $99/mo. Majestic SEO – SEO Focused, specifically on backlinks and site authorityahrefs – Backlinks etcMoz Open Site Explorer – Freemium: SEO focused, backlinks, authority, content, (MOZ has other tools too.) http://bit.ly/O9YXMCSimilarWeb – Rank (global, country, category), weekly visits, time on site, page views, bounce, traffic, geo, Referring sites, % traffic from SEO, % from social, Display, Audience, Similar sites, Freemium. SEO Workers – SEO Focused, Very clear and simple listing of various info. Keyword phrase clusters, and clear links on page.The Reaction Engine – Gives a great SEO summary, but is really focused on rank based on keyword. Hemingway – Grades individual pieces of content by reading level, and checks for various errors. Nibbler – Tests many things, social, printability, code, popularity, servers, mobile, images, etc.Sitebeam – trial (10 sites), Checks compliance (cookie law, W3C), spelling, seo, speed, social media, code, accessibility, and has a compare function. Starting at $60/mo.WooRank – Visitors, Local, Social, Mobile, SEO (frames, blog, keywords consistency, etc) , Usability, Technologies, Speed tips, W3C Validity,Alexa – Compete – Not Listed:ComScore – Omniture (Now part of Adobe) – SEO PowerSuite/Link-Assistant – Rank Tracker. (This data can be pulled into Tiny Rocket Lab with paid version.)
(13) ToolsHighlighting:SimilarWeb – Rank (global, country, category), weekly visits, time on site, page views, bounce, traffic, geo, Referring sites, % traffic from SEO, % from social, Display, Audience, Similar sites, Freemium.
(8 + 1 dupe) ToolsLet’s take a peek into what they are doing over in the “socialsphere.” Anything stand out as good or bad? Remember to check their user names and the actual business name.Again, assuming we DO NOT have access to their analytics. Social Crawlytics – Shows you, or your competitor’s popular content on Facebook, Twitter, G+, Pinterest, LinkedIn, Delicious, and StumbleUpon. FROM T, FB, G+, Pinterest, LinkedIN, Delicious, Stumbleupon. Credits/day based. NOT fast!SharedCount – Similar, but seems to be less accurate, but it is good for a quick view.AuthorRank – Mark Traphagen’s beta G+ author rank tool.Topsy – Get a pretty good idea of the content shared, links mentions. CircleCount – G+ only: Follow/Followers, analytics, duplicate names.Tweetreach – Twitter only: Primarily to track particular content, but it can give interesting results for a singular keyword (company name) as well. Reach, activity timeline, exposure/impressions, contributors, most retweeted content, export capability. RetweetLab.com – Twitter only: Activities break down, week, day, length, reading level, sentiment, % hashtags, words, etcSocialMention – twitter, facebook (public), wordpress, freindfeed, last mention (wonky), top keywords, sentiment (loose), top users, hashtags, sources, FROM blogs, microblogs, bookmarks, comments, events, images, news, video, audio, q&a, Not listed: HowSociable – Not consistantly working: Attempts to rate brand magnitude per social network. General info only. Freemium.
(15) ToolsIt isn’t any secret that Google encourages fast loading sites. Well, why aren’t you doing something about that? AJAX Edition by Compuware – Free (requires account) performance and debugging tool. *downloadPingdom Website Speed Test – Detailed waterfall, grade, analysis, plugin/widget responses. Test DNS. Ping & Traceroute. (Free monitoring for one user http://bit.ly/1maySZk) Gtmetrix – Simple and advanced Waterfall, Yslow, Grade, Platform designation (wordpress etc.), PDF Export.Yslow – Google PageSpeed Tools – WebPageTest – Waterfall with suggestions, grades, connection view, Traceroute, Performance review, MIME type, Connections, Domains. Microsoft Search Engine Optimization Toolkit – IIS speed testsShowSlow – Unique result display and over time, Y Slow grade, Page speed, WebPageTest, dynaTrace rank, (open source) W3 Total Cache – Wordpressplugin. URI Valet – Validation (W3C various), Server headers, Objects, Time to download, In/Ext links.Mobitest – Test your mobile site load performance, page size, includes a waterfall chart.zOompf – Score, page size, server requests, performance suggestions, freemium.WhichLoadsFaster – Ok, mostly for fun, but you can show a competitor.CloudFlare – Freemium, optimized delivery of sites.WebSiteOptimization – Free speed report, prescriptive comments and recommendations. Which loads faster – Compare two sites head to head for page load supremacy.Not pictured:LoadImpact – check server load from all around the globe – freemium.
(15) ToolsHighlighting:Pingdom Website Speed Test – Detailed waterfall, grade, analysis, plugin/widget responses. Test DNS. Ping & Traceroute. (Free monitoring for one user http://bit.ly/1maySZk) zOompf – Score, page size, server requests, performance suggestions, freemium.
(6) ToolsImportant for ecommerce and local SEO, let’s check for duplicate content. And these tools can be used for online reputation management (ORM).Copyscape – Check via URL to see other sites with similar content and the percentage. Checks ALL copy on page, including links.Plag Spotter – Online duplicate content checking, from url, but appears to only consider body copy.plagium – Check via text, URL, for news, or social (beta). If you create an account you can review old searches and set up alerts.CopyGator – Check to see if your RSS feeds are getting ripped off, by other feeds.Plagiarisma.Net – Check by URL, Past text, or upload file. Also has browser extensions, an Android app, and Windows software. Google Operator allintext – put in a long string to return matchesNot Shown: http://smallseotools.com/plagiarism-checker http://training.seobook.com/duplicate-content-checker http://www.seomastering.com/similar-text-checker.php http://unique.cloxy.net/
(11) ToolsOur line of work lends itself to having to do a lot of research, investigation, reporting, and yes data extraction. Here are some tools to help make that easier. And, let’s not forget that sometimes you also need be able to efficiently fill forms out as well, so here are a few tools for that.Scrapebox – A discovery engine, BUT you must promise to only use it for good, not evil!ScraperWiki – Scrape public data. Yahoo Pipes – An old, but still powerful, tool for scraping things off the web. Requires above average skill to put together. Scraper – A Google Chrome extension for getting data out of web pages and into spreadsheets. import.io – Scrape data and transform it into something usable. Link grabber – Google Chrome extension that grabs all links from a page. Table Capture – Google Chrome extension for data mining from tables. Export to clipboard or Google Docs.Linksy.me – email guesser, please use responsibly.iMacros – Browser automation and data extraction.LastPass – My password and auto form filling tool of choice. Freemium. Paid for mobile.RoboForm – Another password tool and form filler.Not Pictured:HTTrack – Copy whole websites.PageNest (formerly Website Stripper) – Copy whole websites.helium – Data extraction software (Starting at $99)
Creating a content opportunity report (COR), because it is time to get serious.Stop talking about Editorial Calendars before accessing the monthly, quarterly, and yearly known opportunity.Let’s do an EPIC Content Audit - do they have any viral or useful content that will draw sticky visits, social shares, and backlinks that isn't over the top promotional? If the boss is there, he is hearing that this is important. If the in-house is there, he is glad to hear someone reinforcing the need.
(18) Tools in Bonus Slide 1:You know that one messy drawer that has all kinds of stuff that you occasionally need? Yeah, that.RankScanner – Track your ranking. WordPressplugin.SEMCompass – Pulls in core data from several tools (SEMRush, ahrefs, Whitespark, Plag Spotter) Tiny Rocket Lab – Freemium, scheduled ranking reports.Speechpad – Video transcription service (paid only)Koemei – Video Transcription service (paid only)SpeakerText – Video transcription service (paid only)Ubersuggest – Get keyword ideasPowerMapper – Create visual site maps and xml sitemaps. (paid only)WeTransfer – send up to 2GB with no signup/sign-in or fuss. Get a confirmation of download. Notepad++ - just go download it, it’s awesome. SEO Tools for Excel by NielsBasma – Awesome tool that helps you tame data inside of Excel. Advanced Web Ranking (AWR) – Keyword ranking. Google SERP Snippet Optimization Tool by SEOMoFo – See how your SERP is going to look, including with bolding.Ontolo – Many free productivity tools, but you have to dig for them. Very focused on link building.Workado – In Private Beta only: Timeline building for campaigns, recurring task management, scheduled reporting. Generate .htaccess by BeamUsUp – Helps you create an .htaccess file, step by step. XML-Sitemaps – A sitemap generator. CuteRank – Keyword rank checker (downloadable software) Generate .htaccess – An .htaccess tool.Not Listed:.HtAccess 301 Redirect Generation Tool - http://seo-website-designer.com/HtAccess-301-Redirect-Generator
(16) Tools in Bonus Slide 2:Be careful to avoid packratiousegotitious. The goal is to grab what you need, and that includes what you can give away to build audience, attention, and authority.ShareBloc – Voting, pulls from Twitter, follow topics (Blocs), people can follow you, (SUBMIT).Swayy – Freemium: Pulls trending content from your social accounts, by source and keywords. Sends emails. Provides some analytics. Starts at $9/mo for Pro. Potluck – Content conversation sharing platform. Inbound.org – Content karma/voting and discovery platform. Beatrix – Tool to assist in the discovery of content to build a weekly social media plan. Starting at $29/moScoop.it – Follow peoples links/posts.Flipboard – Follow magazines that are generally subject focused. Cloze – Keep up with important contacts and the content they share.Circulate.it – Team sharing and discovery.Buzzsumo – Newer beta: Identify shared links (by topic or domain) and influencers from G+ shares, FB Likes, IN shares, T shares. See total shares, who’s sharing, and reshare!Klout – No, not for the score, for the new curation and scheduling capabilities. Buffer – They now show what your network is talking about.Newsle – Show hot content by Facebook friends, friends of friends, everyone, LinkedIn or email contacts. Sort by recent or interesting.NewsMix – You specify sources (people, lists, etc) from platforms like Twitter (usernames/lists), Facebook (pages), Pinterest (username/board).ContentGems – Find content by interests, via curated sources.Postris – Visual! Customize your dashboard according to your interests and favorite topics and get your daily updates from leading publications and social networks.
(3) Tools in Bonus Slide 3:The Google Analytics URL Builder Chrome extension is invaluable for building trackable URLs quickly, and it ties in with your bit.ly account. It pre-populates the URL and you can even set up quick sets.Did you know that you can add “+” behind any Goo.gl or bit.ly url to see that links stats?GA Social Media Dashboard – Was provided by a Google Analytics dev on G+ and is a starter SM dashboard.Raven Google Analytics Configuration Tool – Helps you configure your GA account for different task.Don’t forget to association your domain with bit.ly.
Still wanting more tools? Here are 155 + 200 = 355 more tools. http://www.marketsnare.com/news/155-Tools-from-the-SMX-Social-Tools-Super-Session http://www.marketsnare.com/news/over-200-audio-video-image-tools-for-social-media-marketing-from-ismconf
In all your social travels, rememberThe H.E.L.P. Philosophy Humanize your messageEncourage conversationListen firstPromote Less.
LET’S CONNECTSearch for Kevin Mullett, but please note the two “T’s” at the end of my name. It is what distinguishes me from the fish or the haircut. Please find me on any network you are already participating on and say hello. ASK ME ABOUTCAPTURING LOCAL VISIBILITY FOR YOUR NETWORK OF PARTNER WEBSITES. TENS TO THOUSANDS OF MULTI-SITE THROUGH ONE CENTRAL CMS INTERFACE.Check outbit.ly/aboutKM, http://www.marketsnare.com/, andhttp://www.cirrusabs.com/.