Analytics Working Smarter & Harder by Andrew Garberson at SMX AdvancedAndrew Garberson
Make your analytics work smarter and harder with strategic implementation and reporting. Originally presented at SMX Advanced in 2018.
Topics include:
Event tracking
Goals
Custom dimensions
Custom metrics
Custom segments
Audiences
First party cookies
Wolfgangers Kenia and Roisin spoke at SMX London on May 24th 2017 about integrating search into cross- channel marketing campaigns. This is a case study on the importance of integration.
Presentation from SMX West on tools for SEM outside of the Google array, including Followerwonk, log file analysis, the US census data, personas and SEMrush. Given March 13, 2014. San Jose, CA
What a great night we had talking all about marketing automation.
First up was Micaela Wright from Lucid Software. Her topic was How we transitioned 12 million records to a new ESP in 8 weeks.
Second, we had Ian Shields from Artimus Health. His topic was Get More From Your Marketing Automation Platform (Even If You’re Not An Ops Pro)
Analytics Working Smarter & Harder by Andrew Garberson at SMX AdvancedAndrew Garberson
Make your analytics work smarter and harder with strategic implementation and reporting. Originally presented at SMX Advanced in 2018.
Topics include:
Event tracking
Goals
Custom dimensions
Custom metrics
Custom segments
Audiences
First party cookies
Wolfgangers Kenia and Roisin spoke at SMX London on May 24th 2017 about integrating search into cross- channel marketing campaigns. This is a case study on the importance of integration.
Presentation from SMX West on tools for SEM outside of the Google array, including Followerwonk, log file analysis, the US census data, personas and SEMrush. Given March 13, 2014. San Jose, CA
What a great night we had talking all about marketing automation.
First up was Micaela Wright from Lucid Software. Her topic was How we transitioned 12 million records to a new ESP in 8 weeks.
Second, we had Ian Shields from Artimus Health. His topic was Get More From Your Marketing Automation Platform (Even If You’re Not An Ops Pro)
109 SEO Tools For Winning Business or Convincing the C-Suite - SMX WestMarketSnare
Kevin Mullett's presentation at the SMX West session What’s In My SEO Toolbox Session #32C.
Let’s Talk ABOUT SEO Tools…for Winning Business: And Now Here Are 109 Tools (109 + many tips) - Presented by Kevin Mullett for SMX San Jose, on March 13th, 2014.
For the in-house SEOs or CMOs: The goal is to provide you alternate tools to show your team or the C-Suites why you are making suggestions.
For the Consultant, practitioner, or agency: Win the customer because you are more thorough and quickly provide quick-audit items that others haven’t talked about.
How to use CRM campaign tracking and lead source to measure the effectiveness of marketing channels and content assets at every funnel metric.
Align your sales and marketing teams by getting everyone on the same page with measurement and visibility of their specific responsibilities to move the revenue needle.
Using Event Tracking to Create Intent-Based Remarketing AudiencesJoe Martinez
Presented at SMX East in New York City on October 25, 2017. Joe went over how you can utilize Google Tag Manager to create action audiences in Google Analytics. These audiences can later be used to build hyper-targeted, intent-based remarketing campaigns.
Competitive Research for SEO - SMX East 2014Casie Gillette
Understanding why your competitors are ranking for specific keywords can be tough. After all, there isn't typically one main factor driving their success. To really understand and actually benefit from the competitive analysis, you have to understand the bigger picture beyond just SEO...you need to understand your competitor's strategy. This presentation, given at SMX East 2014, breaks down how/what to look for.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI.
Moments That Matter: 4 Tricks for Measuring Your WebsiteConductor
Measuring your website is vital to understanding not only how your site is performing, but also how visitors consume the content. Going beyond simple measuring of visitors and page views can sometimes be tricky and often requires some JavaScript and code-level access. Tag Managers can take some of the labor out of that process and probably speed up your site's load time in the process. Them Craver, of CBS Interactive, will show you how to why you should be measuring certain visitor events to understand visitor behavior better. Through concise but practical examples, he'll show you how to make measuring events quick and painless while helping you understand your site better.
Presentation by:
Thom Craver - CBS Interactive
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out PunchMaggie Malek
Multidisciplinary search marketers (yes, that means you!) are best prepared to handle the growing complexity of digital advertising and fulfill the omnichannel promise. If you've mastered scripts, bid modifications and elaborate combinations of extensions, using paid search and social media together could be your next big move.
In this session, you'll learn how to apply your hard-earned expertise to marrying search and social media advertising, creating the ultimate combination of push and pull.
How to Embrace digital, social and content, as a Company?Tom De Baere
This is a subset of a larger presentation about :
- Why companies need to embrace digital, content and social?
- Why you need to activate the complete organization, and not only see this as a marketing activity?
- How you can develop a change program internally to have employees drive this change?
- What internal new processes you need to listen to the external needs of customers? and to the internal stories of your organization, and how you can answer with content
- How you can implement these new processes?
- How to align business objectives with digital, content and social activities?
- How to activate the organization to create content, and be active on social media ?
- How you can guide customers through the buying cycle and monetize your efforts ?
- What tactics and tools you need to do all of this?
Google Tag Manager Can Do What? | SMX LondonBuiltvisible
Most search marketers are familiar with using Google Tag Manager for analytics, conversion tracking, remarketing and other tasks that provide insights into what visitors are doing on a site. But with a little imagination, GTM can be an incredibly powerful platform that can elevate your SEO efforts.
Tom Bennet, Head of Product Development, demonstrates how this largely unknown and powerful functionality can be used to help you make better business decisions.
Google Analytics is a marketer’s go-to resource for traffic data. However, it’s out-of-the-box functionality as a full-fledged marketing tool is frequently incomplete and difficult to work with. At SMX London, Enterprise Campaign Manager Christina Sanders covered 5 hacks to transform Google Analytics into a fully functional marketing platform. Grab the full deck here.
Templates and dashboards covered in the deck can be found here: https://97thfloor.com/blog/smx-london-analytics-hacks/
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
Dominating Local Search Rankings with Relevance, EEAT, & More by Kevin Mullet...MarketSnare
Why would I pick this image of weak aurora over the many other photos I have with better aurora displays and in more exotic locations? Relevance!
Are you locally relevant? Does Google agree? Local SEO is not limited to Google Business Profiles (GBP) and the map pack. In this session, we'll empower you with tips, techniques, tasks, and tools to improve your local visibility in your primary market and beyond. How? With relevance, reviews, business listings, citations, backlinks, E-E-A-T, and more. Whether you're a small business owner, digital marketer, or SEO specialist, this session will help you improve what you're already doing well and provide you with the actions you need to dominate your local search rankings.
Created and presented by Kevin R. Mullett (@kmullett) at the 2023 Zenith Digital Marketing Conference in Duluth, MN on 4/20/2023
#Zenith2023
Content Tips Tools Tactics Techniques for Winning More Business - supercharge...MarketSnare
nterested in content tips, tools, tactics, and techniques for winning more business? Stuck in a blog and social media content rut? Suffering from OPC (other people’s content) syndrom? Content calendar looking a bit, empty? Conversions, traffic, and search rankings reek? Can’t understand why you’re not getting social shares and backlinks? Tired of hearing people parrot the generic, “Just write good content” line and standard content creation methods? If you answered yes to any of these questions, this session’s for you. If it’s written or visual, live or recorded, we’ll cover it.
More Related Content
Similar to Super Tools Make You A Super Marketer: Here's Over 176 Tools
109 SEO Tools For Winning Business or Convincing the C-Suite - SMX WestMarketSnare
Kevin Mullett's presentation at the SMX West session What’s In My SEO Toolbox Session #32C.
Let’s Talk ABOUT SEO Tools…for Winning Business: And Now Here Are 109 Tools (109 + many tips) - Presented by Kevin Mullett for SMX San Jose, on March 13th, 2014.
For the in-house SEOs or CMOs: The goal is to provide you alternate tools to show your team or the C-Suites why you are making suggestions.
For the Consultant, practitioner, or agency: Win the customer because you are more thorough and quickly provide quick-audit items that others haven’t talked about.
How to use CRM campaign tracking and lead source to measure the effectiveness of marketing channels and content assets at every funnel metric.
Align your sales and marketing teams by getting everyone on the same page with measurement and visibility of their specific responsibilities to move the revenue needle.
Using Event Tracking to Create Intent-Based Remarketing AudiencesJoe Martinez
Presented at SMX East in New York City on October 25, 2017. Joe went over how you can utilize Google Tag Manager to create action audiences in Google Analytics. These audiences can later be used to build hyper-targeted, intent-based remarketing campaigns.
Competitive Research for SEO - SMX East 2014Casie Gillette
Understanding why your competitors are ranking for specific keywords can be tough. After all, there isn't typically one main factor driving their success. To really understand and actually benefit from the competitive analysis, you have to understand the bigger picture beyond just SEO...you need to understand your competitor's strategy. This presentation, given at SMX East 2014, breaks down how/what to look for.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI.
Moments That Matter: 4 Tricks for Measuring Your WebsiteConductor
Measuring your website is vital to understanding not only how your site is performing, but also how visitors consume the content. Going beyond simple measuring of visitors and page views can sometimes be tricky and often requires some JavaScript and code-level access. Tag Managers can take some of the labor out of that process and probably speed up your site's load time in the process. Them Craver, of CBS Interactive, will show you how to why you should be measuring certain visitor events to understand visitor behavior better. Through concise but practical examples, he'll show you how to make measuring events quick and painless while helping you understand your site better.
Presentation by:
Thom Craver - CBS Interactive
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out PunchMaggie Malek
Multidisciplinary search marketers (yes, that means you!) are best prepared to handle the growing complexity of digital advertising and fulfill the omnichannel promise. If you've mastered scripts, bid modifications and elaborate combinations of extensions, using paid search and social media together could be your next big move.
In this session, you'll learn how to apply your hard-earned expertise to marrying search and social media advertising, creating the ultimate combination of push and pull.
How to Embrace digital, social and content, as a Company?Tom De Baere
This is a subset of a larger presentation about :
- Why companies need to embrace digital, content and social?
- Why you need to activate the complete organization, and not only see this as a marketing activity?
- How you can develop a change program internally to have employees drive this change?
- What internal new processes you need to listen to the external needs of customers? and to the internal stories of your organization, and how you can answer with content
- How you can implement these new processes?
- How to align business objectives with digital, content and social activities?
- How to activate the organization to create content, and be active on social media ?
- How you can guide customers through the buying cycle and monetize your efforts ?
- What tactics and tools you need to do all of this?
Google Tag Manager Can Do What? | SMX LondonBuiltvisible
Most search marketers are familiar with using Google Tag Manager for analytics, conversion tracking, remarketing and other tasks that provide insights into what visitors are doing on a site. But with a little imagination, GTM can be an incredibly powerful platform that can elevate your SEO efforts.
Tom Bennet, Head of Product Development, demonstrates how this largely unknown and powerful functionality can be used to help you make better business decisions.
Google Analytics is a marketer’s go-to resource for traffic data. However, it’s out-of-the-box functionality as a full-fledged marketing tool is frequently incomplete and difficult to work with. At SMX London, Enterprise Campaign Manager Christina Sanders covered 5 hacks to transform Google Analytics into a fully functional marketing platform. Grab the full deck here.
Templates and dashboards covered in the deck can be found here: https://97thfloor.com/blog/smx-london-analytics-hacks/
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
Dominating Local Search Rankings with Relevance, EEAT, & More by Kevin Mullet...MarketSnare
Why would I pick this image of weak aurora over the many other photos I have with better aurora displays and in more exotic locations? Relevance!
Are you locally relevant? Does Google agree? Local SEO is not limited to Google Business Profiles (GBP) and the map pack. In this session, we'll empower you with tips, techniques, tasks, and tools to improve your local visibility in your primary market and beyond. How? With relevance, reviews, business listings, citations, backlinks, E-E-A-T, and more. Whether you're a small business owner, digital marketer, or SEO specialist, this session will help you improve what you're already doing well and provide you with the actions you need to dominate your local search rankings.
Created and presented by Kevin R. Mullett (@kmullett) at the 2023 Zenith Digital Marketing Conference in Duluth, MN on 4/20/2023
#Zenith2023
Content Tips Tools Tactics Techniques for Winning More Business - supercharge...MarketSnare
nterested in content tips, tools, tactics, and techniques for winning more business? Stuck in a blog and social media content rut? Suffering from OPC (other people’s content) syndrom? Content calendar looking a bit, empty? Conversions, traffic, and search rankings reek? Can’t understand why you’re not getting social shares and backlinks? Tired of hearing people parrot the generic, “Just write good content” line and standard content creation methods? If you answered yes to any of these questions, this session’s for you. If it’s written or visual, live or recorded, we’ll cover it.
Getting Social Media to Work, So Social Media Works for You - IGSHPA 2017MarketSnare
Created and presented by Kevin R. Mullett (@kmullett) at the 2017 International Ground Source Heat Pump Association Conference in Denver, CO on Wednesday, March 14th.
@igshpa #IGSHPAconf
Discussing how to get social media marketing to work for small businesses.
Over 200 Search & Social Tools for Marketers Who Wear Too Many Hats - Zenith ...MarketSnare
Tools aren't your job, they support it. Tools must solve problems, create efficiency, improve workflow, accelerate growth and enhanc capabilities to achieve your goals. Now here are 200+ tools to help you with your search and social marketing efforts.
Created and presented by Kevin R. Mullett (@kmullett) at the 2016 Zenith Digital Marketing Conference in Duluth, MN on Thursday, April 28th.
#Zenith2016
Remember that tools are the how, not the why.
Being Useful To Your Audience Doesn’t Require A Big Budget Or Fancy ToolsMarketSnare
Being Useful To Your Audience Doesn’t Require A Big Budget Or Fancy Tools, but here are 170+ tools to help you with your social marketing efforts.
Presented by Kevin Mullett, director of visibility and social media for MarketSnare, at
#SocialPro Las Vegas November 19th, 2015
Remember, being useful to your audience isn’t a trick or a trend.
http://twitter.com/kmullett, http://kevinmullett.com, http://marketsnare.com
Marketing Tips, Tactics, & Tools for People Who Wear too Many HatsMarketSnare
Let’s discuss how to achieve your marketing objectives when you’re over tasked, underfunded, and for those who have bosses that won’t buy you nice things (tools). Bosses, I’ll show you how to empower and educate staff on methods and inexpensive tools to be more efficient. Join me for a jam packed session of practical tools, tasks, and tips to help with social media, SEO, AVI production, and other common marketing objectives. Limited time or budget doesn’t have to mean limited results.
Presented by Kevin Mullett at the IN OH Regional Tourism Conference in Richmond Indiana on June 11th, 2015.
Activating Your Current & Potential Visitors with Online ContentMarketSnare
Learn how to produce content that solves people’s problems, answers their questions, evokes emotion AND entertains your audience. Yes, even if you have limited time or budget you can keep your social channels and website filled with content that informs and converts. Join me for practical, buzzword free, ways to bring visitors back and attract new ones.
Presented by Kevin Mullett at the IN OH Regional Tourism Conference in Richmond Indiana on June 11th, 2015.
Over 200 Audio, Video, & Image Tools for Social Media Marketing - ISMConf 2013MarketSnare
Over 200 Audio, Video, & Image Tools for Social Media Marketing from Kevin Mullett's 2013 Inside Social Marketing --#ISMConf -- presentation in NYC.
That's right, over 200 tools, plus a load tips.
20. COPY, MOVE, & ORGANIZE
TWITTER LISTS
TweetBe.at screenshot & example here.
@KMULLETT #SMX: #24B
21. THOU SHALT NOT
COPY IMAGES
RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…
@KMULLETT #SMX: #24B
22. BONUS SLIDE #1
LIFE-SAVERS
FOR WHEN YOU ARE IN A TOUGH SPOT
@KMULLETT #SMX: #24B
23. BONUS SLIDE #2
BE DIFFERENT
SPEAK UP, BE HEARD, & ADD VALUE
@KMULLETT #SMX: #24B
24. BONUS SLIDE #3
DATA IN/OUT
FOR PURELY BENEVOLENT PURPOSES
@KMULLETT #SMX: #24B
25. BONUS SLIDE #4
MENTION WORTHY
BUT TOO MANY TO COVER TODAY
@KMULLETT #SMX: #24B
26. BONUS SLIDE #5
ENTERPRISE LEVEL
GOOD THINGS DON’T COME CHEAP & …
@KMULLETT #SMX: #24B
27. STILL WANTING
MORE TOOLS?
OK, BUT ONLY IF YOU PROMISE TO SHARE
@KMULLETT #SMX: #24B
28. THE HELP PHILOSOPHY
HUMANIZE YOUR MESSAGE
ENCOURAGE CONVERSATION
LISTEN FIRST
PROMOTE LESS
@KMULLETT #SMX: #24B
29. marketsnare.com
facebook.com/marketsnare
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KEVIN MULLETT
DIRECTOR OF VISIBILITY &
SOCIAL MEDIA
@KMULLETT
bit.ly/aboutKM
TEXT “LIKE MARKETSNARE” TO 32665
ASK ME ABOUT
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THANK YOU!
Editor's Notes
Super Tools Make You A Super Marketer: And A Lot More Efficient & Effective. (179 tools + many tips) - Presented by Kevin Mullett, Cirrus ABS’ Director of Visibility & Social Media, for SMX Vegas, on November 20th, 2014.
179 Social Media Tools
The real painful part of putting together a tools deck like this is having to limit what I can put in it for the time I have with you. This is but a categorized sampling from which you can start your due diligence research from.
Practitioner need to recommend the right tool when a client asks
CMOs need the right tool to give the right data efficiently and affordably
http://twitter.com/kmullett, http://www.kevinmullett.com
http://twitter.com/marketsnare, http://www.marketsnare.com
How many of you have bosses that won't let you have nice things?
I get it, your boss is asking you to sail to Hawaii in a dingy. Well we have a lot of clients in that same boat, so I like to find free or cheap tools that still solve problems. Let’s get focused on what tools are going to move the needle, simplify your life, or provide meaningful insight, while still fitting inside our budget. Tools should support your efforts, not your curiosity.
Now before we just go joining all these channels, because they are free, we need to understand: While social media is free to use, it is not free to do. (Wind is free, putting up a windmill and maintaining it are not.)
You must weigh time and attention against opportunity and potential return. Social Media is also not a task you complete! It is an ongoing effort that requires attention.
Don’t be surprised when you receive little gain, from that which you put no resources into. Your outcomes will be impacted by your investment.
That said, we also need to allocate the correct amount of effort and resources to achieve a goal. Therefore, you should expect that some tools are going to be part of the budget to help you get results.
We have too many social media experts jumping up and down about interns controlling social media. While I understand why, and agree to a point, we are forgetting to discuss the part of online reputation we do not and cannot control. UGC, other people, and their perception of the brand.
What UGC is out there that you are ignoring?
(16) Tools
A stage is only an opportunity to connect, you still have to listen and watch your audience. Do they understand? Do they have a question? These tools can only help you pay attention. Thought it could be argued this helps engagement, we are talking about baseline response at this point.
Set alerts for: brand, usernames, product/service names, competition, employee names, influencers in your field, and possibly misspellings.
IFTTT, Zapier (freemium, $20+/mo), Yahoo pipes, Ecquire ($20+/mo), CloudWork (formerly TarPipe, freemium, $10+/mo)
Twilert (email) $9+/mo, trackur (dashboard) $97+/mo, Google alerts, TweetSeeker (email), SocialMention, Nutshell Mail (email), Tweetalarm (email), Mention (freemium, $29+/mo), Topsy (email or rss, bought by Apple), Buzzsumo (freemium, $99+/mo), Postling (email, $10+/mo).
Not pictured:
http://www.talkwalker.com/alerts – Alert system, Google Alerts competitor. (Freemium)
(17) Tools
While the previous slide had tools we could use here, and some of these tools could be used for listening, this group is more focused on the task of real-time interaction, researching audience and languange, and creating archives of event or making lists.
Wayin – Real times listening, analytics, for events, across multiple channels. ($unlisted)
Storify – Curate via many social channels and Google to build a report or story page. (Freemium, $??)
Topicurious – Research! Easily find tweets from old Tweets, using that hashtag, filtering. (Free)
Listly – Build lists, collaboratively if you want, with voting and embed options. (Freemium, $10/mo)
RiteTag – Hashtag research for tweets. ($10+/mo)
hshtags – create and search boards for hashtags, Twitter, Facebook, Instagram, Tumblr, Vimeo, Flickr, G+.
Tagboard – search hashtags across twitter, instagram, facebook, APP.NET, vine, and G+. (Free)
Keyhole – Twitter hashtag/kw reports and analytics ($129+/mo), Influencer Marketing, Newsroom Insights.
Tweet Binder - Twitter hashtag/kw reports and analytics, with comparative feature. (Freemium, $40-500/mo?)
Twazzup – Twitter, real-time hashtag/kw monitoring and analytics. (Free)
Nurph – (Free)
tchat.io – T witter, real-time hashtag and chat tool. (Free)
Twubs – Twitter, real-time hashtag and chant tool. (Free)
oneQube – Twitter analytics, reporting, and hashtag tool.
Hashtagify.me- Hashtag search, related to discovery, and analytics tool. (Freemium, starting at $10/mo)
TweetChat – Twitter, real-time, hashtage and chat tool. (Now owned by oneQube folks) (Free)
Not pictured:
Meltwater Icerocket – I didn’t include because you can’t filter out by languange
(13) Tools
If you don’t research where your audience is at, you have about as much chance of connecting as being hit by lightning..
Google Analytics > Acquisition > Social > Data Hub Activity
http://crowdriff.com/riffle/# - Free
http://ming.ly/ - freemium, unlimited $9.99/mo.
http://intelligence.towerdata.com/ formerly Rapleaf – (quote, but reasonable) Email/Audience information, enhancement, intelligence
http://rapportive.com/ - Free (owned by LinkedIn)
evercontact – scans email signatures to enrich data, finds duplicates, etc, gmail, outlooks, CRMs, team. (Freemium, $59+/yr)
http://www.mailchimp.com – SocialPro add-on starts at $1/mo.
http://minemymail.com/ - extract all emails addresses, add profile pics, social, gravatar, twitter, facebook data. Starts at $4.99
ContactSaver by CircleBack – Searches your inbox for contacts, gmail, mobile, (Freemium)
Linkedin Contacts! contact management with social tie-in. Facebook, Twitter, Gmail, Yahoo, Google Voice, Evernote, TripIt, MailChimp, Constant Contact, Aweber, CSV import, Address books and Calendars. (formerly Connect HQ)
http://reachable.com/ - (no pricing) Reachable discovers and scores the maze of relationships among people and among companies
Not pictured - my6sense - https://play.google.com/store/apps/details?id=com.my6sense.client.android
http://www. fullcontact.com
(3) Tools 1 dupe
Riffle by CrowdRiff – (Freemium) $10/mo or $100/yr. http://bit.ly/1waLDcW
MyTopTweet –
CrowdRiff – curation, notification, and conversation starter.
Tool 1 dupe
FullContact allows me to see if a contact is active where I prefer to be, or if I need to be more active where they prefer to be.
(3) Tools
Cloze is a spectacular desktop and mobile tool to help you keep in touch with key contacts, influencers, and notifies you of who you are losing touch with.
Team tool is Circulateit.
Refresh – is an iOS app that gives you insight about people you are meeting with based on many social platforms. (free)
(17) Tools 1 dupe
Be careful to avoid packratious egotitious. The goal is to grab what you need, and that includes what you can give away to build audience, attention, and authority.
Newsle – Show hot content by Facebook friends, friends of friends, everyone, LinkedIn or email contacts. Sort by recent or interesting.
Swayy – Pulls trending content from your social accounts, by source, topics, and keywords. Provides some analytics. Twitter, FB, IN. (Freemium, Starts at $9/mo for Pro)
nimble -
Potluck – Content conversation and sharing platform. (Free, from the team that made Branch)
Inbound.org – Content karma/voting and discovery platform. (Free)
Beatrix – Tool to assist in the discovery of content and steps to build a weekly social media plan. Starting at $29/mo
Scoop.it – Discover, curate, share, and publish content. (starting at $13/mo, Paid only now?)
Flipboard – Publish your own online magazine, curate from others.
Feedly – RSS reader
NewsMix – You specify sources (people, lists, etc) from platforms like Twitter (usernames/lists), Facebook (pages), Pinterest (username/board).
Buffer –
Klout –
Symphony –
ContentGems – RSS, OPML, Twitter, content discovery. (Freemium, $9+/mo)
Commun.it – (Freemium) Twitter engagement tool
RebelMouse –
LinkedIn Pulse -
Do you suffer from excessive sharing of OPC (other people’s content)?
Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6) – 11/29/2013 (54,308,453 views) http://www.youtube.com/watch?v=M7FIvfx5J10
(10) Tools
Creating a content opportunity report (COR), because it is time to get serious.
Stop talking about Editorial Calendars before accessing the monthly, quarterly, and yearly known opportunity.
Let’s do an EPIC Content Audit - do they have any viral or useful content that will draw sticky visits, social shares, and backlinks that isn't over the top promotional? If the boss is there, he is hearing that this is important. If the in-house is there, he is glad to hear someone reinforcing the need.
Days of the Year – where you go to investigate odd holidays and content opportunities.
Holiday Insights – Another site for finding absurd or abnormal holidays. (Today is Absurdity Day)
GatherContent – Get content from your clients. (Freemium, $49+/mo)
DIVVY HQ – (starting at $25/user/mo)
CoSchedule – Editorial calendar and scheduling. Watch settings. ($10/mo)
Kapost – Editorial calendar, publishing to social. (starting at $2k/mo)
Smaply – Visualize the customer journey, and optimize for personas. (starting at 25 EUR/mo)
Edit Flow – Calendar plugin for WordPress – (Free)
Content Opportunity Report - http://bit.ly/1wG5xuj
Editorial Calendar Plugin for WordPress – (Free)
Not listed/pictured:
Complete Guide to Personas by Kevan Lee over the buffer app blog. http://bit.ly/1eG1t3J
Editorial Calendar - Pam Moore http://bit.ly/1jFr7dd
Editorial Calendar - Jamie Griffiths http://bit.ly/1jFrzbo.
Content 101. Solve people’s problems, answer their questions and entertain them.
(18) Tools 2 dupe
Scheduling and automation aren’t the same thing, but both require monitoring and judicious use. Forget about the concept of setting and forgetting something.
Everypost – social media scheduling and posting tool for iOS, Android, and soo the web. Post to many, customize each. (Freemium, $9.99/mo)
BuzzBundle – Brand mentions, keywords, *personas, *proxies, scheduling. Software. T, FB, G+, IN, Youtube, Yahoo! Answers, forums, Blogs. (Freemium, $199/mo)
Hootlet – schedule & share bookmarklet (Freemium)
buffer – schedule & share bookmarklet (Freemium)
twuffer – compose and schedule tweets in a simple interface. (Free)
dlvr.it – You publish. We deliver. (Freemium, $10+/mo)
BundlePost – (Starting at $20/mo)
yext – Yes, yext actually allows you to schedule social posts as well. (pricing varies)
Edgar – schedule types of content, in a calendar format, and fill up the bucket for it to post from. (free?)
smqueue – sharing queues, connect and interact. (Freemium)
Socedo – Social lead discovery and automated engagment to sales pipeline. ($100+/mo)
Friends+Me – Cross-post social to and from social channels and Google+. (Freemium, $5+/mo)
ViralWoot – Schedule Pinterest pins, with free bookmarkelet
Latergramme – Schedule Instagram images (note it just alerts you to post, it can’t auto post) (Freemium, $16/mo)
Symphony – Publish, schedule images, monitoring, replying, team, ($14+/mo)
OnlyWire – Automate your blog content into social communities and networks. ($5+/mo, team $99+/mo)
Salesformics - Sales and marketing automation that’s as easy to use as a search engine ($99/mo)
PostPlanner – Schedule for FB, though you can do that natively in FB now. (Free)
(19) Tools (1 dupe)
We need to look for things that resonate so we can write about them again and so we can expound on them in say a blog post.
Crowdbabble - Analytics: Facebook, Instagram, Twitter, LinkedIn. ($29+/mo)
Analytics.twitter.com or Ads.twitter.com – Analytics provided by Twitter.
Demographics Pro for Twitter– Pay-per-use starting at $80, starting at $29.95/mo, trial (shows where they eat, shop, buy apparel, epic demographic data.
RetweetLab.com – Various Twitter analytic data points. (Free)
Tweetreach – Measure a tweets reach and create archives. (Freemium, $84+/mo)
Fruji – I like this so much I pay for it. It’s cheap. (Freemium, $3+/mo)
tailwind – (formerly PinLeague and bought PinReach) measures Pinterest, competitors, collaborators, trends, domain info, and more. Very cool. (Freemium, $149+/mo)
Add This – check the analytics of what is being shared from your site.
Timing+ - Google+ best time to post tool. (Free)
Buzzsumo – Measure you or your competitors content and social reach effectiveness on FB, IN, T, Pinterest, G+. (freemium, $99+/mo)
Social Crawlytics – Shows you, or your competitors, popular content on FB, T, G+, Pinterest, IN, Delicious, and StumbleUpon.
SharedCount – Track shares of your domain/link on Facebook, Twitter, Google +1’s, Pinterest, LinkedIn, Delicious, and StumbleUpon. (Freemium, $40+/mo)
agorapulse – Facebook apps & Twitter crm, moderation & analytics. ($30+/mo) A few free FB tools.
Steady Demand Pro – Google+ insights and analytics. ($12+/mo) Freebie brand page audit - http://www.steadydemand.com/Google-Plus-Brand-Audit-Tool.php
Wiselytics – FB analytics 400 fan min (Free). Wisemetrics – Complete dashboard ($)
CircleCount – G+ analytics, find influencers, and so much more. (FOR ELLO see http://www.circlecount.com/elloprofiles)
Quintly – Dashboard for Facebook, Twitter, YouTube, and Google+. (Freemium, $69+/mo)
IconoSquare – Formerly Statigram, Instagram viewer and statistics. (Free)
SumAll – Unique presentation of data from multiple social channels. (Premium feature soon, 42 platforms?)
Not shown:
http://www.allmyplus.com/ - Google+ analytics (Free)
(2) Tools
So how can we make sharing easier while also gaining more tracking capabilities? Sharable, in combination with bit.ly or the goog.le shortener can do just that. If I can’t mention a competitor, I have more to worry about and bigger problems than them.
http://digital.relevance.com/create-custom-social-links-shareable
See also: http://www.sharelinkgenerator.com/
Tweet it » bit.ly/115VEGAS
(4) Tools 1 dupe + 2 tips
The Google Analytics URL Builder Chrome extension is invaluable for building trackable URLs quickly, and it ties in with your bit.ly account. It pre-populates the URL and you can even set up quick sets.
Did you know that you can add “+” behind any Goo.gl or bit.ly url to see that links stats?
GA Social Media Dashboard – Was provided by a Google Analytics dev on G+ and is a starter SM dashboard.
GA Social Data Hub – Partners who participate and provide data like pocket, delicious, etc
Raven Google Analytics Configuration Tool – Helps you configure your GA account for different task.
Don’t forget to association your domain with bit.ly.
(12) Tools 1 dupe
NOD3x – Google plus demographics, charts, and graphs. (Freemium, $9+/mo)
SocialBro – Twitter analytics (Freemium, $14+/mo)
ManageFlitter – Twitter management (Freemium, $12+/mo)
Twitter Counter – (Freemium, $17+/mo)
Followerwonk – Collection of tools for searching and managing Twitter. (Freemium)
Tweriod – Flaky?
twtrland – find influencers and new people to follow. Analytics, top content. (Freemium, $49+/mo
CircleCount – G+ analytics, find influencers, and so much more.
tweepi – Twitter account management. (Freemium, $7.49+/mo)
SocialRank – Search followers, by location, tag, bio, etc. Group, export to csv, twitter list (new). (Free, premium coming.)
Circloscope – Google+ discovery and management ($47/yr, $178/yr)
Commun.it – (Freemium) Twitter engagement tool
Not pictured:
refollow – Find new follows
(4) Tools 1 dupe
When Twitter finally opened up Twitter lists from the 20 list, 500 usernames per, to 1000 lists consisting of up to 5000 usernames each, I was elated and frustrated. How do I consolidate my Fort Wayne 1 and 2 lists ? I found Tweatbe.at which gives users the ability to copy, move, and organize your Twitter Lists.
That isn’t all it can do though. It helps with many other Twitter account management activities. Give it a try.
tweepi – Twitter account management. (Freemium, $7.49+/mo)
Icotile2 – an alternate method of reviewing and managing lists. (Free)
Twitlistmanager – another alternate twitter list management tool. (Free)
(6) Tools + 2 resources
Though you can sometimes find copyright information about image from the exif data on an image, many sites strip that information when uploaded and tools exist for people to strip it before uploading the image as well.
Thou shalt not simply do a Google search, to find ones images, nor right clicketh on an image one likes and call it a day.
http://www.kevinmullett.com/in-search-of-stock-photography/
http://www.kevinmullett.com/my-49-stock-photography-sites-mega-list/
http://www.picscout.com/solutions/search/ - Search by image tool (Free)
http://picscout.com/imageexchange/home - Scroll down to the Firefox and Chrome message (Free)
http://www.tineye.com/ - Reverse image lookup. (Free)
https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk (Free)
https://www.google.com/imghp - Reverse image lookup. Google Search by Image (Free)
http://metapicz.com/ - exif/meta viewer for photos
(13) Tools in Bonus Slide 1:
WhatTheFont –
Tweet2Cite – Citations formatted from Tweets for MLA, APA, and Wikipedia. (Free)
SpeakerText – Video transcription service ($2/min)
Speechpad – Video transcription service ($1/min)
CloudConvert – Convert files (Free)
Convert.Files – Convert files (Free)
Vector Magic – convert bitmap (raster) images to vector. (Freemium, $8/mo or $295 desktop)
screenr – free screen recording tool
Jing – free screen recording tool
WeTransfer – send up to 2GB with no signup/signin or fuss. Get a confirmation of download.
jolicloud – Connect all your cloud storage services. (Freemium, 5/mo euro)
LinkPlug – Create a top bar with a call to action for social shares. (Freemium, $5+/mo)
Hello Bar – Top message overlay bar. (Free)
(6) Tools + 5 resources in Bonus slide 2:
This photography technique isn’t all that difficult, but it impresses the heck out of people. Why? Because it is different. Be different. Speak up, be heard, and add value where others aren’t.
Soundcloud – Mobile podcasting (Freemium)
Spreaker – Mobile podcasting (Freemium, $5+/mo)
blogtalkradio – Professional podcasting service
ipadio – broadcast live from a phone call
Yappie – Formerly dubbler, Free community social audio service.
AMEX Open forum –
Quora –
Qzzr – Make quizzes (Freemium, $19+/mo)
Linkedin Groups –
Linkedin Publishing -
(11) Tools 1 dupe
Our line of work lends itself to having to do a lot of research, investigation, reporting, and yes data extraction. Here are some tools to help make that easier. And, let’s not forget that sometimes you also need be able to efficiently fill forms out as well, so here are a few tools for that.
Scrapebox – A discovery engine, BUT you must promise to only use it for good, not evil!
DataMiner – Chrome extension for scraping from web to Excel.
ScraperWiki – Scrape public data.
Yahoo Pipes – An old, but still powerful, tool for scraping things off the web. Requires above average skill to put together.
Scraper – A Google Chrome extension for getting data out of web pages and into spreadsheets.
import.io – Scrape data and transform it into something usable.
Link grabber – Google Chrome extension that grabs all links from a page.
Table Capture – Google Chrome extension for data mining from tables. Export to clipboard or Google Docs.
Linksy.me – email guesser, please use responsibly.
iMacros – Browser automation and data extraction.
LastPass – My password and auto form filling tool of choice. Freemium. Paid for mobile.
RoboForm – Another password tool and form filler.
Not Pictured:
HTTrack – Copy whole websites.
PageNest (formerly Website Stripper) – Copy whole websites.
helium – Data extraction software (Starting at $99)
(11) Tools in Bonus Slide 4:
http://sproutsocial.com/ - starts at $39 per user/mo. & free trial
http://channelmeter.com/ - measures the performance of any Youtube account. Check your competitors.
https://www.viralheat.com/ - Scheduling, analytics, monitoring, team, and more.
http://sendible.com/ - Scheduling, analytics, monitoring, CRM, team. (starts at $9.99/mo. w/free trial)
http://statuspeople.com/ - Find fake followers, and manage Twitter. (Freemium, starts at $8.99/mo. w/free trial.)
http://www.zuumsocial.com/ - Competative analysis across industries. Post times, channels, etc. ($250+/mo)
https://www.rivaliq.com/ - ($100+/mo)
http://www.socialreport.com – starts at $9/mo.
http://simplymeasured.com/free-social-media-tools - some free tools reports
http://www.buzzstream.com/social-media - blogger research and influencer research, relationship managmeent, teams, projects, outreach. (starts at $19/mo. w/free trial *requires cc)
HowSocial – Another simple tool to show how active your brand is across many channels. (Freemium)
(17) Tools in Bonus Slide 5:
http://www.readypulse.com/ - Collect UGC images. ($?)
Curalate – Instagram, Pinterest, FB, T. ($?)
http://www.salesforcemarketingcloud.com/
https://momentfeed.com/ - Mobile brand communication
http://www.talkwalker.com/ - Social Media Monitoring and Analytics (Free tools, starting at 500 euro/mo)
http://www.sysomos.com/ - Listen, measure, engage, learn. ($thousands/yr?)
http://www.attensity.com/home/ - real-time, multi-source, behavior profiling, sentiment, insights. ($?)
http://www.sprinklr.com/ - if you have to ask….
http://synthesio.com – Listen, analyze, engage, team, competitive listening. ($?)
http://www.meltwater.com/ - ($8k/yr?)
http://www.adobe.com/solutions/social-marketing.html – Management, governance, listening and moderation, publishing, campaigns, analytics. ($?)
http://www.lithium.com/ - SM management, analytics, community monitoring, klout perks. ($?)
http://www.sdl.com/ - (formerly Alterian)
http://www.infegy.com/ - “Infegy Atlas” Social intelligence, discovery, lingquistics, comparison, data, ($4000/mo)
http://www.piqora.com/ - Pinterest, Instagram, and Tumblr. Analytics, discovery, Promotions, management. ($?)
http://mutualmind.com/ - Social intelligence, dashboard/command center (events), analytics, visualization, engagment. ($?)
http://www.socialchorus.com/ - Adovocate marketing platform (ugc), employees and brand ambassadors,
Not pictured:
http://www.hubspot.com – starting at $200/mo. – some free/moral bribe reports
http://www.brandwatch.com/ - Starting $800/mo.
Argyle became ViralHeat
Alterian become SDL
Still wanting more tools? Here are 109 SEO tools and 200 Audio, Video, & Image tools. Total = 309 more tools.
http://www.marketsnare.com/news/talking-about-seo-tools-for-winning-business-at-smx
http://www.marketsnare.com/news/over-200-audio-video-image-tools-for-social-media-marketing-from-ismconf
In all your social travels, remember The H.E.L.P. Philosophy
Humanize your message
Encourage conversation
Listen first
Promote Less.
LET’S CONNECT
Search for Kevin Mullett, but please note the two “T’s” at the end of my name. It is what distinguishes me from the fish or the haircut. Please find me on any network you are already participating on and say hello.
ASK ME ABOUT
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bit.ly/aboutKM, http://www.marketsnare.com/, and http://www.cirrusabs.com/.