Starting a career in social media? Have trouble marketing your company on social media? Learn these 7 skills which would help you market your product on social media platforms.

1. 7 SKILLS TO MASTER
SOCIAL MEDIA
Skills are tangible factors that you actually
bring to the table.
So, what skills do you need to be an
excellent Social Media manager?
How can you improve on those skills?
Check it out!

2. a. Copywriting
From creating a compelling Facebook post, tweets to
writing a description for your social media profiles, it is a
paramount part of the social media managers profile.
Without great copywriting skills, it is hard to create
posts which drive engagement and clicks.
There are many copywriting formulas that can help you
improve skills and one of my favourites is-
Problem - Agitate - Solve.
We recommend you to study a few of them before
choosing which one fits best for your needs.

3. b. Design (Images and Videos)
45% readers want to see more social media posts.
43% users want to see their favourite brand create more
video content in future. (Hubspot)
Designing engaging and visually creative posts has
become a necessary skill for social media managers.
Social media is evolving rapidly and it demands you to be
more creative.
Canva, PowPowToons are some of the applications we
use to create images and videos.

4. c. Mastering Public speaking
If you can speak, you can influence. If you can influence,
you can change lives.
Social media managers have to be confident enough to
go live on social media to connect with their audience.
Having public speaking skills will help you to present
your ideas, interview guests, answer questions, and
interact with your followers in real-time.
Facebook Live videos are more likely to appear higher in
the News Feed.

5. d. Community support
35% consumers prefer to use social media as a channel for
their support and services queries.
A great social media manager must learn to ask the right
set of questions and should able to encourage the
audiences to share as much feedback as they can.
We are very active and prompt on reaching out to our
audiences, which has helped us form a loyal community.

6. e. Marketing Psychology
Knowing What type of posts do well allow you to spot
the trends and you try to repeat the past success with
similar kind of posts.
Knowing the Why allows you to understand the critical
factors for those trends.
We try to share posts with images as many times as
possible that is because we have seen posts with any
interactive media content performs better than the
textual content.
Hence, a whooping 87% of posts on social media are in
terms of photos, videos, infographics, ppt's, etc.

7. f. Analytics
Social media metrics - likes, comments, shares.
Business metrics - traffic, leads, conversions
A great social media manager is able to understand both
types of metrics and tie them together to give an overall
view of the company’s social media performance against
business goals
Knowing how to read and interpret data is now an
important skill for social media managers.

8. g. Budget management
As a social media manager, you might be allocated a
budget to work with.
Apart from paid advertising, you might have to pay for
things like a social media management tool, designs,
images, or courses to improve yourself.
Having some basic financial and budgeting knowledge
can make you better on the job.

9. What other skills do you think
is important for a social media
manager to have?
We would love to hear your
answers.