Business Goes Human
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Presented at the Social Media Congres in Utrecht, Netherlands, this presentation relates to how to rehumanize business using web tools. (This deck was later modified into Don't Scare Me).
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Business Goes Human
- 1. business goes human or How Social Media Isn’t Just Some Hokey Buzzword the Kids are Throwing Around chris brogan to Make Money. Or Is It? president New Marketing Labs
- 3. who is this strange man and why should you listen? http://www.chrisbrogan.com http://twitter.com/chrisbrogan chris@chrisbrogan.com
- 5. social media
- 16. social media stuff blogs | podcasts | video wikis | social networks | etc.
- 17. inside | outside inside: collaboration outside: communication
- 18. communication really, social media is about new tools and strategies
- 19. communication ads finding context
- 20. communication ads finding context
- 21. communication really, social media is about re-humanizing business
- 22. communication make our own meaning
- 23. communication our own business voice
- 24. communication connects brands to people
- 25. communication your phone isn’t a strategy. it’s a tool.
- 26. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
- 27. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
- 28. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
- 29. dell blog | community site | content blog | presence
- 30. gm gmnext | podcasts | blogs
- 31. whole foods blogs | podcasts | presence
- 32. comcast presence
- 33. ibm blogs | podcasts | networks virtual worlds | presence
- 34. about branding how the web changes the voice of your product/svc
- 35. about branding how the web changes the voice of your product/svc
- 36. my brand story my take on the future of brands, plus personal branding
- 40. put our toe in the strategy behind the tools
- 41. a sample strategy goal: warm up prospective buyers strategy: home base / outposts / passports step: build a home base step: build outposts step: build passports step: LISTEN step: make a distribution chain of “helpful”
- 49. strategies lead gen | awareness customer service | diy
- 50. Listen first steps listening | commenting passports
- 51. second steps community | conversation | participation | DIY
- 52. third steps build armies
- 53. third steps build armies
- 54. advice take small bites. find new roi. follow the lab rats.
- 55. sample projects sales or lead gen blog.
- 56. sample projects sales or lead gen blog.
- 57. the most words on any of my slides. awareness / attention / reputation / trust be there before the sale be helpful be “one of us” connect, connect, connect share as much and as often as you can don’t be afraid to sell ; be afraid to sell impersonally build cafe-shaped conversations give your ideas handles build armies
- 58. questions? this is where I can be really helpful.