What are the creative ways can you use to promote your content online? One of it is to create the Oh My God Factor in your campaign, or content. It goes with another name called "Viral Marketing"

1. VIRAL MARKETING
The OMFG! Factor
by Le Do Nguyet Minh | Intern | iconnect360
M_kanoji@yahoo.com | behance.net/kirimy

2. TO CREATE SOMETHING
REMARKABLE.
DEFINITION

3. REMARKABLE
RARE
POWERFUL
INSPIRING

4. REMARKABLE IS…

5. UNCOMMON.

6. EXTRAORDINARY.

7. LIKELY TO BE NOTICE.

8. ENCOURAGES INDIVIDUALS TO
PASSONA MARKETINGMESSAGE
TO OTHERS

9. WHY GO VIRAL?

10. UTILIZES EXISTING
COMMUNICATION NETWORKS
CLUTTER FREE!!!
EXPONENTIAL REACH

11. KEY SUCCESS
PARAMETERS

12. THE WOW FACTOR

13. FINDER vs SPAMMER
 Forwarder should be looked upon as the Finder.
 Finder should be seen as cool and receiver of
the forward should be entertained.

14. CRITICAL USER BASE

15. Viral marketing success comes from self-publishing
Web content that people want to share…
It’s about harnessing word-of-mouth, the most
empowering form of marketing there is.

16. LET’S LEARN FROM
THE BEST!!!

18. ELF YOURSELF
BRAND: Office Max
 Allows users to upload images of
themselves, friends or loved ones,
then watching them dance as
Christmas elves
 Launch in 2006
 Has become a holiday tradition
website every Christmas
 Website:
http://www.elfyourself.com/

20. THE BEST JOB IN THE WORLD
BRAND: Tourism Queensland
 Encourage people worldwide to
apply to be a “Caretaker of the
Island” to “house-sit” the islands of
the Great Barrier Reef for half a
year with the salary of
AUD$150,000
 Launch in 2009
 By the campaign’s end, Tourism
Queensland generated more than
US $200 millison of global publicity
value for just US$1m

22. Christmas Miracle: real-time giving
BRAND: WestJet
 Collect Christmas wishes from 250
WestJet guests using a virtual Santa
Claus booth. The specific gifts then
purchased and wrapped at the
other side of the airport, in time for
when the travellers touched down.
 The video was launched in 2013,
received 192,500 Youtube likes and
172,800 shares.
 Grew brand awareness globally,
increased sales by 86% compared
to 2012. Additional 4.58MM views
on OTHER WestJet Youtube videos.

23. “The power of the Internet makes it easier
for people to fall in love with you faster.
But beware – it also makes it easier for them
to fall out of love with you faster.”