New TLDs - Challenges and Opportunities in Europe

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Presentation on New TLDs in Europe given at the NetNod meeting in Stockholm, March 11, 2014.

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New TLDs - Challenges and Opportunities in Europe

  1. 1. with Michele Neylon
  2. 2. New TLDs Challenges and Opportunities In Europe Michele Neylon
  3. 3. Who am I? Michele Neylon - Founder / CEO Blacknight - http://mneylon.tel - @mneylon - http://michele.me/blog - Chair RrSG - Winner IIA Net Visionary 2013 - @mneylon on most other social networks ..
  4. 4. Topics - Current landscape - New TLDs - Opportunities - Challenges
  5. 5. European ccTLDs • 65.5 million domains across all extensions • 15.6 million .de • 10.6 million *.uk - 5.4 million .nl - 3.7 million .eu - 2.7 million .fr (all numbers from CENTR report) - 1.2 million .se (https://www.iis.se/english/domains/ )
  6. 6. ccTLD vs gTLD • National identity? – Yourshop.se – local? – Co.uk trusted AND used by UK business – Yourbusiness.com – global? • gTLD -> global business? cheaper? (depends .. ) Easier to register? Is it trusted?
  7. 7. Things are going to go CRAZY! (that’s just 136 extensions)
  8. 8. It looks more like
  9. 9. NOOO! What are we going to do?
  10. 10. Customer wants a domain
  11. 11. They hit your site
  12. 12. Limited space
  13. 13. 500+ item dropdown?
  14. 14. What results do you show?
  15. 15. Maybe Geo IP is a solution?
  16. 16. Relative to the customer (an opportunity!) .se .stockholm .helsinki … .bayern .cologne .hamburg …
  17. 17. ccTLD vs gTLD vs New TLD? • Average business / user won’t want 20 domains • Will they switch to a new TLD? • Is the ccTLD “easy” to register? • Is there a gTLD that’s more “appropriate”?
  18. 18. .com is still king…
  19. 19. Which extension? .camera .photo .photos .photography .pics .pictures .studio
  20. 20. What we don’t want do Confuse the customer & our staff / partners / channel
  21. 21. Things we can do TLD Recommendation Engine
  22. 22. Context relative extensions
  23. 23. Other challenges…
  24. 24. EU Law vs US contract • EU data privacy law • ICANN’s contracts • Whois policy – .cat + .tel got it changed Regisrars vs ICANN re: data retention waiver
  25. 25. Questions?
  26. 26. Want to find me? Michele Neylon - Founder / CEO Blacknight.com - http://mneylon.tel - @mneylon - http://michele.me/blog - http://www.internetnews.me - @mneylon On most other social networks ..

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