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Every Time You Register a Domain Name With a Hyphen a Puppy Dies

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Choosing a good memorable domain name for your online business is important. You need to make sure that the name you choose is memorable, radio friendly and that people can spell it easily. Make sure to avoid names that can offend people. Make sure you control your domain name

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Every Time You Register a Domain Name With a Hyphen a Puppy Dies

  1. 1. Every time you register a domain name with a hyphen A PUPPY DIES
  2. 2. Michele Neylon • Founder / CEO Blacknight • http://ceo.hosting • @mneylon • https://michele.blog • Winner IIA Net Visionary 2013 • Irish Internet Hall of Fame • International Man of Mystery?
  3. 3. #DOMAINS #HOSTING #EMAIL
  4. 4. So you have a great idea!
  5. 5. And you want a website
  6. 6. Free options and why they are bad • mycompanyname@hotmail.com • thing.tumblr.com • facebook.com/bleurg • mysite.someserviceorother.xyz • Other “shiny” service to promote your business? • SnapChat? Youtube? Instagram?
  7. 7. You are the product
  8. 8. Remember Posterous / Bebo / $ free service?
  9. 9. YOU NEED A DOMAIN NAME
  10. 10. It shouldn’t be complex
  11. 11. Hyphens are BAD mmmkay?
  12. 12. Hyphens are bad mmmkay? • Who owns the non hyphen domain? • Probably the competition? • You just bought your domain and you’re competing already • Who gets your email when the hyphen is left out? • Trademark issues / passing off?
  13. 13. I could sell using their name
  14. 14. Names and Trademarks? • Simply put don’t register a domain with a trademark term • You can’t be applekerry.xyz to sell Apple products. • Companies protect their trademarks
  15. 15. How do you spell that?
  16. 16. IDNs • Know your target audience • The majority of English native speakers won’t know how to type an accented letter or other character on their computer.
  17. 17. You’re unique … just like everyone else
  18. 18. Length / Easy to remember / Spell
  19. 19. Be careful!
  20. 20. • Itscrap.com • Whorepresents.com • Penisland.net • Expertsexchange.com • Speedofart.com • Teacherstalking.com • Lesbocages.com • Choosespain.com …because … Ouch! • Americanscrapmetal.com • Masterbaitonline.com • Therapistinabox.com • Therapistfinder.com • Wintersexpress.com • Swissbit.ch • Dicksonweb.com • Powergenitalia.com
  21. 21. Wrong keyword may flag site
  22. 22. KISS
  23. 23. My options / extensions? • .com • .net • .org • .me • .ie • .biz • .info • .eu • .co • .co.uk • .blog • .store • .media • .fm • .irish • ... And lots more
  24. 24. Brand Protection • Make sense to register the main gTLDs? • Make sense to register ccTLDs?
  25. 25. Control • Who is the domain registered to? • Who gets the renewal notices?? • Is the domain extension “safe” / “stable”? (think .ly .. )
  26. 26. IT’S A GOOD THING! GDPR
  27. 27. THE FUTURE
  28. 28. @mneylon blacknight.host michele.me/blog THANK YOU

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