The document discusses how to become a successful marketer and increase business. It provides 14 rules for effective marketing: 1) Make customers the top priority; 2) Spend time listening to and engaging with customers; 3) Hire people who value customers and empower them; 4) Constantly train employees; 5) Reward good customer service; 6) View marketing as the central function of the business; 7) Work closely with sales; 8) Prospect customers effectively; 9) Continually improve and adapt to changes; 10) Experience the business from the customer's perspective; 11) View marketing as a responsibility of all departments; 12) Pre-plan customer interactions; 13) Ask questions and listen to customers; 14) Aim

1. Training & Organizational
Development

2. Unexpected Rules That Ring the Cash Register

3. How to Become a Marketing Superstar
 Define marketing and marketing superstars
 Identify the top rules to get and keep customers
 Assess current marketing state and potential improvements by
leadership
 Examine how using the top rules will lead to business success
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4. How to Become a Marketing Superstar
Make the cash register ring, ring…
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5. How to Become a Marketing Superstar
 Profitable identification, attraction, getting, and keeping of good
customers.
 Sales is a Getting activity, as well as a Keeping activity.
 Every job function is a part of the marketing definition.
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6. How to Become a Marketing Superstar
 Epicenter of organization
 All departments’ leaders
 Strong Customer-First Attitude
 Daily Awareness
 Job exists to get/keep customers
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7. How to Become a Marketing Superstar
 Time listening and selling
 100x more important than
meetings/reports
 Sell, sell, sell
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8. How to Become a Marketing Superstar
 Hire those who value customer
 Authority to use best judgment
 Invest in constant training
 Do what others
won’t/don’t/can’t/aren’t
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9. How to Become a Marketing Superstar
 Reward good work by telling
others/buying more
 Fund paychecks and lunch
breaks
 Customers fire employees
everyday
 Termination result of lost
customers/negative word of
mouth
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10. How to Become a Marketing Superstar
 Love it and live it
 Managing alone = mediocrity
 Understand its value
 Not loving guarantee for
lackluster performance
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11. How to Become a Marketing Superstar
 Sales is a marketing
responsibility
 Marketing shows sales where to
walk/arms to sell
 Sales management ensures
salespeople walk
 Hire salespeople who run
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12. How to Become a Marketing Superstar
 How to pre-plan calls
 How to ask questions
 How to listen to answers
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13. How to Become a Marketing Superstar
 Experience business as the
customer
 Read advertising
 Ask what others think
 Call your 800 number
 What’s your experience?
 Find solutions
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14. How to Become a Marketing Superstar
 Continued success
 Growth in revenue and profits
 Adapt to change and
opportunity
 Inordinately influence society
and their industries
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15. How to Become a Marketing Superstar
Thank you for completing the Marketing Superstar Training
Module!
Please follow the instructions in your email to complete the quiz.
15 General Learning Topic