The document discusses the types of competition in the market, focusing on Wal-Mart's role in the general merchandise retailing industry. It categorizes Wal-Mart under both monopolistic competition and oligopoly market structures, highlighting its ability to control prices and influence demand through product differentiation. The document also touches upon the effects of Wal-Mart's practices on suppliers and the overall demand/supply dynamics in the industry.

1. TYPES OF COMPETITIONIntroduction to Business2/2009

2. MARKET STRUCTUREPERFECTMONOPOLISTICOLIGOPOLYMONOPOLY

3. PERFECT

4. PERFECT

5. MONOPOLISTIC

6. MONOPOLISTIC

7. OLIGOPOLY

8. OLIGOPOLY

9. MONOPOLY

10. MONOPOLYA monopoly is a company that dominates and controls a specific industry.

11. QUESTIONS & ANSWERS From Wal-Mart ‘s case study

12. 1. What industry Wal-Mart is competing in? GENERAL MERCHANDISERETAILING INDUSTRY

13. 2. Which market structure should Wal-Mart be considered? MonopolisticAccording to theoryThere are a lot of retailers (competitors) like Wal-Mart in the market.

14. It is easy to be general merchandise retailers.

15. Wal-Mart can control over the price by dumping it downwhile others(small retailers) cannot.

16. The products are differentiated by product testing tactics to let the customers perceived that they are The new, improved Great Value products and redesigning Great Value packaging graphicsalthough it may be still similar or same. In a world where most retailers are categorized as having a monopolistic competition market structure, Wal-Mart Stores Inc. appears to have an oligopoly market structure. Nevertheless, because there are far too many retailers to deal with, then they also have a monopolistic competition market structure. Regardless, Wal-Mart would rather have it this way because it has not hurt them at all by having competition.Wal-Mart might be considered as “Oligopoly”Wal- Mart is the 1st in retailing market.

17. 3. Which determinant of demand/supply is affected causing change in demand/supply of products in the general merchandise industry? How? Explain and draw the diagram to illustrate the effect. PRICE DETERMINANT