This is our I bbs team presentation on Marketition 2012. Even though we didn't bring home the price, but we are very satisfy on our strategy. Especially our packaging design and Ice Cream Campaign. Dare To Be Great!
Smart Social Summit 2017 | Value Now | Virginia MiracleSpredfast
Spredfast's newest product releases are revolutionizing the social media landscape. Spredfast's Chief Customer Officer, Virginia Miracle, takes us through several recently released breakthroughs in Spredfast's social media platform that have the power to accelerate your business, increase your ROI, and let you truly make the most of social media marketing.
Video link: https://www.spredfast.com/summit/videos/value-now
Smart Social New York 2017 Breakout Session
Speakers:
Shanna Carpenter, Director of Social Media at Equinox
Gemma Craven, SVP, Head of Social & Mobile at McCann
Ray Rahmati, Senior Market Director at Spredfast
This document summarizes the digital marketing services offered by 22 Digitals including page management, content posting, conversion management, social media management, campaign design, and graphic design. It outlines their process of meeting with clients, researching brands, creating concepts, presenting ideas, revising based on feedback, launching campaigns, and clarifying objectives. 22 Digitals believes in building relationships through quality content, efficient processes, quick responsiveness, neuromarketing, and giving brands competitive advantages through innovative campaigns and insights.
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...Spredfast
This document discusses the evolution of customer care from traditional methods to social media and messaging platforms. It describes how Stitch Fix uses a combination of human agents and automation through bots to provide personalized customer service across multiple channels. By automating common tasks through bots and having agents handle complex issues, Stitch Fix aims to provide a unified customer experience while freeing up agents' time. The document advocates a hybrid model of automation and human relationships to deliver effective social customer care.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, Smartphone’s, cell phones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
This document provides tips for marketing a business in 2014. It emphasizes using mobile devices and social media for constant communication. Successful strategies include humanizing your business by focusing on customer service and relationships over just the company. The document recommends developing a detailed marketing plan that identifies goals, audiences, company platforms, assistance needed, and metrics for measuring success. Regularly updating content, adapting to customer and market changes, and having fun are also emphasized.
Eliminate Google Analytics Confusion with RavenRaven Tools
This document discusses problems with Google Analytics and introduces Raven as an alternative solution. It summarizes that Google Analytics navigation is frustrating, important metrics are buried, and it cannot brand or schedule reports. Raven aims to solve these issues by offering simpler navigation, faster access to key metrics, and the ability to brand and schedule reports. It provides dozens more metrics and reflects Google Analytics' latest data structure and terminology. Raven also offers simple data summaries, more logical views, faster drill-down capabilities through filtering and sorting, and color-coded snapshots for at-a-glance performance understanding.
How to Build your Social Marketing PlaybookCatherine Heeg
The document provides tips and tools for creating successful video and social media marketing strategies. It recommends creating short, simple, and humorous videos to engage consumers, as 64% are more likely to buy a product after watching a video about it. It lists tools for making videos and graphics like Animoto, Canva, and Adobe Spark. Additional resources section lists graphic and video tools. The final page promotes social media marketing services from Customized Management Solutions, offering to build social media sites, post on behalf of clients, and provide marketing strategy coaching.
Smart Social Summit 2017 | Value Now | Virginia MiracleSpredfast
Spredfast's newest product releases are revolutionizing the social media landscape. Spredfast's Chief Customer Officer, Virginia Miracle, takes us through several recently released breakthroughs in Spredfast's social media platform that have the power to accelerate your business, increase your ROI, and let you truly make the most of social media marketing.
Video link: https://www.spredfast.com/summit/videos/value-now
Smart Social New York 2017 Breakout Session
Speakers:
Shanna Carpenter, Director of Social Media at Equinox
Gemma Craven, SVP, Head of Social & Mobile at McCann
Ray Rahmati, Senior Market Director at Spredfast
This document summarizes the digital marketing services offered by 22 Digitals including page management, content posting, conversion management, social media management, campaign design, and graphic design. It outlines their process of meeting with clients, researching brands, creating concepts, presenting ideas, revising based on feedback, launching campaigns, and clarifying objectives. 22 Digitals believes in building relationships through quality content, efficient processes, quick responsiveness, neuromarketing, and giving brands competitive advantages through innovative campaigns and insights.
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...Spredfast
This document discusses the evolution of customer care from traditional methods to social media and messaging platforms. It describes how Stitch Fix uses a combination of human agents and automation through bots to provide personalized customer service across multiple channels. By automating common tasks through bots and having agents handle complex issues, Stitch Fix aims to provide a unified customer experience while freeing up agents' time. The document advocates a hybrid model of automation and human relationships to deliver effective social customer care.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, Smartphone’s, cell phones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
This document provides tips for marketing a business in 2014. It emphasizes using mobile devices and social media for constant communication. Successful strategies include humanizing your business by focusing on customer service and relationships over just the company. The document recommends developing a detailed marketing plan that identifies goals, audiences, company platforms, assistance needed, and metrics for measuring success. Regularly updating content, adapting to customer and market changes, and having fun are also emphasized.
Eliminate Google Analytics Confusion with RavenRaven Tools
This document discusses problems with Google Analytics and introduces Raven as an alternative solution. It summarizes that Google Analytics navigation is frustrating, important metrics are buried, and it cannot brand or schedule reports. Raven aims to solve these issues by offering simpler navigation, faster access to key metrics, and the ability to brand and schedule reports. It provides dozens more metrics and reflects Google Analytics' latest data structure and terminology. Raven also offers simple data summaries, more logical views, faster drill-down capabilities through filtering and sorting, and color-coded snapshots for at-a-glance performance understanding.
How to Build your Social Marketing PlaybookCatherine Heeg
The document provides tips and tools for creating successful video and social media marketing strategies. It recommends creating short, simple, and humorous videos to engage consumers, as 64% are more likely to buy a product after watching a video about it. It lists tools for making videos and graphics like Animoto, Canva, and Adobe Spark. Additional resources section lists graphic and video tools. The final page promotes social media marketing services from Customized Management Solutions, offering to build social media sites, post on behalf of clients, and provide marketing strategy coaching.
This webinar discusses how quizzes can be used to engage audiences and drive revenue for media companies. It provides examples of how quizzes increased engagement on social media and drove high opt-in rates for data collection. The webinar also outlines how to get buy-in for quizzes by showing their benefits, how to target advertisers that could sponsor quizzes, and promotion strategies like aligning quizzes with current programming. Attendees are provided with resources for turnkey quizzes and training on quiz planning and administration.
LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Pubcon 2014: Social Media Optimization for Today and TomorrowJenneva Vargas
The document discusses social media optimization strategies for businesses. It notes that social media is now the most popular online activity. It recommends businesses audit their current social media presence and provides tips for social media advertising, including segmenting targets, local campaigns, and testing. Emerging trends that will impact social media include the growth of gamification and optimization for new devices and platforms.
Pink Team "Wet Hot Millennial Summer" Brand Hack Presentation - DAIC, 8/25/15Digiday
The Pink Team (a.k.a. "Wet Hot Millennial Summer")'s brand hack presentation for candy from Digiday Agency Innovation Camp in Vail, CO - August 25, 2015.
Local search is a cornerstone of a successful marketing strategy for local businesses. It takes more than just understanding local SEO and PPC to be successful. You must have an in-depth understanding of your customer, their journey, which channels they use, which devices as well as a multitude of other factors. All of this starts with taking a customer-centric approach to developing your strategy. If you really want to dominate local search you have to start with a strategy focused on your customer and long term sustainable success.
Elena iordache how can brands communicate more effectively in the mobile eraElena Iordache Stoica
1) The future of online advertising is mobile video as people now spend over 1 hour per day on mobile devices and have short attention spans of only 8 seconds.
2) Vertical and square video formats are most effective for mobile and generate much higher awareness rates than traditional TV or mobile ads.
3) Short video under 30 seconds has become the new norm for mobile advertising to capture limited attention spans.
This document describes a direct-to-fan autograph experience solution called IMAGE that aims to address challenges with traditional autograph signings. IMAGE allows celebrities, athletes, and others with a fan base to conduct personalized autograph sessions remotely without needing to be physically present. Fans can purchase autographed items and receive a personalized video message. IMAGE can be used to enhance events, market brands, create new revenue streams including for charities, and is presented as a turnkey solution.
How to Boost Brand Conversation on Social MediaBryan Blackburn
This webinar discusses how to boost brand conversation on social media. The agenda includes discussing the value of user-generated content, using hashtags for visibility, the importance of social listening to identify peak engagement times and influencers, creating an effective social media strategy using different content types and channels, and a checklist. The presentation encourages diversifying content across channels like photos, videos, infographics and GIFs while driving traffic to websites and live displays.
PT Sekar Ayu is a family-run cosmetics business established in 1978 by Ibu Santi Sudome to provide for her children after her husband's death. The business has been successful over the years. Recently, problems have arisen regarding Nina's tax evasion through bribery and some contract employees refusing promotion to regular status. Shanti should call an emergency joint Board of Directors and Commissioners meeting to address these issues. She must disclose all relevant information and ensure implementation of proper corporate governance policies to prevent future compliance issues and protect the long-term success of the family business.
Dokumen tersebut merupakan perjanjian kerahasiaan untuk rencana bisnis milik suatu perusahaan. Pembaca setuju untuk merahasiakan informasi yang diberikan dan tidak mengungkapkannya tanpa izin tertulis. Informasi yang diberikan bersifat rahasia dan pengungkapannya dapat merugikan perusahaan.
Milko's Frozen Custard and Ice-cream will be a new ice cream shop located in Model Town, Lahore. Iqra Bano will invest 1,000,000 PKR to establish the business, which will offer frozen custard and ice cream products. The business aims to achieve over 50,000 PKR in sales in its first year and increase annual sales by 30% or more in the second year. Key factors for success include presenting high quality products and building customer relationships.
This document provides a mini marketing plan, marketing campaign, and proposed websites for Snuggle Ice Cream, a London-based startup ice cream company founded by five students. The plan includes an introduction, mission statement, marketing plan, competitor analysis, marketing mix analysis, SWOT analysis, goal setting, business strategy, proposed marketing campaign, and proposed social media sites. The marketing campaign aims to increase brand awareness and engagement among Generation Y through a contest on social media where customers can name the company mascot, a pug, with a prize for the winning name. The majority of the campaign will utilize free social media platforms with a £5,000 initial budget.
Marketing strategy for ice-cream companyShamim Hasan
Cold Berg is an Irish ice cream company that has acquired a license to operate in Bangladesh. It aims to grab market share and satisfy customers through high quality products while earning maximum profits. A S.W.A.T. analysis identified strengths in Irish equipment/technology and product variety, while weaknesses included high costs and seasonal demand fluctuations. Existing research found high competition targeting premium customers, so Cold Berg plans to promote new flavors, family packages, and advertise to attract upper middle class customers through retail channels, events, and ice cream parlors.
Scoops Ice Cream Parlor proposes to open an ice cream shop as a sole proprietorship. The proposal outlines goals to gain 50% market share in the first year, recover 50% of the initial investment in six months, and build long-term customer relationships. It provides details on the management structure, estimated salaries, startup costs, and financial projections. The marketing plan discusses competitors and includes strategies for public relations, sales promotions, and direct marketing to create awareness and capture 60% of the target market within the first year.
Marklab Creative is a digital agency based in Jakarta that helps brands develop effective, measurable, and easily implementable digital activations and communications. They offer expertise in 360-degree digital campaigns including digital marketing, social media management, influencer marketing, paid advertising, photography, and videography. Their main areas of expertise are influencer marketing to increase brand exposure through credible influencers, branding and strategy, creative design with a purpose, advertising, creative production, and social media management.
Hi! My name is Anisur. I am a multi-disciplinary marketer. I am an experienced Digital marketer with distinguished performance in the field of Facebook, Youtube, Instagram, Pinterest, Twitter, Linkedin marketplace, On-page/ Off-page SEO, Local SEO. I have worked in UK, USA and other countries and companies. I have deep & wide attention on every Project. I am committed to boosting your business by providing quality service. Please don't hesitate to contact me at any time.
A presentation of "Profitize" Your Small Business, delivered by Kathy D'Agostino (Win at Business Coaching), Juana Hart (J-Hart Communications), Janeen Violante (Hudson Valley Graphic Design) & Erik Contzius (ZingMap & Make Tech Better, Inc.) on April 17, 2015 at the Greenburgh Public Library.
This webinar discusses how quizzes can be used to engage audiences and drive revenue for media companies. It provides examples of how quizzes increased engagement on social media and drove high opt-in rates for data collection. The webinar also outlines how to get buy-in for quizzes by showing their benefits, how to target advertisers that could sponsor quizzes, and promotion strategies like aligning quizzes with current programming. Attendees are provided with resources for turnkey quizzes and training on quiz planning and administration.
LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Pubcon 2014: Social Media Optimization for Today and TomorrowJenneva Vargas
The document discusses social media optimization strategies for businesses. It notes that social media is now the most popular online activity. It recommends businesses audit their current social media presence and provides tips for social media advertising, including segmenting targets, local campaigns, and testing. Emerging trends that will impact social media include the growth of gamification and optimization for new devices and platforms.
Pink Team "Wet Hot Millennial Summer" Brand Hack Presentation - DAIC, 8/25/15Digiday
The Pink Team (a.k.a. "Wet Hot Millennial Summer")'s brand hack presentation for candy from Digiday Agency Innovation Camp in Vail, CO - August 25, 2015.
Local search is a cornerstone of a successful marketing strategy for local businesses. It takes more than just understanding local SEO and PPC to be successful. You must have an in-depth understanding of your customer, their journey, which channels they use, which devices as well as a multitude of other factors. All of this starts with taking a customer-centric approach to developing your strategy. If you really want to dominate local search you have to start with a strategy focused on your customer and long term sustainable success.
Elena iordache how can brands communicate more effectively in the mobile eraElena Iordache Stoica
1) The future of online advertising is mobile video as people now spend over 1 hour per day on mobile devices and have short attention spans of only 8 seconds.
2) Vertical and square video formats are most effective for mobile and generate much higher awareness rates than traditional TV or mobile ads.
3) Short video under 30 seconds has become the new norm for mobile advertising to capture limited attention spans.
This document describes a direct-to-fan autograph experience solution called IMAGE that aims to address challenges with traditional autograph signings. IMAGE allows celebrities, athletes, and others with a fan base to conduct personalized autograph sessions remotely without needing to be physically present. Fans can purchase autographed items and receive a personalized video message. IMAGE can be used to enhance events, market brands, create new revenue streams including for charities, and is presented as a turnkey solution.
How to Boost Brand Conversation on Social MediaBryan Blackburn
This webinar discusses how to boost brand conversation on social media. The agenda includes discussing the value of user-generated content, using hashtags for visibility, the importance of social listening to identify peak engagement times and influencers, creating an effective social media strategy using different content types and channels, and a checklist. The presentation encourages diversifying content across channels like photos, videos, infographics and GIFs while driving traffic to websites and live displays.
PT Sekar Ayu is a family-run cosmetics business established in 1978 by Ibu Santi Sudome to provide for her children after her husband's death. The business has been successful over the years. Recently, problems have arisen regarding Nina's tax evasion through bribery and some contract employees refusing promotion to regular status. Shanti should call an emergency joint Board of Directors and Commissioners meeting to address these issues. She must disclose all relevant information and ensure implementation of proper corporate governance policies to prevent future compliance issues and protect the long-term success of the family business.
Dokumen tersebut merupakan perjanjian kerahasiaan untuk rencana bisnis milik suatu perusahaan. Pembaca setuju untuk merahasiakan informasi yang diberikan dan tidak mengungkapkannya tanpa izin tertulis. Informasi yang diberikan bersifat rahasia dan pengungkapannya dapat merugikan perusahaan.
Milko's Frozen Custard and Ice-cream will be a new ice cream shop located in Model Town, Lahore. Iqra Bano will invest 1,000,000 PKR to establish the business, which will offer frozen custard and ice cream products. The business aims to achieve over 50,000 PKR in sales in its first year and increase annual sales by 30% or more in the second year. Key factors for success include presenting high quality products and building customer relationships.
This document provides a mini marketing plan, marketing campaign, and proposed websites for Snuggle Ice Cream, a London-based startup ice cream company founded by five students. The plan includes an introduction, mission statement, marketing plan, competitor analysis, marketing mix analysis, SWOT analysis, goal setting, business strategy, proposed marketing campaign, and proposed social media sites. The marketing campaign aims to increase brand awareness and engagement among Generation Y through a contest on social media where customers can name the company mascot, a pug, with a prize for the winning name. The majority of the campaign will utilize free social media platforms with a £5,000 initial budget.
Marketing strategy for ice-cream companyShamim Hasan
Cold Berg is an Irish ice cream company that has acquired a license to operate in Bangladesh. It aims to grab market share and satisfy customers through high quality products while earning maximum profits. A S.W.A.T. analysis identified strengths in Irish equipment/technology and product variety, while weaknesses included high costs and seasonal demand fluctuations. Existing research found high competition targeting premium customers, so Cold Berg plans to promote new flavors, family packages, and advertise to attract upper middle class customers through retail channels, events, and ice cream parlors.
Scoops Ice Cream Parlor proposes to open an ice cream shop as a sole proprietorship. The proposal outlines goals to gain 50% market share in the first year, recover 50% of the initial investment in six months, and build long-term customer relationships. It provides details on the management structure, estimated salaries, startup costs, and financial projections. The marketing plan discusses competitors and includes strategies for public relations, sales promotions, and direct marketing to create awareness and capture 60% of the target market within the first year.
Marklab Creative is a digital agency based in Jakarta that helps brands develop effective, measurable, and easily implementable digital activations and communications. They offer expertise in 360-degree digital campaigns including digital marketing, social media management, influencer marketing, paid advertising, photography, and videography. Their main areas of expertise are influencer marketing to increase brand exposure through credible influencers, branding and strategy, creative design with a purpose, advertising, creative production, and social media management.
Hi! My name is Anisur. I am a multi-disciplinary marketer. I am an experienced Digital marketer with distinguished performance in the field of Facebook, Youtube, Instagram, Pinterest, Twitter, Linkedin marketplace, On-page/ Off-page SEO, Local SEO. I have worked in UK, USA and other countries and companies. I have deep & wide attention on every Project. I am committed to boosting your business by providing quality service. Please don't hesitate to contact me at any time.
A presentation of "Profitize" Your Small Business, delivered by Kathy D'Agostino (Win at Business Coaching), Juana Hart (J-Hart Communications), Janeen Violante (Hudson Valley Graphic Design) & Erik Contzius (ZingMap & Make Tech Better, Inc.) on April 17, 2015 at the Greenburgh Public Library.
Marketing Strategies from the Denver Digital SummitAndrea Fryrear
The document summarizes key marketing strategies and takeaways from sessions at the Denver Digital Summit. Some of the main points include focusing on removing barriers for customers rather than just promoting benefits; considering how to continue surprising long-term customers; thinking about potential partnerships to encourage product use; and the importance of tying marketing analytics to revenue. Content marketing, email marketing best practices, and social media trends were also addressed.
Meltwater Experia is a branding and marketing agency that was founded in 2007. It provides a wide range of branding and marketing services including marketing strategy, creative design, media buying, celebrity endorsements, research studies, and digital marketing. The agency aims to enhance clients' brands through consistency, honesty, transparency and social responsibility. It has experience working with clients in various industries across regions like MENA, India, and Asia-Pacific. The agency believes that no matter the size of the client, it can effectively address their needs with dedication, passion and respect.
How Tailor Your Marketing Campaign to DistributorsASI
ASI's own Erica Matus stops by to teach us how she markets to distributors.
We learned creating great ads, focusing on a single audience, and the importance of sending qualified leads to a targeted page.
Finding, Nurturing and Converting potential leads is the aim of Lead Generation. An effective strategy can boost the Lead Generation for your sales. Learn to use Google Logins, Content and effective headlines for a better Lead Generation.
Importance of social media marketing for businessWPWebElite
Around 58 percent of people use social media, which translates to 4.2 billion people who use it on a daily basis, and this number is growing. The social media craze isn't going away anytime soon. Around 90% of marketers claim that social media has helped them gain significant visibility for their company. If you want to acquire this kind of exposure for your company, you should hire a social media marketing expert or hire the best social media marketing company to promote your brand on social media platforms.
Here is the link to a blog that will help you in understanding the importance of Social Media Marketing: https://bit.ly/2VOUhnI
Growth Advance is a business and lifestyle magazine and app. We wanted to build a mixture of the Hero and Explorer Brand Archetype into the brand strategy.
Dove has successfully transitioned from primarily brick-and-mortar to integrating online and digital marketing. Their website provides a complete customer experience, allows customers to find stores and purchase products online. Dove developed a multi-channel marketing strategy using traditional and digital media coherently. On their website, Dove engages customers through micro-conversions like signing up for emails or reading articles to reach the macro-conversion of purchasing products. The website could be improved by meeting more user needs like emphasizing men's products, increasing product visibility, adding location-based features, and improving the shopping experience.
How to create an Integrated Marketing Strategy in F & G Retail Elin Hansen
The document provides guidance on developing an integrated marketing strategy using social media for a retail business. It discusses setting goals and targets for social media marketing, developing content to engage audiences across different social platforms, and emphasizing listening to customers to inform the strategy. The key aspects are developing buyer personas, creating a mix of content types, and applying a strategic process of listening, setting goals, developing the strategy and tactics, and engaging customers.
B2B Introduction to Content Strategy, Social Media Marketing and Social Busin...Richard Bouchez
High level strategic approach ideas for B2B Commercial Banking and Financial institutions looking to build brand, reach decision makers and utilize content they already create.
Thar Productions is a full-service marketing and branding firm that provides strategy, creative, and technology services. They help brands transform into successful stories through marketing consulting, branding, advertising, video and audio production, and digital and social media services. The document provides examples of their work in websites, print media, social media, and other creative areas for various clients.
This document discusses various digital marketing strategies and services offered by Multichoice Digital, including mobile app development, social media marketing, website development, SEO, email marketing, and viral marketing. Specifically, it touches on creating apps to engage customers on mobile, using social media platforms to interact with clients, designing websites optimized for search engines, acquiring email lists and sending targeted messages, and leveraging viral videos and blogs to spread brand awareness.
This document discusses various digital marketing strategies and services offered by Multichoice Digital, including mobile app development, social media marketing, website development, SEO, email marketing, and viral marketing. Specifically, it touches on creating apps to engage customers on mobile, using social media platforms to interact with clients, designing websites optimized for search engines, acquiring email lists and sending targeted messages, and leveraging viral videos and blogs to spread brand awareness.
Evolution of inspiring big ideas. What does it mean to be a planner in the di...GRAPE
This document is a presentation given by the CEO of Huge, Inc. about how to inspire creativity in a digital-first world. It discusses how brands and consumers have changed from the pre-digital era to the post-digital era, with consumers now being active users rather than passive. It recommends expanding one's philosophy to focus on users and capabilities rather than just campaigns, deepening the strategic process to uncover root needs and capabilities, and shifting from a campaign model to a capability model where brands enable participatory experiences.
This document provides an analysis report on Tiga Pilar Sejahtera Corporation (TPC) and recommendations to improve its performance. It discusses:
1. TPC's business units and their profiles, as well as issues like declining profits and underutilized assets.
2. An analysis of TPC using a Balanced Scorecard and SWOT framework called BSWOT.
3. Five strategy recommendations: 1) Synergize the business units, 2) Stabilize profits, 3) Centralize distribution, 4) Win the market, and 5) Increase profits. Specific actions are proposed for each business unit.
XL Axiata is Indonesia's third largest cellular provider. It analyzes its external environment including macroeconomic trends, industry perspectives, and competitive forces. Internally, it examines resources, capabilities, value chain, and VRIN analysis. XL Axiata uses a SWOT analysis and strategic diamond model to formulate its business strategy. It follows a low price, high volume generic strategy and operational excellence value discipline. XL Axiata's business model centers on voice, SMS, data and value-added services delivered through marketing, sales channels and IT services. While telecom competition is high, XL Axiata can focus on data services, customer experience and strategic partnerships to maintain competitiveness.
This document provides an overview and analysis of XL Axiata, one of Indonesia's leading cellular service providers. It examines XL Axiata's internal environment, financial performance, and growth strategies from 2007-2011. Key points include XL Axiata decomposing its revenue growth across voice, SMS, data and other segments; analyzing its competitive positioning using Porter's 5 Forces; and outlining its transformation to a lower price, higher volume business model to drive further growth. Recommendations encourage continuing investment in 4G technologies and cloud computing to maintain XL Axiata's market leadership.
Mandala Airlines is a low-cost carrier in Indonesia that ceased operations in 2011 due to bankruptcy but is restarting operations in 2012. It is jointly owned by Saratoga Group and Tiger Airways. Mandala will initially operate domestic routes in Indonesia with 3 planes but aims to expand to 10 planes by the end of the year. The company sees opportunities to grow as air travel demand increases in Indonesia due to a growing middle class.
The document summarizes Procter & Gamble's organizational changes over time. It focuses on the "Organization 2005" restructuring program introduced by CEO Durk Jager which aimed to accelerate sales and innovation by structuring P&G into three global organizations based around products, geographies, and business processes. However, the changes led to missed earnings targets, loss of market share, and reduced employee morale as jobs were cut. While the goals were to promote innovation and speed, a lack of immediate results and confrontational leadership style created problems. Recommendations include building employee buy-in through communication, shaping culture to fit the strategic needs, and giving local management flexibility while maintaining global standards.
The document provides an analysis of eBay's strategic position compared to its competitors. It includes an external environmental analysis using PESTEL, an industry analysis using Porter's 5 Forces and strategic group mapping. The internal analysis uses SWOT and value chain models. eBay's strategy of frontal attack on Amazon by selling all brands is discussed. The conclusion recommends eBay maintain its market share globally through brand marketing, technology development, and supporting customer communities through communication.
Southwest Airlines has experienced success through maintaining a low-cost business model and focusing on business travelers and price-sensitive leisure travelers. Key to their strategy is operating a single aircraft type, point-to-point routing, and quick turnarounds. Leadership has emphasized treating employees and customers well while keeping costs low. Recommendations include expanding routes geographically, automating for efficiencies, maintaining low prices to stimulate demand, and high aircraft utilization.
The document discusses Knowledge Management at THE TEAM, a UK design agency. It describes various tools and processes used at THE TEAM to manage knowledge, including an internal wiki for sharing knowledge, an online CRM system, internal messaging tools, a people finder application, and creative councils. It also discusses the impacts of effective knowledge management, such as improved budgets, profits, and market research. Challenges include keeping up with rapidly changing design trends and translating ideas into words. Knowledge is created and shared through various modes, including tacit-to-tacit knowledge sharing in meetings and explicit-to-explicit sharing through their digital platform.
Lifebuoy Berbagi Sehat (LBS) is Unilever Indonesia's corporate social responsibility program to promote hygiene education among Indonesians. LBS 1 focused on donating latrines and distributing health booklets. LBS 2 targeted schools with activities like school visitations. LBS 3 expanded media outreach and engaged teachers as influencers. The strategies in LBS 2 and LBS 3 were effective at maintaining the brand's image and building customer trust while benefiting society. Unilever striked a balance between social good and business goals through CSR that reinforced the brand's values in public health. The concept of "doing good and doing well" through CSR is not inherently tarnished if the programs are
The death of a politician during a meeting to discuss his credit card debt sparked debate about the ethics of debt collection practices. Three debt collectors employed by Citibank were suspected of being involved in the man's death. While the prosecutors questioned why the case was not progressing, Citibank promised compensation to the family but provided no evidence. This raises issues around the use of debt collectors and whether their practices are ethical.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.