SlideShare a Scribd company logo
Bina Nusantara
Bina Nusantara
*SWA Online
The challenge to have a wider segmentation 
Clarifying LuVeLitee brand positioning 
To win this mind share battle
Conversation 
Luvee Litee’ers
Customer Leadership 
Core Area 
Marketing Vision 
LuveLitee= “Healthy Ice Cream” Icon 
Marketing Expertise & Organization 
Product Leadership 
Maximize Marketing Efficiency 
Brand Leadership Premium
To clarify LuveLiteebrand positioning… 
Luvee Litee’ers 
with You! 
Luvee Litee’ers 
with Bike2Work 
Luvee Litee’ers 
with IVS
Bina Nusantara 
Luvee Litee’ers 
Near You!
Bina Nusantara
Problem Analysis 
360degreesto365daysayear.
Communicationdirection
Balanced your life with LuVeLitee.
Balanced your life with LuVeLitee.
Luvee Litee 
Luvee Litee
Commercialization…. 
Bundled with campina’sdistribution 
New Unique Experience 
Creative and interactive sales promotion
Luve Litee’ers eLearning 
Mobile Application 
DareToBeGREAT.com 
Luvee Litee’ers
LuveLitee’ers Stars 
As a Luve Litee Word Of Mouth Agent
no. 1 market 
increase to 30 %
Luvee Litee 
Luvee Litee’ers

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