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Assessing Business Capabilities
The document discusses the capability maturity framework used by organizations to assess and improve their business capabilities in alignment with strategic goals. It outlines the processes involved in planning, executing, and monitoring sales campaigns while emphasizing the importance of visualizing maturity levels and identifying areas for improvement. Additionally, it highlights various perspectives that can be evaluated, including technology and human resources, to enhance overall organizational effectiveness.
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- 2. www.InsuranceFrameworks.com © Insurance Frameworks Readily see the maturity of the capabilities in the organization Be able to map against business strategies See where improvements need to take place Use the framework as a vehicle to communicate at all levels of the organization
- 3. www.InsuranceFrameworks.com © Insurance Frameworks Differentperspectives in Panorama 360
- 4. www.InsuranceFrameworks.com © Insurance Frameworks Matutitymodels used in assessing Business Capabilities
- 5. www.InsuranceFrameworks.com © Insurance Frameworks Example on Capability Maturity and Importance on Strategy
- 6. www.InsuranceFrameworks.com © Insurance Frameworks MajorBusiness Capabilities Maturity Level Importance to Strategy
- 7. www.InsuranceFrameworks.com © Insurance Frameworks MajorBusiness Capabilities Maturity Level Importance to Strategy
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- 9. www.InsuranceFrameworks.com © Insurance Frameworks 3.5.1 IdentifySales Campaign Perform Sales Campaigns 3.5.5 Assess Sales Campaign Success 3.5.4 Perform Sales Campaign 3.5.3 Develop Sales Campaign 3.5.2 Define Campaign Requirements 3.5.4 Perform Sales Campaign Roll-out the campaign as planned, making sure that the mechanism for tracking is available. Keep track of all significant campaign events. The suggested activities are: Maintain sales campaign performance Approve or question sales campaign performance Monitor sales campaign performance vs expected results Perform a test period and assess the results on a smaller scale 3.5.1 Identify Sales Campaign Potential sales campaigns are identified using different internal and external information. The reasons may be low sales in specific areas, introduction of new or enhanced products or services, new distribution channels, or fueling targeted growth. The suggested activities are: Establish growth requirement based on the strategic plan Plan possible campaign strategies Estimate the number of sales to make Establish the required budget based on the financial plan Identify the strategies to move forward Identify sales campaigns to develop Share the campaign plan Start sales campaign project Assign resources to sales campaign project
- 10. www.InsuranceFrameworks.com © Insurance Frameworks Numerous perspectives can be assessed: ◦ Processes ◦ Support of strategies ◦ Technology debt ◦ Information debt ◦ Metrics realisation ◦ Human resources debt ◦ Impact on business ◦ Project success ◦ Governance ◦ Risk levels ◦ Etc…
- 11. www.InsuranceFrameworks.com © Insurance Frameworks Readily visualize the maturity of the capabilities in the organization Be able to map against business strategies See where improvements need to take place Use Panorama 360 as a vehicle to communicate at all levels of the organization All Panorama 360 frameworks, models can be imported on any modeling tool Panorama 360 is affordable and of great value immediately. Ask us at Pierre.Gagne@InsuranceFrameworks.com.
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