The document analyzes the marketing strategy of Shop Around The Corner bookstore. It identifies positive strategies like an ideal location, welcoming atmosphere, and loyal customers. However, it also notes weaknesses like a limited target market, traditional business approach, and unwillingness to expand products. To survive competition from Fox Books, Shop Around The Corner should have implemented an innovative marketing strategy, rapid growth strategy, product promotion, and market diversification.

1. Marketing Strategy Analysis

2. Shop Around The Corner Marketing StrategyRight Marketing Strategy:Ideally located

3. Atmosphere is conducive to customers

4. Good number of loyal customers

5. Dedication and passion of bookstore workers