The document outlines a marketing strategy for an online grocery store called ez-grocery.com. The strategy involves developing an updated website, engaging in social media marketing through platforms like Facebook and Twitter, writing a blog and weekly newsletter, optimizing the site for local search engines, targeting customers geographically, and implementing referral marketing offers to generate word-of-mouth promotion. The goal is to build a loyal community of shoppers and turn the grocery store into a shopping experience through digital communication and content creation.

1. Online grocery store
ez-grocery.com

2. 1.Website first
2.Social Media marketing
3.Local search engine optimization
4.Blog writing and marketing
5.Weekly newsletter
6.Geo targets
7.Chain marketing offers

3.  An up-to-date website.
 Blog for the store for an online personality
 Newsletter sign up form where customers can
be emailed once per/week with specials and
promotions
 Video section where different employees talk
about different products or even departments
 Activities centered around building a
community of loyal shoppers that do not just
look at you like a grocery store but rather a
shopping experience.

4.  FACEBOOK STOREFRONT –
 For listing your products directly within a Facebook Page.
 FACEBOOK
 Status updates can be posted on the Facebook account.
 TWITTER
 You can use this page to send a tweet directly to your Twitter account. You could use this to
highlight new products or special offers on your store, or even just to keep in touch with your
followers.
 Customer Reviews
 Allows to easily view and remove any product reviews that have been posted by customers.
 Each Customer Review shows the name of the reviewer, a title, the review itself, and the date
of the review, as well as the mark out of 5 given to the product.

5.  Webmaster Tools -
 Provide search engines with an up-to-date list of all pages
on the store. This speeds up the indexing process.
 Search Engine Optimization
 Heavy PR
 Article writing
 Blog marketing
 Local business profiles
 Influence building
 Video marketing
 Image sharing

6.  Personality matters a lot in every field. Personality is what gets
a community buzzing.
 A blog is the ability to make a journal entry every single day
for your business.
 It can contain anything and can give your business a
personality that your local audience is looking for.
 People can connect easily with you through your blog and also
suggest and give feedback.
 Though the blog, people can know the store better and get
updates as well.

7.  Everybody is technologically very active today and the best way to reach
out to your audience is through technology itself.
 A weekly email newsletter is much cheaper than fliers.
 It is extremely quick as long as you give your audience the ability to sign
up for it, which is where the website comes into play.
 Let your local audience signup for the newsletter and there is also a lot of
offline communication.

8.  “Check-ins” are a new popular method to pulling in new foot traffic to
your business.
 For example , Foursquare is a leader in geo-targeting check efforts
looking to pull in new customers.
 The important thing is that you don’t have to spend $500K/year to
execute this grocery store marketing strategy.
 It can be done with a realistic budget you just have to start the process of
communicating with the right people to see what you need
 When someone eats out and their friends read about that item, they too
feel like having it.
 That is when people can easily buy these items online.

9.  This is similar to the traditional word of mouth technique.
 When one person visits the online store and buy an item, they get a
discount, offers or some free coupons which can be given to friends and
family.
 This will help in “CHAINING” the store and will attract more customers.

10.  Google tools -
1.Google Shopping - upload products directly to Google Product Search
2.Google Analytics - For a wide range of detailed statistics, covering
everything from the length of time spent on each page to the
geographical location of the visitor
3.Webmaster Tools - It can take anywhere between a few weeks and a few
months before search engines, such as Google, index your store and
begin to show it in their results pages. To help speed up this process, you
may want to consider signing up for Google Webmaster Tools and
submitting your Sitemap to them. This will provide them with an up-to-
date list of all pages on your store. While this is not guaranteed to speed
up the indexing process, it should at least ensure that Google has a clear
map of your entire store.

12. http://www.freewebstore.org/EZGrocery