The document outlines a disclaimer related to internet marketing, emphasizing that this work cannot be used without proper rights and that the information provided carries no guarantees of success. It discusses various components of internet marketing, including website creation, search engine marketing, email marketing, and the necessity of having a web presence for businesses today. Additionally, it highlights the importance of tracking marketing strategies and adapting them for success in a competitive online environment.

1. Disclaimer:
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Every effort has been made to be accurate in this publication. The publisher does not
assume any responsibility for errors, omissions or contrary interpretation. We do our best to
provide the best information on the subject, but just reading it does not guarantee success.
You will need to apply every step of the process in order to get the results you are looking
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This publication is not intended for use as a source of any legal, medical or accounting
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and other jurisdictions. We suggest carefully reading the necessary terms of the services/
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Any perceived slight of specific people or organizations, and any resemblance to
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Some examples of past results are used in this publication; they are intended to be for
example purposes only and do not guarantee you will get the same results. Your results may
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and effort, and other different unpredictable factors.
It is important for you to clearly understand that all marketing activities carry the
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your own risk.
1

2. Internet Marketing
Different people of different
profession and stature have view
internet marketing in different
perspectives. People in one hand
consider internet marketing as
simply the act of placing banner
ads or inbound links on other
websites. On the opposite hand,
there are many companies
claiming that it is the secret
to exponentially increasing
one's wealth overnight. Caution
should be exercised however,
because most of these many
companies only try to make you
buy some sort of internet
marketing program that they
proclaim will make you rich by
morning.
2

3. At the present, internet
marketing or online marketing
has successfully evolved to a
higher stage which now involves
a combination of many components
a business can utilize to
increase sales regardless
whether the said business is
being executed fully online,
partly online, or fully offline.
Internet marketing is fully
discretionary and it can't be
fully said that it is strictly
needed for success but its
recent popularity has caused
those who don't use it get left
behind by those who do. It can
provide a vast and unique
competitive advantage to any
company. It is for this reason
that some companies even rely
purely on online marketing to
3

4. promote their business, its
products, and services.
Internet Marketing Objectives
Internet marketing is being
employed to make use of the
Internet to do at least one of
the succeeding:
1. Communicate a company's
message about itself, its
products, or its services
online.
2. Conduct research as to the
nature (demographics,
preferences, and needs) of
existing and potential
customers.
3. Sell goods, services, or
advertising space over the
Internet.
Internet Marketing Components
4

5. Internet marketing is made up of
many components which may be
summarized into the following:
1. Making a business website and
getting it launched and
published over the Internet. It
may consist of text, images and
possibly audio and video
elements that broadcast the
company's message to visitors,
informing current customers and
prospects of the features,
benefits, and value-for-money of
its products and services. The
website may also include
additional features that extend
its capabilities like the
ability to capture and store
leads from potential customers
or the function to directly sell
a product or service online. A
5

6. website may very well be the
best way to establish a
company's own internet persona
and business entity. Websites
can always outperform their
offline equivalents - brochures
and mail order catalogs.
2. Marketing a website over the
World Wide Web via search
engines otherwise known as
Search Engine Marketing or SEM
is the process of helping a
website shop up in the top
search engine pages whenever one
makes a search with certain
defined keywords through search
engine optimization or SEO, pay-
per-click or PPC advertising, or
pay-for-inclusion or PFI
advertising in which a website
is listed in online website
6

7. directories, the same way as
with yellow page listings.
3. Email marketing is the
technique of getting information
about a product or service out
to customers or getting feedback
from customers about a product
or service through the use of
emails. Email addresses of
customers or potential customers
can be collected through the use
of the company website or
purchased from lead generation
specialists. Email marketing is
simply the online version of
direct mail marketing. There are
different methods that can be
utilized to do this form of
online marketing like the
regular distribution of
newsletters or mass mailing of
7

8. offers related to the company's
product or services.
4. Banner advertising is the
online marketing equivalent of
the traditional ads in
newspapers and magazines. It is
the free placement of ads on a
website usually known as free ad
directories.
5. Online press releasing is the
placement of a newsworthy story
about a company, regular
distribution of newsletters or
mass mailing of offers related
to the company's product or
services on online wire service
or online press release
directories.
6. Blog marketing is the process
of posting comments, expressing
opinions or making online
8

9. announcements in a discussion
forum or blog directory that can
be done by hosting your own blog
or by comment and link exchanges
with other blogs whose content
is related to your product or
service.
7. Article marketing involves
the syndication or online
publishing in article sites or
directories of freshly written
or unique articles that tackle
things related to your business,
products, or services. These
articles have the potential to
spread and circulate over the
internet since online article
hosting services allow the re-
publication of articles so long
as all links in the articles are
maintained. Traffic boost can be
9

10. the primary result of article
marketing, together with the
promotion of your brand to a
wider audience through the
syndication of these articles.
Internet Marketing and Home
Business
A website is an element that all
internet marketing components,
prospective customers, and
clients anticipate a business to
have. Through the years, having
a website has become one of the
best ways to get a consumer's
trust and interest in a company
and its products and services.
Having no website may even cause
a prospect to lose interest and
head to a competitor. Up-to-date
information available 24 hours
per day, 7 days a week something
10

11. that can best come from a
website. And the all-
encompassing use of online means
has cased many prospects to
decide to transact only with
companies that have a good and
useful website.
Engaging in online marketing and
having a website is so
comprehensive in scope that it
can benefit even a business that
only has very local customers
like a single location food
store or clothing store.
Internet marketing offers a very
cost-effective and comprehensive
way of attracting customers and
it also gives a business a
worldwide reach with its own Web
presence that can be very hard
to get from other methods
11

12. especially in the case of
businesses whose customers are
not restricted to ma single
geographical area only.
A website though in some
instances is not a complete
necessity, can definitely
provide a home business operator
various benefits due to the
virtual nature of most home
businesses. A website can act as
a storefront for direct selling
of products and services as well
as serve as a very inexpensive
means of getting prospects as
well as clients know what your
business does or what products
it sells especially to those
home-based businesses that do
not have a physical location.
12

13. The internet has been one of the
primary drivers that fueled the
growth and expansion of home
based businesses because it has
paved the way for starting and
maintaining a web presence with
reasonably low cost. It is
therefore a must that internet
marketing becomes as integral
part of your business plan and
marketing strategy.
Finding the Right Internet
Marketing Mix
Determining and utilizing the
right marketing strategy is
essential to business success.
Defining the percentage of
marketing efforts that should be
done online, the needed Internet
marketing elements and the
amount of focus to be given to
13

14. the website are all vital to the
formulation of a marketing plan
that will work. The nature of
business, the budget, and some
personal traits may all affect
the marketing mix. All these,
and many others influence the
development of an internet
marketing business blue print.
Using Offline Elements with
Internet Marketing Strategies
Only businesses that transact
100% of their business online
can make use of a fully online
marketing scheme. All others
should utilize a marketing mix
made up of both online and
offline efforts. Traditional
methods can greatly supplement
the effects and benefits of web
marketing. In fact, there are
14

15. even businesses that conduct all
their operations completely
online and yet employ the
placement of traditional ads on
newspapers and magazines to
drive prospects to visiting
their website and participate in
online transactions with the
firm. Perfect examples of
business that integrate offline
elements as components of their
internet marketing strategies
are Expedia, Travelocity and
Monster.com. These firms shell
out huge investments in radio
and TV advertising as well as
other traditional means of
advertising to get consumers
visit their sites where the real
businesses dealings are being
transacted.
15

16. Develop Internet Marketing
Strategies You Like
Only incorporate in your
strategy the marketing
techniques you like or those
that do not annoy you whenever
someone does them to you,
because most people probably
feel the same way. The most
hated marketing tool as regarded
by many is spam. This is why
many companies nowadays do not
include email marketing in their
arsenal of promotion methods.
Many forget the fact that email
marketing does not necessarily
mean the sending out of
unsolicited emails to every
email address you can find.
Email marketing can also be
accomplished by incorporating a
16

17. visitor registration webpage on
your site. This page then works
as a tool to gather email
addresses of interested
prospects. You can then create a
newsletter which you can send to
all who have registered in your
site. You may also consider
updating your newsletter and
sending it periodically to your
prospects. You may also create a
schedule for sending regular
emails just to see how your
prospects are doing, if your
company can be of assistance in
any way, or if any of their
wants or needs has changed since
when you last had a
conversation. This is a very
efficient way of utilizing email
to boost your business promotion
17

18. even without engaging in email
marketing.
Your Budget and Internet
Marketing Strategy
The budget plays a very
important role in any marketing
strategy as it lays out which
components and techniques you
can develop and exploit. A
website for example needs you to
select a domain name and then
register and purchase it from a
web hosting service. Due to the
growing demand for web hosting
services, the competition has
greatly tightened and many now
offer discounts. There are those
that offer domain name
registration for as low as $1.99
per year - provided you also
purchase other services, like
18

19. hosting, which is now also
available for less than $10 per
month. Next is the design and
content of your website. Your
can design and write your won
content or your can hire a
graphics artist for the design
and a web content writer for the
content. You can also opt to
make use of the online website
builders that can be found all
over the internet.
After your site is all ready to
go, getting it found is the next
task, because no matter how good
or useful a site is, it is of no
value if people cannot find it.
This is the point where search
engine optimization or SEO comes
in. SEO is vital to every
website. You can either learn
19

20. and do the SEO yourself or you
can hire search engine
optimizers to do it for you.
Web content should be search
engine optimized from the time
it was written. Same goes for
the web design as the manner in
which a website is designed can
either enhance or limit the site
traffic it will be receiving in
the future. SEO should
definitely be a major part of
any internet marketing strategy.
You can opt to do things faster
but more costly or vice versa,
depending on your perspective
and your budget.
Once your website is up and
running, you'll either need to
maintain it yourself or
outsource the duties to an
20

21. independent Webmaster to do it
for you.
Google AdWords and similar pay-
per-click (PPC) advertising
services can be a good choice as
they go easy on your budget due
to the fact that you can specify
the maximum amount you are
willing or able to spend. You
also get to decide how much you
will be paying whenever someone
clicks on your site as well as
the limit of how much you will
be paying per day. You also get
control over whether the pay-
per-click ads appear only on
major search engines or on other
related websites as well.
Geographic and time restrictions
regarding when and where your
ads run are also at your
21

22. disposal, making the said ads
quite easy to update. Real time
tracking of the benefits is also
possible with PPC services. You
can also use images and/or
videos with PPC advertising,
which may even be less costly
than placing banner ads on other
websites. You can also, on the
other hand, utilize pay-per-
click advertising to earn money
with your website to such
programs as Google AdSense,
Yahoo Publisher or Microsoft
AdCenter.
Tracking the Results of Internet
Marketing Strategies
Putting up and operating a
successful home-based business
is not that easy especially for
the average home business
22

23. operator. Tracking is very
important especially when you
spend money on strategic
Internet marketing initiatives.
You should know the
effectiveness on such
initiatives to be able to make
the right decision on whether to
go on or discontinue with them.
If you are satisfied with the
performance of the currently
implemented techniques, continue
using them. If you are not
satisfied, learn from your
mistakes. Determine why such
approaches did not work and find
other means that can work
better. Such practice is sure to
improve your skills and enhance
your chances for success.
23

24. Your business will mature and
grow faster and more efficiently
if you know which internet
marketing strategies are worth
spending your money.
Remain patient in tracking the
performance of your internet
marketing efforts and they will
surely pay off. Always keep in
mind that effects do not occur
overnight and a significant
amount of time is usually needed
before you can feel the
benefits. The same is with
revenues, at first your efforts
may seem to be in vain but after
some time, more revenues will
surely materialize.
Strategic Internet Marketing
Needs to be Flexible
24

25. There are millions of people
wanting to succeed with their
own home internet marketing
business and most of these also
engage in strategic internet
marketing. It is therefore vital
that you make your marketing
strategy flexible. It should be
ready to quickly absorb changes
and necessary adjustments.
However, some knowledge, some
capable assistance, and a well-
managed strategic Internet
marketing plan can increase your
chances for success.
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