MARKETING IN A RECESSION - Marketing Tools And Tactics To Win In Times Of Recession. Presentation by Arun Tyagi, GM, Marketing, IndiaMART at Marketing Confluence organized by DMS, IIT Delhi, India. 07 Feb 2009.

1. MARKETING IN TIMES OF RECESSION ARUN TYAGI – GM, Marketing, IndiaMART.com Marketing in Times of Recession, Department of Management Studies, IIT Delhi. 07 Feb 09.

3. Capitalize less clutter and gain more mind share

4. Partner with foes and big players

5. Reap benefits tomorrowResearch suggests that maintaining or raising ad spends during a recession results in higher sales once the economy recovers. (Source: Brand Equity, The Economic Times)

7. Mobile Marketing

8. Internet TelevisionThe only thing that changes about marketing is the platforms used for it.

10. Leverage association with high profile events

11. Free online marketing

12. Free publicity: introduce your brand to the media

13. Price your products and services competitively

14. Laser focus on customer segments