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  1. 1. Interactive Marketing <ul><li>EMM518F10 </li></ul><ul><li>By - Edwin Fung </li></ul>
  2. 2. Social Media Strategist <ul><li>Social Media is changing the landscape in business operation. Here are 7 tips to succeed: </li></ul><ul><ul><li>Be Proactive, Not Reactive - have guidelines will help alleviate stressful moments </li></ul></ul><ul><ul><li>Be a Program Manager, Not Evangelist - be ready to quickly switch hats, businesses always evolve </li></ul></ul><ul><ul><li>Educate Your Business Units - give them the information that they need ahead of time </li></ul></ul><ul><ul><li>Organize for Success - find out if your company is decentralized, centralized, hub and spoke, dandelion and holistic </li></ul></ul><ul><ul><li>Be an Enabler - you cannot manage every social media program. become an enabler to teach the business units to do it on their own </li></ul></ul><ul><ul><li>Deploy Scalable Social Media Programs - it ’ s important to set up channels for communication with customers, make sure your programs can expand as the company and community grow </li></ul></ul><ul><ul><li>Transcend Marketing - think about how you can apply social media to support and service real world customers </li></ul></ul>
  3. 3. 5 Ways to leverage your event content <ul><li>How valuable is content generated at your events? </li></ul><ul><li>5 ways to use your post event content: </li></ul><ul><ul><li>Sell it </li></ul></ul><ul><ul><li>Give it away </li></ul></ul><ul><ul><li>Transcribe it </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Promotion </li></ul></ul>
  4. 4. Experiential Marketing <ul><li>Samsung 3D TV “ Liberation Day ” </li></ul><ul><li>First Company to market their LED 3D TV on such an enormous scale </li></ul>
  5. 5. Interactive Marketing <ul><li>Nissan ’ s New Leaf - the official vehicle of Amgen Tour of California </li></ul><ul><li>The purpose of this interactive marketing campaign is to show consumers the benefits of being a 100% electric with zero emissions to its target group of people living healthy lifestyles </li></ul>
  6. 6. Facebook app <ul><li>Businesses are taking advantage of the technology we use on a day to day basis and using it to increase their revenues. </li></ul><ul><li>Facebook Deals is a new feature on Facebook through the mobile platform </li></ul>
  7. 7. Interactive Marketing <ul><li>Mrs. Meyers Sampling Event Turns Fountain into a Kitchen Sink </li></ul><ul><li>balloons found in the fountain contained sample packets </li></ul>
  8. 8. Interactive Marketing <ul><li>Duracell interactive video campaign on their MyGrid Battery Charger </li></ul><ul><li>Commercial is designed to educate, engage, and entertain it ’ s current and potential customers </li></ul><ul><li>Videos shown through free airport wifi service </li></ul>
  9. 9. Experiential Marketing <ul><li>Microsoft Pulls off Massive Dance Party in Times Square for the promotion of the xBox Kinect </li></ul><ul><li>Consumers provided their information in exchange for a chance to try out the game </li></ul>
  10. 10. Experiential Marketing <ul><li>Volkswagen Celebrates Fifteenth Year at Chicago Marathon </li></ul><ul><li>They launched their new 2011 Jetta, which drew about 2,500 entrants on site </li></ul>
  11. 11. Social Media Marketing <ul><li>P&G shifts marketing strategy from soap operas to social media </li></ul><ul><li>The switch has said to be motivated by the previous successful social media campaigns such as the Old Spic Guy YouTube promotion </li></ul>