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Marketing Through The Recession

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Grant Johnson
Grant Johnson

Excerpts from a talk at the Argyle CMO Forum

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Marketing Through the Recession Argyle CMO Leadership Forum San Francisco, June 2 , 2009 Grant Johnson Vice President of Marketing Guidance Software, Inc. (GUID)
[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
Is “Marketing Strategy” an Oxymoron in a Recession? ,[object Object],[object Object],[object Object],[object Object],[object Object],Customer endorsement Analyst endorsement Credibility= everything New= good Integrated, Measurable Campaigns Spray and Pray Generating Results Creating Buzz What’s In What’s Out
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Balancing Acquisition, Conversion, Retention and Upsell Efforts
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rethinking the Marketing Mix in a Challenging Economy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Segmentation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Evolution of the Marketing Role in a Recession
Marketing Through the Recession Grant Johnson Vice President of Marketing Guidance Software, Inc. (GUID)

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