Marketing research
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Marketing research involves systematically collecting, analyzing, and reporting data to help companies address marketing situations like developing new products or setting prices. Skills needed include working with words and numbers, collecting and analyzing data, and strong communication abilities. Career opportunities in marketing research range from entry-level positions like research assistants and interviewers to higher roles like analysts, assistant managers, and research directors. The U.S. Department of Labor expects the field to grow faster than average through 2016 due to increased focus on data-driven marketing.
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Marketing research
- 1. Marketing Research Presenter : VaibhavNarkar PGDM - B
- 2. Systematic design,collection,analysis & reporting of data & findings relevant to specific marketing situation facing the Company
- 6. Good communication skills – Oral & written
- 9. Interviewer
- 10. Questionnaire editorMarketing research analyst Assistant manager Manager of a branch office Research directors
- 11. The U.S. Department of Labor predicts that employment for marketing research analysts will grow faster than the average for all occupations through 2016 --(www.dol.gov)
- 12. MAJOR PLAYERS
Editor's Notes
- 7Most marketing research professionals begin as junior analysts or research assistants. In these positions, they help in preparing questionnaires and related materials, training survey interviewers, and tabulating and coding survey results. After gaining sufficient experience in these and other aspects of research project development, employees are often assigned their own research projects, which usually involve supervisory and planning responsibilities. A typical promotion path for those climbing the company ladder might be from assistant researcher to marketing research analyst to assistant manager and then to manager of a branch office for a large private research firm. From there, some professionals become market research executives or research directors for industrial or business firms.Since marketing research analysts learn about all aspects of marketing on the job, some advance by moving to positions in other departments, such as advertising or sales. Depending on the interests and experience of marketing professionals
- , many employees without postgraduate degrees start out as research assistants, trainees, interviewers, or questionnaire editors. In such positions, those aspiring to the job of research analyst can gain valuable experience conducting interviews, analyzing data, and writing reports