1. VARUN SRIDHAR
(C) 804-517-4501 | varun.sridhar16@gmail.com
Professional Summary
Passionate marketer with the abilities to bring research and analytical expertise to the forefront of the
organization's marketing department in order to increase profits and provide insight to improve business
decisions.
Skills
Statistical analysis
Marketing Research
Multivariate testing knowledge
Proficient in SPSS, Excel, SQL, PowerPoint, Word
and online survey tools
Digital Marketing
ROI analysis
Creative and Innovative thinking
Familiarity with Google Adwords and Google
Analytics
Work, Academic Projects and Research Undertaken
Analytics Project 01/2014 to 05/2014
Havi Global Solutions VCU – Richmond, VA
Analyzed the effect of demographic data on sales for a Limited Time Offer product of a Fast Food Retail
Chain.
Analyzed the effect of Marketing Promotions on sales of a product.
Multivariate regression analysis, cluster analysis and interpretation performed and presented for client
company's senior analysts.
Derivations resulted in precise targeting of promotional activities towards the highest predictor for
increase in sales of the LTO product from the given demographics.
Digital Marketing Project 08/2013 to 11/2013
Ebookmarketingplus.com VCU – Richmond, VA
Ran precisely four Google Adwords Campaigns for a $1 book on Hindu Mythology with $100 as budget.
Results- Expenses incurred were 67$ that reaped 378 clicks, 28777 impressions with a 1.08% CTR and 40
conversions.
International Marketing Project 08/2013 to 11/2013
Virginia Economic Development Program VCU – Richmond, VA
Evaluated prospective international markets in the Western European region for export of aerospace
defense products.
Used an algorithm to plot results on a perceptual map with two dimensions, market demand and
competitive strength respectively.

2. Provided strategic recommendations based on the results derived, helping VEDP target their exports
towards prospective countries whose interests skewed towards importing aerospace defense
products in the Western European region.
Research Project 04/2013 to 05/2013
Sony Mobile Communications India Pvt. Ltd – New Delhi, India
Researched on factors that influence a consumer's decision to purchase a smartphone, also derived
Sony Xperia's brand perception vis-à-vis the competition in the Mobile Sales and Marketing Division of
Sony India.
Provided recommendations based on the results derived from the exploratory research.
Implications and recommendations were targeted towards increasing product knowledge amongst
the target audience and increasing promotional efforts based on hot buttons that influence
consumer's decision to purchase a smartphone.
Education
Master of Science: in Business with a specialization in Global Marketing Management 2014
Virginia Commonwealth University - Richmond, VA
3.5 GPA
MBA: Marketing 2013
Christ University Institute of Management - Bangalore
3.0 GPA
Editor of Christ Cameo Business Magazine
Bachelor of Arts: in Commerce with a specialization in Bank Management 2011
University of Madras - Chennai
3.2 GPA
Additional Information
PERSONAL ATTRIBUTES
Goal oriented, with a high level of professionalism
Active listener and learner
Problem solving skills
High level of personal enthusiasm and self-motivation
ACTIVITIES AND OTHER INTERESTS:
Business Insights
Product Design
Green Marketing