Marketing project topics
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This document provides several potential marketing project topic ideas, including analyzing promotion strategies in retail, factors influencing consumer electronics usage, the future of consumer durable brands between standard and retailer own brands, the influence of branding on consumer purchases, analyzing how sales promotions prompt branding, and measuring the effectiveness of chocolate displays in retail. It also includes examining the impact of customer relationship management in the retail industry.
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"A study of digital marketing services" -summer internship project
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
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Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
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To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
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To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
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Digital marketing in India is growing rapidly. Internet users in India are projected to reach 376 million by 2015, up from 120 million currently. Digital advertising spending is also increasing significantly and is estimated to reach 10% of total advertising spending by 2016. Search advertising and display advertising, including video, are two largest and fastest growing segments of digital advertising. Marketers are using digital media for lead generation, customer insights, and targeted reach to youth audiences. Measurement of effectiveness and ROI remains a key challenge for the industry. The future of digital marketing in India is bright with continued growth in broadband and mobile internet access.
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2) Evaluating service alternatives including attributes that can be evaluated before or after purchase. It also discusses perceived risks of services.
3) Customer expectations of services which are formed by situational and personal factors. Expectations can change over time.
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This document is a thesis by Kayode Adeola Olakunle on the impact of social media marketing communications on consumers' perception of brands. It provides background on social media marketing and discusses how the rise of social media has changed how businesses promote products and interact with customers. The statement of problem notes Nigeria's growing internet and social media usage and how brands have been slow to adopt comprehensive social media strategies beyond basic advertising. The research objectives are to examine how social media marketing messages influence consumer brand perceptions in Nigeria and how brands can better integrate social media into their marketing plans.
Research Paper on Social Media
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
CUSTOMER PERCEPTION TOWARDS INTERNET MARKETING
The document provides an overview of internet marketing and e-commerce in India. It discusses how internet and technology have transformed business globally and led to the rise of e-commerce. It notes that internet marketing allows for simpler, faster transactions. The objectives and scope of the project are to study customer perceptions of internet marketing and determine factors influencing online purchases. The methodology includes collecting both primary and secondary data through surveys and existing sources. In the conceptual framework section, it defines internet marketing and discusses how it utilizes digital technologies and platforms like websites, search, social media, and email to promote products and services to customers.
dissertation project
This document is a dissertation report submitted by Ranjan Kumar to Acharya Institute of Management and Sciences in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies customer satisfaction at Reliance Fresh retail outlets in Bangalore, India. It includes declarations by Ranjan Kumar and his advisor Prof. K. Ranganathan, as well as certificates of approval. Ranjan Kumar acknowledges and thanks those who supported the completion of his dissertation report.
My Dissertation Proposal Defense
This document is a dissertation proposal submitted by Laura A. Pasquini to examine social media guideline and policy documents from post-secondary institutions using latent semantic analysis (LSA). The study aims to identify latent semantic factors and inherent categories within the documents. LSA will be used to analyze text from guidelines collected online to gain insights without researcher bias. Limitations of LSA include only using text content and potential issues with polysemy. The anticipated next steps include collecting committee feedback, running the data analysis, discussing findings and implications, incorporating revisions, and professional editing before the dissertation defense.
Dissertation Proposal MBA
This document outlines a dissertation proposal on the effectiveness of online advertising on social networking sites. The proposal discusses the purpose of studying this topic, relevant research questions, and objectives. It provides an extensive literature review on previous research regarding advertising on social media and the emergence of major social networking platforms. The proposed research methodology is also summarized, including the sampling approach, data collection methods, and proposed timeline.
Project Report on Digital Media Marketing
Internship Report on Digital media Marketing. This report explains the importance of digital media marketing in present era and this report will help the reader to get an idea about the Industry, Indian population and digital media, Duties and responsibility of client servicing executives in an agency, Steps involved in client servicing and Consumer buying behaviour in the digital era. After reading the whole report the reader can able to understand the reason behind growing digital media marketing
Marketing research ppt
Marketing research involves collecting, organizing, analyzing, and communicating information to make informed marketing decisions. It helps complement marketing strategies by enabling educated decisions on target markets, branding, and products/services. Key steps include defining problems, collecting primary and secondary data, analyzing and interpreting data, reaching conclusions, and implementing findings. Online research assists with various phases using computer networks and the Internet. Market research agencies in India provide specialized services across industries.
7 Proven Strategies to Maximize Twitter for Your Business
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.
10 Reasons Why Twitter is Content Marketing's Best Friend
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
Finding Your Brand's Voice | Distilled |
This document provides a guide to developing a consistent tone of voice for business communications. It recommends identifying a company's core values, choosing appropriate vocabulary, and considering humor. Key steps include getting input from employees, analyzing customer language, limiting jargon, and governing tone of voice across all copy. The goal is to express a brand's personality in a distinctive yet understandable way.
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
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The Effects of Online Advertising on Consumer Aggression - Chris Lobus
The Effects of Online Advertising on Consumer Aggression - Chris Lobus
The impact of social media marketing communications on consumers perception o...
The impact of social media marketing communications on consumers perception o...
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
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