This document is a dissertation that explores how social media has changed the relationship between brands and consumers. It discusses the rise of social media and its impact on brands' ability to control their messaging. The author argues that social media has accelerated information sharing between consumers, shifting power from brands to consumers. Brands must adapt to this new environment by enabling engaging content sharing in communities to generate buzz, rather than relying on traditional one-way advertising. Case studies are presented to illustrate both successful and unsuccessful social media strategies employed by brands. The dissertation aims to develop guidelines for appropriate brand use of social media.
This dissertation examines the effects of online advertising on consumer aggression. It studies how intrusive online ads are perceived, the level of reactance they arouse in consumers, and whether this reactance leads to more aggressive responses. The study focuses on consumers in the US and UK, and analyzes how advertising location, animation levels, and other factors influence perceptions and reactions. Statistical analysis found that country of origin affects perceptions of ad intrusiveness, with US participants viewing ads as more intrusive. Fully animated ads on the right side of the page were seen as most intrusive. Both countries experienced high reactance to ads, though UK participants began with higher baseline levels. Reactance increased with perceived intrusiveness and in turn correlated
The impact of social media marketing communications on consumers perception o...Deola Kayode
This document is a thesis by Kayode Adeola Olakunle on the impact of social media marketing communications on consumers' perception of brands. It provides background on social media marketing and discusses how the rise of social media has changed how businesses promote products and interact with customers. The statement of problem notes Nigeria's growing internet and social media usage and how brands have been slow to adopt comprehensive social media strategies beyond basic advertising. The research objectives are to examine how social media marketing messages influence consumer brand perceptions in Nigeria and how brands can better integrate social media into their marketing plans.
This document provides several potential marketing project topic ideas, including analyzing promotion strategies in retail, factors influencing consumer electronics usage, the future of consumer durable brands between standard and retailer own brands, the influence of branding on consumer purchases, analyzing how sales promotions prompt branding, and measuring the effectiveness of chocolate displays in retail. It also includes examining the impact of customer relationship management in the retail industry.
Dissertation on Social Media Advertising Practices in the Fast Fashion Indust...Amresh Pratap Yadav
This document provides a literature review on social media advertising strategies employed by fast fashion brands like H&M and Zara and their impact on customer purchase intentions and brand loyalty. It identifies several theories that explain how social media advertising can influence consumer behavior, such as the 4C framework and Hierarchy of Effects model. Popular social media strategies used by fast fashion brands, including display ads, photo and video posting, are also examined. While social media advertising is found to be generally more effective than traditional methods, more research is still needed to understand its effects according to different theories. The review informs the study's methodology to analyze the link between H&M's and Zara's social media strategies and customer outcomes in the UK.
This document is a dissertation that explores how social media has changed the relationship between brands and consumers. It discusses the rise of social media and its impact on brands' ability to control their messaging. The author argues that social media has accelerated information sharing between consumers, shifting power from brands to consumers. Brands must adapt to this new environment by enabling engaging content sharing in communities to generate buzz, rather than relying on traditional one-way advertising. Case studies are presented to illustrate both successful and unsuccessful social media strategies employed by brands. The dissertation aims to develop guidelines for appropriate brand use of social media.
This dissertation examines the effects of online advertising on consumer aggression. It studies how intrusive online ads are perceived, the level of reactance they arouse in consumers, and whether this reactance leads to more aggressive responses. The study focuses on consumers in the US and UK, and analyzes how advertising location, animation levels, and other factors influence perceptions and reactions. Statistical analysis found that country of origin affects perceptions of ad intrusiveness, with US participants viewing ads as more intrusive. Fully animated ads on the right side of the page were seen as most intrusive. Both countries experienced high reactance to ads, though UK participants began with higher baseline levels. Reactance increased with perceived intrusiveness and in turn correlated
The impact of social media marketing communications on consumers perception o...Deola Kayode
This document is a thesis by Kayode Adeola Olakunle on the impact of social media marketing communications on consumers' perception of brands. It provides background on social media marketing and discusses how the rise of social media has changed how businesses promote products and interact with customers. The statement of problem notes Nigeria's growing internet and social media usage and how brands have been slow to adopt comprehensive social media strategies beyond basic advertising. The research objectives are to examine how social media marketing messages influence consumer brand perceptions in Nigeria and how brands can better integrate social media into their marketing plans.
This document provides several potential marketing project topic ideas, including analyzing promotion strategies in retail, factors influencing consumer electronics usage, the future of consumer durable brands between standard and retailer own brands, the influence of branding on consumer purchases, analyzing how sales promotions prompt branding, and measuring the effectiveness of chocolate displays in retail. It also includes examining the impact of customer relationship management in the retail industry.
Dissertation on Social Media Advertising Practices in the Fast Fashion Indust...Amresh Pratap Yadav
This document provides a literature review on social media advertising strategies employed by fast fashion brands like H&M and Zara and their impact on customer purchase intentions and brand loyalty. It identifies several theories that explain how social media advertising can influence consumer behavior, such as the 4C framework and Hierarchy of Effects model. Popular social media strategies used by fast fashion brands, including display ads, photo and video posting, are also examined. While social media advertising is found to be generally more effective than traditional methods, more research is still needed to understand its effects according to different theories. The review informs the study's methodology to analyze the link between H&M's and Zara's social media strategies and customer outcomes in the UK.
HR Project Report on Recruitment & Selection Procedure
HR Project Report on Work Life Balance
HRM Project Report on HR Trends
HR Project Report on Training and Development of Employees.
HR Project Report on Total Quality Management
HR Project Report on Employee Performance Appraisal
HR Project Report on “Performance Appraisal”?
HR Project Report on Job Satisfaction of employees
HR Project Report on Quality Circle of Industries
Project report on Workers Participation in Management
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
CUSTOMER PERCEPTION TOWARDS INTERNET MARKETINGChitra Dwivedy
The document provides an overview of internet marketing and e-commerce in India. It discusses how internet and technology have transformed business globally and led to the rise of e-commerce. It notes that internet marketing allows for simpler, faster transactions. The objectives and scope of the project are to study customer perceptions of internet marketing and determine factors influencing online purchases. The methodology includes collecting both primary and secondary data through surveys and existing sources. In the conceptual framework section, it defines internet marketing and discusses how it utilizes digital technologies and platforms like websites, search, social media, and email to promote products and services to customers.
This document is a dissertation proposal submitted by Laura A. Pasquini to examine social media guideline and policy documents from post-secondary institutions using latent semantic analysis (LSA). The study aims to identify latent semantic factors and inherent categories within the documents. LSA will be used to analyze text from guidelines collected online to gain insights without researcher bias. Limitations of LSA include only using text content and potential issues with polysemy. The anticipated next steps include collecting committee feedback, running the data analysis, discussing findings and implications, incorporating revisions, and professional editing before the dissertation defense.
This document is a dissertation report submitted by Ranjan Kumar to Acharya Institute of Management and Sciences in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies customer satisfaction at Reliance Fresh retail outlets in Bangalore, India. It includes declarations by Ranjan Kumar and his advisor Prof. K. Ranganathan, as well as certificates of approval. Ranjan Kumar acknowledges and thanks those who supported the completion of his dissertation report.
This document outlines a dissertation proposal on the effectiveness of online advertising on social networking sites. The proposal discusses the purpose of studying this topic, relevant research questions, and objectives. It provides an extensive literature review on previous research regarding advertising on social media and the emergence of major social networking platforms. The proposed research methodology is also summarized, including the sampling approach, data collection methods, and proposed timeline.
This document lists over 50 potential marketing project topics across various industries including luxury brands, retail, FMCG, financial services, consumer electronics, apparel, real estate, logistics, health and wellness, and agriculture. The topics focus on areas like branding, consumer behavior, distribution networks, promotional strategies, customer relationship management, and more. They provide opportunities to study marketing approaches, evaluate effectiveness, and analyze trends in different sectors.
Project Report on Digital Media Marketing Asams VK
Internship Report on Digital media Marketing. This report explains the importance of digital media marketing in present era and this report will help the reader to get an idea about the Industry, Indian population and digital media, Duties and responsibility of client servicing executives in an agency, Steps involved in client servicing and Consumer buying behaviour in the digital era. After reading the whole report the reader can able to understand the reason behind growing digital media marketing
Marketing research involves collecting, organizing, analyzing, and communicating information to make informed marketing decisions. It helps complement marketing strategies by enabling educated decisions on target markets, branding, and products/services. Key steps include defining problems, collecting primary and secondary data, analyzing and interpreting data, reaching conclusions, and implementing findings. Online research assists with various phases using computer networks and the Internet. Market research agencies in India provide specialized services across industries.
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
The Science of Writing Must-Click Headlines on Social MediaBuffer
The document discusses strategies for writing effective headlines on social media. It identifies words and phrases that tend to perform well in viral headlines, such as superlatives, questions, numbers, and references to the audience. It also outlines psychological factors that make people more likely to click headlines involving surprise, curiosity, negatives, and specificity. The document recommends testing multiple headline variations to see which performs best at driving clicks and engagement for a given piece of content. Overall tips include keeping headlines short, using punctuation like exclamation points, and leveraging resources on headline optimization.
This document provides 19 headline formulas that are effective at grabbing readers' attention and encouraging them to read further. Some of the highlighted formulas include using action verbs like "do" or "build" combined with compelling adjectives and nouns, posing questions to readers, offering secrets or lessons learned, and providing how-to guides or lists on specific topics. The goal of these formulas is to entice readers to learn more by reading beyond just the headline.
Finding Your Brand's Voice | Distilled | Distilled
This document provides a guide to developing a consistent tone of voice for business communications. It recommends identifying a company's core values, choosing appropriate vocabulary, and considering humor. Key steps include getting input from employees, analyzing customer language, limiting jargon, and governing tone of voice across all copy. The goal is to express a brand's personality in a distinctive yet understandable way.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
This document discusses strategies for effective word-of-mouth marketing. It outlines four key steps: 1) Make a target list of influencers in your industry or field. 2) Build a close-knit community on social media. 3) Establish yourself as a thought leader by sharing unique ideas. 4) Maintain consistency across all online platforms and communications to build trust. It provides examples from successful campaigns like P&G's "Thank You Mom" and Dollar Shave Club's viral video. The overall message is that word-of-mouth cannot be bought but must be earned through creative and strategic marketing efforts.
Railtrack shareholders were primarily interested in short-term returns like dividends and long-term share value increases. However, Railtrack management focused too much on paying high dividends, offsetting profits with funds meant for infrastructure maintenance. This led to deteriorating infrastructure quality and safety issues, culminating in Railtrack being placed under government administration due to debts, accidents, and lost public confidence. Recommendations included allocating more funds to maintenance, learning from foreign railway models, implementing accident inquiry recommendations, and monitoring funds usage more closely.
MS Project Management presentation%20 Nhs%20 Rotherham[1]fazal9
The document summarizes a project to reduce waiting lists and improve efficiency at NHS Rotherham. Key tasks include improving communication, maximizing staff schedules, and replacing general anesthesia. Tools like Gantt charts and risk assessments are used to plan and monitor the 26 week project. Addressing issues like groupthink and changing organizational culture around leadership and decision making are meant to extract more work from staff and management to achieve the goals of reducing waiting lists and maintaining funding growth.
The document outlines a management plan for an estate owned by a charity. [1] The plan seeks to transform the estate's management from purely financial transactions to ones that also consider emotional values over 12 years. [2] Milestones are established for the castle, beach, and heath areas that will boost tourism, generate renewable energy, and promote habitat conservation over this period. [3] The recommendations emphasize implementing the long-term vision of promoting eco-tourism, stakeholder involvement, generating short-term revenue, obtaining external funding, and addressing staff shortages.
MS Management Consultancy Disseration 2008 University Of Wales, United Ki...fazal9
This document provides an overview of a study on a consultant's approach to local store marketing efforts at Pizza Hut restaurants in the UK. The study examines current local store marketing activities and develops new strategies using action research. It analyzes aspects of organizational culture, stakeholder engagement, and a customer relationship management framework. The document outlines the study's objectives, rationale, limitations, and literature review covering topics such as management consulting, local store marketing, culture, leadership, and stakeholder engagement. It also describes the study's methodology, findings from consumer and staff surveys, conclusions, and recommendations for a local store marketing framework.
HR Project Report on Recruitment & Selection Procedure
HR Project Report on Work Life Balance
HRM Project Report on HR Trends
HR Project Report on Training and Development of Employees.
HR Project Report on Total Quality Management
HR Project Report on Employee Performance Appraisal
HR Project Report on “Performance Appraisal”?
HR Project Report on Job Satisfaction of employees
HR Project Report on Quality Circle of Industries
Project report on Workers Participation in Management
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
CUSTOMER PERCEPTION TOWARDS INTERNET MARKETINGChitra Dwivedy
The document provides an overview of internet marketing and e-commerce in India. It discusses how internet and technology have transformed business globally and led to the rise of e-commerce. It notes that internet marketing allows for simpler, faster transactions. The objectives and scope of the project are to study customer perceptions of internet marketing and determine factors influencing online purchases. The methodology includes collecting both primary and secondary data through surveys and existing sources. In the conceptual framework section, it defines internet marketing and discusses how it utilizes digital technologies and platforms like websites, search, social media, and email to promote products and services to customers.
This document is a dissertation proposal submitted by Laura A. Pasquini to examine social media guideline and policy documents from post-secondary institutions using latent semantic analysis (LSA). The study aims to identify latent semantic factors and inherent categories within the documents. LSA will be used to analyze text from guidelines collected online to gain insights without researcher bias. Limitations of LSA include only using text content and potential issues with polysemy. The anticipated next steps include collecting committee feedback, running the data analysis, discussing findings and implications, incorporating revisions, and professional editing before the dissertation defense.
This document is a dissertation report submitted by Ranjan Kumar to Acharya Institute of Management and Sciences in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies customer satisfaction at Reliance Fresh retail outlets in Bangalore, India. It includes declarations by Ranjan Kumar and his advisor Prof. K. Ranganathan, as well as certificates of approval. Ranjan Kumar acknowledges and thanks those who supported the completion of his dissertation report.
This document outlines a dissertation proposal on the effectiveness of online advertising on social networking sites. The proposal discusses the purpose of studying this topic, relevant research questions, and objectives. It provides an extensive literature review on previous research regarding advertising on social media and the emergence of major social networking platforms. The proposed research methodology is also summarized, including the sampling approach, data collection methods, and proposed timeline.
This document lists over 50 potential marketing project topics across various industries including luxury brands, retail, FMCG, financial services, consumer electronics, apparel, real estate, logistics, health and wellness, and agriculture. The topics focus on areas like branding, consumer behavior, distribution networks, promotional strategies, customer relationship management, and more. They provide opportunities to study marketing approaches, evaluate effectiveness, and analyze trends in different sectors.
Project Report on Digital Media Marketing Asams VK
Internship Report on Digital media Marketing. This report explains the importance of digital media marketing in present era and this report will help the reader to get an idea about the Industry, Indian population and digital media, Duties and responsibility of client servicing executives in an agency, Steps involved in client servicing and Consumer buying behaviour in the digital era. After reading the whole report the reader can able to understand the reason behind growing digital media marketing
Marketing research involves collecting, organizing, analyzing, and communicating information to make informed marketing decisions. It helps complement marketing strategies by enabling educated decisions on target markets, branding, and products/services. Key steps include defining problems, collecting primary and secondary data, analyzing and interpreting data, reaching conclusions, and implementing findings. Online research assists with various phases using computer networks and the Internet. Market research agencies in India provide specialized services across industries.
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
The Science of Writing Must-Click Headlines on Social MediaBuffer
The document discusses strategies for writing effective headlines on social media. It identifies words and phrases that tend to perform well in viral headlines, such as superlatives, questions, numbers, and references to the audience. It also outlines psychological factors that make people more likely to click headlines involving surprise, curiosity, negatives, and specificity. The document recommends testing multiple headline variations to see which performs best at driving clicks and engagement for a given piece of content. Overall tips include keeping headlines short, using punctuation like exclamation points, and leveraging resources on headline optimization.
This document provides 19 headline formulas that are effective at grabbing readers' attention and encouraging them to read further. Some of the highlighted formulas include using action verbs like "do" or "build" combined with compelling adjectives and nouns, posing questions to readers, offering secrets or lessons learned, and providing how-to guides or lists on specific topics. The goal of these formulas is to entice readers to learn more by reading beyond just the headline.
Finding Your Brand's Voice | Distilled | Distilled
This document provides a guide to developing a consistent tone of voice for business communications. It recommends identifying a company's core values, choosing appropriate vocabulary, and considering humor. Key steps include getting input from employees, analyzing customer language, limiting jargon, and governing tone of voice across all copy. The goal is to express a brand's personality in a distinctive yet understandable way.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
This document discusses strategies for effective word-of-mouth marketing. It outlines four key steps: 1) Make a target list of influencers in your industry or field. 2) Build a close-knit community on social media. 3) Establish yourself as a thought leader by sharing unique ideas. 4) Maintain consistency across all online platforms and communications to build trust. It provides examples from successful campaigns like P&G's "Thank You Mom" and Dollar Shave Club's viral video. The overall message is that word-of-mouth cannot be bought but must be earned through creative and strategic marketing efforts.
Railtrack shareholders were primarily interested in short-term returns like dividends and long-term share value increases. However, Railtrack management focused too much on paying high dividends, offsetting profits with funds meant for infrastructure maintenance. This led to deteriorating infrastructure quality and safety issues, culminating in Railtrack being placed under government administration due to debts, accidents, and lost public confidence. Recommendations included allocating more funds to maintenance, learning from foreign railway models, implementing accident inquiry recommendations, and monitoring funds usage more closely.
MS Project Management presentation%20 Nhs%20 Rotherham[1]fazal9
The document summarizes a project to reduce waiting lists and improve efficiency at NHS Rotherham. Key tasks include improving communication, maximizing staff schedules, and replacing general anesthesia. Tools like Gantt charts and risk assessments are used to plan and monitor the 26 week project. Addressing issues like groupthink and changing organizational culture around leadership and decision making are meant to extract more work from staff and management to achieve the goals of reducing waiting lists and maintaining funding growth.
The document outlines a management plan for an estate owned by a charity. [1] The plan seeks to transform the estate's management from purely financial transactions to ones that also consider emotional values over 12 years. [2] Milestones are established for the castle, beach, and heath areas that will boost tourism, generate renewable energy, and promote habitat conservation over this period. [3] The recommendations emphasize implementing the long-term vision of promoting eco-tourism, stakeholder involvement, generating short-term revenue, obtaining external funding, and addressing staff shortages.
MS Management Consultancy Disseration 2008 University Of Wales, United Ki...fazal9
This document provides an overview of a study on a consultant's approach to local store marketing efforts at Pizza Hut restaurants in the UK. The study examines current local store marketing activities and develops new strategies using action research. It analyzes aspects of organizational culture, stakeholder engagement, and a customer relationship management framework. The document outlines the study's objectives, rationale, limitations, and literature review covering topics such as management consulting, local store marketing, culture, leadership, and stakeholder engagement. It also describes the study's methodology, findings from consumer and staff surveys, conclusions, and recommendations for a local store marketing framework.
MBA Dissertation 2007 Coventry University, United Kingdom.fazal9
This document summarizes a student's masters dissertation submission form. The student, Mohammed Fazlur Rahman, is submitting his dissertation titled "A study of buying behaviour in the detergent market of UK. Why some consumers purchase Manufacturer’s Brands when similar quality and low price Retailer’s Own Brands exist." The form declares that the work is the student's own and does not contain plagiarism. It also provides acknowledgements and thanks to those who supported and guided the research.