This document contains a questionnaire about brand awareness of Kandamkulathy Vaidyasala, an Ayurvedic medicine company. The 14-question survey asks consumers about which Ayurvedic brands come to mind, their familiarity with and purchase history of Kandamkulathy products, and how they would rate the brand's quality and likelihood of future purchases. It also collects suggestions and complaints. The questionnaire aims to collect data for a study on Kandamkulathy's brand awareness among Ayurvedic consumers.

1. Chapter 1
INTRODUCTION

2. Chapter 2
REVIEW OF
LITERATURE

3. Chapter 3
RESEARCH
METHODOLOGY

4. Chapter 4
DATA ANALYSIS

5. Chapter 5
DISCUSSIONS

6. APPENDIX

7. BIBLIOGRAPHY

8. APPENDIX
HOLY GRACE ACADEMY OF MANAGEMENT
STUDIES
QUESTIONNAIRE
Madam/Sir,
It is an informal questionnaire to collect data about " A Study on the Brand
Awareness with reference to Kandamkulathy Vaidyasala, Kuzhoor " among consumer
of different Ayurvedic Products for our study purpose. I expect your sincere
cooperation in this regard.
Date : Place :
Name : Age :
Sex : Male Female
1. What is the first company that comes to mind when you think of Ayurvedic
medicines?
□ Kottakkal □Vaidyaratnam
□ Dhanwantari □Sitaram
□ Oushadhi □Kandamkulathy
2. Have you purchased Kandamkulathy products?
□ Yes □No
3. How did you come to know about Kandamkulathy Vaidyasala and their
products?
□ Newspaper/Magazine ads
□ Bill Boards
□ TV/radio ads
□ Friends/relatives
□ Internet
4. When was the last time you used Kandamkulathy product?
□ under 1 month
□ 1-6 months
□ 6 months to 1 year
□ not sure

9. 5. Which of the following attributes do you associate with Kandamkulathy
products?
□ affordable prices
□ good quality
□ Advertisements
□ Offers
□ Others ...........................................................................................
6. Which of the products of Kandamkulathy have you used?
□ Eladi
□ Chyavanaprasam
□ Brahmi Rich
□ Kumkumadi
□ Swasa Care
□ Others .......................................................................................
7. Are you familiar with the following Kandamkulathy logo?
□ Definitely Not
□ Probably Not
□ Not Sure
□ Probably
□ Definitely
8. Are you familiar with the tagline "Impeccable Tomorrow"?
□ Definitely Not
□ Probably Not
□ Not Sure
□ Probably
□ Definitely
9. When you here the brand Kandamkulathy, what comes first to your mind?
□ particular advertisement
□ logo
□ tagline

10. □ particular product
□ others .......................................................................................
10. How do you rate the quality of Kandamkulathy products?
□ Poor
□ Fair
□ Good
□ Very good
□ Excellent
11. Out of your last five ayurvedic purchases, how many were Kandamkulathy
products?
□0 □1 □2 □3 □4 □5
12. How likely are you to buy kandamkulathy products in the future?
□ Very Unlikely
□ Somewhat Unlikely
□ Not Sure
□ Somewhat Likely
□ Very Likely
13. Would you recommend Kandamkulathy products to a friend or associate?
□ Definitely Not
□ Probably Not
□ Not Sure
□ Probably
□ Definitely
14. Do you have any suggestions or complaints:
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Vishnu Suresh
Holy Grace Academy, Mala

11. BIBLIOGRAPHY
Books:
1. Pringle, Hamish, and Marjorie Thompson. Brand Spirit : How cause
related Marketing builds Brands. John Wiley & Sons Inc., 2001.
2. Aaker, David A. Building strong Brands. Simon and Schuster, 2012.
3. Lindstrom, Martin. Brand Sense : How to build powerful brands
through touch, taste, smell, sight and sound. Strategic Direction 22.2,
2006.
Journals:
1. Hankingson and Cowking," Effects of brand awareness on choice for a
common, repeat-purchase product." Journal of Consumer Research,
1996 : pgs.141-148.
2. Aaker, "Measuring brand equity across products and markets".
California management review 38.3, 1991 : pgs.103.
3. Kellar, "Brand awareness effects on consumer decision making for a
common, repeat purchase product : A replication", Journal of business
research, 48.1, 2000 : pgs.136-162.
4. Usiner, "The effect of brand class, brand awareness and price on
customer value and behavorial intentions." Journal oh Hospitality &
Tourism Research, 24.2, 2000 : pgs.136-162
Websites:
1. www.kandamkulathy.com

12. 2. www.scholar.google.com