This marketing proposal outlines Florida Eco Products' strategic plan to promote water and energy saving eco-friendly home products. The company aims to target new and existing homes as well as businesses by educating customers on savings from eco products. Goals include improving existing products, finding cheaper international suppliers, and showcasing savings through a model home. The budget accounts for R&D costs and international expansion. Implementation will track product orders and savings data to ensure targets are met through partnerships with EPA programs. The call to action provides contact details to discuss the budget, expansion plans, customer feedback, competitive challenges, and employee inputs.

1. Marketing Proposal
Company: Florida Eco Products
Student: Dung Huynh

2. Target Customer Pain Point
• Consumers could save a cumulative 287 billion gallons
of water and over $4.7 billion in water and energy bills.
(since 2006)
• 38.4 Kilowatt hours energy was reduced and 13 Million
Metric Tons of greenhouse gas emissions was
eliminated.

3. Target Market
• New House with Eco products to save them around 50,000
gallons of water per year, equivalent to $600 annually. Not
only we target in individual houses but also condos and
apartments.
• The second target is old House with remodelling by
installing Eco products to save home owners tons of
money by comparing the old utility bills with the new
ones.
• Small to large companies might interest in the trial of
installing Eco product, and could see the reducing number
in their fixed cost monthly.

4. Company & Industry
• United States Environment Protection Agency.
• Almost 183 partners nationally in US have enrolled in
EPA Partnership. We will focus the supply chains and/or
competitive companies in Florida, then moving to closet
state like Georgia and far dried state like Arizona with
the high shortage of water.

5. Strategic Solution
1. Educate all the interested customers with the value
lessons from saving water & energy by using Eco
products.
2. Come straight to the saling point of Eco Products with
Cheapest Price/ Best Service/ Quick Shipping/ Easy
Installation: The only-benefit-investment with tiny
deposits.
3. People who use Eco products is not only helping
themselves with budget but also giving a hands to those
who are in need of water and energy.

6. SMART Goals
1. Each customer coming to Florida Eco products has actually
see the differences by using our products or services.
2. More improvements on existing products as well as new
products come to our stores. We focus on the quality of Eco
products and the ideas of customers.
3. Find the alternatives sources for our Eco products in other
countries with cheaper materials and labors.

7. Marketing Communication & Promotions
• Showing how bad it is in other place outside of the
United States of America that people is struggling with
water and energy, not counting the clear water and
atmosphere.
• We will set up the showroom with the new house model
to let them experience to see the actual differences.
• Cooperate with WaterSense Program to get media
attention. (Scientific American, The Washington
Post, Builder magazine, FOX News, and Good

8. Budget
•I believe that because of the Eco products, the company might offer the
same products from Home depot stores but with different materials to
provide the Green Environment. This may lead to the cost of hiring
engineers for the ideas of products.
•I want to expand the market as well as the resources to outside of the
US, so benefits that we could save from using the inputs from our
country must outweigh the cost of shipping internationally. This issue
could encounter the short of cash flow because other countries might
only need cash upfront not taking credit like America suppliers.
•I need to research more on the company budget but this question might
be a little bit hard for the company to disclose or explain.

9. Implementation and Control
• The company has the single product shipment data to see
which products are actually ordered by our customers.
• We have to compare and provide customers/ media with
the 2 scenarios from traditional models and new Eco
Products model.
• The actual numbers and statistics must come in papers to
make sure we are on tracks and target to save more water
and energy each year.
• We will work closely with more partners in the EPA
network to see the broad picture of saving the planet
while doing business.

10. Call to Action
• Paul Price support@floridaecoproducts.com
• Phone: (813) 508-7556
• Address: 301 W Platt St, Suite 253
Tampa, FL 33606
• Interview Questions:
1. Could you help me with the general number in your company budget?
2. Is it okay if the company expand the market to international market?
3. How does the customers respond to your Eco Products the past years?
4. Are there any obstacles the company encountering recently from all the sides, especially the
competitive companies?
5. How many employees actually are working in the company now, and what do you think of
employee inputs with the economic recession in this country?