InstructionI have 2questions to answer and Will you please answe.docxcarliotwaycave
Instruction
I have 2questions to answer and Will you please answer them separately?
I just need 1~2 paragraph each.
1. Where would you suggest searching for life beyond Earth? Include why you chose the place you did and what kind of investigation you would recommend (take into account things like cost and time factors, etc.)
2. Assuming we should get a communication that is almost surely from an intelligent communication civilization, what should we do? Your text asks if we should transmit or just listen. What do you think the world as a whole should do in response to such a momentous finding? Write your own ideas, then respond to one or two of your classmates. This is pure opinion, but back up your thinking with reasoning, why do you think what you think about this?
Grading Rubric & Instructions
Introduction
· A student introduces the names of the team members who collaborated in the presentation.
· The introduction is friendly and enthusiastic, attracting the attention of the audience.
· The introduction includes a thesis statement to introduce the general purpose of the presentation.
· The introduction comes accompanied by a Front Slide.
Organization & Development
· The group presents information using the sequence prescribed in the Business Plan.
· The PowerPoint presentation is professional and clearly, enhances the audio.
· Color schemes are optimal for viewing.
· The text is readable. Use of spaces and typography is consistent throughout the presentation.
Content (To be included on PPT)
After listening to this presentation, the audience receives a valuable analysis of the organization and specific recommendations for efficiency and effectiveness.
The presentation follows the same outline and content as in the Collaborative Course Project Reports (see attached word document reports – Company Description & CSR; Operations Management Processes; and Marketing Processes)
Company Description
· Name of the Business
· Mission Statement
· Legal Ownership
Business Ethics Processes
· Corporate Social Responsibility
· Corporate Social Responsibility Strategies
· Code of Ethics
Operations Management Processes
· Type of Organizational Structure
· Communication Dynamics
· Transformation Processes
· Supply Chain Strategies
· Total Quality Management
Marketing Management Processes
· Product or Service
· Target Market
· Place and Distribution
· Price
· Promotional Plan
Recommendations for Future Innovation and Performance
· Use the lessons from this course to make specific recommendations on how the organization will continue to innovate processes and products in the future.
Running Head: MARKETING MANAGEMENT PROCESS 1
MARKETING MANAGEMENT PROCESS 2
Contents
Introduction 3
Product or Service 3
Target Market 4
Place and Distribution 6
Price 8
Promotional Plan 10
Conclusion 11
References 13
Introduction
Coca-Cola’s headquarters is located in Atlanta, Georgia however; they operate in over 200 countries. Coca-Cola has been the ...
Running head BUSSINESS PLAN DRAFT1BUSSINESS PLAN2Bu.docxsusanschei
Running head: BUSSINESS PLAN DRAFT
1
BUSSINESS PLAN
2
Business Plan Draft
BUS 599
Avery Clementin
Dr. Daniel Goldsmith
November 29, 2016
TABLE OF CONTENTS
COMPANY DESCRIPTION AND SWOT ANALYSIS 3
COMPANY NAME AND SIGNIFICANCE 3
WEFIT’S COMPANY MISSION STATEMENT 3
TRENDS IN THE NON-ALCOHOLIC BEVERAGE INDUSTRY 3
WEFIT’S STRATEGIC POSITION 4
OVERVIEW OF WEFIT’S DISTRIBUTION CHANNELS 5
RISK ANALYSIS OF WEFIT COMPANY 5
SWOT ANALYSIS 6
MARKETING PLAN AND SALES STRATEGY 6
SALES STRATEGY 7
COMPANY’S TARGET MARKET 8
ANALYZE THE TYPES OF CONSUMERS 8
COMPANY’S MARKET COMPETITION 10
COMPETITION FACTORS 11
JUSTIFICATION OF COMPANY STRATEGY 11
WEFIT DIET DRINK FIVE FS 12
ETHICS AND SOCIAL RESPONSIBILITY 13
COMMITMENT OF THE COMPANY 13
EFFECTS OF WEFIT ACTIVITIES ON THE ENVIRONMENT AND HOW TO MITIGATE THEM 13
CHOICE OF PACKAGING 13
DISPOSAL OF BOTTLES 14
HEALTH ISSUES 14
COMPANY’S PLAN TO REACH THE APPROPRIATE MARKET 15
BUSINESS PLAN FINANCIALS 15
STRATEGIC FINANCIAL PLANNING TECHNIQUES 15
BUDGETING 16
PRICING ANALYSIS 16
EVALUATING COSTS 16
CASH FLOW MANAGEMENT 17
PERFORMANCE ANALYSIS 17
REFERENCES 18
Company Description and SWOT Analysis
Company Name and Significance
The name of my Non- alcoholic beverage (NAB) company is WeFit Diet Drinks. This company deals with the production and the manufacturing of the non-alcoholic beverages that have zero calories content. The significance of this beverage is to provide soft drinks to the people who enjoy the various tastes of different sodas, but they are no longer willing to indulge in drinks that have the calories as a measure of ensuring a healthy lifestyle. This company will provide drinks with different flavors just like the other sodas. These drinks will aid in meeting the needs of the people who have decided to adopt healthy lifestyles such as avoiding the high-calorie content drinks.
WeFit’s Company Mission Statement
The mission statement of the WeFit Diet Drinks is to ensure the provision of sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits. As a company, we are committed to ensuring that we meet the various needs of our customers through the provision of high-quality products, to ensure that they are satisfied and also provide a high level of professionalism. In addition to this, we are also aiming at making a difference and ensuring the creation of value as a company.
Trends in the Non-Alcoholic Beverage Industry
One of the trends in the non-alcoholic beverage industry is that there is a revolution whereby the sugary drinks and juices sales are likely to slip. This is a result of the increasing need for the development of new and healthy beverages and other brands that are much healthier than the prevailing ones. In the developed countries, many people have become more sensitive to health ...
The document discusses marketing strategies for Coca-Cola in foreign markets. It describes Coca-Cola as a carbonated soft drink and discusses its target markets in the US and abroad. In the US, Coca-Cola's main target market is youth aged 15-25 and adults up to 40, while in foreign markets the target is extended to include more adults and families. The document also outlines Coca-Cola's major competitors globally, like Pepsi and RC Cola, and discusses how the marketing manager would apply segmentation, targeting and positioning to market Coca-Cola abroad while considering environmental factors and ethics.
The document provides an overview of Coca-Cola's marketing strategies and plans. It discusses the company's mission, vision, values, objectives, target markets, marketing mix of product, place, price and promotion, as well as analyses of the company's internal and external environments including strengths, weaknesses, opportunities and threats.
the paper is about the supply chain management ethical issues, dem.docxoreo10
the paper is about the supply chain management ethical issues, demographics, or environmental issues. In general, the paper is more strategic. You are expected to do your own research within the periodicals academic library. In other words, this is a research oriented assignment. You are expected to find other articles to compare, cite the authors properly, etc. It is a deliberately open assignment that is intended to promote analysis, information gathering, information processing and writing skills.
· 50% Articles and sources should be 2 years old at most and academic.
· A minimum of 2000 words per document is expected
· Must have Tables and Graphs (Tables are clear and complete. Text describing the graph in the body of the document shows understanding and analysis skills)
· Citation and reference
Table Of Contents
Executive Overview 3
Situation Analysis 4
Market Summary 5
Trends, growth, market share winners & losers 5
Segmentation & target market(s) 5
Environmental Scan 6
Social/Cultural Factors and Trends 6
Economic Factors 7
Technological Factors 8
Competition 8
Other factors 9
SWOT Analysis – key factors discovered 10
MKT 291 Industry Analysis Outline
1. Table of Contents (include page numbers)
2. Executive Overview (10 points)Executive Overview
The Colgate-Palmolive Company is a worldwide leading consumer products company committed to the care and cleanliness of families and-or their homes. It started in the early 19th century as a small soap and candle business founded by William Colgate. Now, more than 200 years later, Colgate-Palmolive serves and is trusted by millions of people worldwide. They sell their products in over 200 countries around the world and identify under brand names such as Colgate, Palmolive, Mennen, Irish Spring, Protex, Ajax, Axion, Soupline, Souavitel and Fab, Sorriso, and Kolynos. Colgate-Palmolive has an enormous market diffusion of 67.7%., which is actually 50% higher than the second leading brand. Colgate-Palmolive’s’ products are arranged as oral health, homecare product or personal product. As their market is evaluated, it is clear to see how the product diversion is segmented based on location and certain demographics. It is important for Colgate to recognize how certain regions act as well as understand their habits and lifestyle choices. This will enable them to promote their product in whatever way seems most fit. The economy, just as the environment, also greatly affects how Colgate must carry out their business. The economy can affect both the consumers and suppliers bargaining power, as well as the the rivalry among competitors, who place nearly identical products on the market. One of Colgate’s key competitors is Procter & Gamble Co. because they specialize in almost identical fields. Colgate obviously produces products that are ...
BSBMKG501 Identify and Evaluate Marketing Opportunities .docxAASTHA76
BSBMKG501 Identify and Evaluate Marketing Opportunities Assessment 1
BSBMKG501
Identify and Evaluate Marketing Opportunities
Assessment Task 1
STUDENT to complete this section
Student Name
Student ID
Trainer Name
Date Submitted
Candidate declaration— By signing below, I declare that:
(
I have been advised of the assessment requirements, have been made aware of my rights and responsibilities as an assessment candidate, and choose to be assessed at this time
(
this assessment work is my own and contains no material written by another person except where due reference is made. I am aware that a false declaration may lead to the withdrawal of a qualification or statement of attainment.
Signed: ……………………………………………………..
Date: ………………………….
ASSESSOR to complete this section
Name of Assessor
Date Review Completed
Assessment Sections
First Attempt
Second Attempt
Task 1
( Competent ( NYC
( Competent ( NYC
Assessment 1:
Identify &evaluate marketing opportunities
In this assessment you will analyse one of the organisationslisted below.
1. Coke / Pepsi
-
(Global)
2. P & G
-
(International)
3. Telstra
-
(Australian)
4. Adam Internet
-
(Local - Adelaide)
Your task is to find two (2) new marketing opportunities suitable for the Australian market. You will present these ideas and your findings in a report to be presented to the Australian Board of Directors of your company.
Note:
You can complete this assessment either individually or as a group (2-4 people). Discuss with your trainer which option you wish to adopt.
___________________________________________________________________________
1.
Identify marketing opportunities
1a.
Analyse the business and its’ needs and identify two (2) new marketing
opportunitiessuitable for the Australian market.
Coca Cola is one of the largest organizations in the world. One of the key needs of the business organization is to ensure that it is in a position to retain its position as a market leader well into the foreseeable future. In order to attain this feta, Coca Cola should position itself to capture and retain key international market destinations such as the Australian market. Australia has a relatively high per capita income and many residents can actually afford to purchase Coca Cola products (Ferrell, 2013).
There are several marketing opportunities that are available within the Australian market. One key opportunity is the fact that the population demographic of Australia mainly consists of young people (Ferrell, 2013). Such young people constitute integral potential consumers for Coca Cola products and this is a strategic opportunity for the company.
Secondly, the Australian market just like many other international market destinations is increasingly becoming conscious of the need to consume healthy food and beverage products. This emerging market trend is an opportunity for Coca Cola to increase the number of diet products in the market s ...
Theo chocolate case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
Coca Cola Presentation according to philips cottler bookHameed Niazi
Coca-Cola has been producing beverages since 1886 and has expanded globally over time. The document discusses Coca-Cola's mission, vision, product line including carbonated drinks and juices, and provides a timeline of the company from 1886 to present. It also includes sections on segmentation, SWOT analysis, pricing strategy, and promotion mix.
InstructionI have 2questions to answer and Will you please answe.docxcarliotwaycave
Instruction
I have 2questions to answer and Will you please answer them separately?
I just need 1~2 paragraph each.
1. Where would you suggest searching for life beyond Earth? Include why you chose the place you did and what kind of investigation you would recommend (take into account things like cost and time factors, etc.)
2. Assuming we should get a communication that is almost surely from an intelligent communication civilization, what should we do? Your text asks if we should transmit or just listen. What do you think the world as a whole should do in response to such a momentous finding? Write your own ideas, then respond to one or two of your classmates. This is pure opinion, but back up your thinking with reasoning, why do you think what you think about this?
Grading Rubric & Instructions
Introduction
· A student introduces the names of the team members who collaborated in the presentation.
· The introduction is friendly and enthusiastic, attracting the attention of the audience.
· The introduction includes a thesis statement to introduce the general purpose of the presentation.
· The introduction comes accompanied by a Front Slide.
Organization & Development
· The group presents information using the sequence prescribed in the Business Plan.
· The PowerPoint presentation is professional and clearly, enhances the audio.
· Color schemes are optimal for viewing.
· The text is readable. Use of spaces and typography is consistent throughout the presentation.
Content (To be included on PPT)
After listening to this presentation, the audience receives a valuable analysis of the organization and specific recommendations for efficiency and effectiveness.
The presentation follows the same outline and content as in the Collaborative Course Project Reports (see attached word document reports – Company Description & CSR; Operations Management Processes; and Marketing Processes)
Company Description
· Name of the Business
· Mission Statement
· Legal Ownership
Business Ethics Processes
· Corporate Social Responsibility
· Corporate Social Responsibility Strategies
· Code of Ethics
Operations Management Processes
· Type of Organizational Structure
· Communication Dynamics
· Transformation Processes
· Supply Chain Strategies
· Total Quality Management
Marketing Management Processes
· Product or Service
· Target Market
· Place and Distribution
· Price
· Promotional Plan
Recommendations for Future Innovation and Performance
· Use the lessons from this course to make specific recommendations on how the organization will continue to innovate processes and products in the future.
Running Head: MARKETING MANAGEMENT PROCESS 1
MARKETING MANAGEMENT PROCESS 2
Contents
Introduction 3
Product or Service 3
Target Market 4
Place and Distribution 6
Price 8
Promotional Plan 10
Conclusion 11
References 13
Introduction
Coca-Cola’s headquarters is located in Atlanta, Georgia however; they operate in over 200 countries. Coca-Cola has been the ...
Running head BUSSINESS PLAN DRAFT1BUSSINESS PLAN2Bu.docxsusanschei
Running head: BUSSINESS PLAN DRAFT
1
BUSSINESS PLAN
2
Business Plan Draft
BUS 599
Avery Clementin
Dr. Daniel Goldsmith
November 29, 2016
TABLE OF CONTENTS
COMPANY DESCRIPTION AND SWOT ANALYSIS 3
COMPANY NAME AND SIGNIFICANCE 3
WEFIT’S COMPANY MISSION STATEMENT 3
TRENDS IN THE NON-ALCOHOLIC BEVERAGE INDUSTRY 3
WEFIT’S STRATEGIC POSITION 4
OVERVIEW OF WEFIT’S DISTRIBUTION CHANNELS 5
RISK ANALYSIS OF WEFIT COMPANY 5
SWOT ANALYSIS 6
MARKETING PLAN AND SALES STRATEGY 6
SALES STRATEGY 7
COMPANY’S TARGET MARKET 8
ANALYZE THE TYPES OF CONSUMERS 8
COMPANY’S MARKET COMPETITION 10
COMPETITION FACTORS 11
JUSTIFICATION OF COMPANY STRATEGY 11
WEFIT DIET DRINK FIVE FS 12
ETHICS AND SOCIAL RESPONSIBILITY 13
COMMITMENT OF THE COMPANY 13
EFFECTS OF WEFIT ACTIVITIES ON THE ENVIRONMENT AND HOW TO MITIGATE THEM 13
CHOICE OF PACKAGING 13
DISPOSAL OF BOTTLES 14
HEALTH ISSUES 14
COMPANY’S PLAN TO REACH THE APPROPRIATE MARKET 15
BUSINESS PLAN FINANCIALS 15
STRATEGIC FINANCIAL PLANNING TECHNIQUES 15
BUDGETING 16
PRICING ANALYSIS 16
EVALUATING COSTS 16
CASH FLOW MANAGEMENT 17
PERFORMANCE ANALYSIS 17
REFERENCES 18
Company Description and SWOT Analysis
Company Name and Significance
The name of my Non- alcoholic beverage (NAB) company is WeFit Diet Drinks. This company deals with the production and the manufacturing of the non-alcoholic beverages that have zero calories content. The significance of this beverage is to provide soft drinks to the people who enjoy the various tastes of different sodas, but they are no longer willing to indulge in drinks that have the calories as a measure of ensuring a healthy lifestyle. This company will provide drinks with different flavors just like the other sodas. These drinks will aid in meeting the needs of the people who have decided to adopt healthy lifestyles such as avoiding the high-calorie content drinks.
WeFit’s Company Mission Statement
The mission statement of the WeFit Diet Drinks is to ensure the provision of sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits. As a company, we are committed to ensuring that we meet the various needs of our customers through the provision of high-quality products, to ensure that they are satisfied and also provide a high level of professionalism. In addition to this, we are also aiming at making a difference and ensuring the creation of value as a company.
Trends in the Non-Alcoholic Beverage Industry
One of the trends in the non-alcoholic beverage industry is that there is a revolution whereby the sugary drinks and juices sales are likely to slip. This is a result of the increasing need for the development of new and healthy beverages and other brands that are much healthier than the prevailing ones. In the developed countries, many people have become more sensitive to health ...
The document discusses marketing strategies for Coca-Cola in foreign markets. It describes Coca-Cola as a carbonated soft drink and discusses its target markets in the US and abroad. In the US, Coca-Cola's main target market is youth aged 15-25 and adults up to 40, while in foreign markets the target is extended to include more adults and families. The document also outlines Coca-Cola's major competitors globally, like Pepsi and RC Cola, and discusses how the marketing manager would apply segmentation, targeting and positioning to market Coca-Cola abroad while considering environmental factors and ethics.
The document provides an overview of Coca-Cola's marketing strategies and plans. It discusses the company's mission, vision, values, objectives, target markets, marketing mix of product, place, price and promotion, as well as analyses of the company's internal and external environments including strengths, weaknesses, opportunities and threats.
the paper is about the supply chain management ethical issues, dem.docxoreo10
the paper is about the supply chain management ethical issues, demographics, or environmental issues. In general, the paper is more strategic. You are expected to do your own research within the periodicals academic library. In other words, this is a research oriented assignment. You are expected to find other articles to compare, cite the authors properly, etc. It is a deliberately open assignment that is intended to promote analysis, information gathering, information processing and writing skills.
· 50% Articles and sources should be 2 years old at most and academic.
· A minimum of 2000 words per document is expected
· Must have Tables and Graphs (Tables are clear and complete. Text describing the graph in the body of the document shows understanding and analysis skills)
· Citation and reference
Table Of Contents
Executive Overview 3
Situation Analysis 4
Market Summary 5
Trends, growth, market share winners & losers 5
Segmentation & target market(s) 5
Environmental Scan 6
Social/Cultural Factors and Trends 6
Economic Factors 7
Technological Factors 8
Competition 8
Other factors 9
SWOT Analysis – key factors discovered 10
MKT 291 Industry Analysis Outline
1. Table of Contents (include page numbers)
2. Executive Overview (10 points)Executive Overview
The Colgate-Palmolive Company is a worldwide leading consumer products company committed to the care and cleanliness of families and-or their homes. It started in the early 19th century as a small soap and candle business founded by William Colgate. Now, more than 200 years later, Colgate-Palmolive serves and is trusted by millions of people worldwide. They sell their products in over 200 countries around the world and identify under brand names such as Colgate, Palmolive, Mennen, Irish Spring, Protex, Ajax, Axion, Soupline, Souavitel and Fab, Sorriso, and Kolynos. Colgate-Palmolive has an enormous market diffusion of 67.7%., which is actually 50% higher than the second leading brand. Colgate-Palmolive’s’ products are arranged as oral health, homecare product or personal product. As their market is evaluated, it is clear to see how the product diversion is segmented based on location and certain demographics. It is important for Colgate to recognize how certain regions act as well as understand their habits and lifestyle choices. This will enable them to promote their product in whatever way seems most fit. The economy, just as the environment, also greatly affects how Colgate must carry out their business. The economy can affect both the consumers and suppliers bargaining power, as well as the the rivalry among competitors, who place nearly identical products on the market. One of Colgate’s key competitors is Procter & Gamble Co. because they specialize in almost identical fields. Colgate obviously produces products that are ...
BSBMKG501 Identify and Evaluate Marketing Opportunities .docxAASTHA76
BSBMKG501 Identify and Evaluate Marketing Opportunities Assessment 1
BSBMKG501
Identify and Evaluate Marketing Opportunities
Assessment Task 1
STUDENT to complete this section
Student Name
Student ID
Trainer Name
Date Submitted
Candidate declaration— By signing below, I declare that:
(
I have been advised of the assessment requirements, have been made aware of my rights and responsibilities as an assessment candidate, and choose to be assessed at this time
(
this assessment work is my own and contains no material written by another person except where due reference is made. I am aware that a false declaration may lead to the withdrawal of a qualification or statement of attainment.
Signed: ……………………………………………………..
Date: ………………………….
ASSESSOR to complete this section
Name of Assessor
Date Review Completed
Assessment Sections
First Attempt
Second Attempt
Task 1
( Competent ( NYC
( Competent ( NYC
Assessment 1:
Identify &evaluate marketing opportunities
In this assessment you will analyse one of the organisationslisted below.
1. Coke / Pepsi
-
(Global)
2. P & G
-
(International)
3. Telstra
-
(Australian)
4. Adam Internet
-
(Local - Adelaide)
Your task is to find two (2) new marketing opportunities suitable for the Australian market. You will present these ideas and your findings in a report to be presented to the Australian Board of Directors of your company.
Note:
You can complete this assessment either individually or as a group (2-4 people). Discuss with your trainer which option you wish to adopt.
___________________________________________________________________________
1.
Identify marketing opportunities
1a.
Analyse the business and its’ needs and identify two (2) new marketing
opportunitiessuitable for the Australian market.
Coca Cola is one of the largest organizations in the world. One of the key needs of the business organization is to ensure that it is in a position to retain its position as a market leader well into the foreseeable future. In order to attain this feta, Coca Cola should position itself to capture and retain key international market destinations such as the Australian market. Australia has a relatively high per capita income and many residents can actually afford to purchase Coca Cola products (Ferrell, 2013).
There are several marketing opportunities that are available within the Australian market. One key opportunity is the fact that the population demographic of Australia mainly consists of young people (Ferrell, 2013). Such young people constitute integral potential consumers for Coca Cola products and this is a strategic opportunity for the company.
Secondly, the Australian market just like many other international market destinations is increasingly becoming conscious of the need to consume healthy food and beverage products. This emerging market trend is an opportunity for Coca Cola to increase the number of diet products in the market s ...
Theo chocolate case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
Coca Cola Presentation according to philips cottler bookHameed Niazi
Coca-Cola has been producing beverages since 1886 and has expanded globally over time. The document discusses Coca-Cola's mission, vision, product line including carbonated drinks and juices, and provides a timeline of the company from 1886 to present. It also includes sections on segmentation, SWOT analysis, pricing strategy, and promotion mix.
Mid-Term Exam Marketing 435535Summer Term 2017 Exam Instructi.docxARIV4
Mid-Term Exam Marketing 435/535
Summer Term 2017
Exam Instructions: This exam is designed to measure your understanding of concepts that were discussed in class lecture, course readings, and using Wikipedia and the embedded web links. You are free to consult these materials and your colleagues when preparing your answers to questions below, but please the words you choose for your answers should be your own. Each question is equally weighted and I expect about 1/2 to a page in length, per answer (average 2/3 page), for a total of about 5-6 pages in length. Answer any 5 questions. Please put your name on exam and file name. Exam is due on D2L.
Answer any 5 of the 6 following questions:
1. If you had unilateral power, what is the one food-related regulation that you would impose - or abolish? Why would you take this action? What would be the impact on both consumers and business? And…if you happen to be a citizen/resident of a country other than the US, please feel free to put your answer in the context of that nation’s regulatory framework.
2. Do you think that the US government should allow the Amazon acquisition of Whole Foods to go through? Why or why not? And please explain what you think the impact of this deal, assuming it is completed, will be on both consumers and business.
3. Tell us three things that you did not know about retail and CPG marketing that you did not know before you took this class, but have learned from our assortment of guest speakers.
4. What has changed about the consumer’s decision journey as described in the readings from the way consumers used to shop and what are some marketing implications for reimagining the American supermarket for the future? (Refer to the readings/speakers in your answers)
5. In the class lecture it was stated that market penetration is a key to success for CPG products.
What are the two requirements described in the lecture to achieve high market penetration rates and how is the “Law of double jeopardy” related? (Use your notes and if you want Wikipedia).
6. What are the top business career opportunities according to US News and World Report for 2015 in Marketing? Of the skills reported as most important for interviewers for marketing hires which are your top 3 strengths? Which are the 3 you need to work on the most? Why is it important to develop a marketing plan for yourself for life after school?
• Guest Speaker Jason Strobbe- Going to Market in Wine
What “was” in the News 2016 this week
Mintel’s top 12 key trends for 2016
* Alternatives Everywhere: Novel protein sources and potential replacements means that what was formerly ‘alternative’ could take over the mainstream.
* Artificial: Public Enemy No. 1: Companies are removing artificial ingredients to meet consumer demand for natural food .
* Eco is the New Reality: Sustainability continues to evolve and has become a necessary part of new product development.
* From the Inside-Out: A market has been cr ...
IntroductionTeam 9 Consulting will be working with Coca-Cola t.docxnormanibarber20063
Introduction
Team 9 Consulting will be working with Coca-Cola to develop an analysis of their marketing strategies. We’ll discuss various facets of the industry and the company and provide a recommendation for their marketing department.
The specific product line that we will be focusing on in our marketing plan is on the Coca-Cola brand drink itself, or Classic Coke. Coca-Cola does have many varieties of Coke, such as Coca-Cola Life, Diet Coke, and Coke Zero that will be touched on throughout this report as well.
Market Profile
Coca-Cola (NYSE: KO) is the world's largest beverage company with over 500 brands and 3,900 beverage choices (Coca-Cola, 2017). They aim to continue their growth and “refresh the world” by starting within and making the company a better, more sustainable one. Their main competitors in the beverage industry are Pepsi and Dr Pepper Snapple Inc. (Reference.com, 2017)
Coca-Cola has strong values that guide their business philosophy: Coke supports ideas such as family, togetherness, happiness, and community. This is strongly reflected in their company vision statements.
Mission Statement (Coca-Cola, 2017):
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
· To refresh the world...
· To inspire moments of optimism and happiness...
· To create value and make a difference.
Coca-Cola mainly manufactures and sells Carbonated Soft Drinks (CSDs). As of December 2016 Coca-Cola led the CSD sector with a market share of 40.7% which resulted in approximate sales of $18,630.8 million (Mintel, 2017).
The CSD market is a multi-billion dollar industry seeing approximately $36 billion dollars in revenues each year (Stivaros, 2016). The industry has been in decline in recent years, with CSD sales forecasted to continue falling. The graphic below (Mintel, 2017) illustrates this decline.
Growth Strategy
Coca-Cola has two main growth strategies: strategic initiatives and product development.
Strategic initiatives:
James Quincey, President and COO of Coca Cola, has spoken recently about Coca-Cola’s growth strategy (Bailey, 2016), which is based on the following five initiatives to restore momentum and transform the business: focus on productivity, streamline organization, make disciplined investments, adapt a segmented approach to driving revenue, and focus on its core business model.
Coca-Cola’s business approach of segmenting its operations, such as outsourcing all of their bottling to partners (Coca-Cola, 2017), helps them keep costs low and increase their overall profits.
Product Development:
During a conference call during their 3rd Quarter in 2016 (Bailey, 2016) their Chief Operating Officer noted the following strategies:
· Expanding their sugar free range of sodas
· Working on reformulating existing products to contain less sugar
· Packing their soda in smaller containers
· Expanding their range.
This marketing research report summarizes a study on brand loyalty to Coca-Cola. The researchers conducted a survey of 30 people and analyzed the results using SPSS. Key findings include:
- The sample was majority female (57%) and between ages 20-25 (43%).
- Most respondents earned between 600-1500 TL per month (93%).
- Statistical tests found no significant differences in brand loyalty based on gender or income.
- Regression analysis showed a positive relationship between brand loyalty, age, and lifestyle image matching Coca-Cola's branding.
- A weak positive correlation was found between brand loyalty and lifestyle image matching.
The report concludes there may be an opportunity for Coca-Cola to
Coca-Cola is introducing a new bottled tea drink called "Sprite Tea Fresh". The target market is young, busy people who want a convenient tea option. Coca-Cola will use a variety of marketing strategies and channels to promote Sprite Tea Fresh, including social media, sponsorships, search engine optimization, video ads, and email marketing. The goal is to raise brand awareness, engage customers, and drive sales of the new product among Coca-Cola's target demographic.
The document provides an executive summary, conceptual design, vision and mission statement, business goals, and product, market, business, and financial strategies for an Intoxi-kit subscription service that provides hangover relief items. The conceptual design details existing hangover relief products and the selected design concept. The vision aims to be the primary hangover relief provider for college students. Business goals include revenue targets and profit margins. The product strategy outlines sourcing and packaging items. The market strategy focuses on marketing the 4 Ps to college students. Business strategy analyzes Porter's 5 Forces. Financial strategy provides revenue and cost projections.
Please number the answer parent professional partnership pssuser562afc1
Nike is facing a marketing problem of declining apparel sales despite consumer interest in their products. The rise of cheaper alternative products from other companies has led consumers to prefer less expensive options. Nike's marketing approaches have not accounted for consumers' growing preference for affordable clothing. This research aims to identify marketing strategies to influence consumer preferences and purchasing decisions in favor of Nike products, such as tailoring their approach to better understand consumer needs and trends in the apparel industry.
Over the next several weeks, you will be developing an analysis oflianaalbee2qly
Over the next several weeks, you will be developing an analysis of a case study of your choice. The first step is to analyze a debatable claim. You will select a scholarly article from a reliable source that relays a strong position on a debatable topic. Be sure to record the full APA data, including title, author, and publication information.
Remember, although you are investigating an opinionated piece, your selected article should still come for a reputable publishing source and be well-researched.
In a four- to five-page analysis, address the following in a well-developed and structured essay.
· Provide a clear and detailed introduction.
· What is the topic and why is it important?
· What are the multiple sides of the debate?
· What is your thesis or point of view on the topic?
· Summarize the topic/angle/purpose.
· What is the topic of the article?
· What is the angle or argument that the writer presents?
· What is the purpose of the article? What does the writer want the audience to do with the information they are presented with?
· Analyze rhetorical appeals.
· How does the author use appeals to reason (logos)?
· How does the author use appeals to emotion (pathos)?
· How does the author use appeals to credibility (ethos)?
· What appeals are used most effectively? What is the impact on the argument?
· Provide a counterargument.
· What are the opposing arguments to the argument?
· What are some reasons why the argument is incomplete or illogical?
· What are some examples or forms of evidence that show why or how the counterargument is incomplete or illogical?
· What are the reasons why the original argument is stronger?
· Explain your position.
· What is your evaluation of the issue?
· How does utilizing a counterargument make your analysis stronger?
Remember, you must include detailed examples and analysis to help support your claims. Select your topic wisely and be sure to address each part of the prompt as this assignment will be used for your Week 7 Persuasive Presentation.
Grading Rubric
Item
Description
Value
Topic/Angle/ Purpose Summary
Topic, angle, and purpose are summarized to help build a foundation for understanding the argument.
20
Rhetorical Appeals Analysis
There is a clear evaluation of the use of rhetorical conventions including rhetorical appeals, audience, and context.
30
Counterargument Development
A clear and detailed counterargument is explored that considers rhetorical conventions and audience awareness.
50
Position Explanation and Analysis
Attention is paid to style conventions utilized. Value judgments are conveyed concerning the effectiveness of the argument.
30
Mechanics
Standard language conventions are used for appropriate academic and professional communication. Attention is paid to grammar, syntax, spelling, and punctuation. Citations are in APA format.
20
TOTAL
150
This assignment is due at the end of Week 6.
YUMMY CUP 1
YUMMY CUP 6
Yumm ...
Running head PEPSI VS. COKE CASE STUDY .docxtoltonkendal
Running head: PEPSI VS. COKE CASE STUDY 1
PEPSI VS. COKE CASE STUDY 2
Pepsi vs. Coke Case Study
Student’s Name
Institutional Affiliation
Pepsi vs. Coke Case Study
Part A
The Worldwide Socioeconomic and Political Environment
Understanding the external environment in which a company operates is crucial for any top management. For instance, the global socio economic and political environment presents many challenges and opportunities for many companies (Wetherly, & Otter, 2014). The demographic and culture of the worldwide market varies. For this reason, the importance of determining what to sell, where, how much, and how to market is increasing. For example, the worldwide market is currently more focused on healthy products. Therefore, companies have to respond to these needs in all aspects. In addition, it has also been noted that social responsibility of a company affects the worldwide image of a brand. The global economic challenges might also affect the liquidity and financial performance of companies, for instance, soft drink and beverage manufacturers such as Coca-Cola Co. and Pepsi Co. In addition, the price of imports, exports, and exchange rates might also affect many industries such as soft drink manufacturers (Wetherly, & Otter, 2014). Finally, the economic environment affects how consumers spending powers, thereby, having an impact in many sectors of the economy. It is also important to note that global political environment presents various risk to many companies. For instance, political instabilities in some parts of the globe and changes in established laws and regulations might prevent companies such as Coca Cola and Pepsi from distributing drinks.
The Domestic Environment
The domestic environment in which Coca Cola Co. and operates presents many challenges and opportunities at the same time. For instance, the strong democratic setup in the US and effective rule of law is considered fair and transparent by most companies. However, the US is also under continuous threat because of the interventionist policies regarding war on terror. In addition, the domestic environment of Pepsi and Coca Cola companies has a well-developed economic system that is supported by many service and manufacturing companies. Like some developed countries, the US is faced with the problem of the aging population. This can contribute to major labor shortage more so for companies operating in the US market. However, with a superior education system, the US has one of most highly trained and skilled employees (Wetherly, & Otter, 2014). However, rising racial bigotry is not only a concern for the government but also for major corporations such as Coca Cola and Pepsi that rely on political stability to sell products. Finally, innovation and technology are considered by m ...
This document provides background information on Starbucks' expansion strategies in different international markets. It discusses the concepts of standardization vs localization and how Starbucks has used both approaches. The document also summarizes Starbucks' history and expansion into markets like China, where it localized, and Australia, where it failed to localize. Finally, it provides context on Italian coffee culture, which strongly differs from Starbucks' model. The research aims to design an effective marketing strategy for Starbucks to expand into the difficult Italian market.
The document proposes an integrated marketing campaign to promote Energy Bar & Co. products to white-collar workers ages 18-34 as a nutritious meal replacement. The campaign will utilize traditional, social, and earned media strategies, as well as events and promotions, to communicate that Energy Bar products provide energy to achieve a balanced, healthy lifestyle. The campaign's success will be evaluated both quantitatively through sales data and website analytics, and qualitatively through focus groups, to optimize advertising spending and message delivery.
Running head BUSINESS PLAN1BUSINESS PLAN2Operation .docxjoellemurphey
Running head: BUSINESS PLAN
1
BUSINESS PLAN
2
Operation Management
Vernette Nathan
Strayer University
Dr. Sandra R. Bryant
Bus 599
30 November 2015
Name and significance
Luxury Beverage Company is one of the many exclusive licensed distributors of energy drinks. The Upscale Beverage is one of its products, which has gained utmost significance and popularity among other non-alcoholic drinks (Bohm, 2010). The company’s head office is situated in Durban, South Africa. This is a privately held company founded in 2010 with a capacity of 100 employees in each of its branches. I have chosen an upscale beverage, putting into consideration three major reasons. These reasons make the company highly significant amongst the entire population it serves and more so, to stay ahead of its competitors first, being a new product; most consumers are eager to try it. Secondly, the organization is well known for its good public image and above all, its expertise in producing energy drinks over the years (Hartline, 2002). Finally, for the case of Upscale Beverage, the name itself suggests a completely elevated product, which attracts a majority of consumers. The major aim is to offer quality products for its customers and more so, ensure that market gaps are well filled for the sake of customer satisfaction.
Mission statement and future growth rate
Luxury Beverage Company has a profound mission statement, which stands by three major descriptions;
a) To refresh the entire world with the mind, body and spirit.
b) To be an inspiration especially in moments of optimism and more so, create happiness through the company’s brands and actions.
c) To create exquisite value and make a difference in the beverage industry.
Basing consideration on competitors in the beverage industry at large, Luxury Beverage Company has to come up with strategies that will in turn provide the organization a better position in the industry. There have been numerous market entrants into the beverage industry over the past two years. Competitive advantage is desired by al organizations. Therefore, the Upscale Beverage has to be considered one of the best in the industry, for Luxury Beverage Company to have a competitive advantage. With such a trend, it is evident that the organization may be successful only it sufficient strategies are formulated and more so, in the event that formulated policies are sufficiency implemented.
Strategic position
Strategic positioning entails the development of intended objectives and specific and applicable approaches to situations that are most likely to occur within the organization operations and other activities. The Luxury Beverage Company is specific in its goal alignment and formulation of policies within the consumer goods market. Considerable steps have been taken to ensure that communication to personnel is prioritized and more so, that the firm and personnel in general are operating towards the firm's stated goals and objectives. To distinguis ...
1Running head MARKETING PLAN AND SALES STRATEGY2Running hea.docxdrennanmicah
1
Running head: MARKETING PLAN AND SALES STRATEGY
2
Running head: MARKETING PLAN AND SALES STRATEGY
Marketing Plan and Sales Strategy
Amy E. Guy
Dr. Andrea Banto
Business 599
November 11, 2018
MARKETING PLANThe situation of the Existing Market
There exist different types and brands of beverages in Youngsville which are strong in their own way. Different types of people have different tastes of beverages they want which includes, but is not limited to the calorie levels and alcohol percentages whereas others are more sensitive about the side effects which might be caused by these beverages.
The current market situation in Youngsville, North Carolina is very competitive due to the existence of many giant non-alcoholic beverages companies which have colonized an enormous market share posing a threat to startups. These challenges elevate when these famous companies realize that a growing company has started to become a big competitor to them, hence channeling hefty resources to fight back.
Venturing into a market that is well established and full of giants such as is not an easy task. This will require the adoption of a well-founded marketing strategy that will enable us to maneuver through the unfair competition experienced in Youngsville.Target market
The total population of Youngsville, North Carolina is 18,336. Our company is targeting consumers of ages above 10 (This is about 95% of the total population) who want a life full of health. Our brands will serve as a suitable substitute to the existing but much expensive beverages enriched with vitamins and refreshing taste containing calorie and costly energy. The average income per household in Youngsville is $61,104, hence we have made our products considering the different existing economic strength of the people. Engineered with an immense level of quality to promote a healthier living, our products appeal greatly to people who want to support and be part of our company.Demographic Description
Age range: Any person above the age of 10.
Income Range: Persons with income above $ 1000.
Gender: Male, Female.
Social Class: Students, Working Class, Middle Class, Upper Class, Elite Class.
Lifestyle: Modern, Sports, Healthy Persons. Competition Assessment
We are a non-alcoholic beverage production company, a much-crowded venture, so our major competitors are giant companies such as PepsiCo, Nestle and Coca-Cola Company. Other competitors include Red bull and Dr. Pepper Snapple. The existing giant companies have wide market shares which they guard jealously hence they will not allow any other product to pose a threat against their products hence they will dedicate their effort and resources in suffocating their competitors in the market (Porter & E, 1989).
We have made our products to affordable, a way to pull the market since the same companies that offer similar bever.
Pepsi co diversification strategy case analysisErri Wibowo
This document provides an analysis of PepsiCo's strategic profile and situation. It summarizes PepsiCo's history of acquisitions and diversification since the late 1890s. It then analyzes PepsiCo's strategic profile, including its financial performance, product innovations, relationships with distributors, and international expansion strategy. The document also performs a SWOT analysis and discusses PepsiCo's internal strengths and competitive capabilities. It evaluates how well PepsiCo's strategy has worked and identifies strategic issues that require management attention.
This document provides an analysis of PepsiCo's strategic profile and situation. It summarizes PepsiCo's history of acquisitions and diversification since the late 1890s. It then analyzes PepsiCo's internal strengths and competitive capabilities through a SWOT analysis. It also evaluates PepsiCo's industry attractiveness and competitive position against key rivals. Finally, it considers strategic alternatives for PepsiCo to increase international sales and margins, including adapting products to local tastes, pursuing acquisitions, and investing in research to forecast trends. The best alternative is said to be forecasting trends through research and development to drive product innovation.
Coca-Cola originated as a soda fountain beverage in 1886 and grew impressively in its early years. However, it was not until a strong bottling system developed that Coca-Cola became the world famous brand it is today. Currently, Coca-Cola owns 4 of the world's top 5 nonalcoholic sparkling beverage brands, has over 90,500 associates worldwide, and serves over 1.5 billion beverages each day in over 200 countries. The company aims to refresh people in body, mind and spirit through its brands and actions.
PepsiCo Situation Analysis
Team: C10
Table of Contents
Executive Summary…………………………………………………………………………….1
Company Description…………………………………………………………………………..2
Mission and Goals…………………………………………………………………....2-3
PepsiCo SWOT Analysis………………………………………………………………………3
PepsiCo’s Strengths……………………………………………………………………4
PepsiCo’s Weaknesses………………………………………………………………..5
PepsiCo’s Opportunities……………………………………………………………….5
PepsiCo’s Threats……………………………………………………………………...6 Coca Cola SWOT Analysis…………………………………………………………………….
Coca Cola’s Strengths…………………………………………………………………..
Coca Cola’s Weakness………………………………………………………………...
Coca Cola’s Opportunities……………………………………………………………..
Coca Cola’s Threats……………………………………………………………………. Dr Pepper Snapple GroupSWOT Analysis……………………………………………………..
Competitor’s Strengths………………………………………………………………….
Competitor’s Weakness………………………………………………………………...
Competitor’s Opportunities…………………………………………………………….
Competitor’s Threats…………………………………………………………………...
Customer Analysis………………………………………………………………………………. Market & Product Objectives…………………………………………………………………...
New Product……………………………………………………………………………..
Perceptual Map…………………………………………………………………………..
Appendix…………………………………………………………………………………………..
Works Cited……………………………………………………………………………………….
EXECUTIVE SUMMARY
Company Description
PepsiCo has been around about 85 years. The merger of two companies, Pepsi-Cola and Frito-Lay, created PepsiCo. This allowed PepsiCo to expand outside of the beverage market and into snack brands with chips like the original Frito-lays and additions like the Cheetos brand in 1948. As well, as the creation of the Doritos brand in 1966 which was estimated to become the most popular snack chip in the United States (PepsiCo, Our History 2016). In later years PepsiCo continued expanding by acquiring different chip and snack manufacturers as well as merging or partnering with other beverage companies to help expand both nationally and globally. PepsiCo is now a multi-billion dollar company listed on the stock exchange.
Mission and Goals
PepsiCo mission statement :
“As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth” (PepsiCo,Our Goals 2016).
PepsiCo has redefined their mission over the years as they expect to continue to grow and expand to different markets. They reinforce their mission statement with their goals. Their goals are to create a healthier relationship with food while conti.
Running head: STEELNUTRIDRINK 1
STEELNUTRIDRINK 2
SteelNutridrink Non-Alcoholic Beverage Company
Kizzie Griffin
Dr. Vanessa Graham
BUS 599
Strayer University
7/18/2017
Company and its significance
The company in question is Steel Nutri-drink Non-Alcoholic Beverage Company. The company will be manufacturing, processing and distributing the non-alcoholic beverage to the beverage markets. The rationale and foundation behind the creation, manufacturing and processing of the Steel Nutri-drinkis based on the motivation and need to provide a drink that gives the customer value for their money, instantaneous energy, is refreshing and still healthy. Other companies operating in the market have not managed to satisfy these needs of consumers. This is based on the fact that other drinks contain a lot of calories and sugars that may lead to obesity and other related health complications and are also costly at the same time. All areas that other competitors have not tapped into will be fully taken care of by Steel Nutri-drink.
Mission Statement
The mission statement for the company is “To be a global leader in the provision of efficient and timely energy drinks for all our customers, provide value for their money and achieve sustainability for the environment and all our workers.” The mission statement enables the company to remain focused and committed to achieving its goals and achieve consumer satisfaction. This will also enable it work towards maintaining the competitive edge in the highly competitive beverage markets. The provision of efficient and timely energy drinks gives the company direction. This reminds workers in the organization why the company is in existence. This is what will make the organization to be successful. Offering customers value will act as a “North Star,” which keeps each and every worker clear on the direction of Steel Nutri drink. Efficiency and value will help focus the future of the company. The mission will tell workers of the company what they are doing today as well as what they will do in the future.
The trends in the non-alcoholic beverage industry
There are some changes that are being experienced in the beverage market. Among the changes is the growth of energy, water, and sports drinks brands. Directing attention to only carbonated drinks is now a thing of the past. Much effort by organizations is directed towards producing and selling healthy beverages (Granato, Branco, Nazzaro, Cruz, & Faria, 2010). The other trend is reworking recipes. Most brands that have been in market for a long time now have to be reformulated. They have to be replaced with revamped version as well as have few calories. Also, there is a shift towards having smaller cans and bottles. Having smaller cans and bottles makes the players in the non-alcoholic be ...
Edited jay marketing plan yollies.editedAvik Naskar
The document provides a marketing plan for Kerry Foods to launch their new product "Yollies", a yogurt on a stick. The plan includes a situational analysis using PEST and Porter's 5 Forces models. Competitors like Westbury Dairies are identified. The plan sets SMART objectives to convince more supermarkets to carry Yollies, attract more consumers through advertising, and enhance market share. A SWOT analysis is conducted finding strengths in the product's innovation but weaknesses in low initial market share. The plan aims to integrate internal and external analyses to develop a strategic fit for Kerry Foods.
Product & Brand Management V2
We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: amitymbaassignment@gmail.com Call: 9971223030
This document provides a marketing plan for introducing a new milkshake product targeting students and audiences at SLIIT. It includes:
- An executive summary outlining the product, market analysis conducted, and marketing strategy to influence the 4Ps.
- A market analysis reviewing the current situation, opportunities, segmentation into groups like age and gender, and SWOT analysis.
- Details of the marketing mix strategies for the new product, including the product profile, packaging, pricing strategies, placement, and promotional plan.
- Research conducted and limitations of the report. Tables of contents and references are also included. The report aims to outline the marketing plan to successfully launch the new Kit Kat and chocolate flavored milkshake
Explain in your own words why it is important to read a statistical .docxAlleneMcclendon878
Explain in your own words why it is important to read a statistical study carefully. Can you think of circumstance where it might be okay to misrepresent data?
Video Reflection 12 -
Do you think it is possible to create a study where there really is no bias sampling done? How would you manage to create one?
Video Reflection 13 -
What are your thoughts on statistics being misrepresented/ how does it make you feel? Why do you think the statistic are often presented in this way?
.
Explain how Matthew editedchanged Marks Gospel for each of the fol.docxAlleneMcclendon878
Explain how Matthew edited/changed Mark's Gospel for each of the following passages, and what reasons would he have had for doing that? What in Mk’s version was Mt trying to avoid – i.e., why he might have viewed Mk’s material as misleading, incorrect, or problematic? How did those changes contribute to Matthew’s overall message? How did that link up with other parts of Mt’s message?
Use both the following two sets of passages to support your claim, making use ONLY of the resources below, the Bible, textbooks and Module resources.
1. How did Matthew edit/change Mark 6:45-52 to produce Matthew 14:22-33 – and why?
2. How did Matthew edit/change Mark 9:2-10 to produce Matthew 17:1-13 – and why?
The paper should 350-750 words in length, double-spaced, and using MLA formatting for reference citations and bibliography. Submit the completed assignment to the appropriate Dropbox by
no later than Sunday 11:59 PM Eastern.
Resources for this paper:
See the ebook via SLU library:
New Testament History and Literature
by Martin (2012), pp. 83-88,105-108.
See the ebook via SLU library:
The Gospels
by Barton and Muddiman (2010), p. 53,56-57,102,109.
.
Mid-Term Exam Marketing 435535Summer Term 2017 Exam Instructi.docxARIV4
Mid-Term Exam Marketing 435/535
Summer Term 2017
Exam Instructions: This exam is designed to measure your understanding of concepts that were discussed in class lecture, course readings, and using Wikipedia and the embedded web links. You are free to consult these materials and your colleagues when preparing your answers to questions below, but please the words you choose for your answers should be your own. Each question is equally weighted and I expect about 1/2 to a page in length, per answer (average 2/3 page), for a total of about 5-6 pages in length. Answer any 5 questions. Please put your name on exam and file name. Exam is due on D2L.
Answer any 5 of the 6 following questions:
1. If you had unilateral power, what is the one food-related regulation that you would impose - or abolish? Why would you take this action? What would be the impact on both consumers and business? And…if you happen to be a citizen/resident of a country other than the US, please feel free to put your answer in the context of that nation’s regulatory framework.
2. Do you think that the US government should allow the Amazon acquisition of Whole Foods to go through? Why or why not? And please explain what you think the impact of this deal, assuming it is completed, will be on both consumers and business.
3. Tell us three things that you did not know about retail and CPG marketing that you did not know before you took this class, but have learned from our assortment of guest speakers.
4. What has changed about the consumer’s decision journey as described in the readings from the way consumers used to shop and what are some marketing implications for reimagining the American supermarket for the future? (Refer to the readings/speakers in your answers)
5. In the class lecture it was stated that market penetration is a key to success for CPG products.
What are the two requirements described in the lecture to achieve high market penetration rates and how is the “Law of double jeopardy” related? (Use your notes and if you want Wikipedia).
6. What are the top business career opportunities according to US News and World Report for 2015 in Marketing? Of the skills reported as most important for interviewers for marketing hires which are your top 3 strengths? Which are the 3 you need to work on the most? Why is it important to develop a marketing plan for yourself for life after school?
• Guest Speaker Jason Strobbe- Going to Market in Wine
What “was” in the News 2016 this week
Mintel’s top 12 key trends for 2016
* Alternatives Everywhere: Novel protein sources and potential replacements means that what was formerly ‘alternative’ could take over the mainstream.
* Artificial: Public Enemy No. 1: Companies are removing artificial ingredients to meet consumer demand for natural food .
* Eco is the New Reality: Sustainability continues to evolve and has become a necessary part of new product development.
* From the Inside-Out: A market has been cr ...
IntroductionTeam 9 Consulting will be working with Coca-Cola t.docxnormanibarber20063
Introduction
Team 9 Consulting will be working with Coca-Cola to develop an analysis of their marketing strategies. We’ll discuss various facets of the industry and the company and provide a recommendation for their marketing department.
The specific product line that we will be focusing on in our marketing plan is on the Coca-Cola brand drink itself, or Classic Coke. Coca-Cola does have many varieties of Coke, such as Coca-Cola Life, Diet Coke, and Coke Zero that will be touched on throughout this report as well.
Market Profile
Coca-Cola (NYSE: KO) is the world's largest beverage company with over 500 brands and 3,900 beverage choices (Coca-Cola, 2017). They aim to continue their growth and “refresh the world” by starting within and making the company a better, more sustainable one. Their main competitors in the beverage industry are Pepsi and Dr Pepper Snapple Inc. (Reference.com, 2017)
Coca-Cola has strong values that guide their business philosophy: Coke supports ideas such as family, togetherness, happiness, and community. This is strongly reflected in their company vision statements.
Mission Statement (Coca-Cola, 2017):
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
· To refresh the world...
· To inspire moments of optimism and happiness...
· To create value and make a difference.
Coca-Cola mainly manufactures and sells Carbonated Soft Drinks (CSDs). As of December 2016 Coca-Cola led the CSD sector with a market share of 40.7% which resulted in approximate sales of $18,630.8 million (Mintel, 2017).
The CSD market is a multi-billion dollar industry seeing approximately $36 billion dollars in revenues each year (Stivaros, 2016). The industry has been in decline in recent years, with CSD sales forecasted to continue falling. The graphic below (Mintel, 2017) illustrates this decline.
Growth Strategy
Coca-Cola has two main growth strategies: strategic initiatives and product development.
Strategic initiatives:
James Quincey, President and COO of Coca Cola, has spoken recently about Coca-Cola’s growth strategy (Bailey, 2016), which is based on the following five initiatives to restore momentum and transform the business: focus on productivity, streamline organization, make disciplined investments, adapt a segmented approach to driving revenue, and focus on its core business model.
Coca-Cola’s business approach of segmenting its operations, such as outsourcing all of their bottling to partners (Coca-Cola, 2017), helps them keep costs low and increase their overall profits.
Product Development:
During a conference call during their 3rd Quarter in 2016 (Bailey, 2016) their Chief Operating Officer noted the following strategies:
· Expanding their sugar free range of sodas
· Working on reformulating existing products to contain less sugar
· Packing their soda in smaller containers
· Expanding their range.
This marketing research report summarizes a study on brand loyalty to Coca-Cola. The researchers conducted a survey of 30 people and analyzed the results using SPSS. Key findings include:
- The sample was majority female (57%) and between ages 20-25 (43%).
- Most respondents earned between 600-1500 TL per month (93%).
- Statistical tests found no significant differences in brand loyalty based on gender or income.
- Regression analysis showed a positive relationship between brand loyalty, age, and lifestyle image matching Coca-Cola's branding.
- A weak positive correlation was found between brand loyalty and lifestyle image matching.
The report concludes there may be an opportunity for Coca-Cola to
Coca-Cola is introducing a new bottled tea drink called "Sprite Tea Fresh". The target market is young, busy people who want a convenient tea option. Coca-Cola will use a variety of marketing strategies and channels to promote Sprite Tea Fresh, including social media, sponsorships, search engine optimization, video ads, and email marketing. The goal is to raise brand awareness, engage customers, and drive sales of the new product among Coca-Cola's target demographic.
The document provides an executive summary, conceptual design, vision and mission statement, business goals, and product, market, business, and financial strategies for an Intoxi-kit subscription service that provides hangover relief items. The conceptual design details existing hangover relief products and the selected design concept. The vision aims to be the primary hangover relief provider for college students. Business goals include revenue targets and profit margins. The product strategy outlines sourcing and packaging items. The market strategy focuses on marketing the 4 Ps to college students. Business strategy analyzes Porter's 5 Forces. Financial strategy provides revenue and cost projections.
Please number the answer parent professional partnership pssuser562afc1
Nike is facing a marketing problem of declining apparel sales despite consumer interest in their products. The rise of cheaper alternative products from other companies has led consumers to prefer less expensive options. Nike's marketing approaches have not accounted for consumers' growing preference for affordable clothing. This research aims to identify marketing strategies to influence consumer preferences and purchasing decisions in favor of Nike products, such as tailoring their approach to better understand consumer needs and trends in the apparel industry.
Over the next several weeks, you will be developing an analysis oflianaalbee2qly
Over the next several weeks, you will be developing an analysis of a case study of your choice. The first step is to analyze a debatable claim. You will select a scholarly article from a reliable source that relays a strong position on a debatable topic. Be sure to record the full APA data, including title, author, and publication information.
Remember, although you are investigating an opinionated piece, your selected article should still come for a reputable publishing source and be well-researched.
In a four- to five-page analysis, address the following in a well-developed and structured essay.
· Provide a clear and detailed introduction.
· What is the topic and why is it important?
· What are the multiple sides of the debate?
· What is your thesis or point of view on the topic?
· Summarize the topic/angle/purpose.
· What is the topic of the article?
· What is the angle or argument that the writer presents?
· What is the purpose of the article? What does the writer want the audience to do with the information they are presented with?
· Analyze rhetorical appeals.
· How does the author use appeals to reason (logos)?
· How does the author use appeals to emotion (pathos)?
· How does the author use appeals to credibility (ethos)?
· What appeals are used most effectively? What is the impact on the argument?
· Provide a counterargument.
· What are the opposing arguments to the argument?
· What are some reasons why the argument is incomplete or illogical?
· What are some examples or forms of evidence that show why or how the counterargument is incomplete or illogical?
· What are the reasons why the original argument is stronger?
· Explain your position.
· What is your evaluation of the issue?
· How does utilizing a counterargument make your analysis stronger?
Remember, you must include detailed examples and analysis to help support your claims. Select your topic wisely and be sure to address each part of the prompt as this assignment will be used for your Week 7 Persuasive Presentation.
Grading Rubric
Item
Description
Value
Topic/Angle/ Purpose Summary
Topic, angle, and purpose are summarized to help build a foundation for understanding the argument.
20
Rhetorical Appeals Analysis
There is a clear evaluation of the use of rhetorical conventions including rhetorical appeals, audience, and context.
30
Counterargument Development
A clear and detailed counterargument is explored that considers rhetorical conventions and audience awareness.
50
Position Explanation and Analysis
Attention is paid to style conventions utilized. Value judgments are conveyed concerning the effectiveness of the argument.
30
Mechanics
Standard language conventions are used for appropriate academic and professional communication. Attention is paid to grammar, syntax, spelling, and punctuation. Citations are in APA format.
20
TOTAL
150
This assignment is due at the end of Week 6.
YUMMY CUP 1
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Running head PEPSI VS. COKE CASE STUDY .docxtoltonkendal
Running head: PEPSI VS. COKE CASE STUDY 1
PEPSI VS. COKE CASE STUDY 2
Pepsi vs. Coke Case Study
Student’s Name
Institutional Affiliation
Pepsi vs. Coke Case Study
Part A
The Worldwide Socioeconomic and Political Environment
Understanding the external environment in which a company operates is crucial for any top management. For instance, the global socio economic and political environment presents many challenges and opportunities for many companies (Wetherly, & Otter, 2014). The demographic and culture of the worldwide market varies. For this reason, the importance of determining what to sell, where, how much, and how to market is increasing. For example, the worldwide market is currently more focused on healthy products. Therefore, companies have to respond to these needs in all aspects. In addition, it has also been noted that social responsibility of a company affects the worldwide image of a brand. The global economic challenges might also affect the liquidity and financial performance of companies, for instance, soft drink and beverage manufacturers such as Coca-Cola Co. and Pepsi Co. In addition, the price of imports, exports, and exchange rates might also affect many industries such as soft drink manufacturers (Wetherly, & Otter, 2014). Finally, the economic environment affects how consumers spending powers, thereby, having an impact in many sectors of the economy. It is also important to note that global political environment presents various risk to many companies. For instance, political instabilities in some parts of the globe and changes in established laws and regulations might prevent companies such as Coca Cola and Pepsi from distributing drinks.
The Domestic Environment
The domestic environment in which Coca Cola Co. and operates presents many challenges and opportunities at the same time. For instance, the strong democratic setup in the US and effective rule of law is considered fair and transparent by most companies. However, the US is also under continuous threat because of the interventionist policies regarding war on terror. In addition, the domestic environment of Pepsi and Coca Cola companies has a well-developed economic system that is supported by many service and manufacturing companies. Like some developed countries, the US is faced with the problem of the aging population. This can contribute to major labor shortage more so for companies operating in the US market. However, with a superior education system, the US has one of most highly trained and skilled employees (Wetherly, & Otter, 2014). However, rising racial bigotry is not only a concern for the government but also for major corporations such as Coca Cola and Pepsi that rely on political stability to sell products. Finally, innovation and technology are considered by m ...
This document provides background information on Starbucks' expansion strategies in different international markets. It discusses the concepts of standardization vs localization and how Starbucks has used both approaches. The document also summarizes Starbucks' history and expansion into markets like China, where it localized, and Australia, where it failed to localize. Finally, it provides context on Italian coffee culture, which strongly differs from Starbucks' model. The research aims to design an effective marketing strategy for Starbucks to expand into the difficult Italian market.
The document proposes an integrated marketing campaign to promote Energy Bar & Co. products to white-collar workers ages 18-34 as a nutritious meal replacement. The campaign will utilize traditional, social, and earned media strategies, as well as events and promotions, to communicate that Energy Bar products provide energy to achieve a balanced, healthy lifestyle. The campaign's success will be evaluated both quantitatively through sales data and website analytics, and qualitatively through focus groups, to optimize advertising spending and message delivery.
Running head BUSINESS PLAN1BUSINESS PLAN2Operation .docxjoellemurphey
Running head: BUSINESS PLAN
1
BUSINESS PLAN
2
Operation Management
Vernette Nathan
Strayer University
Dr. Sandra R. Bryant
Bus 599
30 November 2015
Name and significance
Luxury Beverage Company is one of the many exclusive licensed distributors of energy drinks. The Upscale Beverage is one of its products, which has gained utmost significance and popularity among other non-alcoholic drinks (Bohm, 2010). The company’s head office is situated in Durban, South Africa. This is a privately held company founded in 2010 with a capacity of 100 employees in each of its branches. I have chosen an upscale beverage, putting into consideration three major reasons. These reasons make the company highly significant amongst the entire population it serves and more so, to stay ahead of its competitors first, being a new product; most consumers are eager to try it. Secondly, the organization is well known for its good public image and above all, its expertise in producing energy drinks over the years (Hartline, 2002). Finally, for the case of Upscale Beverage, the name itself suggests a completely elevated product, which attracts a majority of consumers. The major aim is to offer quality products for its customers and more so, ensure that market gaps are well filled for the sake of customer satisfaction.
Mission statement and future growth rate
Luxury Beverage Company has a profound mission statement, which stands by three major descriptions;
a) To refresh the entire world with the mind, body and spirit.
b) To be an inspiration especially in moments of optimism and more so, create happiness through the company’s brands and actions.
c) To create exquisite value and make a difference in the beverage industry.
Basing consideration on competitors in the beverage industry at large, Luxury Beverage Company has to come up with strategies that will in turn provide the organization a better position in the industry. There have been numerous market entrants into the beverage industry over the past two years. Competitive advantage is desired by al organizations. Therefore, the Upscale Beverage has to be considered one of the best in the industry, for Luxury Beverage Company to have a competitive advantage. With such a trend, it is evident that the organization may be successful only it sufficient strategies are formulated and more so, in the event that formulated policies are sufficiency implemented.
Strategic position
Strategic positioning entails the development of intended objectives and specific and applicable approaches to situations that are most likely to occur within the organization operations and other activities. The Luxury Beverage Company is specific in its goal alignment and formulation of policies within the consumer goods market. Considerable steps have been taken to ensure that communication to personnel is prioritized and more so, that the firm and personnel in general are operating towards the firm's stated goals and objectives. To distinguis ...
1Running head MARKETING PLAN AND SALES STRATEGY2Running hea.docxdrennanmicah
1
Running head: MARKETING PLAN AND SALES STRATEGY
2
Running head: MARKETING PLAN AND SALES STRATEGY
Marketing Plan and Sales Strategy
Amy E. Guy
Dr. Andrea Banto
Business 599
November 11, 2018
MARKETING PLANThe situation of the Existing Market
There exist different types and brands of beverages in Youngsville which are strong in their own way. Different types of people have different tastes of beverages they want which includes, but is not limited to the calorie levels and alcohol percentages whereas others are more sensitive about the side effects which might be caused by these beverages.
The current market situation in Youngsville, North Carolina is very competitive due to the existence of many giant non-alcoholic beverages companies which have colonized an enormous market share posing a threat to startups. These challenges elevate when these famous companies realize that a growing company has started to become a big competitor to them, hence channeling hefty resources to fight back.
Venturing into a market that is well established and full of giants such as is not an easy task. This will require the adoption of a well-founded marketing strategy that will enable us to maneuver through the unfair competition experienced in Youngsville.Target market
The total population of Youngsville, North Carolina is 18,336. Our company is targeting consumers of ages above 10 (This is about 95% of the total population) who want a life full of health. Our brands will serve as a suitable substitute to the existing but much expensive beverages enriched with vitamins and refreshing taste containing calorie and costly energy. The average income per household in Youngsville is $61,104, hence we have made our products considering the different existing economic strength of the people. Engineered with an immense level of quality to promote a healthier living, our products appeal greatly to people who want to support and be part of our company.Demographic Description
Age range: Any person above the age of 10.
Income Range: Persons with income above $ 1000.
Gender: Male, Female.
Social Class: Students, Working Class, Middle Class, Upper Class, Elite Class.
Lifestyle: Modern, Sports, Healthy Persons. Competition Assessment
We are a non-alcoholic beverage production company, a much-crowded venture, so our major competitors are giant companies such as PepsiCo, Nestle and Coca-Cola Company. Other competitors include Red bull and Dr. Pepper Snapple. The existing giant companies have wide market shares which they guard jealously hence they will not allow any other product to pose a threat against their products hence they will dedicate their effort and resources in suffocating their competitors in the market (Porter & E, 1989).
We have made our products to affordable, a way to pull the market since the same companies that offer similar bever.
Pepsi co diversification strategy case analysisErri Wibowo
This document provides an analysis of PepsiCo's strategic profile and situation. It summarizes PepsiCo's history of acquisitions and diversification since the late 1890s. It then analyzes PepsiCo's strategic profile, including its financial performance, product innovations, relationships with distributors, and international expansion strategy. The document also performs a SWOT analysis and discusses PepsiCo's internal strengths and competitive capabilities. It evaluates how well PepsiCo's strategy has worked and identifies strategic issues that require management attention.
This document provides an analysis of PepsiCo's strategic profile and situation. It summarizes PepsiCo's history of acquisitions and diversification since the late 1890s. It then analyzes PepsiCo's internal strengths and competitive capabilities through a SWOT analysis. It also evaluates PepsiCo's industry attractiveness and competitive position against key rivals. Finally, it considers strategic alternatives for PepsiCo to increase international sales and margins, including adapting products to local tastes, pursuing acquisitions, and investing in research to forecast trends. The best alternative is said to be forecasting trends through research and development to drive product innovation.
Coca-Cola originated as a soda fountain beverage in 1886 and grew impressively in its early years. However, it was not until a strong bottling system developed that Coca-Cola became the world famous brand it is today. Currently, Coca-Cola owns 4 of the world's top 5 nonalcoholic sparkling beverage brands, has over 90,500 associates worldwide, and serves over 1.5 billion beverages each day in over 200 countries. The company aims to refresh people in body, mind and spirit through its brands and actions.
PepsiCo Situation Analysis
Team: C10
Table of Contents
Executive Summary…………………………………………………………………………….1
Company Description…………………………………………………………………………..2
Mission and Goals…………………………………………………………………....2-3
PepsiCo SWOT Analysis………………………………………………………………………3
PepsiCo’s Strengths……………………………………………………………………4
PepsiCo’s Weaknesses………………………………………………………………..5
PepsiCo’s Opportunities……………………………………………………………….5
PepsiCo’s Threats……………………………………………………………………...6 Coca Cola SWOT Analysis…………………………………………………………………….
Coca Cola’s Strengths…………………………………………………………………..
Coca Cola’s Weakness………………………………………………………………...
Coca Cola’s Opportunities……………………………………………………………..
Coca Cola’s Threats……………………………………………………………………. Dr Pepper Snapple GroupSWOT Analysis……………………………………………………..
Competitor’s Strengths………………………………………………………………….
Competitor’s Weakness………………………………………………………………...
Competitor’s Opportunities…………………………………………………………….
Competitor’s Threats…………………………………………………………………...
Customer Analysis………………………………………………………………………………. Market & Product Objectives…………………………………………………………………...
New Product……………………………………………………………………………..
Perceptual Map…………………………………………………………………………..
Appendix…………………………………………………………………………………………..
Works Cited……………………………………………………………………………………….
EXECUTIVE SUMMARY
Company Description
PepsiCo has been around about 85 years. The merger of two companies, Pepsi-Cola and Frito-Lay, created PepsiCo. This allowed PepsiCo to expand outside of the beverage market and into snack brands with chips like the original Frito-lays and additions like the Cheetos brand in 1948. As well, as the creation of the Doritos brand in 1966 which was estimated to become the most popular snack chip in the United States (PepsiCo, Our History 2016). In later years PepsiCo continued expanding by acquiring different chip and snack manufacturers as well as merging or partnering with other beverage companies to help expand both nationally and globally. PepsiCo is now a multi-billion dollar company listed on the stock exchange.
Mission and Goals
PepsiCo mission statement :
“As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth” (PepsiCo,Our Goals 2016).
PepsiCo has redefined their mission over the years as they expect to continue to grow and expand to different markets. They reinforce their mission statement with their goals. Their goals are to create a healthier relationship with food while conti.
Running head: STEELNUTRIDRINK 1
STEELNUTRIDRINK 2
SteelNutridrink Non-Alcoholic Beverage Company
Kizzie Griffin
Dr. Vanessa Graham
BUS 599
Strayer University
7/18/2017
Company and its significance
The company in question is Steel Nutri-drink Non-Alcoholic Beverage Company. The company will be manufacturing, processing and distributing the non-alcoholic beverage to the beverage markets. The rationale and foundation behind the creation, manufacturing and processing of the Steel Nutri-drinkis based on the motivation and need to provide a drink that gives the customer value for their money, instantaneous energy, is refreshing and still healthy. Other companies operating in the market have not managed to satisfy these needs of consumers. This is based on the fact that other drinks contain a lot of calories and sugars that may lead to obesity and other related health complications and are also costly at the same time. All areas that other competitors have not tapped into will be fully taken care of by Steel Nutri-drink.
Mission Statement
The mission statement for the company is “To be a global leader in the provision of efficient and timely energy drinks for all our customers, provide value for their money and achieve sustainability for the environment and all our workers.” The mission statement enables the company to remain focused and committed to achieving its goals and achieve consumer satisfaction. This will also enable it work towards maintaining the competitive edge in the highly competitive beverage markets. The provision of efficient and timely energy drinks gives the company direction. This reminds workers in the organization why the company is in existence. This is what will make the organization to be successful. Offering customers value will act as a “North Star,” which keeps each and every worker clear on the direction of Steel Nutri drink. Efficiency and value will help focus the future of the company. The mission will tell workers of the company what they are doing today as well as what they will do in the future.
The trends in the non-alcoholic beverage industry
There are some changes that are being experienced in the beverage market. Among the changes is the growth of energy, water, and sports drinks brands. Directing attention to only carbonated drinks is now a thing of the past. Much effort by organizations is directed towards producing and selling healthy beverages (Granato, Branco, Nazzaro, Cruz, & Faria, 2010). The other trend is reworking recipes. Most brands that have been in market for a long time now have to be reformulated. They have to be replaced with revamped version as well as have few calories. Also, there is a shift towards having smaller cans and bottles. Having smaller cans and bottles makes the players in the non-alcoholic be ...
Edited jay marketing plan yollies.editedAvik Naskar
The document provides a marketing plan for Kerry Foods to launch their new product "Yollies", a yogurt on a stick. The plan includes a situational analysis using PEST and Porter's 5 Forces models. Competitors like Westbury Dairies are identified. The plan sets SMART objectives to convince more supermarkets to carry Yollies, attract more consumers through advertising, and enhance market share. A SWOT analysis is conducted finding strengths in the product's innovation but weaknesses in low initial market share. The plan aims to integrate internal and external analyses to develop a strategic fit for Kerry Foods.
Product & Brand Management V2
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This document provides a marketing plan for introducing a new milkshake product targeting students and audiences at SLIIT. It includes:
- An executive summary outlining the product, market analysis conducted, and marketing strategy to influence the 4Ps.
- A market analysis reviewing the current situation, opportunities, segmentation into groups like age and gender, and SWOT analysis.
- Details of the marketing mix strategies for the new product, including the product profile, packaging, pricing strategies, placement, and promotional plan.
- Research conducted and limitations of the report. Tables of contents and references are also included. The report aims to outline the marketing plan to successfully launch the new Kit Kat and chocolate flavored milkshake
Explain in your own words why it is important to read a statistical .docxAlleneMcclendon878
Explain in your own words why it is important to read a statistical study carefully. Can you think of circumstance where it might be okay to misrepresent data?
Video Reflection 12 -
Do you think it is possible to create a study where there really is no bias sampling done? How would you manage to create one?
Video Reflection 13 -
What are your thoughts on statistics being misrepresented/ how does it make you feel? Why do you think the statistic are often presented in this way?
.
Explain how Matthew editedchanged Marks Gospel for each of the fol.docxAlleneMcclendon878
Explain how Matthew edited/changed Mark's Gospel for each of the following passages, and what reasons would he have had for doing that? What in Mk’s version was Mt trying to avoid – i.e., why he might have viewed Mk’s material as misleading, incorrect, or problematic? How did those changes contribute to Matthew’s overall message? How did that link up with other parts of Mt’s message?
Use both the following two sets of passages to support your claim, making use ONLY of the resources below, the Bible, textbooks and Module resources.
1. How did Matthew edit/change Mark 6:45-52 to produce Matthew 14:22-33 – and why?
2. How did Matthew edit/change Mark 9:2-10 to produce Matthew 17:1-13 – and why?
The paper should 350-750 words in length, double-spaced, and using MLA formatting for reference citations and bibliography. Submit the completed assignment to the appropriate Dropbox by
no later than Sunday 11:59 PM Eastern.
Resources for this paper:
See the ebook via SLU library:
New Testament History and Literature
by Martin (2012), pp. 83-88,105-108.
See the ebook via SLU library:
The Gospels
by Barton and Muddiman (2010), p. 53,56-57,102,109.
.
Explain the degree to which media portrayal of crime relates to publ.docxAlleneMcclendon878
Explain the degree to which media portrayal of crime relates to public fear of crime and explain how.
Explain whether public fear of crime might influence individual behavior or not and explain how or how not.
Share an insight about whether media should be responsible or not for the portrayal of crime as it relates to public fear of crime.
2 Pages in APA Format
.
Explain the difference between genotype and phenotype. Give an examp.docxAlleneMcclendon878
Explain the difference between genotype and phenotype. Give an example of each and describe both in an account that relates to you personally, the
paper should be 2-3 pages in length (not counting the title and resources pages), APA style (no abstract required), and should be supported with appropriate citations.
.
Explain the history behind the Black Soldier of the Civil War In t.docxAlleneMcclendon878
Explain the history behind the Black Soldier of the Civil War
In this forum look beyond the book for information on specific units, soldiers and even the reasons for why Lincoln allowed the African American to service in the war.
Soldiers - the trained and untrained
Initial post of at least 300 words due by Friday.
Darlene Hine, William Hine, and Stanley Harrold.
The African-American Odyssey: Volume I, 6th ed. New Jersey: Pearson 2014.
.
Explain the fundamental reasons why brands do not exist in isolation.docxAlleneMcclendon878
Explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that can help a health care facility improve patient satisfaction.
Assess the value of Lederer and Hill's Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific examples of strategic or tactical initiatives within a health care organization.
.
Explain the difference between hypothetical and categorical imperati.docxAlleneMcclendon878
Hypothetical imperatives are conditional principles that apply if one wants to achieve a goal, while categorical imperatives are unconditional moral rules. This distinction could be used to argue that placing violent prisoners in solitary confinement is a hypothetical imperative to maintain safety, but it may violate the categorical imperative of respecting human dignity for all.
Explain in 100 words provide exampleThe capital budgeting decisi.docxAlleneMcclendon878
Explain in 100 words provide example
The capital budgeting decision techniques that we've discussed all have strengths and weaknesses, but they do comprise the most popular rules for valuing projects. Valuing entire businesses, on the other hand, requires that some adjustments be made to various pieces of these methodologies. For example, one alternative to NPV used quite frequently for valuing firms is called Adjusted Present Value (APV).
What is APV, and how does it differ from NPV?
.
Explain how Supreme Court decisions influenced the evolution of the .docxAlleneMcclendon878
Explain how Supreme Court decisions influenced the evolution of the death penalty.
Explain the financial impact of the death penalty on society. Include at least one specific cost associated with the death penalty.
Explain the social impact of the death penalty on society. Provide examples and use Learning Resources to support your statements. 2 pages in APA format
.
Explain how an offender is classified according to risk when he or s.docxAlleneMcclendon878
Explain how an offender is classified according to risk when he or she is placed on probation or parole. Include how static and dynamic factors are taken into account by the supervising officer when both determining the level of supervision an offender needs and in developing the case-supervision plan for the offender. Include a discussion on the various levels of probation/parole supervision and the amount of surveillance and contact with the offender involved with each level. Do you agree or disagree with how often probation and parole officers have contact with high-risk offenders? Make sure to support your opinion.
.
Explain a lesson plan. Describe the different types of information.docxAlleneMcclendon878
Explain a lesson plan. Describe the different types of information found in a detailed lesson plan. Include in your discussion a design document and its usefulness. (A Minimum 525 Words)
Reference:
Noe, R. A. (2013). Employee training and development (6th ed.). New York, NY: McGraw-Hill.
.
explain the different roles of basic and applied researchdescribe .docxAlleneMcclendon878
explain the different roles of basic and applied research
describe the different criteria for success of basic and applied research
explain why government policymakers seem to prefer applied research
describe how basic research reflects liberal democratic values
Over fifty years ago, Vannevar Bush released his enormously influential report, Science, the Endless Frontier, which asserted a dichotomy between basic and applied science. This view was at the core of the compact between government and science that led to the golden age of scientific research after World War II—a compact that is currently under severe stress. In this book, Donald Stokes challenges Bush’s view and maintains that we can only rebuild the relationship between government and the scientific community when we understand what is wrong with that view.
Stokes begins with an analysis of the goals of understanding and use in scientific research. He recasts the widely accepted view of the tension between understanding and use, citing as a model case the fundamental yet use-inspired studies by which Louis Pasteur laid the foundations of microbiology a century ago. Pasteur worked in the era of the “second industrial revolution,” when the relationship between basic science and technological change assumed its modern form. Over subsequent decades, technology has been increasingly science-based. But science has been increasingly technology-based–with the choice of problems and the conduct of research often inspired by societal needs. An example is the work of the quantum-effects physicists who are probing the phenomena revealed by the miniaturization of semiconductors from the time of the transistor’s discovery after World War II.
On this revised, interactive view of science and technology, Stokes builds a convincing case that by recognizing the importance of use-inspired basic research we can frame a new compact between science and government. His conclusions have major implications for both the scientific and policy communities and will be of great interest to those in the broader public who are troubled by the current role of basic science in American democracy.
Why the distinction between basic (theoretical) and applied
(practical) research is important in the politics of science
.
Explain the basics of inspirational and emotion-provoking communicat.docxAlleneMcclendon878
Explain the basics of inspirational and emotion-provoking communication.
Explain the key features of a power-oriented linguistic style.
Explain the six basic principles of persuasion.
Evaluate basic approaches to resolving conflict and negotiating.
Choose one of the above topics
1 Paragraph
1 APA citation
.
Explain how leaders develop through self-awareness and self-discipli.docxAlleneMcclendon878
This paper discusses how leaders develop through self-awareness, self-discipline, education, experience, and mentoring. It will explain and classify different types of leadership development programs and discuss the importance of leadership succession planning. The paper will be 3-4 pages long using APA style and citing at least 4 sources.
Explain five ways that you can maintain professionalism in the meeti.docxAlleneMcclendon878
Explain five ways that you can maintain professionalism in the meeting and convention planning industry.
1.
Order of precedence
2.
Titles and styles of address
3.
Invitations
4.
Flags
5.
Religious, cultural and ritual observations
.
Explain security awareness and its importance.Your response should.docxAlleneMcclendon878
Explain security awareness and its importance.
Your response should be at least 200 words in length.
Explain network and data privacy policies.
Your response should be at least 200 words in length.
Explain the different security positions within information security.
Your response should be at least 200 words in length.
Explain what a security incident response team handles.
Your response should be at least 200 words in length.
.
Experimental Design AssignmentYou were given an Aedesaegyp.docxAlleneMcclendon878
Experimental Design Assignment
You were given an
Aedes
aegypti
gene of unknown function. Using Blast you were able to find the homologs of your gene. You have done research regarding the function of the homologs. Using this information:
A.Construct
a hypothesis
Give a hypothesis on the function of your gene SHAKER is in Aedesaegypti.
B.Design
an experiment to test your hypothesis.
Include a
labeled
sketch and written summary of experiment. (
include drawing of all conditions
, negative/positive etc)
C. Variables
List the Dependent and Independent
List Control variable
List a Positive and /or Negative controls
D.
Create a
data
set
and figure
Create a graph that clearly conveys to the reader what your experiment is about.
F.Interpretation
Give an interpretation of the possible meaning of your data. (although this isn’t conclusive since we are not doing statistics) . Does it align with your hypothesis?
G.Self-critique
and follow-up questions:
Why might your conclusion be wrong, what other questions do you have.
.
Expand your website plan.Select at least three interactive fea.docxAlleneMcclendon878
This document recommends selecting at least three interactive features to add to a website, identifying the purpose each feature would serve visitors, and how they would be constructed. Potential interactive features could include a contact form to collect visitor information, an events calendar to promote upcoming activities, and a feedback survey to gather user opinions.
Exercise 7 Use el pronombre y la forma correcta del verbo._.docxAlleneMcclendon878
Este documento presenta 22 oraciones con pronombres y verbos en forma personal que deben completarse correctamente. Las oraciones contienen sujetos como "yo", "nosotros", "ellos", etc. y verbos como "gustar", "faltar", "quedar", etc. que deben conjugarse de acuerdo al sujeto para completar cada oración.
Exercise 21-8 (Part Level Submission)The following facts pertain.docxAlleneMcclendon878
Exercise 21-8 (Part Level Submission)
The following facts pertain to a noncancelable lease agreement between Windsor Leasing Company and Sheridan Company, a lessee.
Inception date:
May 1, 2017
Annual lease payment due at the beginning of
each year, beginning with May 1, 2017
$21,737.01
Bargain-purchase option price at end of lease term
$3,800
Lease term
5
years
Economic life of leased equipment
10
years
Lessor’s cost
$68,000
Fair value of asset at May 1, 2017
$93,000
Lessor’s implicit rate
10
%
Lessee’s incremental borrowing rate
10
%
The collectibility of the lease payments is reasonably predictable, and there are no important uncertainties surrounding the costs yet to be incurred by the lessor. The lessee assumes responsibility for all executory costs.
Click here to view factor tables
(c)
Your answer is partially correct. Try again.
Prepare a lease amortization schedule for Sheridan Company for the 5-year lease term.
(Round present value factor calculations to 5 decimal places, e.g. 1.25125 and Round answers to 2 decimal places, e.g. 15.25.)
SHERIDAN COMPANY (Lessee)
Lease Amortization Schedule
Date
Annual Lease Payment Plus
BPO
Interest on
Liability
Reduction of Lease
Liability
Lease Liability
5/1/17
$
[removed]
[removed]
[removed]
[removed]
[removed]
[removed]
(To record depreciation.)
[removed]
[removed]
[removed]
[removed]
[removed]
[removed]
(To record interest.)
1/1/18
[removed]
[removed]
[removed]
[removed]
[removed]
[removed]
[removed]
[removed]
[removed]
(To record second payament.)
Question 27
Pearl Corporation manufactures replicators. On January 1, 2017, it leased to Althaus Company a replicator that had cost $100,000 to manufacture. The lease agreement covers the 5-year useful life of the replicator and requires 5 equal annual rentals of $40,200 payable each January 1, beginning January 1, 2017. An interest rate of 12% is implicit in the lease agreement. Collectibility of the rentals is reasonably assured, and there are no important uncertainties concerning costs.
Prepare Pearl’s January 1, 2017, journal entries.
(Credit account titles are automatically indented when amount is entered. Do not indent manually. If no entry is required, select "No Entry" for the account titles and enter 0 for the amounts. Round present value factor calculations to 5 decimal places, e.g. 1.25124 and the final answer to 0 decimal places e.g. 58,971
.
)
Click here to view factor tables
Date
Account Titles and Explanation
Debit
Credit
January 1, 2017
[removed]
[removed]
[removed]
[removed]
[removed]
[removed]
(To record the lease.)
January 1, 2017
[removed]
[removed]
[removed]
[removed]
[removed]
[removed]
(To record cost.)
January 1, 2017
[removed]
[removed]
[removed]
[removed]
[removed]
[removed]
(To record first lease payment.)
6 years ago
16.01.2017
8
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what can i bring to class that symbolizes growth and change
calculate it.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
2. Assignment Instructions
Step 1: Review social commentary in The Importance of Being
Earnest.
a) Identify social issues explored in The Importance of Being
Earnest.
b) Determine how Wilde comments on social issues and
critiques society.
c) If necessary, revisit the play to find specific examples.
Step 2: Identify current social issues.
a) Brainstorm specific examples of current social issues and
problems.
b) Determine whether there are similarities between current
social issues and Victorian social
issues.
c) Conduct additional online research if necessary.
d) Keep track of any sources you consult.
Step 3: Create an engaging blog post.
a) Find and use images that reflect your ideas and viewpoint.
b) Use titles and headings to organize information.
4. □ Does your blog post use titles and headings to organize
information?
□ Does your blog post use a conversational style and tone?
□ Did you cite your research sources in the sources section?
Step 5: Revise and submit your blog post file.
a) If your work does not meet all of the requirements on the
checklist, make necessary revisions.
b) Once you have completed your blog post, you will save your
file. (Ask your teacher for help.)
c) Return to the Virtual Classroom and use the “Browse for file”
option to locate and submit your
assignment. Congratulations on completing your assignment!
d) Ask your teacher for further instructions about printing your
work and presenting it to an
audience.
Market Analysis and SWOT Assignment
Industry Overview
5. Industry category – The Coca-Cola Firm is a beverage company
that sells its products in different countries all over the world
and territories. The company’s mission is that it aims at
revitalize changing the planet and trying to bring about a
difference. Some of the products that the company produces
include Sprite, Fanta, Coca-Cola and many other drinks. The
company seeks to solve the problem of distribution to all parts
of the world by incorporating different suppliers and
distributors in their line of operation (Christ et al., 2018).
Industry characteristics – The beverage sector in the United
States is worth $146 billion. In 2021, non-alcoholic beverage
sales in the United States totaled $414.8 million. Every day,
Americans take 341.1 drink calories on average, while children
consume 312.6 drink calories. The major players in this industry
include PepsiCo, JBS, Tyson foods and many others, some of
the major distributors in this industry include the empire
merchants North LLC, young market company, alliance
beverage distribution among others.
Industry regulations – There are different rules and regulations
that have been set by the federal government that requires that
any company that is operating in the beverage industry must
adhere to. Some of these regulations include accurate labeling
and advertising. Also the FDA requires that any beverage drink
that is intended for human consumption should be sealed in
bottles and any added ingredients should be measured to be safe
for the consumer.
Market growth and trends – The industry in this case has been
significantly been growing, many new and healthier products
have been produced by different companies in the sector and
also there have been new entries to the market that have been
increasing the competition in this case (Wee, 2017). Looking at
the industry, there are current trends that may affect the general
business, some of these trends include the change in people
lifestyles of people to seek and drinks that are healthier, coca
cola in this case therefore with its zero sugar drink will increase
its demand.
6. Stability – The beverage industry in the country has always
been very stable, people have always been interested in the
drinks and especially the non-alcoholic ones being offered by
the companies in the industry. Economically, the revenue that
has been generated by the industry both historically has been
very stable and the revenue has been consistently been rising
throughout the years.
Market Segmentation
Coca Cola Company is primarily located in the United States,
its headquarters are located in Atlanta, Georgia.
Currently, the market of the industry is very huge and the
customers that the company in this case specifically has the
ability to support the business as it has established itself
throughout the years and it has gained a big market share that
helps in supporting its business activities.
In as much as the company sees everyone as the target market,
the marketing plan in this case will only consider looking at
only one target market. The target customers for the Coca-Cola
No Sugar product include the people who do have existing
medical conditions that deprive them of using products with
sugar and also the general population who are aiming to live a
healthy life. The characteristics of the buyers in the company
are people who in most cases do not prefer alcoholic drinks, and
are more interested in maintaining and having a healthy
lifestyle. The consumer needs in the beverage market is to get
beverage drinks that are considered to be in need of drinks that
have less sugar as much as possible and that are also affordable
to them.
Total Available
Market (TAM)
Serviceable Available
Market (SAM)
7. Target Market
Market Shape
When segmenting the market, start by defining the Total
Available Market (TAM), then Serviceable Available Market
(SAM), and finally Target Market (TM).
Total Available Market – Currently, the total available market
of coca cola Company in the United States is considered to be
very big. Considering the fact that the products offered by the
company are non-alcoholic, this makes every person and every
household in the country to be a prospect when it comes to
measuring the total available market.
Serviceable Available Market – Considering that Coca Cola is a
big Company in the United States and even the whole world, its
market segmentation is also huge. However the company seeks
to reach out to customers who are in geographical areas that are
considered to have high temperatures mostly since the products
that the company offers are soft cold drinks meant for fun and
refreshment.
Target Market – In as much as the company sees everyone as
the target market, the marketing plan in this case will only
consider looking at only one target market. The target
customers for the Coca-Cola No Sugar product include the
people who do have existing medical conditions that deprive
them of using products with sugar and also the general
population who are aiming to live a healthy life (Chua et al.,
2020).
Competition
Direct competitors - The beverage company has been considered
to have some big competitors that have been fighting to have
the big market share in the industry. Some of the competitors
that the company has include Tetra Pak, Red Bull, Soylent and
Keuring Dr. Pepper. All these competitors have been in the
market for a very long time just as the same time as coca cola
8. has been in the industry.
Competitor strengths and weaknesses – Looking at the
competitors in this case, they have been very effective
especially when it comes to advertising and marketing, this has
made them to have and gain a bigger market share in the
market. However, one of the weaknesses that the competitors
have is the fact that most of their products have high sugar
levels and they have not considered coming up with products
that have zero sugar levels for the health of the customers.
Status quo – looking at the mind sets of the other competitors in
the market, it is always hard to know what exactly that they are
thinking and what they intend to do that might disrupt the
market. However, it is important to notice that innovation has
been very key to them and therefore things like advertisements
and even delivery channels are somethings that the competitors
have been implementing that do have the ability to disrupt how
things are done (Christ et al., 2018).
Messaging – The best way to achieve overcome the competition
in this case case is by ensuring that the company does its best to
enroll promotional and sales strategies that will help me reach
out to the greater market as easily as possible. Promotional
strategies such as face to face sales processes will be the best
things and way that will help in ensuring that the product
reaches to the target population easily and efficiently. Televised
advertisements and social media promotions will be one of the
effective ways that will help in reaching the targeted customers
(Wee, 2017). Coca cola campaign in this case will educate more
on the importance of taking the zero sugar drink being
introduced and at the same time influence the customers to
taking the same and this will play a very huge role in the
process of overcoming competition.
Uniqueness - The company already has loyal customers and this
is due to the fact that the pricing strategy that the company has
always been constant and this helps in reducing competition.
SWOT Analysis
9. Strengths – Coca Cola Company has always had a very strong
brand presence. Coca cola as a brand has been providing
logical, consistent and satisfying experience to its customers
and this has been helping the company fulfill its value position.
Also, the fact that the prices of its drinks, they remain
unchanged. Also the design of the bottles that the company has
are unique which makes it to be unique (Nair et al., 2021).
These strengths will evolve going forward in a way that the
company by enrolling its new products such as the zero sugar
drinks it will capture a bigger market share.
Weaknesses – Low product diversification, aggressive
competition with Pepsi, law suits, environmentally destructive
packaging. Some of the areas that the company needs to
improve in include packaging and marketing.
Opportunities – Coca Cola Company in this case can choose to
look for partnerships with other companies and this will
specifically help them in the process of ensuring that they do
reach out to a larger market (Nair et al., 2021). Also by coming
up with new innovations like online ordering, distribution and
deliveries, this will help with efficiency and in the process
cutting cost.
Threats – some of the external factors that could affect the
business growth include water usage controversy, competition
(direct and indirect), increase in health consciousness, law suits
etc.
STRENGTHS
Dominant market share.
Greatest customer loyalty.
Extended global reach.
Strong brand identity
WEAKNESSES
Poor product diversification
Health concerns.
Stiff competition from other companies such as Pepsi.
Packaging that is environmentally destructive.
10. OPPORTUNITIES
Introduction of new products and segment diversification.
Adapting to new supply chain systems.
Make new partnerships.
Expand through acquisition.
THREATS
Increase in health consciousness
Economic uncertainty.
Competition.
Water usage controversy
Law suits
Once the SWOT analysis is complete, consider the following
aspects of the business:
Looking at the business strengths such as customer loyalty, this
will have a very significant role in optimizing opportunities that
are there and at the same time reducing any threats that might
be there. For example, since the company has loyal customers it
might adapt to new supply chain systems without having to
worry that it might lose some of its customers in the process.
However, weaknesses such as poor diversification may prevent
the company from fulfilling these opportunities since without
diversifying its products it will make its customers to reach out
to the other companies such as PepsiCo and this might end up
making them loose some of its loyal customers.
Some of the weaknesses that Coca Cola Company has may make
the company to be exposed to many of the threats that are there.
Some of the weaknesses in this case which are dangerous
include poor packaging that is environmentally destructive. This
may end up making the company to be exposed to law suits
which will slow down the company in terms of performance.
Considering that the company has a very strong brand and loyal
customers, the company should choose to diversify its product
by bringing into board new innovations and products and this
will help in giving its customers options that they can choose
from and make decisions that are informed concerning buying
11. products from the company. The strengths that the company has
will help in ensuring that this is done with less cost.
References
Chua, J. Y., Kee, D. M. H., Alhamlan, H. A., Lim, P. Y., Lim,
Q. Y., Lim, X. Y., & Singh, N.(2020). Challenges and
solutions: A case study of Coca-Cola company. Journal of the
Community Development in Asia (JCDA), 3(2), 43-
54.http://ejournal.aibpm.org/index.php/JCDA/article/view/810
Christ, K. L., Burritt, R. L., & Varsei, M. (2018). Coopetition
as a potential strategy for corporate sustainability. Business
strategy and the environment, 26(7), 1029-1040. Retrieved
from:
https://onlinelibrary.wiley.com/doi/abs/10.1002/bse.1967?casa_t
oken=kHTekbFY9FcAAAAA:fpvb2V6b4Tc7q7VI8awP69Eba_k
Tajkxno5Zl092AE_8-
gS1ZuSwSu6yYX7nxX73a9DoRrZFxHLUSlfg
Nair, R. K., Reddy, L. S., Verma, P., Pandey, R., Yuwono, S.,
Sin, L. G., ... & Yu, T. P. (2021). The impact of COVID 19
towards international business strategy: A study of Coca-Cola
company. International Journal of Accounting & Finance in
Asia Pasific (IJAFAP), 4(2), 73-92.
http://ejournal.aibpm.org/index.php/IJAFAP/article/view/1116
Wee, C. H. (2017). Think tank—beyond the five forces model
12. and blue ocean strategy: an integrative perspective from Sun Zi
Bingfa. Global Business and Organizational Excellence, 36(2),
34-45. Retrieved from:
https://onlinelibrary.wiley.com/doi/full/10.1002/joe.21768?casa
_token=RjhU5YmsvrcAAAAA:Vuk1aPLJpy3iuaHFt8nkPxneYK
Gku15GkZF9ohiowz3b6CYehmgwyYm0oPl5PkVi6A-
v2xDq08d3gXlrIg
Column1 Market Shape Tarhet Shape 25 75
SWOT Weaknesses Threats Opportunities Strengths 25
25 25 25
Report Date 0
Report Date 6
Chart1Market ShapeTarhet Shape
Column1
25
75
Sheet1Column1Column2Market Shape25Tarhet Shape75
Market Analysis and SWOT Assignment
Industry Overview
Industry category – The Coca-Cola Firm is a beverage company
that sells its products in different countries all over the world
and territories. The company’s mission is that it aims at
revitalize changing the planet and trying to bring about a
difference. Some of the products that the company produces
include Sprite, Fanta, Coca-Cola and many other drinks. The
company seeks to solve the problem of distribution to all parts
13. of the world by incorporating different suppliers and
distributors in their line of operation (Christ et al., 2018).
Industry characteristics – The beverage sector in the United
States is worth $146 billion. In 2021, non-alcoholic beverage
sales in the United States totaled $414.8 million. Every day,
Americans take 341.1 drink calories on average, while children
consume 312.6 drink calories. The major players in this industry
include PepsiCo, JBS, Tyson foods and many others, some of
the major distributors in this industry include the empire
merchants North LLC, young market company, alliance
beverage distribution among others.
Industry regulations – There are different rules and regulations
that have been set by the federal government that requires that
any company that is operating in the beverage industry must
adhere to. Some of these regulations include accurate labeling
and advertising. Also the FDA requires that any beverage drink
that is intended for human consumption should be sealed in
bottles and any added ingredients should be measured to be safe
for the consumer.
Market growth and trends – The industry in this case has been
significantly been growing, many new and healthier products
have been produced by different companies in the sector and
also there have been new entries to the market that have been
increasing the competition in this case (Wee, 2017). Looking at
the industry, there are current trends that may affect the general
business, some of these trends include the change in people
lifestyles of people to seek and drinks that are healthier, coca
cola in this case therefore with its zero sugar drink will increase
its demand.
Stability – The beverage industry in the country has always
been very stable, people have always been interested in the
drinks and especially the non-alcoholic ones being offered by
the companies in the industry. Economically, the revenue that
has been generated by the industry both historically has been
very stable and the revenue has been consistently been rising
throughout the years.
14. Market Segmentation
Coca Cola Company is primarily located in the United States,
its headquarters are located in Atlanta, Georgia.
Currently, the market of the industry is very huge and the
customers that the company in this case specifically has the
ability to support the business as it has established itself
throughout the years and it has gained a big market share that
helps in supporting its business activities.
In as much as the company sees everyone as the target market,
the marketing plan in this case will only consider looking at
only one target market. The target customers for the Coca-Cola
No Sugar product include the people who do have existing
medical conditions that deprive them of using products with
sugar and also the general population who are aiming to live a
healthy life. The characteristics of the buyers in the company
are people who in most cases do not prefer alcoholic drinks, and
are more interested in maintaining and having a healthy
lifestyle. The consumer needs in the beverage market is to get
beverage drinks that are considered to be in need of drinks that
have less sugar as much as possible and that are also affordable
to them.
Total Available
Market (TAM)
Serviceable Available
Market (SAM)
Target Market
Market Shape
When segmenting the market, start by defining the Total
Available Market (TAM), then Serviceable Available Market
(SAM), and finally Target Market (TM).
Total Available Market – Currently, the total available market
15. of coca cola Company in the United States is considered to be
very big. Considering the fact that the products offered by the
company are non-alcoholic, this makes every person and every
household in the country to be a prospect when it comes to
measuring the total available market.
Serviceable Available Market – Considering that Coca Cola is a
big Company in the United States and even the whole world, its
market segmentation is also huge. However the company seeks
to reach out to customers who are in geographical areas that are
considered to have high temperatures mostly since the products
that the company offers are soft cold drinks meant for fun and
refreshment.
Target Market – In as much as the company sees everyone as
the target market, the marketing plan in this case will only
consider looking at only one target market. The target
customers for the Coca-Cola No Sugar product include the
people who do have existing medical conditions that deprive
them of using products with sugar and also the general
population who are aiming to live a healthy life (Chua et al.,
2020).
Competition
Direct competitors - The beverage company has been considered
to have some big competitors that have been fighting to have
the big market share in the industry. Some of the competitors
that the company has include Tetra Pak, Red Bull, Soylent and
Keuring Dr. Pepper. All these competitors have been in the
market for a very long time just as the same time as coca cola
has been in the industry.
Competitor strengths and weaknesses – Looking at the
competitors in this case, they have been very effective
especially when it comes to advertising and marketing, this has
made them to have and gain a bigger market share in the
market. However, one of the weaknesses that the competitors
have is the fact that most of their products have high sugar
16. levels and they have not considered coming up with products
that have zero sugar levels for the health of the customers.
Status quo – looking at the mind sets of the other competitors in
the market, it is always hard to know what exactly that they are
thinking and what they intend to do that might disrupt the
market. However, it is important to notice that innovation has
been very key to them and therefore things like advertisements
and even delivery channels are somethings that the competitors
have been implementing that do have the ability to disrupt how
things are done (Christ et al., 2018).
Messaging – The best way to achieve overcome the competition
in this case case is by ensuring that the company does its best to
enroll promotional and sales strategies that will help me reach
out to the greater market as easily as possible. Promotional
strategies such as face to face sales processes will be the best
things and way that will help in ensuring that the product
reaches to the target population easily and efficiently. Televised
advertisements and social media promotions will be one of the
effective ways that will help in reaching the targeted customers
(Wee, 2017). Coca cola campaign in this case will educate more
on the importance of taking the zero sugar drink being
introduced and at the same time influence the customers to
taking the same and this will play a very huge role in the
process of overcoming competition.
Uniqueness - The company already has loyal customers and this
is due to the fact that the pricing strategy that the company has
always been constant and this helps in reducing competition.
SWOT Analysis
Strengths – Coca Cola Company has always had a very strong
brand presence. Coca cola as a brand has been providing
logical, consistent and satisfying experience to its customers
and this has been helping the company fulfill its value position.
Also, the fact that the prices of its drinks, they remain
unchanged. Also the design of the bottles that the company has
are unique which makes it to be unique (Nair et al., 2021).
17. These strengths will evolve going forward in a way that the
company by enrolling its new products such as the zero sugar
drinks it will capture a bigger market share.
Weaknesses – Low product diversification, aggressive
competition with Pepsi, law suits, environmentally destructive
packaging. Some of the areas that the company needs to
improve in include packaging and marketing.
Opportunities – Coca Cola Company in this case can choose to
look for partnerships with other companies and this will
specifically help them in the process of ensuring that they do
reach out to a larger market (Nair et al., 2021). Also by coming
up with new innovations like online ordering, distribution and
deliveries, this will help with efficiency and in the process
cutting cost.
Threats – some of the external factors that could affect the
business growth include water usage controversy, competition
(direct and indirect), increase in health consciousness, law suits
etc.
STRENGTHS
Dominant market share.
Greatest customer loyalty.
Extended global reach.
Strong brand identity
WEAKNESSES
Poor product diversification
Health concerns.
Stiff competition from other companies such as Pepsi.
Packaging that is environmentally destructive.
OPPORTUNITIES
Introduction of new products and segment diversification.
Adapting to new supply chain systems.
Make new partnerships.
Expand through acquisition.
THREATS
18. Increase in health consciousness
Economic uncertainty.
Competition.
Water usage controversy
Law suits
Once the SWOT analysis is complete, consider the following
aspects of the business:
Looking at the business strengths such as customer loyalty, this
will have a very significant role in optimizing opportunities that
are there and at the same time reducing any threats that might
be there. For example, since the company has loyal customers it
might adapt to new supply chain systems without having to
worry that it might lose some of its customers in the process.
However, weaknesses such as poor diversification may prevent
the company from fulfilling these opportunities since without
diversifying its products it will make its customers to reach out
to the other companies such as PepsiCo and this might end up
making them loose some of its loyal customers.
Some of the weaknesses that Coca Cola Company has may make
the company to be exposed to many of the threats that are there.
Some of the weaknesses in this case which are dangerous
include poor packaging that is environmentally destructive. This
may end up making the company to be exposed to law suits
which will slow down the company in terms of performance.
Considering that the company has a very strong brand and loyal
customers, the company should choose to diversify its product
by bringing into board new innovations and products and this
will help in giving its customers options that they can choose
from and make decisions that are informed concerning buying
products from the company. The strengths that the company has
will help in ensuring that this is done with less cost.
19. References
Chua, J. Y., Kee, D. M. H., Alhamlan, H. A., Lim, P. Y., Lim,
Q. Y., Lim, X. Y., & Singh, N.(2020). Challenges and
solutions: A case study of Coca-Cola company. Journal of the
Community Development in Asia (JCDA), 3(2), 43-
54.http://ejournal.aibpm.org/index.php/JCDA/article/view/810
Christ, K. L., Burritt, R. L., & Varsei, M. (2018). Coopetition
as a potential strategy for corporate sustainability. Business
strategy and the environment, 26(7), 1029-1040. Retrieved
from:
https://onlinelibrary.wiley.com/doi/abs/10.1002/bse.1967?casa_t
oken=kHTekbFY9FcAAAAA:fpvb2V6b4Tc7q7VI8awP69Eba_k
Tajkxno5Zl092AE_8-
gS1ZuSwSu6yYX7nxX73a9DoRrZFxHLUSlfg
Nair, R. K., Reddy, L. S., Verma, P., Pandey, R., Yuwono, S.,
Sin, L. G., ... & Yu, T. P. (2021). The impact of COVID 19
towards international business strategy: A study of Coca-Cola
company. International Journal of Accounting & Finance in
Asia Pasific (IJAFAP), 4(2), 73-92.
http://ejournal.aibpm.org/index.php/IJAFAP/article/view/1116
Wee, C. H. (2017). Think tank—beyond the five forces model
and blue ocean strategy: an integrative perspective from Sun Zi
Bingfa. Global Business and Organizational Excellence, 36(2),
34-45. Retrieved from:
https://onlinelibrary.wiley.com/doi/full/10.1002/joe.21768?casa
_token=RjhU5YmsvrcAAAAA:Vuk1aPLJpy3iuaHFt8nkPxneYK
Gku15GkZF9ohiowz3b6CYehmgwyYm0oPl5PkVi6A-
v2xDq08d3gXlrIg
20. Column1 Market Shape Tarhet Shape 25 75
SWOT Weaknesses Threats Opportunities Strengths 25
25 25 25
Report Date 0
Report Date 6
Chart1Market ShapeTarhet Shape
Column1
25
75
Sheet1Column1Column2Market Shape25Tarhet Shape75
Market Analysis and SWOT Assignment
Industry Overview
Industry category – The Coca-Cola Firm is a beverage company
that sells its products in different countries all over the world
and territories. The company’s mission is that it aims at
revitalize changing the planet and trying to bring about a
difference. Some of the products that the company produces
include Sprite, Fanta, Coca-Cola and many other drinks. The
company seeks to solve the problem of distribution to all parts
of the world by incorporating different suppliers and
distributors in their line of operation (Christ et al., 2018).
Industry characteristics – The beverage sector in the United
States is worth $146 billion. In 2021, non-alcoholic beverage
sales in the United States totaled $414.8 million. Every day,
Americans take 341.1 drink calories on average, while children
consume 312.6 drink calories. The major players in this industry
21. include PepsiCo, JBS, Tyson foods and many others, some of
the major distributors in this industry include the empire
merchants North LLC, young market company, alliance
beverage distribution among others.
Industry regulations – There are different rules and regulations
that have been set by the federal government that requires that
any company that is operating in the beverage industry must
adhere to. Some of these regulations include accurate labeling
and advertising. Also the FDA requires that any beverage drink
that is intended for human consumption should be sealed in
bottles and any added ingredients should be measured to be safe
for the consumer.
Market growth and trends – The industry in this case has been
significantly been growing, many new and healthier products
have been produced by different companies in the sector and
also there have been new entries to the market that have been
increasing the competition in this case (Wee, 2017). Looking at
the industry, there are current trends that may affect the general
business, some of these trends include the change in people
lifestyles of people to seek and drinks that are healthier, coca
cola in this case therefore with its zero sugar drink will increase
its demand.
Stability – The beverage industry in the country has always
been very stable, people have always been interested in the
drinks and especially the non-alcoholic ones being offered by
the companies in the industry. Economically, the revenue that
has been generated by the industry both historically has been
very stable and the revenue has been consistently been rising
throughout the years.
Market Segmentation
Coca Cola Company is primarily located in the United States,
its headquarters are located in Atlanta, Georgia.
Currently, the market of the industry is very huge and the
customers that the company in this case specifically has the
ability to support the business as it has established itself
22. throughout the years and it has gained a big market share that
helps in supporting its business activities.
In as much as the company sees everyone as the target market,
the marketing plan in this case will only consider looking at
only one target market. The target customers for the Coca-Cola
No Sugar product include the people who do have existing
medical conditions that deprive them of using products with
sugar and also the general population who are aiming to live a
healthy life. The characteristics of the buyers in the company
are people who in most cases do not prefer alcoholic drinks, and
are more interested in maintaining and having a healthy
lifestyle. The consumer needs in the beverage market is to get
beverage drinks that are considered to be in need of drinks that
have less sugar as much as possible and that are also affordable
to them.
Total Available
Market (TAM)
Serviceable Available
Market (SAM)
Target Market
Market Shape
When segmenting the market, start by defining the Total
Available Market (TAM), then Serviceable Available Market
(SAM), and finally Target Market (TM).
Total Available Market – Currently, the total available market
of coca cola Company in the United States is considered to be
very big. Considering the fact that the products offered by the
company are non-alcoholic, this makes every person and every
household in the country to be a prospect when it comes to
measuring the total available market.
Serviceable Available Market – Considering that Coca Cola is a
big Company in the United States and even the whole world, its
23. market segmentation is also huge. However the company seeks
to reach out to customers who are in geographical areas that are
considered to have high temperatures mostly since the products
that the company offers are soft cold drinks meant for fun and
refreshment.
Target Market – In as much as the company sees everyone as
the target market, the marketing plan in this case will only
consider looking at only one target market. The target
customers for the Coca-Cola No Sugar product include the
people who do have existing medical conditions that deprive
them of using products with sugar and also the general
population who are aiming to live a healthy life (Chua et al.,
2020).
Competition
Direct competitors - The beverage company has been considered
to have some big competitors that have been fighting to have
the big market share in the industry. Some of the competitors
that the company has include Tetra Pak, Red Bull, Soylent and
Keuring Dr. Pepper. All these competitors have been in the
market for a very long time just as the same time as coca cola
has been in the industry.
Competitor strengths and weaknesses – Looking at the
competitors in this case, they have been very effective
especially when it comes to advertising and marketing, this has
made them to have and gain a bigger market share in the
market. However, one of the weaknesses that the competitors
have is the fact that most of their products have high sugar
levels and they have not considered coming up with products
that have zero sugar levels for the health of the customers.
Status quo – looking at the mind sets of the other competitors in
the market, it is always hard to know what exactly that they are
thinking and what they intend to do that might disrupt the
market. However, it is important to notice that innovation has
been very key to them and therefore things like advertisements
24. and even delivery channels are somethings that the competitors
have been implementing that do have the ability to disrupt how
things are done (Christ et al., 2018).
Messaging – The best way to achieve overcome the competition
in this case case is by ensuring that the company does its best to
enroll promotional and sales strategies that will help me reach
out to the greater market as easily as possible. Promotional
strategies such as face to face sales processes will be the best
things and way that will help in ensuring that the product
reaches to the target population easily and efficiently. Televised
advertisements and social media promotions will be one of the
effective ways that will help in reaching the targeted customers
(Wee, 2017). Coca cola campaign in this case will educate more
on the importance of taking the zero sugar drink being
introduced and at the same time influence the customers to
taking the same and this will play a very huge role in the
process of overcoming competition.
Uniqueness - The company already has loyal customers and this
is due to the fact that the pricing strategy that the company has
always been constant and this helps in reducing competition.
SWOT Analysis
Strengths – Coca Cola Company has always had a very strong
brand presence. Coca cola as a brand has been providing
logical, consistent and satisfying experience to its customers
and this has been helping the company fulfill its value position.
Also, the fact that the prices of its drinks, they remain
unchanged. Also the design of the bottles that the company has
are unique which makes it to be unique (Nair et al., 2021).
These strengths will evolve going forward in a way that the
company by enrolling its new products such as the zero sugar
drinks it will capture a bigger market share.
Weaknesses – Low product diversification, aggressive
competition with Pepsi, law suits, environmentally destructive
packaging. Some of the areas that the company needs to
improve in include packaging and marketing.
25. Opportunities – Coca Cola Company in this case can choose to
look for partnerships with other companies and this will
specifically help them in the process of ensuring that they do
reach out to a larger market (Nair et al., 2021). Also by coming
up with new innovations like online ordering, distribution and
deliveries, this will help with efficiency and in the process
cutting cost.
Threats – some of the external factors that could affect the
business growth include water usage controversy, competition
(direct and indirect), increase in health consciousness, law suits
etc.
STRENGTHS
Dominant market share.
Greatest customer loyalty.
Extended global reach.
Strong brand identity
WEAKNESSES
Poor product diversification
Health concerns.
Stiff competition from other companies such as Pepsi.
Packaging that is environmentally destructive.
OPPORTUNITIES
Introduction of new products and segment diversification.
Adapting to new supply chain systems.
Make new partnerships.
Expand through acquisition.
THREATS
Increase in health consciousness
Economic uncertainty.
Competition.
Water usage controversy
Law suits
Once the SWOT analysis is complete, consider the following
aspects of the business:
26. Looking at the business strengths such as customer loyalty, this
will have a very significant role in optimizing opportunities that
are there and at the same time reducing any threats that might
be there. For example, since the company has loyal customers it
might adapt to new supply chain systems without having to
worry that it might lose some of its customers in the process.
However, weaknesses such as poor diversification may prevent
the company from fulfilling these opportunities since without
diversifying its products it will make its customers to reach out
to the other companies such as PepsiCo and this might end up
making them loose some of its loyal customers.
Some of the weaknesses that Coca Cola Company has may make
the company to be exposed to many of the threats that are there.
Some of the weaknesses in this case which are dangerous
include poor packaging that is environmentally destructive. This
may end up making the company to be exposed to law suits
which will slow down the company in terms of performance.
Considering that the company has a very strong brand and loyal
customers, the company should choose to diversify its product
by bringing into board new innovations and products and this
will help in giving its customers options that they can choose
from and make decisions that are informed concerning buying
products from the company. The strengths that the company has
will help in ensuring that this is done with less cost.
27. References
Chua, J. Y., Kee, D. M. H., Alhamlan, H. A., Lim, P. Y., Lim,
Q. Y., Lim, X. Y., & Singh, N.(2020). Challenges and
solutions: A case study of Coca-Cola company. Journal of the
Community Development in Asia (JCDA), 3(2), 43-
54.http://ejournal.aibpm.org/index.php/JCDA/article/view/810
Christ, K. L., Burritt, R. L., & Varsei, M. (2018). Coopetition
as a potential strategy for corporate sustainability. Business
strategy and the environment, 26(7), 1029-1040. Retrieved
from:
https://onlinelibrary.wiley.com/doi/abs/10.1002/bse.1967?casa_t
oken=kHTekbFY9FcAAAAA:fpvb2V6b4Tc7q7VI8awP69Eba_k
Tajkxno5Zl092AE_8-
gS1ZuSwSu6yYX7nxX73a9DoRrZFxHLUSlfg
Nair, R. K., Reddy, L. S., Verma, P., Pandey, R., Yuwono, S.,
Sin, L. G., ... & Yu, T. P. (2021). The impact of COVID 19
towards international business strategy: A study of Coca-Cola
company. International Journal of Accounting & Finance in
Asia Pasific (IJAFAP), 4(2), 73-92.
http://ejournal.aibpm.org/index.php/IJAFAP/article/view/1116
Wee, C. H. (2017). Think tank—beyond the five forces model
and blue ocean strategy: an integrative perspective from Sun Zi
Bingfa. Global Business and Organizational Excellence, 36(2),
34-45. Retrieved from:
https://onlinelibrary.wiley.com/doi/full/10.1002/joe.21768?casa
_token=RjhU5YmsvrcAAAAA:Vuk1aPLJpy3iuaHFt8nkPxneYK
Gku15GkZF9ohiowz3b6CYehmgwyYm0oPl5PkVi6A-
v2xDq08d3gXlrIg
Column1 Market Shape Tarhet Shape 25 75
SWOT Weaknesses Threats Opportunities Strengths 25
25 25 25
28. Report Date 0
Report Date 6
Chart1Market ShapeTarhet Shape
Column1
25
75
Sheet1Column1Column2Market Shape25Tarhet Shape75