This PowerPoint presentation corresponds to a business plan that was created by several students and I at The Business School, at Humber College.

1. The ECO-ROOM Business Plan Presentation Will Nelson Peter Bates Tamara Ferdman Alex Feldman Kyle Abshoff

2. Agenda The Eco-Room Mission and Values The Objective The Eco-Industry PEST Analysis Target Market Location Demographics Benefits of Going Green Product Categories Competitors Differentiation Marketing Plan SWOT Analysis Financial Statements

3. The Eco-Room Mission To provide exclusively eco-friendly household products for the rapidly growing environmentally conscious segment in the Toronto area Values Provide consumers with readily available eco-friendly products Become an active member of the eco-friendly community Educate consumers about the benefits of thinking green when it comes to day-to-day living Changing the way consumers shop for household items and reduce our impact on the environment

4. The Objective To penetrate the eco-friendly retail market To gain a majority market share in Bloor West Village and the surrounding area To offer customers quality products that will make a difference in reducing their carbon footprint and impact on the environment To develop long lasting relationships and loyalty with our customers by offering superior products and customer service To provide customers with an easily accessible retail location to satisfy their eco-friendly shopping needs To promote and support the growing eco-friendly trend in Toronto

5. The Eco-Industry 53% of Canadians purchase eco-friendly products Eco-friendly product labels are very important to consumers Growing change towards products that are environmentally friendly Environmental goods and services industry In 2010 is estimated to be worth $688 billion In 2015 is estimated to grow to $800 billion Changing consumer trends have lead to an increase in consumer demand for eco-friendly products Increased pressure on retailers to carry eco-friendly products Canadian government invests millions in environmental initiatives and incentives for going green ie. tax credits

6. PEST Political Increased popularity of the Green Party and NDP have brought environmental issues into the Canadian political discourse Global initiatives eg: Kyoto Protocol Economic Eco/non-eco product prices (changing stereotype) Going green focuses on efficiency which saves money in the long-term Business and personal tax breaks Recession and growth of the eco-industry Social Going green has become a “cool” trend and part of everyday vocabulary Global Earth Day and the power of collective action, word of mouth, social networking Technological Internet growth as an environmentally friendly way to advertise Global surge in renewable energy funding Increased surge in the last 5 years in eco-friendly technology (ie. fuel cells)

11. 28% have an annual income of $100,000 or more

13. Plastic Bags: Normal plastic bags take 1000 years to biodegrade, ours take 12 to 24 months

15. Lighting Products: CFL bulbs use 70% less electricity and last 4 to 10 times longer

17. Water Saving Products

18. CFL Light bulbs

19. Niagara Conservation Kits

20. Natural Cleaners

21. Beauty

22. Biodegradable Plastic Bags

25. Home Hardware

26. Canadian Tire

27. Home Depot

29. Home Hardware

30. Canadian Tire

31. Home Depot

33. Exceptional Customer Service - Emphasis on making life-long customers, in-store demonstrations

34. Product Uniqueness - Procured products from suppliers in close proximity to the GTA

35. Memorable Shopping Experience - Purchases positively impact our customer’s lives

36. Interactive Catalogue - Current promotions, information on Toronto’s eco-community

38. Web/Internet

39. The Retail Store

40. Print

41. Strategic Partnerships

43. Products

44. Staff

46. Cross-promotion

48. Experience

50. Competitors

53. Year 2 we expect to see a total of 9,686 sales with revenues of $266,365;

55. Six Month Cash Flow

56. Income Statement

57. 3 Year Cash Flow

58. Break Even Point The Break Even Point was determined by taking the total annual operating expenses and dividing it by a markup of 85%; Based financial statements the 3 year Break Even Points are: 2010 - $143,647.06 2011 - $233,294.12 2012 - $413,764.71

59. Key Highlights In order to begin executing The Eco-Room business plan we will require $41,900 of startup cash; Partner investment of $10,000 each ($50,000 total) to offset startup costs; Positive cash flow is anticipated for each month of operation with increasing sales and market penetration each quarter; Partner investments will be completely paid out by year 3 ($25,000 year 2 and $25,000 year 3);

60. Organizational Chart Kyle Abshoff Finance and Accounting Customer Service and Day-to-Day Operations Tamara Ferdman Administration and Creative/Web Customer Service and Day-to-Day Operations William Nelson Marketing and Promotions Customer Service and Day-to-Day Operations Peter Bates Operations Customer Service and Day-to-Day Operations Alex Feldman Inventory and Supplier Management Customer Service and Day-to-Day Operations