Innovation for a circular economy emerging players, business models and key partnerships - rosalyn bandy

1. Bridget Croke Closed Loop Fund
@bridgetcroke
Bridgett Luther Cradle to Cradle Product
Innovation Institute @BridgettC2C
Rosalyn Bandy Avery Dennison
@rosalynbandy
Jennifer Gilbert I:CO @icospirit
#SB15sd
Innovation for a Circular Economy:
Emerging Players, Business Models
and Key Partnerships

2. Design for Recyclability
Sustainable Brands
June 1, 2015
San Diego, CA
Rosalyn Bandy
Sr. Sustainability Leader
Avery Dennison

3. Annual turnover: $6.1 Billion
Headquarters: Glendale, California
Key Operations: PS Materials, Graphics and Reflective Solutions, Specialty
Materials, Retail Branding & Information Solutions
Number of employees: 26,000
Products / Services: Label & Packaging Materials, Graphics
Application markets: Food, Beer & Beverage, Wine & Spirits, Home & Personal
Care, Durables, Automotive
Avery Dennison Company Profile

4. The Voice of Plastics RecyclingTM
Association of Postconsumer Plastic Recyclers (APR)
• National trade association - “The Voice of Plastic Recycling”
• Representing those companies with over 90% of the
postconsumer plastic processing capacity in North America.
The goal of APR is to increase the amount of plastic material
recycled in North America.

5. APR Goals
• Increasing supply of recycled plastics
• Reducing contamination for plastic recyclers
• Developing plastic APR DesignTM
for Plastics Recyclability protocols

6. APR Goals
• Recognizing packages designed for recycling
• Highlighting products made from recycled plastic material
• Increasing plastic recycling beyond bottles

7. APR Committees
• Technical
• Rigid Plastic Recycling
• Film Reclamation
• Communications

8. APR Programs
• APR Design for Recyclability Guidelines
• Model bale specifications
• Test methods to assess compatibility
• Recognition for innovators
• Grocery Store Project
• Rate reports
• Educational Web Seminars

9. Recycling is Good Business!
• Creates business opportunity, jobs & tax revenues
• Leading brands and retailers employ sustainability
measures in their supply chain decisions
• A package must be viewed as “sustainable” to
maintain market share
• Sustainable Packages:
1. Light-weighted
2. Widely collected for recycling
3. Recycled content
4. Compatible with recycling processes

10. When a plastic package can be
recycled effectively
• More demand from brand owners and retailers
• More plastics sales
• More packaging sales
• More label sales
• More packaging to be collected and recycled
*Everyone in the supply chain benefits*

11. Design for Recycling
*Packaging innovation is necessary and desirable*
•Packaging must meet technical performance
requirements
•Distribution requirements
•Provide marketing pizzazz
•Meet cost targets
•To meet sustainability objectives, packages must
also be readily recycled

12. Challenges to Plastic Recycling
• Supply/Contamination
• Oxo-degradable Additives
• Full Wrap Shrink Sleeve Labels
• Yield Loss
• Green Fence
• Non-Traditional Resins

13. APR DesignTM
Guide for Plastics
Recyclability
• “Design for recycling”
• Move recyclability of containers to top of food
chain
• Case study: Impact of labels on recycling

14. Design Challenge
APR and Sleeve Labels
Challenge to Recycling Industry:
• Base material must be identifiable
• Labels cannot sink with PET
• Label cannot bleed in water
• APR pro-actively bringing groups together to seek
solutions-equipment suppliers, resin companies, brand
owners, etc.

15. Sleeve Labeled Bottles
• What color is the bottle plastic?
• You have 1 second
• If you cannot tell, the sorting machines cannot
identify the plastic either!

16. Design for Recycling
• Closure plastic floats in water, PET sinks
• Label designed to float, label ink is laminated and
will not contaminate wash water
• Label exposes PET bottle for NIR and color
sortation
• Adhesive stays on label or washes off PET and is
dispersed in wash water

17. Wrap-up
• Innovation strengthens our industry.
• Good recycle performance benefits all stake
holders.
• Employ “Design for Recycling” to win market share!
• Employ testing to measure impact on recycling.

18. Thank You!
www.PlasticsRecycling.org
Steve Alexander, APR Executive Director
SAlexander@CMRGroup4.com
202-316-3046
Kara Pochiro, APR Communications Director
Kara@PlasticsRecycling.org
Rosalyn Bandy, APR Member
rosalyn.bandy@averydennison.com