Request for Proposal to XYZ Ltd who is into manufacturing vehicles. XYZ Ltd. wants to find out the perception and expectations of the Motorcycles owners from their first car which they are planning to buy in future. Background Understanding of Brief Business Objective Research Objective Research Design Deliverable Cost

1. Research Project- Proposal

2. Background
• The Indian Automobile industry is one of the largest and it has been fast
growing globally. However during the past few years the industry is
languishing at behind the other industries. India’s passenger car vehicle
manufacturing industry is the sixth largest in the world, with an annual
production of more than 3.9 million units in 2011.
• The growth rate for the year 2011-12 of Indian Automobile Industry was
12.24% amounting more than 1.73 mn. Passenger vehicles segment grew
19.66 % during the April-March 2012 which was same during the last year.
There has been meager growth of only 8.27% in the two wheelers segment.
• One of the reasons for this sluggish growth is the huge competition within
the Indian Market. With the decreasing in number of two wheelers buyers,
only way to gain a competitive edge over the car manufactures would be to
design a vehicle targeting the two wheelers customers which would provide
high value to the consumer.
3/18/2022
Project Proposal
2

3. Understanding of the Brief
• XYZ Ltd is into manufacturing vehicles. XYZ Ltd. wants to find out the
perception and expectations of the Motorcycles owners from their first car
which they are planning to buy in future.
• This project brief contains the Research Methodology & Research Design
our Market Research team will undertake to understand the expectations of
the Motorcycle owners from their first car.
• We have to identify a specific segment of bike owners who would be
purchasing a car and understand their expectations from their first car .
3/18/2022
Project Proposal
3

4. Business Objective
• The company aims to design and manufacture a car as per end users
expectations and requirements. The end users in this case are the bike
owners who are willing to buy a vehicle which solves their purpose. This
research study is to undertaken to understand the consumers’ expectations
of the car which will help to measure the level of the market interest and
estimate the desired revenue.
The business objectives are as mentioned below:
• What values the motorcyclists expect from their first car
• Which segments of customers to target
• To gain competitive edge over the competitors
3/18/2022
Project Proposal
4

5. Research Objective
• After identifying a specific segment of bike owners (which will be done
through exploratory research ) we conduct face to face interview with them.
• The objective of the questionnaire would be to understand the what value
the respondents are seeking from their first car.
• The expectation from a car are as follows:
▫ Good Mileage and Operational Cost
▫ Luxury
▫ Power
▫ Good Aesthetics
▫ Price
▫ Features
▫ Service
3/18/2022
Project Proposal
5

6. Research Design
 Exploratory Research:
 Secondary Data Research: Previous Automotive Research Reports
Secondary DataDelloite_Automotive BRIC Nation.pdf
 Population Data: Pune from Published Data
 Descriptive Research:
 Face to Face Interview
 Pen and Paper Interview (PAPI) structured interview with quantitative
design is suggested.
 Sample: Random Sampling from 25-30 years of Pune Population
(Hinjewadi/Pimpri Chinchwad): Sample Size is 100
 Post the interviews, the data would be entered in excel format and SPSS
format
 Data would be analyzed for trends, insights and would be presented to
the client
3/18/2022
Project Proposal
6

7. Challenges
 Mainly corporate respondents, high rate of refusal and persuasion has to be
done for filling up the questionnaire.
 Time Constraints.
3/18/2022
Project Proposal
7

8. Data collection and scrutiny
 A team of students would be given the task of doing interviews of bike
owners
 The data can be collected in Lunch hours of the offices, parking lots, petrol
pumps and online survey
 These students would be briefed about the research and how to conduct an
interview. They would also undergo mock interviews
 30% of the collected data would be back checked through calling / visiting
the respondent
 100% scrutiny of the questionnaires
3/18/2022
8
Project Proposal

9. Key Information Areas: TG
• Target Group: 25-30 Men, Hinjewadi Pune- Having 150 – 200 CC bike owner
• Data Collection:
▫ Field Survey: Office (Lunch Hours), Petrol Pump & Parking Lots
▫ Online Survey: Online Communities of Pune
• Sampling:
▫ Random Sampling: Low Cost
▫Sample Size: 100/150
• Research Problem:
The propensity to buy a hatchback and what features are preferable by the
customers.
3/18/2022
Project Proposal
9

10. Deliverables
 A power point report on the findings of the study
 The filled in questionnaires of the respondents who agree to share their
identity with the client
 Detailed Project Report with Analysis and suggestions
3/18/2022
Project Proposal
10

11. 10 Days: Client Interaction & Exploratory Research Milestone:
6 Days: Literature Study 3: Proposal
3 Days: Questionnaire Design 5: Data Collection
10 Days: Field Study Complete
4 Days: Coding Data Analysis & Develop Plan 7: Final Report
2 Days: Report Writing Completion
1 Day: Presentation
Total Days: 40 Days
3/18/2022
Project Proposal
11
START
1
`
3
2
4 5
7
END
10 D
6 D
10 D
4 D
3 D 10 D 4 D
2 D
1 D
6

12. Cost
Sl.
No
Particulars Sample
100
Sample
150
1. Photocopy Questionnaire-
2 pages
100 x .60p=
Rs. 60
150 x .60p=
Rs. 90
2. Man-hour Travelling
15 respondents- Rs. 100
100=
Rs. 700
150=
Rs. 1000
3. Final Report (hard copy) Rs. 100 Rs. 100
4. Misc Rs. 1000 Rs. 1500
Total Rs. 1860 Rs. 2690
3/18/2022
Project Proposal
12

13. Thank you!
3/18/2022
Project Proposal
13