This document provides an overview of a company called Healthy Alkaline Water 4U. It is a privately owned company that sells alkaline water. The company aims to provide high quality hydration products and excellent customer service. It also discusses trends in the non-alcoholic beverage industry, including consumers seeking functional benefits from drinks beyond just hydration. A SWOT analysis is then presented, identifying strengths such as quality products and customer service, weaknesses like limited resources, opportunities in growing health-conscious markets, and threats from larger competitors.