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Marketing project dove
The document provides information about the Nivea and Dove skin care brands. Nivea is one of the leading skin care brands that was started in 1911 and is owned by a German company. It has a variety of product lines and uses various marketing techniques like advertising, promotions, and online sales. Dove is also a personal care brand owned by Unilever that started in 1957 and has a range of body wash, beauty, and hair care products. It promotes through advertising campaigns and social media platforms. Both brands have strengths in their global presence and brand recognition but also face threats from intense competition and changing consumer preferences.
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Marketing project dove
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- 2. NIVEA BRAND • ONEOF THE LEADING SKIN CARE BRAND • BRAND STARTED IN 1911 • IT IS OWNS BY GERMAN COMPANY • NIVEA COMES FROM LATIN WORD MEANING SNOW WHITE
- 3. MARKETING MIX • PRODUCT •DIFFERENT PRODUCTS NIVEA BRAND PRODUCT LINES LIKE NIVEA FOR MEN ,NIVEA HAIR CARE , NIVEA VITAL & NIVEA HAND ETC • MARKET RESEARCH TO DEVELOP NEW PRODUCTS
- 4. PRICE • GOOD QUALITYPRODUCTS • NIVEA ALSO OFFERS SPECIAL DISCOUNT • ATTTRACT CONSUMER & CREATE AWARENESS
- 5. PLACE • POINT OFSALE • RETAIL OUTLETS • CUSTOMER CAN BUY NIVEA PRODUCTS ONLINE
- 6. PROMOTION • ADVERTISING MEDIA •VARIOUS TECHNIQUES TO ATTRACT THEIR CONSUMER • PROMOTIONAL EVENTS • SOCIAL NETWORKING SITES • BILLBOARDS
- 7. SWOT • STRENGTH • GLOBALBRAND • STRONG DISTRIBUTION NETWORK • BRAND ELEMENT • TOP OF THE MIND BRAND • WEAKNESS • INTENSE COMPETITION • FACED CRITICISM • CHANGE BRAND IMAGE
- 8. SWOT • OPPORTUNITY • INCREASESALES • HAVE A NEW MODERN LOOK • REACH OUT TO OTHER BUYERS • WELL REPUTED AND ESTABLISHED OF BRAND • OPPORTUNITY TO INCREASE MARKET SHARE • THREAD • POPULARITY OF OTHER SKIN CARE PRODUCTS • USING DISCRIMINATING MARKETING STRATEGY • CONSUMER MAY PREFER OLD PRODUCTS
- 9. DOVE BRAND •IT ISA PERSONAL CARE BRAND OWNED BY UNILEVER •IT STARTED IN 1957 •IT HAS PRESENCE IN VARIOUS PRODUCTS
- 10. MARKETING MIX • PRODUCT •BODY WASHES • BEAUTY BARS • LOTION & MOISTURIZERS • HAIR CARE
- 11. PRICE • CUSTOMER GENERALLYRELATE HIGH PRICE WITH QUALITATIVE PRODUCT • PRICE DEPEND ON FEATURES
- 12. PLACE • DOVE ISAN INTERNATIONAL BRAND • MANUFACTURING OF ITS PRODUCTS TAKE PLACE IN SEVERAL COUNTRIES LIKE PAKISTAN , USA, TURKEY ,CHINA ETC. • PRODUCTS ARE AVAILABLE IN DIFFERENT STORES AND MARKET
- 13. PROMOTION • ADVERTISEMENT MEDIA •DIFFERENT CAMPAIGNS INCREASE THE VISIBILITY OF BRAND • SOCIAL PLATFORM TWITTER & FACEBOOK • NEWSPAPER , MAGAZINES AND BILLBOARDS
- 14. SWOT • STRENGTH • PRODUCTSUCCESSFUL • RESIDUE ON THE SKIN • WIDESPREAD MARKETING • THIRD MOST VALUES BRAND • WEAKNESS • CONTRADICTORY ADD • FEMALE SEGMENT TARGET •
- 15. SWOT • OPPORTUNITY • CONCENTRATEMEN PRODUCTS • GEOGRAPHIC EXPANSION INCREASE • STUDENTS INVOLVEMENT • THREATS • FAKE LIMITATIONS OF THE BRAND • GLOBAL BUSINESS CAN AFFECTED BY GOVERNMENT POLICIES • INTENSE COMPETITION
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