Marketing project dove
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The document provides information about the Nivea and Dove skin care brands. Nivea is one of the leading skin care brands that was started in 1911 and is owned by a German company. It has a variety of product lines and uses various marketing techniques like advertising, promotions, and online sales. Dove is also a personal care brand owned by Unilever that started in 1957 and has a range of body wash, beauty, and hair care products. It promotes through advertising campaigns and social media platforms. Both brands have strengths in their global presence and brand recognition but also face threats from intense competition and changing consumer preferences.
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Dove
This document provides information about Dove Beauty Bar's group members and marketing strategies in Pakistan. It discusses Dove's product range, pricing at Rs. 80 then lowering to Rs. 50, distribution through PUL's 2,500 redistribution stockists and over 1 million retail outlets, and promotional campaigns like Dove Self Esteem Fund and REAL beauty campaign. Dove segments consumers based on demographics like gender (females), income (high, upper middle), and psychographics (changing perceptions of beauty). It targets working women and higher income groups. Dove positions itself as a personal care brand providing maximum moisturization compared to soap.
Dove evolution of a brand
Unilever aimed to streamline its brand portfolio by reducing 1600 brands down to 400 "master brands". As part of this strategy, Dove evolved from focusing on cleansing in the 1950s to championing a more inclusive definition of beauty. In 2007, Dove launched its "Campaign for Real Beauty" to celebrate women of all shapes and sizes and make more women feel beautiful, helping to differentiate Dove in the skin care market. However, Dove also faces risks associated with potential conflicts between its image and parent company Unilever's other brands.
Dove evolution of a brand
This document summarizes the evolution of the Dove brand from its founding in 1930 as a merger between Lever Brothers and Margarine Unie to its strategic repositioning in the 2000s. By 2000, Dove had grown to have over 1600 brands but lacked a unified global identity. In response, Dove launched its "Campaign for Real Beauty" in 2004 to redefine the brand around promoting a more attainable standard of beauty for general women. Market research found most women felt taunted by unrealistic beauty standards in advertising. The campaign used ordinary people instead of models and generated viral success. It helped grow Dove into a top 10 health and beauty brand, increasing revenues by $1.2 billion.
Dove - School Project
Dove is a personal care brand owned by Unilever that sells products like body wash, deodorant and hair care. It uses a societal marketing concept through its "Dove Campaign for Real Beauty" which aims to improve women's self esteem. This includes educational workshops and videos celebrating diverse body types. However, some criticize Dove and Unilever for hypocrisy due to other brands' advertising approaches. Dove targets different consumer segments with differentiated products and marketing strategies.
Brand Audit
This document summarizes a brand audit of Nivea and Dove men's body care products. It analyzes the brands across several categories including inventory of brand elements, marketing mix comparison of product, place, price and promotion strategies, and exploratory research among male Canadian consumers ages 17-23. Key findings are that both brands are well-known for personal hygiene but Ax and Old Spice have stronger recall among men, while attributes testing shows Nivea is seen as reliable but Dove promotes caring for others. The document concludes by profiling an archetypal consumer for each brand based on their positioning and values.
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH
THIS IS ATTEMPT TO SOLVE A FAMOUS CASE OF HARVARD BUSINESS REVIEW. AWESOME CASE STUDY TO UNDERSTAND BRANDING.
dove case study
Dove is a brand owned by Unilever that was originally launched in 1957 as a beauty bar soap. In the 1950s, Dove positioned itself as a product in the beauty industry focused on functional benefits like not drying out skin. By the 2000s, Dove had expanded into hair and skin products and appealed more to consumers' aesthetic needs to feel good. Unilever embarked on a strategic initiative in the 2000s to reduce their 1600 brands down to 400 "Masterbrands" with global identities. For Dove, this involved separating brand development and brand building functions and using larger models and older women in advertising to promote its message of inclusion.
Dove Beauty Case Study
Unilever wanted fewer global brands to have a unified identity. Dove originally positioned itself as a soap that doesn't dry skin due to its moisturizing properties. In 2007, Dove became a masterbrand representing the idea of "real beauty" through its campaign challenging unrealistic beauty standards.
Before 2000, Unilever organized brands by product category with one manager per brand. After 2000, responsibility for brands was split between groups managing brand development globally and brand building locally.
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Dove
This document provides information about Dove Beauty Bar's group members and marketing strategies in Pakistan. It discusses Dove's product range, pricing at Rs. 80 then lowering to Rs. 50, distribution through PUL's 2,500 redistribution stockists and over 1 million retail outlets, and promotional campaigns like Dove Self Esteem Fund and REAL beauty campaign. Dove segments consumers based on demographics like gender (females), income (high, upper middle), and psychographics (changing perceptions of beauty). It targets working women and higher income groups. Dove positions itself as a personal care brand providing maximum moisturization compared to soap.
Dove evolution of a brand
Unilever aimed to streamline its brand portfolio by reducing 1600 brands down to 400 "master brands". As part of this strategy, Dove evolved from focusing on cleansing in the 1950s to championing a more inclusive definition of beauty. In 2007, Dove launched its "Campaign for Real Beauty" to celebrate women of all shapes and sizes and make more women feel beautiful, helping to differentiate Dove in the skin care market. However, Dove also faces risks associated with potential conflicts between its image and parent company Unilever's other brands.
Dove evolution of a brand
This document summarizes the evolution of the Dove brand from its founding in 1930 as a merger between Lever Brothers and Margarine Unie to its strategic repositioning in the 2000s. By 2000, Dove had grown to have over 1600 brands but lacked a unified global identity. In response, Dove launched its "Campaign for Real Beauty" in 2004 to redefine the brand around promoting a more attainable standard of beauty for general women. Market research found most women felt taunted by unrealistic beauty standards in advertising. The campaign used ordinary people instead of models and generated viral success. It helped grow Dove into a top 10 health and beauty brand, increasing revenues by $1.2 billion.
Dove - School Project
Dove is a personal care brand owned by Unilever that sells products like body wash, deodorant and hair care. It uses a societal marketing concept through its "Dove Campaign for Real Beauty" which aims to improve women's self esteem. This includes educational workshops and videos celebrating diverse body types. However, some criticize Dove and Unilever for hypocrisy due to other brands' advertising approaches. Dove targets different consumer segments with differentiated products and marketing strategies.
Brand Audit
This document summarizes a brand audit of Nivea and Dove men's body care products. It analyzes the brands across several categories including inventory of brand elements, marketing mix comparison of product, place, price and promotion strategies, and exploratory research among male Canadian consumers ages 17-23. Key findings are that both brands are well-known for personal hygiene but Ax and Old Spice have stronger recall among men, while attributes testing shows Nivea is seen as reliable but Dove promotes caring for others. The document concludes by profiling an archetypal consumer for each brand based on their positioning and values.
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH
THIS IS ATTEMPT TO SOLVE A FAMOUS CASE OF HARVARD BUSINESS REVIEW. AWESOME CASE STUDY TO UNDERSTAND BRANDING.
dove case study
Dove is a brand owned by Unilever that was originally launched in 1957 as a beauty bar soap. In the 1950s, Dove positioned itself as a product in the beauty industry focused on functional benefits like not drying out skin. By the 2000s, Dove had expanded into hair and skin products and appealed more to consumers' aesthetic needs to feel good. Unilever embarked on a strategic initiative in the 2000s to reduce their 1600 brands down to 400 "Masterbrands" with global identities. For Dove, this involved separating brand development and brand building functions and using larger models and older women in advertising to promote its message of inclusion.
Dove Beauty Case Study
Unilever wanted fewer global brands to have a unified identity. Dove originally positioned itself as a soap that doesn't dry skin due to its moisturizing properties. In 2007, Dove became a masterbrand representing the idea of "real beauty" through its campaign challenging unrealistic beauty standards.
Before 2000, Unilever organized brands by product category with one manager per brand. After 2000, responsibility for brands was split between groups managing brand development globally and brand building locally.
The evolution of Dove as a Brand
this presentation gives us the insights of how Dove developed as a brand and what were the strategies adopted by it to succeed in the highly competitive market
Dove
Dove is a personal care brand owned by Unilever that was introduced in India in 1995. Through its "Real Beauty" campaign featuring everyday women, Dove became the third best-selling body lotion brand in India, ahead of competitors. The brand was initially priced too high for Indian consumers but became more successful after lowering its price. Dove targets women of all ages and segments the market based on demographics like gender and income, as well as psychographics like changing perceptions of beauty.
Bm group4 dove_evolution of a brand
Dove has evolved from a beauty soap bar in 1957 to a personal care brand with a diverse range of products. In the 2000s, Dove launched campaigns promoting "real beauty" and building women's self-esteem. This repositioned the brand to celebrate inclusive and democratic notions of beauty. Dove's brand management approach changed to split responsibilities between centralized brand development and geographical brand building teams. The brand's meaning also broadened from focusing on functional benefits to providing an emotional message of inspiring women to embrace their natural beauty from within. Dove has been successful in India by adapting campaigns to local cultures while staying true to its core values of championing all women's beauty.
Dove Final Presentation
Unilever launched its "Dove Real Beauty" campaign in 2004 to promote a broader definition of beauty and challenge stereotypes. The campaign was created in response to declining Dove sales from increased competition and advertising clutter. It featured everyday women of various shapes, sizes, ages and ethnicities in its advertisements. The campaign was highly successful, leading to significant increases in sales of Dove products and increased website traffic. It received praise for bringing awareness to issues of female body image and self-esteem.
Dove campaign for real beauty
Unilever launched its "Campaign for Real Beauty" in 2004 through its Dove brand. The campaign was designed by Ogilvy & Mather and aimed to challenge stereotypes of beauty promoted by the industry by featuring real women of various ages and body types in its advertising. A survey conducted for the campaign found that most women did not consider themselves beautiful by typical standards. The campaign was intended to make more women feel beautiful by presenting a wider definition of beauty and raising awareness of unrealistic media portrayals. It contributed to increased sales and brand recognition for Dove.
Pts
- Pears Toilet Soap has been produced since 1807 in London and was one of the first mass-market translucent soaps.
- The document discusses 9 creative advertising ideas for Pears soap focusing on emotional and rational appeals, including ideas focused on transparency, youthfulness, and copying younger complexions.
- One idea, "Youth Bath", is analyzed in more depth, noting potential pros of being memorable but cons of creating confusion by changing the brand image and de-focusing from its positioning as a specialized complexion soap.
Evolution of brand dove
Dove is a brand of personal care products owned by Unilever that was first launched in 1957. Over time, Dove shifted its brand messaging from focusing on functional benefits to launching its "Campaign for Real Beauty" in the 2000s. This campaign featured more diverse models and aimed to change societal views on beauty. It garnered significant attention and controversy through various print and video ads. Unilever adopted an integrated marketing approach for Dove and centralized some brand functions while decentralizing others to regional markets. The "Campaign for Real Beauty" helped grow Dove's revenues by $1.2 billion.
Dove Final
Dove launched its "Campaign for Real Beauty" in 2004 to promote a more inclusive definition of beauty by featuring women of various shapes, sizes, and ages in their advertising. The campaign aimed to help women feel better about their natural appearance. However, some critics argued the campaign was hypocritical or did not go far enough. Dove had to address concerns about objectifying women, being contradictory by also selling beauty products, and potentially undermining their other brands. Maintaining the campaign's message over the long term while continuing to grow also presented challenges. Dove responded by emphasizing transparency, portraying women with dignity, and incorporating aspirational elements to ensure the brand's longevity.
Brand Equity of Dove
Evaluated Brand Equity of the product dove on the basis of brand asset valuator model (BAV) and Colombo Morrison Model
Dove case study
Dove had become Unilever's top cleansing brand by 2007, generating over $2.5 billion annually in sales across 80+ countries. In an effort to establish Dove as a "Masterbrand" spanning personal care categories, Unilever launched the "Campaign for Real Beauty" to position Dove as challenging stereotypical beauty standards. The multi-stage campaign involved controversial ads featuring "real" women and a viral video depicting daughters' low self-esteem. While criticized for its choice of models, the campaign increased awareness and sales, growing Dove's brand value by $1.2 billion according to 2006 estimates. Unilever complemented advertising with public relations, promotions, and the Dove Self-
Unilever's real beauty campaingn for dove
The document summarizes Unilever's "Campaign for Real Beauty" marketing campaign for their Dove brand. It discusses the history of Unilever and Dove, the goals of the campaign launched in 2005 to feature women of various body types, and the positive reception and increased sales it received. It also reviews Dove's consumer behavior, customer satisfaction, and marketing strategies in India.
Dove Evolution Of A Brand
The document summarizes the evolution of the Dove brand from the 1950s to 2007. It discusses Unilever's strategy to reduce its portfolio to 400 core brands and focus on brand building. It then details how Dove shifted its positioning from focusing on mildness and gentleness in the 1950s to launching its "Campaign for Real Beauty" in 2004 championing a more inclusive definition of beauty. The campaign was intended to make more women feel beautiful and challenge stereotypes. The document also notes some potential risks to Dove's brand from the campaign.
Dove - Brand and Social Media case study
The document summarizes Dove's "Campaign for Real Beauty" marketing campaign. It discusses the evolution of the Dove brand from focusing on functional benefits to promoting a message of confidence and natural beauty. It also analyzes pros and cons of the campaign, and recommends that Dove refocus the campaign on connecting specifically to its products and how they make women feel beautiful.
10 step-marketing-plan-dove-mitra-eftekhar
1. The document outlines a 10 step marketing plan for Dove soap targeting women aged 20-35 from classes A and B in the Philippines.
2. The target market wants soft, beautiful skin and considers brands like Olay, Nivea and Palmolive. Dove differentiates itself as the only soap with 1/4 moisturizing cream.
3. The marketing mix for Dove includes prices of P40-P50, a "self-esteem campaign", and nationwide distribution in supermarkets and convenience stores. The strategy is to target a niche market with product differentiation.
Dove case study
Unilever is a multinational consumer goods company with over 40 brands focused on health and wellbeing. Dove is one of Unilever's personal care brands that has been sold since the 1940s. In the 1990s, Dove launched "The Campaign for Real Beauty" featuring real women of all ages and body types to promote positive self-esteem. While successful in building the brand, the campaign has also faced some controversy. The document discusses three options for Dove's direction: continue the campaign, focus on product benefits, or promote products while keeping real women in ads. It ultimately recommends the third option to address relying too heavily on activism while maintaining the campaign's strengths.
Dove go fresh (digital marketing)
Dove launched a digital marketing campaign called "Showeroke" to promote its new Dove Go Fresh product and expand its customer base. The campaign invited women to upload videos of themselves singing in the shower while using a Dove Go Fresh product. YouTube was used as the main platform, and a microsite called "Shower Remixer" allowed users to customize shower scenes. The top video performers then sang live at an event, increasing brand loyalty and product penetration for Dove Bar and body wash. The campaign was successful in achieving Dove's business objectives.
Dove Soap Changing Consumer Behavior for Women
Unilever launched the Campaign for Real Beauty (CFRB) in 2004 to promote a broader definition of beauty using Dove products. Prior concepts of beauty were narrow, focusing only on youth and certain physical attributes. The CFRB aimed to challenge stereotypes and encourage discussion. Research showed that advertising did not reflect consumers' views of beauty. Dove continued surveys in 2005 and 2006 that reinforced earlier findings and informed their marketing strategy of using inclusive messages to attract customers by positioning soap as a beauty product at an initially low price. Some critics argued Dove's messages contradicted selling products aimed at physical changes, but the campaign was largely successful in branding.
Dove advertising strategy
This document provides an overview of the Dove brand owned by Hindustan Unilever in India. It discusses Dove's history and evolution since its launch in India in 1995. Key points include:
- Dove differentiated itself from other soaps by marketing itself as a mild beauty bar containing moisturizers.
- Its "Real Women" advertising campaign featuring everyday women helped boost its popularity and market share above competitors like L'oreal and Garnier.
- Dove targets women across ages but especially working women, and positions itself as a moisturizing beauty product priced for upper middle class consumers.
- Hindustan Unilever distributes Dove and its other products
Dove: Evolution of a brand
Dove launched its "Campaign for Real Beauty" to promote a broader definition of beauty beyond just "young, white, blonde and thin." The campaign included videos, ads featuring everyday women, and initiatives to improve women's self-esteem. It helped change perceptions of beauty and increase Dove's brand value, though some ads were criticized for not mentioning products. Dove's strategic decisions around marketing, branding and advertising, such as buying out the Grand Central Station billboards and participating in the Super Bowl, helped promote the campaign's message and brand.
Dove- Evolution of a brand
Unilever launched its "Path to Growth" initiative in 2000 to decentralize its 1,600 brands into 400 global masterbrands. Dove was selected as a masterbrand. It had previously relied on claims of functional superiority but could no longer do so across categories. Its new role was to provide a point of view. Research found that advertising portrayed unattainable standards of beauty. Dove launched its "Campaign for Real Beauty" in 2004 featuring everyday women to promote a broader definition of beauty. It risked criticism but generated significant awareness and debate, establishing an emotional connection with women. The campaign was hugely successful and helped Dove become the number one cleansing brand, with the fund also raising self-esteem of girls
Emergence of Masstige Marketing in India
This document discusses the emergence of masstige marketing in India. Masstige refers to brands that occupy the space between mass and luxury markets by offering premium quality products at affordable prices. Some key points:
1) Luxury brands are extending into the masstige market by producing more affordable product lines under their existing brand names to attract newer customers from the middle class.
2) Tommy Hilfiger was an early adopter of this strategy in India through a joint venture launching watches, apparel and accessories.
3) The masstige approach allows brands to gain new customers without compromising their luxury image by offering value-conscious consumers aspirational products at reasonable prices.
Nivea
Nivea case study analysis based on the chapter 13- "Setting Product Strategy" of the book Marketing Management by Kotler and Keller, 15th edition.
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The evolution of Dove as a Brand
this presentation gives us the insights of how Dove developed as a brand and what were the strategies adopted by it to succeed in the highly competitive market
Dove
Dove is a personal care brand owned by Unilever that was introduced in India in 1995. Through its "Real Beauty" campaign featuring everyday women, Dove became the third best-selling body lotion brand in India, ahead of competitors. The brand was initially priced too high for Indian consumers but became more successful after lowering its price. Dove targets women of all ages and segments the market based on demographics like gender and income, as well as psychographics like changing perceptions of beauty.
Bm group4 dove_evolution of a brand
Dove has evolved from a beauty soap bar in 1957 to a personal care brand with a diverse range of products. In the 2000s, Dove launched campaigns promoting "real beauty" and building women's self-esteem. This repositioned the brand to celebrate inclusive and democratic notions of beauty. Dove's brand management approach changed to split responsibilities between centralized brand development and geographical brand building teams. The brand's meaning also broadened from focusing on functional benefits to providing an emotional message of inspiring women to embrace their natural beauty from within. Dove has been successful in India by adapting campaigns to local cultures while staying true to its core values of championing all women's beauty.
Dove Final Presentation
Unilever launched its "Dove Real Beauty" campaign in 2004 to promote a broader definition of beauty and challenge stereotypes. The campaign was created in response to declining Dove sales from increased competition and advertising clutter. It featured everyday women of various shapes, sizes, ages and ethnicities in its advertisements. The campaign was highly successful, leading to significant increases in sales of Dove products and increased website traffic. It received praise for bringing awareness to issues of female body image and self-esteem.
Dove campaign for real beauty
Unilever launched its "Campaign for Real Beauty" in 2004 through its Dove brand. The campaign was designed by Ogilvy & Mather and aimed to challenge stereotypes of beauty promoted by the industry by featuring real women of various ages and body types in its advertising. A survey conducted for the campaign found that most women did not consider themselves beautiful by typical standards. The campaign was intended to make more women feel beautiful by presenting a wider definition of beauty and raising awareness of unrealistic media portrayals. It contributed to increased sales and brand recognition for Dove.
Pts
- Pears Toilet Soap has been produced since 1807 in London and was one of the first mass-market translucent soaps.
- The document discusses 9 creative advertising ideas for Pears soap focusing on emotional and rational appeals, including ideas focused on transparency, youthfulness, and copying younger complexions.
- One idea, "Youth Bath", is analyzed in more depth, noting potential pros of being memorable but cons of creating confusion by changing the brand image and de-focusing from its positioning as a specialized complexion soap.
Evolution of brand dove
Dove is a brand of personal care products owned by Unilever that was first launched in 1957. Over time, Dove shifted its brand messaging from focusing on functional benefits to launching its "Campaign for Real Beauty" in the 2000s. This campaign featured more diverse models and aimed to change societal views on beauty. It garnered significant attention and controversy through various print and video ads. Unilever adopted an integrated marketing approach for Dove and centralized some brand functions while decentralizing others to regional markets. The "Campaign for Real Beauty" helped grow Dove's revenues by $1.2 billion.
Dove Final
Dove launched its "Campaign for Real Beauty" in 2004 to promote a more inclusive definition of beauty by featuring women of various shapes, sizes, and ages in their advertising. The campaign aimed to help women feel better about their natural appearance. However, some critics argued the campaign was hypocritical or did not go far enough. Dove had to address concerns about objectifying women, being contradictory by also selling beauty products, and potentially undermining their other brands. Maintaining the campaign's message over the long term while continuing to grow also presented challenges. Dove responded by emphasizing transparency, portraying women with dignity, and incorporating aspirational elements to ensure the brand's longevity.
Brand Equity of Dove
Evaluated Brand Equity of the product dove on the basis of brand asset valuator model (BAV) and Colombo Morrison Model
Dove case study
Dove had become Unilever's top cleansing brand by 2007, generating over $2.5 billion annually in sales across 80+ countries. In an effort to establish Dove as a "Masterbrand" spanning personal care categories, Unilever launched the "Campaign for Real Beauty" to position Dove as challenging stereotypical beauty standards. The multi-stage campaign involved controversial ads featuring "real" women and a viral video depicting daughters' low self-esteem. While criticized for its choice of models, the campaign increased awareness and sales, growing Dove's brand value by $1.2 billion according to 2006 estimates. Unilever complemented advertising with public relations, promotions, and the Dove Self-
Unilever's real beauty campaingn for dove
The document summarizes Unilever's "Campaign for Real Beauty" marketing campaign for their Dove brand. It discusses the history of Unilever and Dove, the goals of the campaign launched in 2005 to feature women of various body types, and the positive reception and increased sales it received. It also reviews Dove's consumer behavior, customer satisfaction, and marketing strategies in India.
Dove Evolution Of A Brand
The document summarizes the evolution of the Dove brand from the 1950s to 2007. It discusses Unilever's strategy to reduce its portfolio to 400 core brands and focus on brand building. It then details how Dove shifted its positioning from focusing on mildness and gentleness in the 1950s to launching its "Campaign for Real Beauty" in 2004 championing a more inclusive definition of beauty. The campaign was intended to make more women feel beautiful and challenge stereotypes. The document also notes some potential risks to Dove's brand from the campaign.
Dove - Brand and Social Media case study
The document summarizes Dove's "Campaign for Real Beauty" marketing campaign. It discusses the evolution of the Dove brand from focusing on functional benefits to promoting a message of confidence and natural beauty. It also analyzes pros and cons of the campaign, and recommends that Dove refocus the campaign on connecting specifically to its products and how they make women feel beautiful.
10 step-marketing-plan-dove-mitra-eftekhar
1. The document outlines a 10 step marketing plan for Dove soap targeting women aged 20-35 from classes A and B in the Philippines.
2. The target market wants soft, beautiful skin and considers brands like Olay, Nivea and Palmolive. Dove differentiates itself as the only soap with 1/4 moisturizing cream.
3. The marketing mix for Dove includes prices of P40-P50, a "self-esteem campaign", and nationwide distribution in supermarkets and convenience stores. The strategy is to target a niche market with product differentiation.
Dove case study
Unilever is a multinational consumer goods company with over 40 brands focused on health and wellbeing. Dove is one of Unilever's personal care brands that has been sold since the 1940s. In the 1990s, Dove launched "The Campaign for Real Beauty" featuring real women of all ages and body types to promote positive self-esteem. While successful in building the brand, the campaign has also faced some controversy. The document discusses three options for Dove's direction: continue the campaign, focus on product benefits, or promote products while keeping real women in ads. It ultimately recommends the third option to address relying too heavily on activism while maintaining the campaign's strengths.
Dove go fresh (digital marketing)
Dove launched a digital marketing campaign called "Showeroke" to promote its new Dove Go Fresh product and expand its customer base. The campaign invited women to upload videos of themselves singing in the shower while using a Dove Go Fresh product. YouTube was used as the main platform, and a microsite called "Shower Remixer" allowed users to customize shower scenes. The top video performers then sang live at an event, increasing brand loyalty and product penetration for Dove Bar and body wash. The campaign was successful in achieving Dove's business objectives.
Dove Soap Changing Consumer Behavior for Women
Unilever launched the Campaign for Real Beauty (CFRB) in 2004 to promote a broader definition of beauty using Dove products. Prior concepts of beauty were narrow, focusing only on youth and certain physical attributes. The CFRB aimed to challenge stereotypes and encourage discussion. Research showed that advertising did not reflect consumers' views of beauty. Dove continued surveys in 2005 and 2006 that reinforced earlier findings and informed their marketing strategy of using inclusive messages to attract customers by positioning soap as a beauty product at an initially low price. Some critics argued Dove's messages contradicted selling products aimed at physical changes, but the campaign was largely successful in branding.
Dove advertising strategy
This document provides an overview of the Dove brand owned by Hindustan Unilever in India. It discusses Dove's history and evolution since its launch in India in 1995. Key points include:
- Dove differentiated itself from other soaps by marketing itself as a mild beauty bar containing moisturizers.
- Its "Real Women" advertising campaign featuring everyday women helped boost its popularity and market share above competitors like L'oreal and Garnier.
- Dove targets women across ages but especially working women, and positions itself as a moisturizing beauty product priced for upper middle class consumers.
- Hindustan Unilever distributes Dove and its other products
Dove: Evolution of a brand
Dove launched its "Campaign for Real Beauty" to promote a broader definition of beauty beyond just "young, white, blonde and thin." The campaign included videos, ads featuring everyday women, and initiatives to improve women's self-esteem. It helped change perceptions of beauty and increase Dove's brand value, though some ads were criticized for not mentioning products. Dove's strategic decisions around marketing, branding and advertising, such as buying out the Grand Central Station billboards and participating in the Super Bowl, helped promote the campaign's message and brand.
Dove- Evolution of a brand
Unilever launched its "Path to Growth" initiative in 2000 to decentralize its 1,600 brands into 400 global masterbrands. Dove was selected as a masterbrand. It had previously relied on claims of functional superiority but could no longer do so across categories. Its new role was to provide a point of view. Research found that advertising portrayed unattainable standards of beauty. Dove launched its "Campaign for Real Beauty" in 2004 featuring everyday women to promote a broader definition of beauty. It risked criticism but generated significant awareness and debate, establishing an emotional connection with women. The campaign was hugely successful and helped Dove become the number one cleansing brand, with the fund also raising self-esteem of girls
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Emergence of Masstige Marketing in India
This document discusses the emergence of masstige marketing in India. Masstige refers to brands that occupy the space between mass and luxury markets by offering premium quality products at affordable prices. Some key points:
1) Luxury brands are extending into the masstige market by producing more affordable product lines under their existing brand names to attract newer customers from the middle class.
2) Tommy Hilfiger was an early adopter of this strategy in India through a joint venture launching watches, apparel and accessories.
3) The masstige approach allows brands to gain new customers without compromising their luxury image by offering value-conscious consumers aspirational products at reasonable prices.
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Estee Lauder
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Marketing mix
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
Toseef anwar
Lux is a soap brand owned by Unilever that was introduced in 1925. It targets upper and lower middle urban and sub-urban consumers through high branding, celebrity endorsements, and advertising. Lux comes in many variants of soap and also produces shower gels, bath additives, and hair care products. It has a wide distribution channel and spends 20-25% of sales on promotion. Lux has strong brand recognition but faces threats from increasing competition and changing consumer preferences.
Nivea
Nivea is a global skincare brand owned by German company Beiersdorf, established in 1911. It offers products across 160 countries and is the largest skincare brand worldwide. Dr. Oscar Troplowitz, co-founder of Beiersdorf, developed the first Nivea cream using an oil-in-water emulsion. Nivea has expanded its product lines over the decades to include sun care, hand and body care, face care, hair care, and deodorants. While focusing on Western Europe initially, Nivea has pursued growth in emerging markets and product categories like men's care. It strives to respect cultural diversity by adapting products to local needs while maintaining a global trusted brand.
Mary kay Cosmetics
This presentation is on Mary Kay make up brand. How the brand struggled in Asian market considering the dynamics of both China and Japan. This will let you know how to adopt a certain market strategy.
The make up brand actually struggled to make its presence in asian market and succeeded!
Customer is the king of market
This document discusses key aspects of marketing. It defines marketing as determining consumer needs and wants and delivering products to satisfy them. It notes that marketing starts with market research and ends with a purchase. Nine functions of marketing are also listed, including buying, selling, financing, and risk taking. The document compares markets in developed versus developing countries and emphasizes that customers are the most important part of the Indian market.
Macpowerpoint 12665422106793-phpapp02
1. Create an informative website to increase brand awareness and drive traffic to retail locations. The site could feature virtual try-ons and tutorials.
2. Partner with retailers to sell M.A.C. products on Nordstrom, Bloomingdale's, and other sites to reach more customers with minimal investment.
3. Consider direct online sales in the future through a M.A.C. website to attract new customers and test products, but high costs require further evaluation.
Marketing strategies
Marketing involves promoting products to target markets by showing consumers how products can improve their lives. Globalization through agreements like NAFTA and the WTO have opened world markets to trade and marketing. Marketing strategies have evolved from a production focus to sales, then satisfying consumer needs. Current approaches emphasize maintaining relationships with consumers through social media and events, using celebrities to promote products, and attracting consumers to places.
Advertisement and sales promotion (2)
This document discusses international advertisement and sales promotion. It defines international promotion as promoting business across borders. The international promotional mix includes advertising, sales force management, sales promotion, public relations, and publicity. Advertising is defined as paid non-personal communication to promote ideas, goods, and services. Objectives of advertising include stimulating sales, communicating with consumers, and retaining loyalty. Challenges of international advertising include legal considerations, language limitations, cultural diversity, and media limitations. Sales promotion provides incentives to increase immediate sales and includes consumer promotions, trade promotions, and sales force promotions.
50270994 luxury-for-the-masses-article-1
This document discusses the rise of new luxury products targeting middle-market consumers. It defines this group as well-educated people with high disposable incomes seeking higher quality goods. New luxury products provide technical, functional and emotional benefits at accessible price points. Examples include accessible super-premium brands, brand extensions, and mass prestige ("masstige") brands. Successful new luxury brands change category rules by achieving leadership through innovative benefits offered at new price points.
Marketing around the globe and across different cultures
A consulting thesis prepared during the Market Analyst Internship under Qrius(formerly the Indian Economist)
Victoria's secret- mini case
This is a presentation of mini case on Victoria's Secret (kotler edition15) made during an internship under Prof. Sameer Mathur of IIM Lucknow
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Victoria's Secret South Korean Market Entry Strategy
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Marketing around the globe and across different cultures
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NLP
transfer learning is the process of training a model on a large-scale dataset and then using that pretrained model to conduct learning for another downstream task (i.e., target task)
Transfer learning was popularized in the field of computer vision thanks to the Imagenet Dataset
Diagnostic Expert System
This document is a project report for a Diagnostic Expert System submitted by Zahid Waqas and Tasmiya Muddaser. The report includes an introduction that outlines the background, objectives, and organization of the report. It also includes chapters on problem definition, software requirements specification, methodology, detailed design and architecture, implementation and testing, testing, results and discussion, and conclusion. The project aims to develop an expert system to diagnose diseases based on symptoms to help both patients and doctors.
A Light Introduction to Transfer Learning for NLP
transfer learning is the process of training a model on a large-scale dataset and then using that pretrained model to conduct learning for another downstream task (i.e., target task)
Transfer learning was popularized in the field of computer vision thanks to the Imagenet Dataset
cloud
This document provides instructions for setting up a cloud computing environment including downloading VirtualBox and an Ubuntu server ISO, then logging into the virtual machine with the username "cloud" and password "123456789?" along with the IP address of 192.168.0.117 where the default Apache page is displayed.
Heuristic evaluation on Whatsapp
This document contains a list of 4 students with their roll numbers and HCI studying heuristic evaluation on Whatsapp. Naila Noreen has roll number 465, Aqsa Chohan has roll number 396, Ambreen Farooq has roll number 391, and Aena Irfan has roll number 367 and they are studying heuristic evaluation on Whatsapp at HCI.
Assignmnet 1hci tasmiya 209
The document describes the user mental model for transferring money between accounts using an ATM. It involves inserting an ATM card, entering a PIN, selecting fund transfer and the recipient bank, entering the recipient account number and type, inputting the transfer amount, and receiving a transaction receipt. A state diagram is also mentioned as being included to represent the transfer process.
Windows and linux
Zenoss
• Zenoss is an open source platform released under the GNU General Public License (GPL) version 2.
• It provides an easy-to-use Web UI to monitor performance, events, configuration, and inventory.
• Zenoss is one of the best for unified monitoring since it is cloud agnostic and is open source.
• Zenoss provides powerful plug-ins named Zenpacks, which support monitoring on hypervisors (ESX, KVM, Xen and HyperV), private cloud platforms (CloudStack, OpenStack and vCloud/vSphere), and public cloud (AWS).
Automatic plant watering system
In daily effort associated with husbandry watery is that the beneficial task. Method of watering needs 2 necessary aspects to be considered: once and the way a lot have to water, so as to exchange manual activities and creating work easier, the project builds Associate in IOT device that may initiate the watering of the plant system mechanically whenever the wet content within the pot drops below a threshold price, which can facilitate the plants to succeed in their fullest potential furthermore as protective water, victimization. This technique can guarantee quality husbandry with conservation of water. All these notifications are going to be created out there to the user through mobile application
Numerical computing assignment 1
This document outlines the terms and conditions for a home loan agreement between a lender and borrower. It details the loan amount, interest rate, repayment schedule, late fees, prepayment rules, default conditions, and foreclosure process if the borrower fails to meet the obligations of the loan. The lender and borrower must both sign agreeing to these terms to finalize the home loan contract.
Instagram human computer interaction project
The document summarizes the results of a heuristic evaluation of the Instagram mobile app. The evaluation assessed 10 usability heuristics and found violations of 3 heuristics: consistency and standards due to an inconsistency with chat shortcuts, error prevention because errors did not provide sufficient information, and recognition rather than recall since some information required memorization. Overall, the evaluation found Instagram to have good usability with clear icons and layouts, feedback on uploads, and intuitive metaphors.
Cloud quiz question answer
The agreement has two parts:
Service Agreement
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is the service contract component between a service provider and customer. A SLA provides specific and measurable aspects related to service offerings. For example, SLAs are often included in signed agreements between Internet service providers (ISP) and customers.
The following promises are made to consumer by the provides:
Availability:
Usually 99.5% to 100% availability is assured.
The assurance is for a time intervals of a billing cycle e.g., 15 minute, 1 hour, 1 Year etc. for which the service status will be “up” for sure.
But this has to be clarified that for example time period of assurance is 15 minutes and even if the service is “down” for 14 minutes, then it legally means that the service was not “down” for the whole interval.
Typically, several failures in subsystems are required to completely “down” a service for the whole period of billing.
The provider may adjust the availability promises on case to case basis.
Remedies for Failure to Perform:
In case of violation of the promise of availability (during a time period) by the provider, the customer will be compensated in terms of service credit for future use of Cloud service.
A refund is usually not given.
Consumer is responsible to monitor the availability of service and claim for compensation.
Remedies for Failure to Data Preservation:
The following situations result in termination of Cloud IT resources usage for a consumer:
Voluntarily by consumer
The providers usually take no responsibility for preserving the data in later case. While in former case, the preservation is done for few days.
Terminated by the provider for violating the provider’s rule of service and/or for non-payment.
Legal Care of Consumer Information:
The provider assures for not disclosing/viewing/using/sharing the consumer’s data except in case of legal requirement.
On the other hand the provider retains the right of monitoring the consumer data as well as may demand a copy of consumer’s software for monitoring assistance.
Q2. Draw Cloud Hosting Data center Design and Explain
Key terms:
CRAC: Computer Room Air Conditioning
Hot aisle
Cold aisle
Server cabinets (Racks)
Hollow floor
Perforated tiles
Cloud hosting data center has a layered architecture for the Internet access.
The servers are physically connected to layer 2 switches. There is a top of rack (TOR) in each rack. One server is connected to only one TOR switch.
The TORs are connected to aggregate switches (AGS).
Data centers consume huge amounts of electricity. As much as a small town in USA.
A large data center can host hundreds of thousands physical servers.
Fomulae numerical computing
This document describes several numerical methods for solving differential equations and calculating integrals:
The Modified Euler Method, Euler Method, R.K. 2 Method, and R.K. 4 Method provide formulas for approximating the next value in a sequence defined by a differential equation. Simpson's Rule and the Trapezoidal Rule give formulas for approximating the definite integral of a function over an interval.
Ventilator
Ventilator:
ICU ventilator is an equipment which is designed to provide the breath for a patient who is physically unable to breathe or he is breathing insufficiently.
Environment of Use:
•ICU/NICU/ITC •Recovery Rooms
Sources:
•Air (Turbine/ Compressor Operated) •Oxygen
Technology Being Used:
•Mechanical Ventilation •HFO Ventilation
Figure 2. ICU Ventilator
Figure 2. ICU Ventilator
Modes of Ventilation:
In pressure and volume controlled ventilation below mentioned are the basic modes.
•Continuous Mandatory Ventilation (CMV) •Assist Control Ventilation (AC)
•Synchronized Intermittent Mandatory Ventilation (SIMV) •Mandatory Minute Volume
Pact framework in hci
An essential part of our approach to designing Interactive system is that it should put people first it should be human centered.
A Pact analysis is useful for both analysis and design activities understanding the current situation, situation, seeing where possible improvements can be made and envisioning future situations.
The Pact Framework consist in four parts
1) People
Interaction designers begin with the different among the users and their interactions.
• Physical Differences
Physical characteristics, e.g. height and weight
Five sense, i.e. sight, hearing, touch smell and taste.
Human computer interaction assignment 01
Find a handheld device (e.g., a PDA, mobile phone) and examine how it has been designed, paying particular attention to how the user is meant to interact with it.
(a) From your first impressions, write down what first comes to mind as to what is good or bad about the way the device works. Then list (i) its functionality and (ii) the range of tasks a typical user would want to do using it. Is the functionality greater, equal, or less than what the user wants to do?
(b) Based on your study, compile your own set of usability and user experience goals that you think will be useful in evaluating the device. Decide which are the most important ones and why.
(c) Translate the core usability and user experience goals you have selected into two or three questions. Then use these questions to assess your device (sample questions: what mechanisms have been used to ensure safety? Is it fun to use, etc.).
(d) Evaluate the device using User Centered Design Prncipal’s design principles.
(e) Discuss possible improvements that can be made to the interface to improve its usability based on your evaluation.
Quiz 1 cloud computing
What is Cloud Computing
virtualization
Cloud Networking
Cloud networking (and Cloud based networking) is a term describing the access of networking resources from a centralized third-party provider using Wide Area Networking (WAN) or Internet-based access technologies.
Cloud networking is related the concept of cloud computing, in which centralized computing resources are shared for customers or clients. In cloud networking, the network can be shared as well as the computing resources. It has spurred a trend of pushing more network management functions into the cloud, so that fewer customer devices are needed to manage the network.
Assignment hci : Draw the Users Mental Model for a Transfer of Money from one...
Assignment hci : Draw the Users Mental Model for a Transfer of Money from one...Lahore Garrison University
The document describes the user's mental model and the implemented model for transferring money between accounts using an ATM. The user's model involves confirming a request, entering the account number to withdraw from, entering the amount to transfer, and entering the account number to transfer to. The implemented model is represented as a state transition diagram showing the steps of swiping the ATM card, entering the PIN code, entering the amount, entering the account number to transfer to, verifying the transfer, and ending the transaction.Cc lectures
The document discusses a proposed settlement agreement between two parties named in a lawsuit over an accident. It outlines details of the settlement such as payment amounts and schedules, as well as non-admission of fault and release from further liability or litigation related to the accident. The parties agree to request dismissal of the lawsuit and keep the terms of the settlement confidential as part of the agreement.
professional practice case study
You have just marked a piece of work in which the student has obviously plagiarised
material from printed and electronic information. The student did not show you any
drafts of the essay although the class was asked to present drafts. You have not had
a chance to discuss the work with him at any stage.
1. What might alert you to the suspicion of plagiarism?
2. What might have led the student to plagiarise?
3. What steps could you take to discourage students from plagiarising?
4. What reflections do you have on this case that might develop your
professional practice?
Cricket team
objected oriented project
#include <iostream>
#include <fstream>
using namespace std;
int k,kk;
//***************************************************************
// CLASS TEAM
//****************************************************************
class Team
{ protected:
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The Nervous and Chemical Regulation of Respiration
These lecture slides, by Dr Sidra Arshad, offer a simplified look into the mechanisms involved in the regulation of respiration:
Learning objectives:
1. Describe the organisation of respiratory center
2. Describe the nervous control of inspiration and respiratory rhythm
3. Describe the functions of the dorsal and respiratory groups of neurons
4. Describe the influences of the Pneumotaxic and Apneustic centers
5. Explain the role of Hering-Breur inflation reflex in regulation of inspiration
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7. Explain the role of peripheral chemoreceptors in regulation of respiration
8. Explain the regulation of respiration during exercise
9. Integrate the respiratory regulatory mechanisms
10. Describe the Cheyne-Stokes breathing
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1. Chapter 42, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 36, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 13, Human Physiology by Lauralee Sherwood, 9th edition
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- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
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These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
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1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
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5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
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There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities.
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Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved.
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Marketing project dove
- 1. DOVE &NIVEA
- 2. NIVEA BRAND • ONE OF THE LEADING SKIN CARE BRAND • BRAND STARTED IN 1911 • IT IS OWNS BY GERMAN COMPANY • NIVEA COMES FROM LATIN WORD MEANING SNOW WHITE
- 3. MARKETING MIX • PRODUCT • DIFFERENT PRODUCTS NIVEA BRAND PRODUCT LINES LIKE NIVEA FOR MEN ,NIVEA HAIR CARE , NIVEA VITAL & NIVEA HAND ETC • MARKET RESEARCH TO DEVELOP NEW PRODUCTS
- 4. PRICE • GOOD QUALITY PRODUCTS • NIVEA ALSO OFFERS SPECIAL DISCOUNT • ATTTRACT CONSUMER & CREATE AWARENESS
- 5. PLACE • POINT OF SALE • RETAIL OUTLETS • CUSTOMER CAN BUY NIVEA PRODUCTS ONLINE
- 6. PROMOTION • ADVERTISING MEDIA • VARIOUS TECHNIQUES TO ATTRACT THEIR CONSUMER • PROMOTIONAL EVENTS • SOCIAL NETWORKING SITES • BILLBOARDS
- 7. SWOT • STRENGTH • GLOBAL BRAND • STRONG DISTRIBUTION NETWORK • BRAND ELEMENT • TOP OF THE MIND BRAND • WEAKNESS • INTENSE COMPETITION • FACED CRITICISM • CHANGE BRAND IMAGE
- 8. SWOT • OPPORTUNITY • INCREASE SALES • HAVE A NEW MODERN LOOK • REACH OUT TO OTHER BUYERS • WELL REPUTED AND ESTABLISHED OF BRAND • OPPORTUNITY TO INCREASE MARKET SHARE • THREAD • POPULARITY OF OTHER SKIN CARE PRODUCTS • USING DISCRIMINATING MARKETING STRATEGY • CONSUMER MAY PREFER OLD PRODUCTS
- 9. DOVE BRAND •IT IS A PERSONAL CARE BRAND OWNED BY UNILEVER •IT STARTED IN 1957 •IT HAS PRESENCE IN VARIOUS PRODUCTS
- 10. MARKETING MIX • PRODUCT • BODY WASHES • BEAUTY BARS • LOTION & MOISTURIZERS • HAIR CARE
- 11. PRICE • CUSTOMER GENERALLY RELATE HIGH PRICE WITH QUALITATIVE PRODUCT • PRICE DEPEND ON FEATURES
- 12. PLACE • DOVE IS AN INTERNATIONAL BRAND • MANUFACTURING OF ITS PRODUCTS TAKE PLACE IN SEVERAL COUNTRIES LIKE PAKISTAN , USA, TURKEY ,CHINA ETC. • PRODUCTS ARE AVAILABLE IN DIFFERENT STORES AND MARKET
- 13. PROMOTION • ADVERTISEMENT MEDIA • DIFFERENT CAMPAIGNS INCREASE THE VISIBILITY OF BRAND • SOCIAL PLATFORM TWITTER & FACEBOOK • NEWSPAPER , MAGAZINES AND BILLBOARDS
- 14. SWOT • STRENGTH • PRODUCT SUCCESSFUL • RESIDUE ON THE SKIN • WIDESPREAD MARKETING • THIRD MOST VALUES BRAND • WEAKNESS • CONTRADICTORY ADD • FEMALE SEGMENT TARGET •
- 15. SWOT • OPPORTUNITY • CONCENTRATE MEN PRODUCTS • GEOGRAPHIC EXPANSION INCREASE • STUDENTS INVOLVEMENT • THREATS • FAKE LIMITATIONS OF THE BRAND • GLOBAL BUSINESS CAN AFFECTED BY GOVERNMENT POLICIES • INTENSE COMPETITION
- 16. Dove & Nivea
- 19. Thank you !!!!