This document outlines a marketing plan for a new shoe brand called Black Panther. The shoes are designed to change color based on the wearer's preferences. The plan discusses introducing the product in upper-class areas of Karachi and targeting upper-class male youth ages 5-30. Segmentation analysis and a SWOT analysis are included. Pricing will be high initially to cover costs. Promotion will use electronic and print advertising. The future strategy is to expand product lines, distribution, and target additional customer segments.